4 Real Estate Content Marketing Trends to Watch in 2023

The pandemic has taken its toll on many businesses. However, real estate seems to have undergone considerable changes in consumer behavior and informational needs in a way that content marketing trends today are pretty different from those before the pandemic. As we are getting closer to the end of 2022, it is now time to level up your real estate marketing game and get yourself ready with the latest Real Estate content marketing trends in 2023. Today, people have different information needs, and agents smart enough to cater to those needs are already ahead in this cut-throat business.

If you want to know more about social media marketing please read our article about social media marketing for real estate.

The Pandemic and Focus on Content Marketing

According to the latest reports, in 2021, 43% of marketers increased their content marketing budget and 66% expect this budget to increase even more in 2023. Believe it or not, content marketing is here to stay. According to CMI’s latest B2B Content Marketing report real videos, digital events, owned-media assets, and paid media are some of the most essential components of real estate content marketing trends in 2023.

Real Estate Content Marketing Trends to Watch in 2023

Without further ado, let’s have a look at the top Real Estate content marketing trends to watch in 2023 that will impact the market heavily:

Expertise, Authoritativeness, and Trustworthiness 

Every marketer wants their content to be discoverable in search engines: Google or other social media. Exposure is the key otherwise it does not matter what you have gone through to create the content since nobody can see it. EAT (Expertise, Authoritativeness, and Trustworthiness) is Google’s metric to assess content and rank them on search results. Content that shows expertise is authoritative and trustworthy is usually favored by Google and has a huge impact on SEO.

Read our blog to learn more about real estate content marketing

That means average content has no chance in today’s competitive market where millions or more pieces of content are produced every minute. Therefore the content you share should:

• Show your expertise and be above average in terms of information and technicality of your field
• Feature acknowledged accuracy or excellence and be highly reliable
• Focus on expressing empathy and building trust

Focus on Audience Needs

While creating content for real estate you need to ask yourself: What is my target audience is looking for and why? what are some common questions in my area? Focusing on the questions alone is not enough and you need to look at the reason behind the questions your audience is looking for answers for.

• Discover what motivates your audience, and what they have truly in mind. What keeps them awake at night?
• What are the content gaps in the current market? What part of your audience’s questions are not answered already?

Focus on Videos on Social Media on Mobile Phones

– Video is currently the king in the content world thanks to the higher speeds of the internet. 1/3 of all online activity is spent watching videos. Here are some stats from invideo.io

• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017.
• 78% of people watch online videos every week
• 55% view online videos every day.
• 54% of consumers want to see more video content this year.
• 54% of consumers want more video content from a brand or business they support.
• 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
• Marketers who use video grow revenue 49% faster than non-video users.
• Video marketers get 66% more qualified leads per year.

– On the other hand, social media are becoming an essential part of people’s lives where people spend 145 minutes a day on different platforms.

Finally, Americans spend an average screen time of 5.4 hours on their mobile phones daily.

Taking all the points above, you realize that you need to focus especially on videos on social media on mobile phones. We at roomvu have known this for a long time. That is why we offer real estate agents, relevant real estate videos that are social media and mobile phone friendly!

Automated Content Generation and Sharing

A while ago, if someone told you about automated content generation you would have called them crazy but now that dream has come true. Thanks to AI-powered machine learning technology you can quickly generate relevant real estate content that resonates with the needs of your audience and answers to their questions. On the other hand, now you do not have to spend much of your time working to share content across social media consistently. Now all that is done automatically with a single click of a button!

Final Words

The changes and disruption of the pandemic have created new content marketing trends and changes in consumer needs and preferences that cannot be met by following the old methods. The new world requires new measures. Some find a threat in the new situation while others see it as an opportunity to gain the market’s trust when others have either failed or backed down. The long and the short of it is that the “average” content will no longer do. Stick to these content trends for a more novel and successful marketing strategy in 2023. Video, video, video is the key, of course on social media and even more importantly on mobile phones.