Online Real Estate Lead Generation Trends for 2023
Learn how to make the most out of the current market now that lead prices are stable.
Being one of the most dynamic timers of real estate lead generation ever, it will help to look at the trends and see how realtors can make the most of them. Here are the best online real estate lead generation trends for 2023 you can benefit from in the current market.
Higher Price per Leads in 2023
The pandemic took the world and businesses by surprise. It took its toll on many businesses while paving the way for others. Real estate too has had its ups and downs within the last two years which has changed the prices per lead for many real estate agents. At the beginning of the pandemic, due to a huge drop in search traffic for real estate price per lead increased. There were far fewer people looking to buy a house fearing their health amid the lock-downs.
However, the remainder of 2020 and well into 2021, there was this massive spike in real estate traffic search which in turn improved price per lead.
But as we got closer to the end of 2021, the price per lead increased on both social media and search engines, although not exceeding the levels at the beginning of the pandemic, This unfavorable situation has its silver lining: Lead prices are now steadying.
Online Real Estate Lead Generation Trends for 2023
Here are what you need to do to make the most out of the current trends.
Keep Running Ads
prices per lead are higher than last year but not as much as they were at the beginning of the pandemic. Hence it will be more expensive to run ads since you might need more of them but because home prices have increased dramatically over the last two years, a lead will be worth the effort and money you put into running ads.
To manage your expense to minimize the price per lead in your online real estate lead generation, ensure you know how to run ads. Running ads is not as simple as posting a message in your local newspaper anymore. There are many factors that come into play and have a huge impact on the outcome of the performance of your ads including how you target your audience, what content you use, your messaging, the page your ads drive the visitors to, CTA, and more.
If you are not sure about how to run ads, you can try online services that specialize in running online ads. They have been running ads for different businesses for a long time and they know what they are doing. There will be a small commission but the gains outdo the expenses.
We at roomvu offer Smart Ads for real estate agents where you can run ads without even having a roomvu subscription. We target your audience for you and will even create the content, the copy, etc.
Focus on Seller Lead Generation
Due to the high demand and low supplies in the market, seller leads are more expensive to get and many agents have a hard time getting those. However, every agent needs seller leads and so you should also be trying to eg them if you are not already.
Reconsider Your Ad Budget
Since the price per lead increases as we get close to the end of the year, you might as well increase your ad budget as well to keep up with the trend. If you fail to do so you will get fewer leads since ads are more expensive to run and get leads.
Check Your Marketing Settings
It won’t hurt to check your geographical area with your marketing campaigns and make changes if necessary, If you are using a real estate lead generation platform like roomvu it is a good idea to check your dashboard that all your info is updated and your marketing settings are all correct.
Focus on Social Media
As mentioned above, leads will be harder and more expensive to get through ads. Therefore, in your to maintain your pipeline, you need to invest more in social media for REALTORS in 2020 in terms of the time and effort you put in. Try to educate your audience with valuable info and keep your social media presence strong.
Suppose you are having difficulty creating the right content for your social media that works. In that case, we at roomvu will do the heavy lifting for you and create the best content for your audience using AII. The content we create is easily shared on social media and looks professional. on the other hand, it is precisely what your audience is looking for.
Invest on News for Real Estate
In this volatile market where there are a lot of people trying to buy a home and home sellers are wondering if it is a good time to sell their home or they should wait more, real estate news are very hot. People are looking for real estate news everywhere. Real estate agents can benefit from this trend and post real estate news or the gist of the news to get them hooked and show their expertise. They might get a lot of questions from their audience that in turn might turn them into clients.
We art roomvu analyze hundreds of news stories every day and pick the one that has something significant to say. We classify the news using AI and assign them to different regions. Later the news stories are summed up in short videos or Instagram stories that are easily shareable by real estate agents. You do not have to do anything. Just share them the way you like and get leads!
Just pick the news story and you are set to get leads using online Real Estate lead generation trends for 2023.
