Social media strategies for real estate is something that cannot be just taught once and then forgotten about, but rather it is a tool that involves constant work, updating and tweaking.
There is no other way for real estate agents to go but to constantly level up once they embrace social media marketing. After all, online platforms like Facebook, Instagram, Twitter, and YouTube run in a dynamic environment of competing for ideas that call for adaptive and vibrant communication tactics.
Notably, this dynamism is also the very same force by which you can ride on and generate leads and engage more clients. Under this dynamic social media environment, you can only grow your presence once you have a grip on new and better ways of doing things to catch the attention of consumers.
Below, we have listed five ways by which to continuously advance your social media strategies for real estate. Read on and learn how these approaches could boost your online marketing engagements.
Social media for real estate tip #1: Be Consistent with Themes Each Week to enhance social media real estate strategies
Social media marketing is founded on the consistency and frequency of your messaging. A recent survey showed that 38 percent of real estate agents typically post three to six times per week in social media. Others post less than two per week, according to the same poll.1
How frequent your posts should be would largely depend on the specific channel you’ve chosen, analytics gurus say. Times of the day are a consideration too, they add. Here are some of their samplings:
- Facebook, once a day between 1 p.m. and 4 p.m.
- Twitter, 15 tweets per day between the 2 a.m. and 10 p.m.
- Pinterest, 11 pins per day between the 2 a.m. and 11 p.m.
- LinkedIn, once a day between 10 a.m. and 11 a.m.
- Instagram, once or twice per day between 8 a.m. and 9 a.m. and at 2 a.m.2
Aside from factoring in frequency, it is important that you post only the social media content in line with the themes you’ve chosen for your marketing strategy. You must be consistent in order to establish and grow the reach and audience engagement of your brand.
Observe consistency not only in your social media content. The tone of voice used in your messaging also has to be consistent. If you’re messaging is for millennials, for instance, chose the tone of voice that this demographic typically use. Besides the age factor, you can adjust your tone of voice too according to your target market’s geographical location, gender, interests, and aspirations.
The same need for consistency applies to the aesthetics of your profile or brand. Harmonize it with the strategies you’ve adopted to gain recognition among your target market.3
Social media for real estate tip #2: Intentionally Re-post or Engage Other Local Business Owners Weekly
Weave your brand image with the markets you serve. This you can do by sharing in your social media channels posts of other local business owners on their major activities or accomplishments.
Re-posting such online materials shows that you’re not just a salesperson but also among the thought-leaders in the community. Consistently doing this helps not only in gaining social media followers but also in expanding your network in the industry. It will likewise encourage others to re-post your content.
Social media for real estate tip #3: Recognize Clients, Your Team or Other Agents
Meld your past and current clients into your social media channels, as well as your peers in the real estate industry. Doing this turns your social media sites into windows of richer perspectives and portals for potential engagements.
Strive to cultivate your relationships with all those in you’ve integrated into your social media circles. After closing a deal, for instance, post its photos or videos of and tag your clients. Doing this encourages positive comments and testimonials or endorsements from your happy clients. Congratulatory messages from other agents could be expected as well. (Be sure to compliment them too in their own social media postings.)
Social media for real estate tip #4: Search Local Hashtags to Like and Follow New Connections
Develop a strong hashtag strategy by searching and finding out what hashtags are popular in your market territory. Use these inputs in creatively developing hashtags of your own.
Of course, you can adopt some of these social media bywords, especially the generic real estate hashtags, and real estate agent hashtags. Searching and liking such popular online catchphrases likewise help you develop new connections and more engagements.
Social media for real estate tip #5: Change an Instagram Link to a Twitter Picture
Maximize engagement from your Instagram posts by sending them as pictures to Twitter and not just as links. This direct picture posting on Twitter is possible through IFTTT.com.
In five easy steps, you can do this Instagram-to-Twitter photo posting. Give it a go for quick execution of an advanced engagement strategy for real estate
1,2Doris, Jameson. (2019, June 11). Real Estate Teams: Here’s How Often You Should Be Posting on Social Media. rismedia.com.
3Payne, Laurel. (Accessed 2019, November 15). The Importance of Consistency in Social Media Marketing. auburnadvertising.com.