How to Post Consistently for Real Estate on Social Media

Social media should be an integral part of every agent’s marketing effort. A comprehensive and effective approach to marketing requires a solid strategy that is well-thought-of, consistent, and planned and includes sharing valuable content. Social media which aims at increasing brand awareness and providing a direct channel to connect to the audience should be implemented on a regular basis. However, in order to win the social media marketing game, one should establish and maintain a consistent presence. Therefore, here comes the question: How to post consistently for Real Estate on social media? One of the tools to keep social media presence consistent for REALTORS® is a social media content calendar for real estate.

How to Post Consistently for Real Estate on Social Media

Let’s see what your options are:

Consistency is the Key

Consistency in engaging with your audience on social media is essential. Surveys suggest that consistency is one of the most important factors for keeping people following a brand on social media. That means once you go silent for a short time or appear irregularly on social media, you see your audience drop-off. Social media automation makes sure that does not happen.

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In fact, social media can help agents only if they keep their presence consistent. After all, companies that publish more than 16 posts a month generate 3.5 times more traffic than those which publish less than 4. If you go out there and post a few photos and videos and then go silent for a while just to show up an unknown number of days later, you will come across as an account that looks abandoned and there is a high chance your followers will ignore you if they don’t unfollow you first. Social media calendar helps you avoid such problems.

Save Time and Effort

Everything we have said about the problems of handling and managing social media is true when only dealing with one platform. If you decide to go with more than one (which you should) you will be knee-deep in loads of things to do. Social media automation systems allow real estate agents to handle multiple accounts at the same time. In fact, the number of platforms does not make any difference for the machine as it is perfect at multi-tasking. Agents, however, will have trouble keeping up with many social media accounts at the same time.

Valuable Content

One of the keys to success in social media marketing and content marketing is to stand out. To offer something that others are not. Yes, you can create content that answers then needs and questions of your audience but what if everybody else is doing exactly the same? Have you seen real estate agents all offering home valuations? People need them, right? Yes. Are they valuable? Not when everybody is offering them. A glass of water is more valuable in the desert than in an oasis.

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Social media automation systems like what roomvu offers, feature valuable and unique content. Something that your audience is looking for online space and cannot find easily. Apart from hopeless landing pages and common home valuations, there are other kinds of content that appeal to your audience.

What is a Social Media Calendar for Real Estate?

A social media calendar for real estate is a plan for upcoming social media posts in the form of a spreadsheet, Google calendar, or interactive dashboards. Each entry in the calendar includes:

• The social media platform the post will be published.
• Date and time the post will be shared
• Content to be shared
• Links and tags

Why Use a Social Media Calendar for Real Estate?

There are a few reasons why it is important for real estate agents to consider having a social media content calendar:

Keep Track of What You Share

If you have a plan and strategy for your social media marketing, then you need to cover a certain set of topics. A content calendar helps you keep track of the content you share and make sure you don’t miss a thing. Without a calendar, you might redo some topics and forget others.

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Cover Everything

Without a calendar, you have to post random content from various topics. Even if you manage to mentally have a plan, it is still likely to miss some important days and holidays. In order for your content to resonate the most with your audience, you need to make the most of different events and holidays. A content calendar not only provides a chance for you to get creative and cover various topics, but it will also help you go with the trends and share content based on the ongoing events.

Save Time

Although you need to spend some time designing a content calendar, the time saved in general is much bigger. No need to worry about what to share every day as the content is already chosen is ready to be shared. You can spend your time on more important tasks.

Track Performance and Improve Content

A content calendar allows you to track your content and see which content performs better and which doesn’t. This way you can take out the poor-performing content and replace them with those which have shown to do better. This will result in an increase in content quality which will help your audience better and in turn, will get you closer to your objectives.

If you want to know more about social media marketing you can read our real estate social media marketing

How to Create a Social Media Calendar for Real Estate

You can have the calendar in spreadsheets, Google calendar, or interactive calendars. Regardless of your preference, the social media content calendar should include:

• Publish dates
• Type of content (Video, Photo, etc)
• Topic
• Status (ongoing, published, etc.)
• CTA (What you need the audience to do? Share? Like? Click on a link?)
• Social media channel (Instagram, LinkedIn, etc)

What to Post on Real Estate Social Media Calendar?

A lot of agents simply limit their content to the photos and videos of their listings on social media. Although many people will find such content amusing or interesting, in order to gain trust and introduce yourself as the go-to guy, you need more. In short, you will need a variety of content including but not limited to videos of:

• Market updates
• Advice for Buyers and Sellers
• Local News
• Listing Videos

roomvu Content Calendar

Creating a content calendar requires a lot of effort and research. Sticking to the calendar is another story as well. We at roomvu realized this is one of the biggest pains real estate agents have. Therefore, we created an all-in-one social media content calendar for real estate. However, the value proposition behind this calendar is not the planning. We also take care of the content for real estate agents.

In roomvu, we create real estate videos for different areas and cities. Other than videos we also create real estate landing pages and offer email marketing to further expand the ways these content can be shared.

In other words, our content calendar uses social media, emails, and also landing pages to share the content we create.

What do you need to do? Nothing! just connect your social media accounts and upload your contacts. We take care of the rest for you. We even will fill the calendar on your behalf.