The power of social media in today’s digital age cannot be underestimated. Platforms like TikTok have emerged as influential tools for businesses, including the real estate sector. TikTok’s short, engaging video format can be a game-changer for realtors looking to showcase properties and engage potential clients. Here’s a step-by-step guide on how to create a TikTok account for real estate.
Step 1: Download and Install the App
Go to the App Store (iOS)
or Google Play Store (Android).
Download and install the app on your smartphone.
Step 2: Sign Up
Open the TikTok app.
Tap on the ‘Profile’ icon usually at the bottom right.
Choose ‘Sign Up.’
You can sign up using your phone number, email, or another social media account. For a business, using an email associated with the business is recommended.
Step 3: Set Up Your Profile
Once registered, tap on the ‘Profile’ icon again.
Click on ‘Edit profile.’
Username: Pick a username related to your real estate business for consistency.
Profile Picture: Use a professional photo, perhaps your company logo or a personal headshot if you’re an individual realtor.
Bio: Briefly describe your services, the areas you operate in, and any other relevant details.
Instagram & YouTube Integration: Link other social media profiles to drive traffic across platforms.
Step 4: Switch to a Pro Account
In your profile, tap the three lines (or settings).
Choose “Settings and Privacy.’
Tap on Account
Tap ‘Switch to Business Account.’
Choose the category ‘Business’ and further classify as ‘Real Estate.’
Note: Pro Accounts provide insights about your followers and the performance of your posts.
How to Create a TikTok Account for Real Estate: Final Thoughts
Utilizing TikTok for real estate is a creative way to connect with a broader, often younger, audience. Embrace the platform’s unique, dynamic, and fun style while maintaining your professionalism, and you can effectively showcase your properties and establish your brand in the industry.