Top Real Estate Social Media Platforms

Social media marketing is a crucial part of any business. Your customers and target audience spend a huge part of their time on social media and you need to keep a strong presence there. Sharing valuable content is a great way to make sure you talk to your audience and nurture them. However, it is not just about what you share. Where you share your content also matters. There are simply many social media platforms and each offers different features. In this article, we will introduce top real estate social media platforms and discuss them briefly.

Real Estate Social Media Platforms

Due to the visual nature of real estate, social media platforms that focus on visuals like images and videos tend to be a better bet for real estate. However, your audiences’ preferences in terms of social media also should be taken into consideration.

Perhaps one of the biggest advantages of social media for real estate agents is that they can share their success stories by sharing closed deals. People look at their peers to decide if you are worthy to be their agent. fortunately, all social media platforms allow you to let your audience know, how you have helped others and how you can help them too.

Here are the social media platforms that perform best for real estate.

Facebook – Lead Generation

The current king of social media, Facebook With roughly 2.89 billion monthly active users should be on top of your list of social media platforms for real estate. Facebook is very visual in nature and offers a huge user base. On the other hand, you can easily promote your business on Facebook using Facebook ads that offer a great ROI. In fact, Facebook ads are often a much more profitable way to market your business than other advertising channels. Properly set up Facebook ads for real estate can make every dollar you spend worth your effort and help you generate some quick leads.

Grow your network

Facebook for real estate has great marketing potential. Although the organic reach has been limited in order to encourage users to use paid advertising, Facebook still offers great potential for real estate agents to increase their reach, improve their brand awareness and connect to their audience.

Become the go-to guy

Create and join Facebook groups to contribute and help members. Focus on helping other people by answering their questions and guiding them with the expertise you have. The idea here is to introduce yourself as an expert who knows what he is doing and is kind enough to reach out a helping hand. Host Facebook live videos for real estate and talk to your audience and teach them something they need and look for. Answer their frequently asked questions. Be nice. You will get your reward soon later.

Instagram – Brand Awareness

Facebook’s little sister (or brother), Instagram shares many of the features. Instagram and Facebook both focus on visuals like images and videos. However, other features like groups are absent in Instagram. However, Instagram goes to enjoy a great user base which is increasing every day. Instagram stories, reels, and IGTV, apart from the basic posts, all offer great potential to:

• Promote listings
• Build trust by sharing success storis and closed deals
• Connect to your audience either through live videos or direct messages
• Let your audience see your personal side through stories

Instagram can also help your business with paid ads. All you need to do is learn how to set up the perfect ad campaign. If not, let us help you! Our smart ads make sure your hard-earned cash returns great results.

In general, we would like to think of Instagram as a tool that helps your brand grow. It helps you connect to your audience, let them see you, and get to know who you are. You will aim at building trust. the kind of trust that is otherwise achievable through referrals.

Twitter – The Ultimate Connection

Twitter was the first platform to introduce and use hashtags back in 2007. Due to the character limit, each Tweet has, hashtags are used more precisely on Twitter. Real estate agents can use Twitter to “TALK” to their audience. Unlike other social media platforms where we suggest agents’ posts to be a maximum of one or two in a day, Twitter can be used to share a few Tweets without appearing annoying to your audience.

Although most people use Twitter to share text, photos and videos are also supported on the platform. To use Twitter for real estate, talk to your audience about the new trends, upcoming events, new listings you have, and anything else you need to inform your audience about. Unlike Instagram, Twitter is a great place to share links to your website, landing pages, etc.

In fact, Twitter in the world is used as the fastest social medium to spread news and information. As a real estate agent, you can Tweet to connect to your audience on the go. Let them know you have a new listing or an open house on the way. Some people believe, once they are set up on other platforms, there is no need to use the likes of Twitter. That is wrong. Since Twitter has its own unique set of users that might not be interested in other social media platforms.

LinkedIn – Grow Your Network

The social media platforms mentioned above were first designed with the purpose of connecting and entertaining people in mind. But Linkedin was specifically built for professional purposes. It connects professionals together. Also, every real estate agent’s profile on LinkedIn is like a resume prospect can use to evaluate agents.

If you want people to take your business seriously, then you definitely need to have a strong presence on LinkedIn or at least keep your profile on LinkedIn up-to-date since it is sometimes the first place people refer to check you up. If you Google your name your profile on LinkedIn will most likely show up on search results’ first page.

On the other hand, LinkedIn groups are great places to show your expertise by helping members with their problems and questions. As long as you keep selling on LinkedIn out of your mind and focus and increasing awareness of your brand by offering selfless help, people will return the favor once they need your help.

On the other hand, you can use LinkedIn to connect to other real estate agents and introduced them to the leads in their areas if you do not cover those. Chances are other agents will also return the favor once they come across leads in your area.

YouTube – Walk the Talk

YouTube is owned by Google and is the 2nd most popular search engine (Google is the #1). People love watching videos of the properties even if they are not going to buy a house anytime soon. Given the fact that you as a real estate agent need to make videos an integral part of your marketing efforts, YouTube is where you need to share almost all of your videos. The videos then can also be linked to your website and other social media platforms.

YouTube is not just a website. It is a search engine, and a very powerful one too. In fact, YouTube’s search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined with 3 billion searches per month. Make sure you take YouTube for real estate seriously.

Most of what you state in your bio can be shown to be true in the videos you create. Are you a great agent who has done a lot to help their clients? Share videos of your closed deals and if you can sit down with them and let them do the talking. Are you the agent who knows what he is doing and knows the area like the back of their hand? Share some market updates and neighborhood guide videos to prove it.

If you want to know more about social media read our article about real estate social media marketing

Top Real Estate Social Media Platforms: Final Words

Each of the social media p[latfroms that we covered above have their own unique features, despite the many similarities shared by others., In order to make sure you have the best presence on social media for your real estate business, you need to make sure you appear on all of these platforms properly. once managed properly social media can become your main source of generating leads.

Remember that social media are the place to think of your clients and prospects first. You might be able to sell as well but that should not be your top priority. Your first and foremost goal on social media should be helping people in your area and build trust by introducing yourself as the go-to guy.