Understanding Marketing Funnels in Real Estate: How to Differentiate Direct Marketing from Brand Marketing
When you are marketing products and services for a business, it will be very easy to mix up direct marketing and brand marketing. Often in real estate, agents confuse these two and use them interchangeably while they are quite different. They run a direct marketing campaign and expect branding results or the other way around. It causes frustration and disappointment making them forget about marketing. In this article, we will discuss the difference between the two concepts and when to practice each, especially when you are paying for them. The Root of The Problem Real estate agents can get too
Read moreStop Selling on Social Media to Start Selling: Educate, Entertain and Engage
Selling on social media includes two concepts. Selling and being social. The key to success on social media is the latter. Unfortunately, many try to sell rather than share on social media. You might wonder if you are not supposed to sell, why bother with social media, and waste your valuable time. Well we said not selling is the key, we never said it is not the target. Simply put, to sell on your social media, you should avoid pitching. In this article, we will discuss common mistakes that stop you from selling successfully on social media. Social Media Mania
Read moreGoogle My Business for Real Estate: Why Agents Should Take it Seriously
A common trend in real estate is getting attention: Google My Business. Sadly, not enough agents have realized the value of it and many use it incorrectly. However, if you are a real estate agent, Google My Business should be your best friend. Almost everybody uses the internet to do business and they almost all start on Google. Without further ado, let’s see what Google My Business is and why real estate agents should embrace it. What is Google My Business? In a nutshell, Google My Business is a powerful tool from Google, that allows you to be found on
Read moreHow to Increase Real Estate Video Content Exposure on Social Media
You as a real estate agent running a small business strive for excellence on social media. You want to share your valuable content with your audience. The goal is to create valuable content that is appreciated by those who need it. But do you get the most out of your content? Is your content getting the maximum exposure it deserves? The truth is, even if you have one of a kind content, you still need to master the art of sharing it to make sure your content is seen by the people looking for it. You need to maximize the
Read moreIGTV for Real Estate: How To Show Off Your Real Estate Videos on Instagram
Instagram’s IGTV, or simply IGTV for real estate, is one of the most underrated tools agents can use to build their online presence, expand their audience, and increase their exposure. Many agents are already using Instagram to post videos but the problem with videos in normal posts is that they are limited. You cannot post videos longer than one minute unless you use some tricks to cut them into different slides. This is not a default feature of Instagram and causes video interruption between slides. IGTV aims at making it easier to share longer videos which, unlike video posts, can
Read moreWhy Should Realtors Use Online Real Estate Advertising
Some love it and some consider it a waste of money. The results of online real estate advertising can be quite different depending on how you implement it into your marketing efforts. But is it really necessary? After all, lead generation is the pivotal aspect of your real estate business and you need to do what it takes to generate more of them. However not every lead is worth the money you spend. Apart from the money you spend, there is time you do not want to waste on bad leads. The Covid-19 pandemic has changed the way people do
Read moreHow to Use TikTok to Generate Leads for Real Estate and Go Viral
TikTok is one of the most popular social media platforms out there. It’s extremely popular with younger generations. Millennials and Generation Z are particularly fond of this fairly new platform. TikTok is almost completely based on the concept of sharing videos in the form of content creation. But why should agents be using TikTok and how can they generate leads for real estate? Well, the platform has got many positive features to offer which can be valuable in real estate marketing. It just needs agents to leave their comfort zone and order to create video content that goes viral. How
Read moreReal Estate Success Story: Jon Pezzente
Success is not achieved overnight especially in real estate due to its highly competitive nature. This is what makes it one of the most cut-throat businesses across the US and Canada. Knowledge, experience, and professionalism, are the building blocks of a successful career in real estate but becoming a top producer takes more than that. In this article, we are going to have a look at how Jon Pezzente managed to achieve success as one of the best agents in Greater Vancouver. Here is the real estate success story of Jon Pezzente. Agents need to stay creative and try to
Read more7 Real Estate Video Ideas for Holidays
2020 is almost over and the real estate market is getting ready to start fresh after the holidays. The year was unexpected and challenging. Holidays are presenting their own set of challenges due to the pandemic. And Covid-19 continues to impede normal life and business. However, none of this means real estate agents need to ignore the season. It is not necessary to go dark until after the holidays. There are many things real estate agents can do at this time to keep in touch with their audience. And this year, the holidays are heavily focused on looking forward to
Read moreReal Estate Success Story: Stan Wiebe
Real estate can be a cut-throat business. Agents are all trying to take their share of the market. With the emergence of new technologies, even veterans of the business, those with years of experience know that they cannot rely on old school methods. Although for experienced agents, word of mouth and referrals still play an important role in finding leads, it’s understood that the younger generation will require more novel ways of connection and reach. In this article, we will go through the real estate success story of Stan Wiebe. A true veteran in the world of real estate, with
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