Essential Social Media Groups for Real Estate Agents (with 12 Examples)
Real estate marketing is all about finding people who want (and can) sell or buy a house. Finding these people is a challenging but essential step in your marketing efforts. This is why you should not only take advantage of social media but take advantage of the Group feature in platforms. Real estate social media groups are a place for people with common interests to share and learn from each other. This is important for realtors as they so rely on resources that help them find a network of buyers and sellers. As a realtor you may produce worthwhile and
Read moreCreating Customer Personas for Real Estate Marketing
It is no secret. All the big brands and those who have made it in the market have something in common: well-defined audience/buyer personas. It means they all know who they are talking to/dealing with/ selling to. It is convenient to consider your audience as a whole homogenous group, but it will not help you much. Real estate marketing is no exception and agents can and should take advantage of real estate personas. Let’s go through what personas are and also how they help agents in their marketing efforts. What Is A Real Estate Persona? You might have heard buyer
Read moreFacebook Post Ideas for Real Estate
Facebook is one of the best channels on social media for Real Estate agents to try to connect to their audience and educate them. Most of your audience on social media will be on top of your funnel who are not ready to buy a home. You need to create a two-way channel to talk to them and nurture them so that you are able to move them down your marketing funnel for a day that they are ready to buy or sell a home. You will be the agent on top of their mind on that day. But what
Read moreHow to promote Real estate business on Instagram
The numbers don’t lie. Over 500 million users flock to Instagram every day. Of these Instagramers, more than 120 million interact with a comment, a like or a share. Such audience engagement surely delivers a wallop that any real estate agent would want to have on their fingertips. Using Instagram to promote real estate is a must. In this post we explore: Why you should consider Instagram to promote your real estate brand Instagram users’ salaries compared to Facebook or Twitter What Instagram is doing for realtors How to use your Instagram as your real estate portfolio How to highlight
Read moreThe Biggest Real Estate Video Mistakes
Amature video content is great but can go downhill fast if you’re doing it wrong. In this article, we talk about the things to avoid if you’re going to try and create video content for your real estate marketing on your own. Check out the toolkit of successful real estate agents, and video content should easily stand out as one of their most powerful chosen media in marketing. The reason for this choice is quite compelling. One research showed that you’d likely get a 135 percent gain in organic reach if you used videos instead of just pictures in your
Read moreAgent Introduction Video’s: The Benefits
While it is important to share your industry expertise, it is equally as important to share your personality or personal brand. This is because, by doing this, it helps differentiate yourself from other competing real estate professionals and connect with prospective clients on a deeper level. For instance, did you know that the number of realtors in Canada has increased by almost 40% in the last 5 years (National Association for Realtors, 2012)? This basically means that if you do not set yourself apart from other realtors, you could be putting yourself at a major disadvantage and could risk losing
Read moreCommon Myths of Video Marketers in Real Estate
Many realtors shy away from real estate video marketing As a mission to keep costs down and save time, many realtors shy away from using real estate video in their marketing strategy. But the research has shown that shying away from a video in 2019 can be both a costly and timely mistake! You would think that by not spending the time or money on video marketing that you would save more money than if you were to spend time and money on video marketing. But an interesting report posted by wyzowl claims that without video marketing, you could be
Read moreHow to Use your Market Update Video on your Facebook Newsfeed
At the beginning of 2019, Facebook reported having over 1.61 billion monthly active users and thanks to Facebook Marketplace, home buyers are targeting Facebook more than ever. It is no wonder why realtors are turning to the platform as a way to increase real estate leads and market their listings through video and photographs. But if you are new to the Facebook world, posting on Facebook can certainly be a challenge, especially if you are sharing media such as pictures and videos. But this does not give any reason to shy away from the platform. In fact, posting and sharing
Read moreHow to Use Your Market Update Video on Instagram
According to Instagram, over 500 million users flock to the platform every day. Of these Instagramers, more than 120 million interact with a comment, a like, or a share. This being said, Instagram can be considered a fantastic platform for REALTORS® to target new leads and increase their brand following. In this article, we will teach you how to use your market update video on Instagram to build trust and generate leads. Why Share Your Market Update Video on Instagram If you are a REALTOR, posting market update videos to Instagram is a great way to show off your expertise and
Read moreHow to Post your Real Estate Video on YouTube
A 2017 survey by Zillow revealed that 75% of real estate sellers expect that a video or some other media will be part of the real estate marketing strategy used to sell their property (Zillow, 2018). This is why we strongly recommend realtors to create their real estate videos and post them on YouTube to either showcase their listings or their brand identity. In a previous article on why listing videos convert 80% of sales for real estate agents, we’ve expressed how these videos have the power to create further leads and thus bring in sales. The most common types
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