Top 10 Real Estate Instagram Accounts to Follow in 2020
How Best REALTORS on Instagram are promoting their Real Estate Brand
Starting a real estate Instagram account is one of the first things realtors should do when they start marketing on social media. There are many tips and tricks about optimizing your Instagram account to maximize its impact on your business. Some realtors are already getting the best out of the platform and can be good role models. Go Beyond a trial and error approach to find out what works best for you. You can follow successful realtors and those involved in real estate marketing on Instagram and see what they do and how they do it. Following successful real estate Instagram accounts will help you make the most of the platform.
In this article, we have gathered a list of top real estate agents on Instagram to give you an idea how to run your real estate social media marketing and find some inspiration. Chances are you could be getting more out of Instagram. In fact, 91% of realtors use social media but only 9% promote their listings on it.
For the complete guide on how to start an Instagram page for real estate follow this link:
Follow Our List of Top 10 Instagram Accounts for Real Estate
1. Fredrik Eklund
By the time Fredrik moved to New York from Sweden he had a varied international resume and comparatively modest real estate goals. He was thinking of closing 10 deals a year. In 2019 he closed 842 deals. That translates to 2.3 deals a day or a deal every 10 hours. He now has his own real estate company in Scandinavia and has been one of the five stars of the popular show Million Dollar Listing New York since 2017. He has written a book called “The Sell: The Secrets of Selling Anything to Anyone.”
What Are They Posting?
Fredrik shares about his lifestyle and family. Images of him and his family are found on his account. For every 3 to 4 posts about his life he has a post about listings as well. On the story section of his accounts, he shares how he has made it in real estate through a couple of posts.
What Did They Do Right?
Fredrik does not flood his page with listings posts. He does not try to sell directly. Instead of forcing posts on his audience, he demonstrates his luxurious lifestyle as an agent which shows his audience he is successful. His audience gets to know him as a person as he builds a sense of trust. Occasionally he posts listings to keep his page related to what he does professionally.
2. Chad Carroll
Executive Director of Sales at New York and Miami’s real estate powerhouse Douglas Elliman, Carroll has closed more than $1.5 Billion in sales since 2011, and was named the company’s top broker in Florida in 2012 to 2018.
What Are They Posting?
Chad has incorporated a diverse collection of content in his channel. Apart from the expected listings, he also shares posts about himself and his values to give his audience a chance to get to know him as a person. He also shares posts of success stories and how he has helped clients. He shares his lifestyle, his hobbies and vacations on the story section of his account.
What Did They Do Right?
Chad knows clients need to trust agents and he does his best to build trust by sharing how he has helped his clients, his lifestyle, values, and the properties he is promoting. He does not seem pushy and although he has his contact info in his Bio, he mentions his contact info again under his listings posts.
3. Chelsea Peitz
Chelsea is a National Social Sales Coach for Fidelity National Financial and teaches sales executives and real estate professionals how to turn social activities into business outcomes. She has worked in the Real Estate industry for over 20 years.
What Are They Posting?
Chelsea teaches realtors how to use social media (Instagram in particular) through images and videos and includes descriptive captions which can be very helpful for agents. She also let her audience see behind-the-scenes peeks of her working life and shares world trends on her account to have a more profound relationship with her audience and gain their trust.
What Did They Do Right?
Chelsea teaches what is right to do on social media and does it like a pro. The videos are informative and image posts include detailed explanations guiding realtors in the right direction. She also knows how to demonstrate the human aspect of her personality in addition to her professionalism by posting content about the daily trends and supporting good causes.
4. Ryan Serhant
Ryan Serhant is an American real estate agent, producer and TV personality. He is founder of The Serhant Team and the star of Bravo’s “Million Dollar Listing New York” show. In 2018, Ryan debuted his first best seller book, “Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine“.
What Are They Posting?
Ryan posts a lot of images with his family. When he is talking business he uses visually eye-catching images of the properties with cute interesting captions revealing a little sense of humor. He also posts images of his lifestyle and his values. In some posts, he mentions inspirational and motivational stories about success.
What Did They Do Right?
Ryan’s Instagram account is a detailed account of his personality. Images are eye-catching and captions are worth the read. He teaches, entertains, and informs his audience. The exact things a realtor should do. You feel like you know Ryan after visiting his Instagram account.
