Call-to-Action is a familiar phrase for most of the agents who do online marketing but not everyone knows how to use them to convey their marketing messages properly. What makes real estate Call to Action important is that they turn the incoming traffic into leads. Generating traffic to your website is great but it doesn't mean anything if it doesn't convert into leads. The better the CTA, the higher conversion rates. It would be a waste to lose those visitors because the wrong CTAs were used. What is a Call to Action? A Call to Action is a word or phrase that asks the visitor to do something like sign up for or download something. The call to action primarily takes the form of text on a clickable button designed to incite an immediate response, that being, turning visitors into leads. A real estate Call to Action should be clear and specific otherwise the most well written content will not capture leads nor convert visitors into leads. You shouldn't assume that once you provide decent content, visitors will automatically look for the next step. Visitors might be drawn to your website and social media channels, read your content, and they might like what you are offering. But unless you give clear instructions, it is unlikely they'll do what you have in mind. What makes a Real Estate CTA Stand Out? Effective call to actions offer something valuable and unique. Something that is not easily found. Here are the general features of CTAs that work: Clearly stating what visitors should do unambiguously Using simple and concise wording and avoiding long word chainsUsing eye-catching and beautiful design and appealing to visitorsStanding out in the design and being easily noticeable.Offering a unique value Poor Real Estate CTAs Poor CTAs, on the other hand, are the exact opposite of the points above, they are vague, poorly presented and offer nothing unique. No CTA!Complicate and long wordingSelf-centered and Not focusing on the clientPoor visual designPoor placing on the page Read More: Real Estate Lead Generation Landing Pages with 9 Best Examples Frequently Used Real Estate CTAs These are some of the most frequently used real estate Call to Actions. Although they do the job they are used by many people and are not considered unique: SearchRegister NowSign up todayFree DownloadSubscribeQuick SearchSearch the MLSGet a Free Home EvaluationHelp Me RelocateSign Up for Property UpdatesContact Us Where to Use Real Estate Call to Actions Where you use the call to actions is quite important. Many realtors know to use CTAs only on their website and forget about the rest. Here are some of the options available to use the CTAs in: Website landing and contact pages Remax Videos, including your YouTube channel Social media profiles and sponsored posts Email marketing Real Estate Call to Action Tips Call to Actions matter. In fact, they can decide the fate of your content and the actions your visitors take. It makes sense to go and see what others are using; however, there are some tips to bear in mind while thinking of your own real estate Call to Actions to make them better: Make It Look Good A Call to Action that works uses many different factors. One of these factors that plays an important role in how well it performs, is the overall look of the CTA. Try to make it look beautiful and simple. A boring call to action will not drive a lot of engagement as it will not catch the visitors\u2019 attention. Try different styles and design to come up with one that looks the most promising. Use Clear and Concise CTAs In order to facilitate the process and make it easier for the audience to click on your CTA, you need to make it as straightforward as possible so that your audience knows exactly what is behind that button and what will happen once they click. Also, do not confuse the reader by using long chains of words that are not clear enough. Use Action-Oriented Phrases A button that says \u201cmore information\u201d might not tell the audience exactly what to do, which is the main reason for a CTA. Therefore, it is better to use verbs like call, click, get, learn, contact, etc. to make your Call to Action more effective. Tell them what to do. Offer Unique Call to Actions Effective Call to Actions offer something unique to the customer so that they feel it will be a loss if they do not act. Imagine you put the \u201cSign up Now\u201d call to action in your content. Given the standards mentioned it seems like a decent real estate CTA as it guides visitors towards acting. The problem though is that it is not offering something unique. Try to make it the CTA different. Make It About Them, Not Yourself The Call to Action should target and aim at the visitor by using words like \u201cyour\u201d, \u201cmy\u201d, etc. to convey the sense that call to action offers something to the audience and is not trying to sell something that in the end will have benefits only for the realtor. Make It Special In order to trigger a sense of urgency, add words like \u201climited\u201d, \u201cspecial\u201d, \u201cunique\u201d, etc. to engage the audience in a mental process that drives them toward taking action. When you emphasize the time-sensitive nature on certain CTAs it will increase the chances of visitors clicking on them. After all, humans hate the idea of losing an opportunity. Build Trust To avoid looking like a sales effort and to make the audience trust you, include phrases that focus on \u201cassuring\u201d the audience. For instance, words like \u201cguaranteed\u201d and \u201cproven\u201d work well towards eliminating concerns or doubts a visitor might have. Not all your visitors have trust issues but on the online space, among all those advertising messages they are bombarded with, it is not easy to trust everyone. This, however, does not allow you to make false commitments. You should not use words like \u201cguaranteed\u201d just for the sake of using them and creating trust without guaranteeing your services. Mobile Friendly CTAs Thanks to the broadband cellular network technologies like 4G and 5G, using the internet on mobile phones has increased quite a lot as it is so convenient to surf the internet on your phone while on the move. Therefore, it is essential to take the mobile-friendliness of your CTAs in mind and make sure they look good on a cellphone screen and are large enough to be clickable by touch. Avoid the Use of Jargon Who will be reading your content and CTAs? Other realtors? No. Well, they might read them, but they are not your target audience. Your target audience consists of people who are looking to buy or sell a property. Therefore, you should use their language. Standard English and not the technical terminology which only realtors understand. Think Customer-Centric Business is about making your customers happy. If you look at the most successful businesses, you realize that they all are popular because they made their customers happy. Therefore, while marketing your business, no matter what it is, customers come first. Their needs and challenges are yours to meet and solve. Many are inclined to boast on their qualifications and advantages and base their marketing on this self-focused concept. However, the fact is, your customers do not care about you. It does not matter who you are. You being the most famous realtor in town won't be worth anything if you fail to offer what they need. In contrast, if you can offer your audience help, it won't matter if you are not the top realtor in your farming area. Your call to action should focus on the needs of your visitors. In fact, it should offer what they actually need. The invaluable value that you offer. Of course, just like everything else you do in marketing, you need to have found out the main concerns of your audience first. Consider Audience Personas While thinking of ideas for real estate Call to Actions, you need to consider your audience\u2019s persona. If you have several distinct customer personas you can create a different CTA for each persona so that they offer unique values based on the persona\u2019s needs. A\/B Test your CTAs Regardless of the action you wish your audience to take, it is advisable to conduct A\/B testing so as to improve the effectiveness of CTA. The language and wording together with website design elements; like what color you use, where it is located, and its shape, are the variables you can change to see which produces the best result after a given period of time, for example, a month. Once you test certain options try to modify them and see if you can make them do better. Once you find the most effective CTA, use it across your website. Use Click Triggers Real estate Call to Actions are what turn visitors into leads. However, besides the overall quality of the CTA like the wording and design, there are other supporting factors that help increase engagement with the CTA. These factors include testimonials, showing total sales and deals closed, etc. They make the visitor trust you and more inclined to click on the CTA. Furthermore, the more appealing the visuals are on your website, the more visitors are likely to act. That highlights the importance of a professionally designed website. Takeaway The real estate Call-to-Actions are a key part of the messaging you deliver to your audience directing them in your sales funnel and turning them into leads. Failing to include one or using a poor real estate Call-to-Action will result in your online marketing efforts leading nowhere. It will be a dead-end as your visitors have been given no instruction of what to do. The Call to Actions mentioned in this article were just a few examples. Have a look at them, try them, and see which ones work for you. Also, it is a good idea to find inspiration and try to come up with your own unique real estate Call-to-Actions and see if they work for you.