How to Dominate the Local Real Estate Market

Learn How to dominate the local Real Estate market from Grant Findlay-Shirras and roomvu’s CEO Sam Mehrbod. Real Estate is a local business; to truly make it you need to be the king of your area. In this webinar, Grant will share some of his secrets about becoming the go-to guy for Real Estate in any neighborhood. Grant Findlay-Sierras Grant is the co-founder of Parkbench.com and creator of the Local Leader® system for real estate professionals. He has helped over 1100+ Real Estate agents dominate their local market and get clients by leveraging their local Parkbench.com website. in this webinar, they will discuss what agents need to do to dominate the local real estate market.

The Community Real Estate Agent

There are lots of businesses in the community. Establishing a solid and meaningful relationship with these businesses is a great way to get your name out there and let people know you. After all, Real Estate is about relationships. If they get value from you they will return the favor. You can work with local businesses to get referrals. For example, people in the hair industry are excellent sources of referrals.

On the other hand business owners own a home and are influencers. People usually ask them for recommendations. They talk to people and customers. People work with different businesses like painters, plumbers, personal trainers, etc and if they want to sell their home or buy one they might ask these businesses if they know a good Realtor.

Giving Value?

Giving value as a Real Estate agent is one of the hottest topics these days and almost every coach is talking about it. However, what is really giving value? Most agents come up with wrong answers like caring or working hard.

For your clients giving value could be helping them with their questions and problems thus making their journey easier, for example by providing them with tips on moving to a new home, etc.

However, giving value to local businesses will be different. They may not appreciate your tips very much. But how about actually recommending their business to others? This way you can rest assured they will return the favor and recommend your business to people looking for a Real Estate agent. The fastest way to make a friend is to make them money. If you refer them business, they will do the same.

The Go-to Agent?

to answer this question we need to work backward. Why would a homeowner think of an agent and want to work with them in their neighborhood? Well, the first thing is that the agent lives in that neighborhood. This very simple fact is sometimes overlooked by many. Agents need to make sure they cover the area in which they live. This way agents will be more believable. Covering areas you do not live in, will make your marketing efforts all over the place and will undermine your credibility as the go-to guy for a certain city.

Getting Most of the Listings in an Area

Another factor that helps with being recognized as the go-to agent in an area is having the most listings in the area. But how do you get that? Well by knowing a lot of people in the area. This way a lot of people know you too and your chances of getting listings increase.

According to a 2022 study, 76% of people picked their agents because they knew the agent or were referred to the agent by someone else. That also emphasizes the importance of relationships in a certain area.

How to Stay Focused on a Single Area

Unless you are a celebrity agent, “The riches are in the niches.” That is also the fundamental rule for all businesses. You will be more successful if you concentrate on a niche rather than going wide. Examples include geographical niche, property type niche, client type niche, etc. Then you need to reject business outside your niche.

How to Get Referrals

the first thing to do is to think of what you are doing currently to get referrals. Now to get more referrals you need more relationships. Work out the ratio for your referrals and relationships. What is your goal? based on that ratio, you need to make more relationships.

The second step to take is to increase the percentage of the people in your sphere of influence to refer you business. How do you get a person to give you referrals? You give them referrals. Easy. Simply ask people who they want to know and recommend those businesses.

Automating Your Outreach

There are things you can’t automate and delegate like starting conversations with people and having the conversation or talking to clients. But everything else can be automated like email marketing or social media marketing. A realtor should not be spending time on emails or social media or their website so that they have more time to talk to people and create relationships or follow up with leads.

Making Them Remember You?

The relationships you make with local businesses need to be empowered by the one experience you create for the business owners. The quality of the relationships is more important than the number of relationships you make.