5. Jade Mills
Jade Mills is co-chairman of the International Luxury Alliance, a mother of four and an expert in luxury properties. She is ranked the #1 Agent Worldwide for Coldwell Banker and the #5 Agent Worldwide for all Brokerages. She has the highest sales record in Coldwell Banker, surpassing $5 Billion in career sales. To date this year, in 2019, Jade has represented 26% of all homes sold in excess of $20 Million in the Westside of Los Angeles.
What Are They Posting?
Jade shares luxurious listings. These are presented through beautiful images. She also has some posts about her career achievements. There are video shares which include tips and tricks for realtors. In these videos, her audience asks her questions and she tries to answer them in the best way possible.
What Did They Do Right?
Jane is presenting herself as an expert in the field of real estate, which she is. She tries to be helpful to both clients and the realtors. Posting occasional listings keeps her page updated in the business while she shares her insights on the business. Branding is what she does best on her page.
6. Cindy Ambuebl
A familiar face who spent 20 years in the entertainment industry as an actress and model, Cindy now works as a full-time agent, helping clients buy and sell the most luxurious properties the greater Los Angeles area has to offer.
What Are They Posting
She has decided she will no longer “shove housing photos and videos down her followers’ throats,” she has begun creating content that was organic and true to her. She believes no one is following realtors so they can see listings! They’re following realtors for the same reason they do business with them. They want to get to know the real you.
What Did They Do Right?
As a former actress she does a great job creating fun videos about daily life issues which are interesting to watch. Also, occasionally she shares home walkthroughs with the added value of her comments. She does a great job at connecting with people. People know her and love her and will do business with her.
7. Chris Cortazzo
Chris is a member of Coldwell Banker’s elite Top 1% nationwide. Being a Malibu native, he has good knowledge of the local market.
What Are They Posting?
On his Instagram account, he posts pictures of Malibu’s most eye-catching, luxury, and modernized homes. He also features a personal touch on his Instagram account by posting images of his family and his lifestyle.
What Did They Do Right?
Chris introduces himself as an expert in the area by posting beautiful images of Malibu. Using great visuals and properties, he tries to induce some positive associations to the listings while at the same time he lets the audience get to know him and his family.
8. Josh Altman
Josh is an American real estate agent, real estate investor and reality television personality. He specializes in the luxury housing markets of Bel Air, Beverly Hills, Malibu, and The Hollywood Hills. Josh and his brother/partner Matt have sold over $3 billion worth of real estate.
What Are They Posting?
Most of his posts are about his personal life, his lifestyle and his family. However, he occasionally posts some luxury listings as well. When he posts about listings he includes detailed descriptions of the property as well.
What Did They Do Right?
Josh presents himself as a friendly person who has his own life beside his topnotch career both as a realtor and TV personality. Whatever he does, whether real estate or some images of his life, he makes sure he tells a story, trying to connect with his audience.
9. Dusty Baker
As a Santa Barbara native, Dusty Baker runs another real estate Instagram Account that has been in real estate nearly a decade and his knowledge of the local market has led him into a successful real estate career including designations such as “Agent of the Year” and “Top 40 Under 40.” Dusty has been serving the real estate needs of clients in Santa Barbara, Montecito, Goleta and Carpinteria.
What Are They Posting?
Dusty shares posts mostly about listings and how these listings ended up selling in a short time. He also includes some images of his family sharing his personal life.
What Did They Do Right?
By sharing posts about sold listings which are pretty frequent in his posts gallery, Dusty shows his skills in sales assuring audiences their business will be in safe hands. To encourage the audience even further he lets them get to know him and his family and his values. By showing how much he loves his family, he wins the hearts of his audience.
10. Loida Velaquez
Loida Velasquez is another real estate Instagram accounts with Team BC at eXp Realty in Southern California.
What Are They Posting?
She shares some inspirational quotes to motivate her audience. There are some posts about listings that were just sold. Her IGTV also includes some videos about topics like social media tips.
What Did They Do Right?
Loida tries to take her relationship with her audience to a different level by sharing inspirational quotes which are motivating and the same time show her values. On the business side of things, she tries to gain the audience’s trust by sharing images of successful deals she has closed.
Real Estate Instagram Accounts: The Takeaway
Creating a real Instagram account might be challenging but posting content on it is another story. There are many learning opportunities out there including our Instagram Stories guide. But sometimes you need to see what other successful agents are doing on Instagram in order to find inspiration or get video ideas for lead generation.
We offered a handful of carefully curated accounts here but there are hundreds of successful agents out there. You don’t have to post luxury to get attention. You need to be personable. So do your own research and find the ones you relate to most. Learn from them and keep building your Instagram network.
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