Listing Photography

Why You Need Virtual Tours in Your Real Estate Marketing

The Next Generation of Real Estate Photography

Most property listings include written details with a couple of photos. However, customers are unlikely to make large purchase decisions based on such a small morsel of information. They need something more solid to get a clear image of the property they are about to buy. This is where you need virtual tours in your real estate marketing and make a difference.

A variety of businesses are now using virtual tours. They provide leads with a better and more comprehensive view of potential purchases.  Sometimes they offer a convenient and fun way to visit a place without having to go there. For example;  zoos, museums, colleges, restaurants and more have all used virtual tours. Virtual tours in the real estate business can be just as, or even more, valuable as an in-person tour, allowing customers to check the property thoroughly before making a decision to buy.

What is a Virtual Tour?

As time goes by, the way people live is changing. In the past, the only way to check a property out and decide if you wanted it or not was to go and visit the place. These days, technology is lending a hand in almost everything we do and buying a house is no exception.

A virtual tour is a Virtual Reality (VR) technology that you might have heard of before. As the name suggests this technology enables you to visit a place virtually through the computer screen.

Different Types of Virtual Tours

In the real estate market, realtors using virtual tours have the edge over the competition. Here are some amazing stats provided by Matterport:

  • 95% of people are more likely to call about properties with 3D virtual tours
  • Virtual tours may allow realtors to sell at a 4-9% higher sales price and decrease the number of days a listing is active.
  • 90% of buyers would be more interested in a listing with a 3D tour.
  • 99% of sellers believe a 3D tour would give their listing a better chance on the market.
  • Viewers are found to be 300% more engaged with a virtual tour than they are with 2D imagery.

360 Virtual Tour

Technology offers a plethora of benefits and conveniences for humans. This includes virtual tours which offer many benefits for realtors:

  • First of all, VTs allow customers to have everything they need in one unified place. Images, videos and the tour itself share the same space. No more clutter!
  • Second, some customers may want to take their time and view the place at their own pace. In VTs there is nobody chasing them around. Also, hard to get to places like the ones out of town are at customers’ fingertips.
  • Third, the virtual tours are easily shareable and you can embed them in your own website and make your listings’ descriptions more tangible.

Roomvu offers exceptional 360 virtual tours with 24 hour turnaround time. Check out more samples of affordable 360 virtual tours.


Matterport is a three-dimensional camera system to create realistic, fully immersive experiences like this one and comes with many benefits:

  • Using Matterport, listings’ time on the market decreases dramatically and you can expect them to be sold 5 times faster.
  • Listings equipped with Matterport virtual tour are clicked 40% more than others with still imagery.
  • The dynamic visual content provided by Matterport can boost qualified leads by up to 49%.
  • The virtual tour developed by Matterport can be viewed on PCs, cellphones and tablets.
  • With the advanced capturing system, no details will be missed in the virtual tool.
  • Customers’ time can be spared and pointless actual visits eliminated by showing them the property in a virtual tour.
  • You can easily share the virtual tours by Matterport on social media like Facebook, Instagram, and YouTube.
  • It is also easy to publish the virtual tour to Google Street View, VRBO, and
  • You can generate 3D virtual tours, 4K print-quality photos, schematic floor plans, and guided and video tours at your wish.

Roomvu offers highly affordable Matterport 3D walkthrough services with photography at a discounted price. See more examples, impress prospect sellers and win more listings with Matterport 3D tours.


Another option for virtual tours is presented by iGuide: A 3D walkthrough tour, photos, and floor plan, all in one place and at a flat-rate price. Click Play to view an example of an iGuide virtual tour:


  • iGuide is an astonishing virtual tour, professional photos, &  a floor plan all in one.
  • Floor plans are an interactive part of the iGUIDE 3D tour and can be downloaded as pdf, jpg, svg, or dxf which gives you a clear understanding of how the house is built. The floor plan can easily be downloaded to your PC, printed or included in your marketing plan.
  • Sharing iGuide’s virtual tour is so easy. Just a few clicks and you have some quality leads.
  • Thanks to iGuide 3D tour camera’s time-of-flight laser scanner, you can rest assured the measurements provided, are as accurate as they can be with a less than 0.5% error rate.
  • Advanced Measurements will allow you the freedom to measure directly in the floor plan or in an image on the iGUIDE 3D tour.
  • iGUIDE 3D tours offer detailed square footage analysis which can be used in real estate listings, comparable analysis, and Automated Valuation Models.
  • If you are looking for an option that is quick to load and easy to share, you can use Photos captured by the iGuide.
  • If photos are not enough, videos are your solution, adding a sense of movement and showing you how it would feel and look if you walked through the property. Aerial video is another feature that can give a unique perspective not be found any other way.
  • Local facilities such as schools, restaurants, libraries, and transit are just as important as the property itself. The Neighborhood Information section will provide all that info easily.

Roomvu offers professional iGuide tours with guaranteed quality. Check out the ultimate listing bundle and receive iGuide service from one of our carefully-vetted specialists.

Benefits of Using Virtual Tours

  1. Virtual tours are a game-changer for both realtors and buyers. Instead of spending time visiting one property after another and realizing it doesn’t appeal to the buyer, the visiting process can now happen with a few clicks.
  2. A description of the property and the surrounding area doesn’t say much. On the other hand, virtual tours allow customers to examine every feature of the property including the layout. This provides a clear understanding helping the buyer make a decision.
  3. Visiting a property in person does have problems as well as benefits. The time to visit a place is usually limited and the seller’s belongings are often inside. As a result, buyers may not feel comfortable taking their time and may feel rushed into a decision. There is no such issue in virtual tours. Simply place the mouse and click where you want to go, letting the virtual tour do its magic.
  4. In virtual tours, buyers pay attention to every detail and as result they tend to develop an emotional connection to the property. This creates a sense of ownership and trust where the buyer sees him/herself in the house and is more likely to make a purchase.
  5. All realtors don’t use virtual tours and some are even unaware of its existence. It is known that people prefer visuals over text. As a result, buyers will spend the time they have with a realtor who can show the properties in a visual way. By using this technology, you can stand out and get an edge over the competition.
  6. You can share the virtual tour with ease on social media and let people see for themselves how easy it is for them to search for their new home. You can even link it to your website and generate traffic.

Embracing Virtual Tours

Engaging and interactive visuals are the way of the future. In fact, from a consumer perspective, they are becoming an expectation. As virtual tours in real estate become increasingly common it would be wise to take your step into the virtual world sooner rather than later.

  1. What is a real estate virtual tour?

    A virtual tour is a Virtual Reality (VR) technology that uses 3D photography and enables you to visit a place virtually through the computer screen.

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Academy Content Team

roomvu Academy content team consists of authors who bring you the best in real estate marketing.

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