Real Estate MarketingSocial Media Advertising

How to Set up Advertising for Your Market Update Video on Facebook

Are you a realtor who wants to start advertising your video(s) on Facebook?

As a realtor, you are your own brand which means you sell what you market. The more you market and the better you market, the more you will sell. Although posting on Facebook (whether it is though posts directly to your Facebook feed, stories or groups) can be very beneficial to getting your content out there to the public, it can only do so much and it can only reach a certain demographic, especially if you are not very well known. 

This being said, paid-for advertising is the best way to reach your target market, increase your brand awareness and make sure that your content is being viewed, recognized and most importantly shared. 

The best part about having a professional listing video or market update video for your real estate marketing mix is that they can be used for advertising as well. The professionalism of the videos makes it look like it cost an entire production team to produce which can be very beneficial in advertising the video. This is because oftentimes, advertising is avoided since those wanting advertising does not have content worthy of publishing nor the funds. But with Roomvu’s professionally made listing videos, automated reports and on-camera market update videos, this is certainly not the case.

Setting up paid advertising for Facebook is very easy. With Facebook’s built-in ad manager Facebook allows you to create ads for your market update video to show in your target audiences Facebook feed and stories. Here are the steps for including your market update video for your very own Facebook ads.

1. Go to the create ad section to start advertising your video on Facebook.

First, go to the “Create” tab at the top of your Facebook page to open the Ad Manager function. 

Facebook banner
How to create ads

2. Get video views.

Next, pick ‘Get video views’ in the campaign objective section.

Get video views

3. Define your audience, budget, and schedule to your preferences.

Target audience on facebook

4. Upload your market update video in the ‘create an ad’ section.’

5. Write the caption.

Lastly, write what you want the ad to say. The best copy is short, sweet, professional and gets right to the point. 

Check out the example below on Roomvu’s Facebook video ads for both Facebook’s feed and stories.

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See also:

  1. How to set up paid advertising your market update videos on Instagram
  2. How to post your market update videos on Facebook
  3. Best real estate lead generation ideas for 2020
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