Real Estate Marketing and Branding
A collection of guides for real estate agents that focuses on the practices aimed at promoting agents’ business, sharing valuable and compelling content and eventually turning the audience into leads. These guides will help real estate agents to better promote their business, listings, etc. and will increase their brands’ awareness increasing their reach. The ultimate goal of real estate marketing is expanding audience reach and turning the audience into leads which in the end will turn to clients. Typical practices in real estate marketing include, online marketing like websites, social media, etc. alongside offline marketing such as flyers and posters.
Top Real Estate articles for REALTORS®
Real Estate Photography
Real estate photography is one of the most important categories in our blog. Real estate is a very visual market where home buyers need to see the properties thoroughly. in the old times when photography was not a very feasible option because of the limitations in technology real estate was mainly about written and text descriptions of the properties. Nowadays thanks to the advances in technology and the Internet sharing images and videos has become quite easy. Therefore, many real estate companies and agents are incorporating professional photography in the promotion of their listings. As a real estate agent, you’re supposed to join the bandwagon and take the best out of photography in your business. Although real estate agents can take on photography themselves and use their cell phones and their basic equipment to take photos of the listings and promote them, it is highly advisable that they refrain from doing so honey stop it doesn’t matter how talented you are in photography, the images you take will pale in comparison with those of professional photographers.
19 Creative Real Estate Instagram Posts to Increase Engagement
Instagram is a popular platform, there is no doubt about that. It is built to connect people through visual expression, and its business potential continues to grow. Because of its visual nature, Instagram holds ever-expanding opportunities for businesses showcasing their products …
How to Use Instagram Stories for Real Estate and Get More Leads
Instagram itself is relatively new in the world of social media power players. A while ago it was known as a photo-sharing app with cool effects and a not so popular photo-sharing feature. The app caught on and the platform grew to be used for sharing images and videos later on.
How to Set up Paid Advertising for Your Market Update Video on Instagram
The generation Y (commonly known as Millennials) are the new group of homebuyers entering the market. This generation of first-time homebuyers are a great opportunity and they should be actively targeted by real estate agents. If they are ignored agents miss out on a large part of the real estate market. Anyone born between 1981 and 1996 (ages 24 to 39 in 2020) falls into this category. They grew up in the digital age and look at the world differently from their previous generation (generation X born between 1965 and 1980).
Real Estate Tips for Assisting Millennials Buying Their First Homes
The generation Y (commonly known as Millennials) are the new group of homebuyers entering the market. This generation of first-time homebuyers are a great opportunity and they should be actively targeted by real estate agents. If they are ignored agents miss out on a large part of the real estate market. Anyone born between 1981 and 1996 (ages 24 to 39 in 2020) falls into this category.
Top Real Estate Videography articles for REALTORS®
Thanks to the advances in technology and the Internet real estate market is different now. A while ago real estate agents had to make do with images and text to promote their listings they have but now there are other opportunities that provide the audience with better information and give them a chance to have a better understanding and idea of the properties they are looking at. Now that the Internet has provided us with faster speeds, sharing videos has become easier than ever. Videos or essentially important because they allow the audience to see the property as if they are visiting the property in person. However real estate videos are not limited to listing videos. There are many more applications of videos in real estate marketing. For example, real estate agents can use videos to share market updates, testimonials, tips and tricks, and other different educational videos. Real estate agents may be tempted to create the videos themselves using their cell phones and the basic equipment they have. Of course, they can do it on their own, but we highly recommend that they do not. The reason behind this is that real estate agents need to appear professional and using their cell phones to create videos is not going to help in that. Furthermore, creating real estate videos is not as expensive as it once was. In fact, you can create videos for very affordable prices in a very short time that will bring you a lot of leads.
How To Create Real Estate YouTube Channels In 6 Steps
Sharing real estate videos to social platforms, especially YouTube, is the number one way realtors can get not just views but leads. Homebuyers love watching videos. With videos they can stay in the comfort of their own home while exploring the inside of a property. In this article we are going to teach you how to create a real estate YouTube channel in 6 simples steps.
