Like it or not, social media is an important part of generating leads in business. The real estate leads Facebook can offer are special due to the place and role the platform has within social media. Currently, Facebook leads in entertaining, connecting, and helping people do business. It's 2.7 billion monthly active users make up 74.17% of all social media users. This does not mean realtors should use Facebook as a venue to find people who are looking to buy a house. The traditional sales pitch is largely ineffective on social media platforms. People log on to Facebook to be entertained and see what\u2019s happening with their friends, not to be sold to. Do not treat your friends on Facebook as though they were purchased from a leads harvester. They chose you as their friend. Be one. https:\/\/youtu.be\/eBF7XQNX38A Organic Lead Generation Content marketing and social media marketing are not unknown. No longer a blue ocean strategy, the majority of marketers are comfortable with a variety of platforms. Realtors have plenty of savvy competition generating leads through the production of valuable information. The competition is tough. Therefore, many realtors are turning to paid measures to get ahead of their rivals. Although paid marketing campaigns work, we do not recommend relying on them alone. One still needs to have a solid base of content and social media marketing through organic leads. Once there, they can boost their campaigns with paid marketing. For those still beginning to learn the ropes of social media in real estate and Facebook, we have gathered a list of ideas to employ for organic real estate lead generation. This is a starting point. With a little bit of inspiration and creativity realtors can come up with their own ideas and sift out all the real estate leads Facebook has to offer. Read More: Facebook for Real Estate 2020: The Ultimate Guide for REALTORS\u00ae Focus on Inbound Marketing, Not Solely on Engagement People love getting likes and comments on social media and that makes sense. This increases engagement. But a lot of agents who fail at using Facebook successfully for their business focus too much on getting likes. Stop going solely for likes and engagement. Go for relevance. A click through to your website is worth a lot more than a few likes or comments. Focus on creating value. Whatever you do, remember that: Your number 1 goal on Facebook is to get people into your emailing list. Read More: How to Use your Market Update Video on your Facebook Newsfeed Share Valuable Content Your job on Facebook involves helping your audience. It is tempting to promote your services and listings but as a general rule of thumb for every 10 posts you share on social media, 8 should share content which benefits your audience. Value is Audience Focused Content and social media marketing require realtors to market through content that appeals to their audience. It should be beneficial and entertaining. You might wonder what is in it for you? Well, you will be helping your audience while simultaneously proving yourself as an expert in real estate. When you create value, you increase the likelihood of your audience rewarding you with their business later. Join Facebook Groups Facebook groups provide users with a way to connect to, interact with and contribute to others who share the same interests. Members of Facebook groups share content related to the topic of the group and try to help one another. By joining Facebook groups, you will be finding people with the same needs and interests. You can grow and cultivate your social network. Using Groups to Your Advantage Groups are not designed for realtors to find real estate leads on Facebook, People with common interests may be from the same neighborhood, city, etc. But this does not mean that they want to be sold to. In fact, unless the name of the group clearly states so, members are not there to be sold to. Instead, most are there to find information. Your job is to join groups where your target audience is and then contribute. To be courteous and helpful. Share valuable information. This should be information they would search for online and not "information" that leads to a sales pitch. If members of the group have questions, go ahead, introduce yourself, and help them. Prove you are the expert who can be trusted with the great answers you provide. You can offer further help if they are interested by telling them to feel free to contact you should they need further assistance. By contributing to Facebook groups in such a constructive and supportive manner, you present yourself as a reliable and helpful agent who can be trusted to produce the same level of help in business. Hunt Real Estate Leads on Facebook by Keywords Sometimes narrowing your focus is as easy as finding the right keyword search, easyagentpro.com has suggested a cool trick to find real estate leads on Facebook. People these days tend to share their life on social media. This certainly includes buying or selling a house. And as Facebook tends to include a wider variety of friends and family in terms of demographics this is even more true on this platform. This fact can be used by realtors if they know how to find these posts among the 350 million posts that are shared every day. Using Keywords To Your Benefit: All you need to do is search for: + . Possible Keywords: House huntingBuying a houseHouse buyingNew houseMoving Then set the search results for \u201cPOST\u201d Alternatively, you can just search for the keyword and narrow down the location by the \u201cTagged Location\u201d search options. You