The 80/20 Rule for Real Estate Social Media

When posting on social media for the real estate business, many agents have no idea what to do. Many focus on their business only and appear a robot that posts only business-related content. On the other hand, there are some agents who use one single page for both business and personal purposes. But what is the correct ratio for content on your real estate social media? Well, the correct ratio seems to be in the 80/20 rule for real estate social media. The rule states that for every 80% of the content you share on social media 20% should be personal such as your hobbies, interests, and passions to let your audience get to know you better.

Why Share 20% of Personal Content

People connect with you when you share who you are beyond business. They need to know on a personal level so that they can trust you. That is how we connect with others! if you post only business content, your audience will never be able to know you. People tend not to trust businesses they do not know well. Sharing personal content on social media helps your audience start to trust you because you will look like a human being and a person when you share personal content.

Separate Business and Personal.

When building a brand, it helps to keep your personal and professional pages separate on social media. In fact, this is one of the most common mistakes agents make on social media to use the same page for both business and personal matters.

For example, your business account followers expect to see real estate content and your personal page followers are there to see you as a friend and family and would rather not be spammed with business posts they have no interest in.

However, 20% of your posts on you’re business profile can be personal and 20% of your posts on your personal profile can be about the business you run. This way you are allowing your friends and family to know about your business and approach you if they have real estate needs.

Think Before you Share

Whatever you post on your business page is actually a representation of your brand as a real estate agent. The content you share on your social media business profile creates an image of you for your audience and you want to make it look as professional as possible while showing the human side of yourself. While posting on social media for your business always consider your audience and their preferences about the content they would rather see on your page.

When you decide to post a piece of content on your social media ask yourself if the content resonates with your audience and if it is personal content ask yourself if you are doing it too much or if the content is appropriate for your page. After all, you can share everything on your business profile just because you can share 20% of personal content. Make sure the content you share does not ruin the professional aspect of your business.

Interact with your Audience

Sharing the right content and keeping a decent balance of personal and business content is important is vital to social media marketing but that is not all. Engaging with your audience is also very crucial. If your audience does not engage with your content there has to be something wrong. What you are looking for here is your content being shared, saved, and liked with the latter of the least importance.

In order to increase engagement on your social media, ask questions, have live videos, and encourage your audience to leave comments and voice their input. always participate in an active relationship with your audience. a one-way relationship with your audience where you share content and there is nothing from them is not a healthy relationship and is a sign that they are not comfortable or interested enough to approach you.

Have fun!

Using social media for real estate and business does not mean you can’t have fun. Many real estate agents appear like a robot who just keeps posting images and photos of the listings and never appear in front of the camera.

On the other hand, advances in technology have made it possible to automate social media for real estate where you can easily share ready-to-share real estate videos with your own branding. in fact, that is one of the services we offer in roomvu real estate social media marketing service.

But as the rule above says, 20% of the content you share on social media can and should be about yourself. You can’t just post business and real estate videos and photos on social media. We could also automate that for you but that would negate the notion of appearing human for your audience to create and build trust.

Every once in a while take your phone and shoot images and videos and share them on your social media along with the videos that we at roomvu automatically share for you. they can also be real estate but there you need to appear in forn the camera so that your audience sees you in person and gets to know you.