Real Estate Video Promotion: Using Social Media to Promote Videos
Many real estate agents are incorporating videos into their content marketing efforts. This makes sense as video is an engaging and shareable medium. In fact, real estate videos have become one of the main ways of getting leads for real estate agents. They are effective, so why not make real estate video ads? This way real estate agents can combine the value of videos with the potential of ads.
How to set up Paid Advertising for Your Market Update Video on YouTube
In the world of real estate, there has been a massive shift from offline to online marketing as many homebuyers nowadays, flock to the inter-webs as a means to search for real estate. This means that many video platforms have gained lots of popularity such as Netflix, Instagram TV, and YouTube. From videos about home renovations, buying and selling real estate, vacation homes, it’s no doubt that the demographic wants to see real estate videos.
How to Post your Real Estate Video on YouTube
A 2017 survey by Zillow revealed that 75% of real estate sellers expect that a video or some other media will be part of the marketing strategy used to sell their property (Zillow, 2018). This is why we strongly recommend realtors to create their real estate videos and post them on YouTube to either showcase their listings or their brand identity.
Top Real Estate Virtual tour articles for REALTORS®
Most property listings include written details with a couple of photos. However, customers are unlikely to make large purchase decisions based on such a small morsel of information. They need something more solid to get a clear image of the property they are about to buy. This is where you need virtual tours in your real estate marketing and make a difference. A variety of businesses are now using virtual tours. They provide leads with a better and more comprehensive view of potential purchases. Sometimes they offer a convenient and fun way to visit a place without having to go there. For example; zoos, museums, colleges, restaurants and more have all used virtual tours. Virtual tours in the real estate business can be just as, or even more, valuable as an in-person tour, allowing customers to check the property thoroughly before making a decision to buy. A virtual tour is a Virtual Reality (VR) technology that you might have heard of before. As the name suggests this technology enables you to visit a place virtually through the computer screen.
How To Create Real Estate YouTube Channels In 6 Steps
Sharing real estate videos to social platforms, especially YouTube, is the number one way realtors can get not just views but leads. Homebuyers love watching videos. With videos they can stay in the comfort of their own home while exploring the inside of a property. In this article we are going to teach you how to create a real estate YouTube channel in 6 simples steps.
Real Estate Video Promotion: Using Social Media to Promote Videos
Many real estate agents are incorporating videos into their content marketing efforts. This makes sense as video is an engaging and shareable medium. In fact, real estate videos have become one of the main ways of getting leads for real estate agents. They are effective, so why not make real estate video ads? This way real estate agents can combine the value of videos with the potential of ads.
How to set up Paid Advertising for Your Market Update Video on YouTube
In the world of real estate, there has been a massive shift from offline to online marketing as many homebuyers nowadays, flock to the inter-webs as a means to search for real estate. This means that many video platforms have gained lots of popularity such as Netflix, Instagram TV, and YouTube. From videos about home renovations, buying and selling real estate, vacation homes, it’s no doubt that the demographic wants to see real estate videos.
How to Post your Real Estate Video on YouTube
A 2017 survey by Zillow revealed that 75% of real estate sellers expect that a video or some other media will be part of the marketing strategy used to sell their property (Zillow, 2018). This is why we strongly recommend realtors to create their real estate videos and post them on YouTube to either showcase their listings or their brand identity.
Real Estate Floor Plans for REALTORS®
TikTok for real estate marketing might seem like a weird idea. After all, what do lip-syncing and dancing have to do with real estate? The secret lies within the TikTok’s features and its popularity among Millennials. The platform shows great potential for a promising future and it’s growing very fast. Platforms like Instagram and Facebook made image sharing popular Later they focused on videos. What they created now is being put to use on other emerging platforms. TikTok is a social media platform that focuses on videos with cool effects and music and allows users to heavily modify their videos before posting them. The app was created based on the lip-synching idea first introduced by other apps like Dubsmash and is very popular among millennials, younger ones in particular.