might be tempted to use keywords like \u201copen house\u201d and \u201cselling a house\u201d as you think they would be used by users searching for open houses or selling their home. But in order to make this trick work best, you need to use keywords exclusive to the home buyer and make sure other users like agents are not using them. It is not far-fetched to think that an agent would share a post on Facebook with the keyword \u201copen house\u201d in the description. Your search phrase will look like this: \u201cWest Vancouver buying a house\u201d This will take a little bit of time and patience as you will come across agents and realtors promoting their business, but if you use the right keywords you will be able to find some real estate leads on Facebook eventually. With practice, you will also get better at this as you find more exclusive keywords people looking to buy a house are using. Create Facebook Groups This one is similar to the point mentioned in the beginning of this section. However, here you are creating Facebook groups and adding people who have sought your help or inquired about listings. These are the qualified real estate leads on Facebook who won\u2019t mind being sold to. In fact, they are the ones who requested assistance. Here you can promote your active listings, just sold cases, coming soon properties, etc. It won\u2019t hurt to post some educational and informational content as well to add value to the group. When you post something on Facebook it will show up on your friends or your group members\u2019 news feed. If they comment on the post or like it, their friends will be able to see the post. If the post shares valuable enough content more and more people will be able to see it and it will attract more people to join your group or add you as a friend. Who knows maybe your post will be so interesting it goes viral! Go Live Using Facebook Live allows realtors to improve one of the most important aspects of their brand: Trust. Getting personal with your audience has always been one of the most effective factors and how strong a connection you create with your audience and to what extent they trust you. After all, people will not do business with people whom they don\u2019t trust or, even worse, are not familiar with. Facebook Live is a feature recently added to platform that allows users to host live video broadcasts to their friends. The one great thing about Facebook Live is that your audience can have a real-time interaction with you. They can ask questions, state concerns and start to establish a more personal relationship with you. Your job as a realtor is to address their issues and concerns and try to be as helpful as possible. The Live Open House Other cases where Facebook Live can be beneficial is hosting virtual open houses. You will need to host such events on your cellphone as you will be moving around the house and showing the property to the audience. It is a little bit harder to pull off as you will need to take care of the quality of the sound in case you get far from the phone. It works best if you can assign someone to tell you what your audience is talking about live so that you can provide comments and answers. People love virtual open houses. And they have proved to be especially useful during the pandemic (which has forced people to stay home). It is more convenient for you as well. When you host a virtual open house it is done once but many people can watch at the same time. Furthermore, after you are done with the broadcast you can save the video and share it to your timeline so others who did not make the live version can watch it later. Encourage Referrals When consumers will be paying for a product or service they have not used before, they trust past customers\u2019 ideas and comments more than what the owner\/producer of services and products say. This is called social proof and it plays an important role on how a service or products do in the market. That\u2019s why user reviews or testimonials are so important. The real estate leads facebook provides are heavily based on social proof. Ask satified clients for permission to use their glowing testimonials on your Facebook business page. Seller Real Estate Leads with Facebook Ads Finding seller leads in real estate is harder than finding those who are looking to buy a home. However, those happy in their home right now might one day decide to move into a bigger or smaller house for different reasons like downsizing for retirement or upgrading for a newborn. When that happens it is too late to start to gain their trust and turn them into clients. They might well be using Zillow or other platforms to sell their property or find a client. Therefore, to get those seller leads you need to make them remember you. You should be on top of their mind for the day they need your services. They will be your clients before they get a chance to think of others. Home Valuation The best marketing offer agents have to generate seller leads is home valuation. It appeals to a lot of people even those who have not thought about selling their home. After all, one wouldn\u2019t mind finding out how much he or she can sell their home for even if just out of curiosity. Once they find out the answer, the idea of selling their home becomes stronger in their mind and they become unqualified leads. Home valuation ads on Facebook targeted to a landing page on your website can help you with getting home selling prospects\u2019 contact information. Invaluable information that makes up most of what agents need to do business. Your Roomvu agent