Real Estate Social Media Trends in 2023

Social media should be an integral part of every business that wishes to have an interest in the online market. Social media algorithms, however, keep evolving to deliver more of what users want to and need to see for the ultimate goal of selling ads to businesses. These frequent changes affect all businesses that try to generate some organic leads, too. Therefore we have covered the latest real estate social media trends in 2023 to help REALTORS® keep up with the changes and boost their presence on awareness across various platforms.

Real Estate Social Media Trends in 2023

Trends that worked a few years ago may not work anymore or even hurt your performance on social media. Keeping up with how social media platforms change and work is crucial. Here are some of the latest real estate social media trends in 2023.

If you want to know more about social media, read our article about real estate social media marketing

Go for more than Likes

Social media platforms make money by selling ads. To sell ads, they need people to view more and more content (increase the time users spend on their platform). That requires platforms to show users more of what they like.

In the first days of social media, the number of likes a post got determined its popularity for both end-users and platform developers. This created a race to get more likes to an extent where some applications provided options to hide the number of likes to get people to focus on the quality of content rather than its likes.

Now, engagement is defined beyond the number of likes a post gets. How many times a post gets shared, saved, or commented on also determines how popular a post is. Businesses encourage users to share and keep their content or leave comments.

Become the “Digital Mayor” of your Area

Sooner or later, everybody must join social media for their business. Even now, some people will not give in to the new trends and insist on their old-school offline marketing methods. However, the number of agents who do believe in social media is increasing.

To make it on social media, you must stand out among all other agents in YOUR AREA. Focus on your area and try to be that expert go-to guy for real estate. Be that “Digital Mayor.” To become that guy, you need to show your audience you know the neighborhood like the back of your hand, you share valuable content, and you connect to your audience on social media seamlessly.

Share Great Reviews and Testimonials

The internet has made it possible to get a wider variety of services and products. Users then had to narrow down their choices to pick only the best. Mainly, customers and clients find the best service and product by checking others’ experiences with the product and services. After all, customers trust their peers more than they trust you. If another client expresses happiness with your services, they might find you worth a shot.

So, you must share great reviews and testimonials you get on your social media channels. A few nice words your clients say are worth a thousand when you express yourself. Just ensure the reviews and testimonials are not too old since they will show you have not had a happy client in a long time.

Try Different Platforms

It is true that users of a specific platform might use other platforms as well, but that is not always the case. Each platform has its core users who spend more time on it. Facebook and Instagram seem to dominate the market, but others like TikTok, Twitter, and LinkedIn have their fair share.

Ensure you have set up your profile decently on different social media platforms for real estate and share valuable content consistently. On the other hand, attend to users’ comments and direct messages. Answer them as soon as you get a chance. Setting aside a few minutes of your time every day to handle user-generated content is a good idea.

Run Facebook Ads for Your Videos to Drive Traffic to Your Website

We will not remind you video marketing works and is here to stay. You already know that since you are on social media, these platforms have moved from images to videos. The secret to making videos work is to hyper-target the audience to these videos. Facebook ads for real estate allow you to do just that most seamlessly. You get the perfect message, Put it in the ideal medium (videos), and use Facebook ads to deliver them to the perfect audience.

Share Purposeful and Relevant Content About Your Farm Area

Real estate is a very local business; the best way to help your prospects is by keeping it local. Your area can be spread across a neighborhood or a city. Make sure the content you share on social media talks about the area and delivers related information, including news, trends, market updates, neighborhood bios, guides, etc.

Describe what it will be like to live in your area; buying a home there is a good idea. Always keep it honest and fair, and try to help your client, not yourself. Your audience might already think agents push clients towards more commissions, not what serves your interest best.

Real Estate Social Media Trends in 2023: Final Words

Social media has stayed the same in purpose. It serves users and businesses, but how it does has evolved over the years. Keeping up with the latest real estate social media trends in 2023 is essential to make it work for your real estate business. You need to be the one serving and helping your audience with valuable and related videos without thinking about selling. Make an effort to become the “Digital Mayor” of your area.