Why Post Every day on Social Media for Real Estate

One of the most important questions that come to mind when posting on social media for Real Estate is how often agents should post and if there are days where it is better to post or days when you can leave it. This article will talk about the logic behind roomvu’s posting algorithm and what happens during the process to post on social media for you.

Posting Frequency

When it comes to posting frequency, there is no question that agents need to post once every day on social media to keep consistent. The reason behind consistency is to keep a strong presence and stay on top of mind so that when your audience needs Real Estate services, you will be the first that comes to their mind. on the other hand, accounts that post on social media in an irregular manner are often not taken seriously and tend to be considered unprofessional and casual. Given the important nature of Real Estate transactions people make, an unprofessional agent is the last they need.

Why Post Every Day

The second question that we at roomvu get a lot is why agents should bother posting content on social media on days like Sundays when people tend to rest and some (not all) accounts get little interaction. The answer is that there is no one-size-fits-all recipe for all accounts in this regard. Apart from the fact that it keeps a consistent presence on social media as mentioned above, remember that even if people tend not to interact with your content they still see your name on their screen. Engagement is not all you need. Brand awareness is also important for your business.

One Man’s Meat is Another Man’s Poison

There might be a lot of reports out there (including our own) that say posting on certain days generates better engagement on social media. However, omitting some days just because you read it somewhere that for instance Sundays tend to do little in terms of audience interaction, is more harm than good. Social media automation has made sure that you do not do the heavy lifting, therefore, there is no harm in posting every day. It becomes problematic when you spam your audience with a lot of content on a daily basis. As long as you stick to a one-post-per-day manner, you will be fine.

How Does roomvu Pick the Best Times to Post?

Our AI-based engine monitors and analyzes thousands of posts on social media and draws data-based conclusions on the best times and days to post, the type of content, video length, etc. However, depending on your geographical location and data from your accounts, what you see may differ from that of reports shared on the internet about the optimal times. We at roomvu make sure that you share the right content at the right time and make the most out of social media for your Real Estate business.

Why Does Content Take Time To Be Posted?

Sometimes (not always) content is shared with a delay on social media. The reason behind this is that social media platforms depending on their internal algorithms take a bit of time to process the content to be shared and that sometimes results in delays when posting. However, that is not an issue to be concerned about, and depending on the load social media platforms undergo, posting time can vary.

Better Late Than Never

Posting consistently on social media is key as mentioned above. You may read somewhere that posting on different days will do little. However, we believe that posting on weekends, even if hypothetically inferior to weekdays, still keeps you on top of mind. Why risk your omnipresence on social media when the stakes are high? It will show your audience that you are in the business and you take it seriously. People on social media are very picky about the accounts they follow. Once you go absent or irregular with your posts, they will cast you as a casual page that is not worth the space on their feed.