How To Introduce Yourself On Social Media for Real Estate

As a small business owner on social media, you need to show the real “You” behind your business and it is critical to open your videos with this “You”. However, sometimes it might get a bit challenging to have some openings that you can use for your videos that are usable over time. After all, the real “You” sets you apart from the competition. This article will discuss some ideas you can use to start your online videos for Real Estate.

Your Opening on Social Media Videos for Real Estate

It is SO important that you take time to introduce yourself in a post every so often on your Instagram grid. 

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Your opening on social media should be unique to who you are and reflect your brand. These days, brand marketing is what most people on their businesses and even in their lives. Here are a few points to consider:

How Long Your Opening on Social Media Videos for Real Estate Should Be?

Although your opening on social media videos for Real Estate should tell your audience who “You” are, it does not have to be a complete history of what you have been through. It should be brief and informative. The longer you go, you risk losing your audience as it might turn out to be boring. Your opening is important but also needs to be short enough to keep your audience watching the rest of the video. We recommend that agents stick to a maximum of 5 seconds for their opening on social media.

Frequency

You might think once you have introduced yourself in a post, you are good to go for the rest of your posts. However, you will have new followers every day who do not know you and have not seen your older posts. Therefore, every once in a while you must introduce yourself in your videos. Also, having a way of introducing yourself will be a great opener for your videos on social media. After all, you do not want to jump right into business.

The Tone of Voice?

Another important factor to consider in your videos is the tone you use to talk to your audience. Although your tone of voice should be determined by considering your audience and how they talk, there is a guideline as a general rule of thumb. Asa a Real Estate agent keep your introduction professional but also have fun with it. Do not appear too serious; your audience needs that sense of friendliness as they connect to you.

Confidence

Getting in front of the camera is not easy for some people. Breaking the ice requires people to appear confident in the first place. Confidence means you’re showing up in front of the camera as yourself with dynamic content that reflects your personal brand. It shows others that you know what you are doing. Lack of confidence in your videos will convey the message that even you, do not believe in what you are doing. To appear more confident you should show up in front of the camera more and more. The more you do it, the less anxious you will feel.

It all starts with consistency – Your ability to just show up.

Appearance

Since you will be using your intros on many videos, it is important that you pay attention to how you look. Depending on your style, formal or casual, make sure you look your best to further highlight the fact that you take your business seriously and look sharp and professional. Also, make sure your hair and facial hair look clean and tidy. It is critical to convey the message that you know looks matter and you will do your best always to look like a pro.

Setting

Next, you need to think about the setting you will record your video. Although you will be the focus of the intro video, it is still important that your background looks nice. Avoid clumsy and untidy backgrounds like that of a messed-up office. Outdoors preferably close to a landmark in your farming area is also a good bet to open up your videos.

Sound and Video

You will probably shoot the video using your phone since phones these days do a pretty decent job at recording videos. However, if possible, invest in professional equipment like a digital camera. On the other hand, the quality of your voice is critical especially when you record the video outdoors. muffy sound or the one with echo will totally ruin the video. Record the video in a calm and quiet environment where your audience can hear you clearly.

Eye Contact and Posture

To increase your chances of creating a bond with your audience, establish and maintain eye contact through your intro and pay attention to your facial expression. You need to appear friendly, professional, and also confident. Avoiding the camera, or wandering eyes will make the audience feel you have no self-confidence.

How to Open Your Social Media Videos for Real Estate

To give you a better idea of what you can do at the beginning of your videos, we have some examples for you taken from the social media of some Real Estate agents.

Scripts

Here are some general scripts you can use to open your social media videos:

• Hey, (Your Name) here, with another tip for you. Stay with me!
• Hey, this is (Your Name). Let’s go and have a look at this video to see what is happening in the market.
• Hi, I am (Your Name)with (Brokerage name). Let’s see what is happening in (City Name’s) Real Estate market.
• Hello everyone. (Your Name) with (Brokerage Name) realty. Here is today’s video!
• (Your Name) with (Brokerage Name) here and another useful daily tip for (City) Real Estate market.

Now let’s see some real examples.

How to Talk About Your Background

See how Sam Mehrbod talks about his background on his Instagram.

How to Introduce the Topic

Sam here spends a few seconds to quickly get into the topic of the video.

Here is another example:

As you see, Sam does not exactly mention the topic of the video. Therefore he is able to use these openings in more videos. These are evergreen openers applicable to a wide range of videos.

Here is another one:

Next:

Next

How to Talk About Your Farming Area

For a quick intro where you mention the city you work at, here is another example from Stephanie Ratledge.