profile, offers home valuation feature right on the main page. You will get the contact information of visitors who have clicked on your ad for home valuation with no effort. Go with Games Facebook is used for business in a massive scale. However, people do not log on to it to read about real estate, at least most of them do not. This makes promoting your real estate business on Facebook a bit hard if you go with direct sales. Generating leads in sellers is by default harder than those in buyers. To work around both issues here is a cool idea being employed by some realtors. What you essentially do is share a post featuring a prize for a sort of competition (like guessing the price for a listing). The prize will cost you money but in return will make people motivated to take the post more seriously and comment on it. Now you might wonder how this can generate real estate leads on Facebook. Here is the deal, once you put a prize on the game, audience engagement increases. People start to share, like and comment on the post. Now you need to send a direct message to each person who has commented on the post. Why? Because many are probably interested in real estate. Empowering Sellers A key factor in generating seller leads is gaining their trust. Using old-fashioned methods and lines like we buy your house with cash are not going to help you much. What you need to do in Facebook Ads to generate some seller leads is to offer help with the selling process. Like offering to help them make the most money selling their home and make it so that people can opt-in by a landing page where they can submit their contact information like their email address. Now you have some seller leads for yourself and you are almost sure they are interested in selling their house or at least are thinking about it. Once you have their contact information you can go ahead and nurture them through follow-up emails. Buyer leads with Facebook Ads Generating buyer\u2019s leads is easier than that of seller leads as every agent in your area is probably looking for home sellers resulting in cost of home selling keywords\u2019 clicks to soar. However, home buying keywords are still not the blue ocean you are wishing for. Banks also target such keywords to attract home buyers and turn them into customers. So the competition is pretty high. Therefore, in order to win those prospects and turn them into leads realtors need to bid higher than the competition and as a result need to set aside a huge budget. But you wouldn\u2019t be reading this article if you were willing to splurge on google ads for buyers leads would you? Probably not. The alternative to the fierce google ads competition is Facebook ads as they are relatively cheap. What\u2019s even better is that the targeting feature of Facebook make it pretty easy to narrow down your target audience and aim at those willing to move to your farming area. Here are some tips to bear in mind while using Facebook ads to target home buyers and generate real estate leads Facebook has to offer. Incorporate a Helpful Offer in The Ad Homebuyers do extensive research online prior to buying a home. They usually surf the internet to find information about the neighborhood they are planning to move to and check out the properties available in the area. There are many topics a home buyer might be interested in such as: Insider information about the community and its vibeA list of local amenities and facilitiesInformation about the local schoolsHow to get a mortgage?Listed homes available in the area and their price rangeThe costs and hidden costs involved in the buying processRecently sold homes in the areaMost popular and highest rated realtors (ignore this one off for the sake of this article) What your ad offers should answer some of these questions to appear useful and helpful, otherwise why would anyone click on it? Make Your Ads Highly Targeted Facebook Ads Manager allows businesses to narrow down their ads audience to the very specific niche they aim at. Incorporating this features will minimize the number of irrelevant audience and increase your conversion rates. Go through different metrics and choose the options that fit best in your niche criteria. Geographic areaAgeIncomeBehaviorInterestDemographics Make Landing Pages the Destination of Your Facebook Ads Getting clicks and traffic from Facebook ads is great but what you do with these leads matters most. You need to have defined a specified path for the leads that drives them forward in your sales funnel, although it does not mean trying to sell to them right there. To facilitate the process and make things simple and easy for the leads you need landing pages. Landing pages are special pages on your website with one specific and defined goal: providing visitors with free and valuable information in exchange for their contact information. The 3 main types of landing pages: Home searchHome valuationFree Content All these three landing pages offer visitors valuable information. You will be giving them away for free but consider them as investment that will pay off later. Their conversion rate, benefits and drawback differ and you should choose them based on your needs and your potential in implementing the landing page. For example, a home valuation landing page will require you to spend some time and provide the visitor with appropriate answers regarding how much their house is worth. This is extra work and you need to spend your valuable time. On the other hand, you might go with instant home valuation which automatically gives a rough estimate for the property in question. 360 Videos \/ Multiple Photos Most of the real estate ads on Facebook include a single photo of the property. That sound enough for most realtors but the fact is buying is a complicated process of in which customers initially recognize a need and after going through many stages of analysis and assessment they finally make a purchase decision. By using ads, you are at the first step trying to get your audience\u2019s attention and chances are a single photo may not even get you started. A single photo may not even appeal interesting and probably will look like just another boring ad. In order to make your ad appeal to your audience (assuming you have done your homework and have your target audience chosen correctly) you need to make it appealing. The online space is full to the brim with single shot photos . You need to offer something different. How? By providing them with valuable information that gives your audience a clear idea of what the listings look like. A 360 video or photo allows the audience to explore the house thoroughly, something a photo will never be able to achieve. This enables them to get an idea of the overall look of the house and lets them decide if they need to see more (contact you). A single photo often fails at generating enough interest, and will not make it worth the money you have paid for the ad. Go with Carousel Ads When you are paying to advertise listings on Facebook it does not make sense to count on one photo of the property. Assuming you reach your target audience who is considering buying a home, including more photos of the property, gives a clearer idea of how the property looks and increases the chances of ad clicks and eventual clients. Another important tip to bear in mind that applies to all the photos you use in your real estate business is to always focus on quality photography. It may seem convenient to grab your phone and take a couple of shots while you are at the property and then share them as a part of your marketing efforts or even Facebook ads. However, sharing low quality out-of-focus images can do more harm than good. It is always wise to invest in some professional photography for your real estate business to leave a great first impression on your target audience through Facebook ads. Poor quality photos shot with your phone's camera won\u2019t make it worth your while and even worse will deter prospects who would contact you to inquire about the property had you had used better shots. High quality Carousel ads allow you present more than one property in specific neighborhoods. When your audience browses through different photos in one carousel ad, they are more likely to like something than checking out single photo ads. Promoting Posts vs. Constructing an Ad When thinking of using Facebook Ads agents have two options to choose from: Promote a postCreate an Ad Although they both serve agents with promoting business, they are slightly different. Promoting posts seems more organic and does not make the audience feel as if they are being sold to. It provides valuable content and empowers the reader creating a feeling of trust and connection. Promoting a useful post that has gotten many likes and comments acts like social proof and leave a great impression on readers making them trust the agent. On the other hand, constructing an ad tends to have a more significant immediate impact and translates directly to campaign goals. Choosing the promotion type (boosting or creating ads) is like choosing between long-term and short-term outcomes. Depending on your social media strategy you can choose either. In the ideal scenario, a combination of both produces great results. roomvu Facebook Automation Calendar In order to help real estate agents with their Facebook marketing, we have created a solution that aims at taking care of both the content and also its sharing across Facebook. It is as easy as pressing a button. In order to make it work on social media, agents need to keep it consistent with accurate and valuable content. We all know that it is not an easy task. Even if you find time for social media, creating content that caters to the needs of your customers needs a lot of skills, time and accurate data. roomvu's all-on-one calendar takes care of them all. https:\/\/youtu.be\/2b9Dgc6NyRI Joining is free! join now and start your social media presence today. Wait no longer as every day passes you miss your chances of getting leads on social media! https:\/\/youtu.be\/WDGCIuCbY4g Takeaway Facebook is the king of social media, at least for the time being. People log on to Facebook to unwind, relax and see what their friends are up to. However, there is some serious business going on, on the platform. Just like SEM (Search Engine Marketing), social media marketing offers both organic and paid lead generation portions which can be employed to promote business. It does not matter if you decide to go with organic leads or the otherwise, either way stay away from trying to sell your business directly to your audience on the platform. Even through ads, make your post valuable by including information that addresses the needs of your audience and helps them. Read More: Facebook for Real Estate 2020: The Ultimate Guide for REALTORS\u00ae How do I get real estate leads from Facebook? It does not matter if you decide to go with organic leads or otherwise, either way, stay away from trying to sell your business directly to your audience on the platform. Even through ads, make your post valuable by including information that addresses the needs of your audience and helps them.