How to Increase Followers on Social Media for Real Estate

When you check your news feed on social media, you might see posts that were published a few minutes ago and some that were published 2 days ago. It is easy to see that posts on your newsfeed are not shown in chronological order. That is right. That is the social media algorithms at work deciding what you should see in your news feed. In this article, we will tell you what this algorithm does and how it affects user interaction. Then we will tell you how to how to increase followers on social media for Real Estate

Social Media Algorithms Makes it Hard to Get Organic Reach

Back in 2016 Instagram announced that it was changing its algorithm to show posts that mattered the most to users regardless of the time they were published. That meant some of the posts you shared would not make it to your audience’s newsfeed if the algorithm decided users did not find them valuable.

The same algorithm is still in action despite a few minor changes. Now Instagram and other social media favor real people (friends and family) in your newsfeed. That means people will see content from real people before that of brands and businesses. That makes it a bit hard for businesses to get organic reach.

However, engaging content from businesses still can get decent organic reach and impression on social media if:

• They get a high number of likes and comments
• Users have already interacted with your content (liked or commented on them)
• You have posted content a short time ago

But how can you create content that meets the above criteria? Keep reading to find out.

How to Increase Followers on Social Media for Real Estate

Here are some ideas to increase engagement and increase followers on social media for Real Estate:

Simply Ask Followers to Comment

This one might sound a bit obvious but it works. Sometimes your followers need an extra push to bring up their keyboard and start commenting on your posts. Usually asking a question in the post is a good way to encourage the audience to comment.

Host a Giveaway or Contest

One of the best ways to generate lots of content is to host contests on your page where you ask your audience to comment on a certain post, mentioned their friends, and then choose the winner from those who commented according to the rules you have mentioned. Rules could be commenting on the post every day in a week, mentioning 3 of their friends, etc. This way you can generate a lot of comments with ease.

Post Videos

It is no secret: people want more videos on social media. If you post engaging videos on your social media for real estate, people will stop scrolling and will spend some time on your post. If your video is interesting enough, people will leave comments if you ask them to do so in the comments. On the other hand, videos convey messages much easier in a short time and that makes your page more valuable to your audience.

Use the Right Hashtags

Hashtags on social media are used to find content using certain keywords. You can also make your posts easier to find on social media by using relevant hashtags for real estate. You can find the best hashtags for real estate by searching on the internet. This way you can try to find your way into social media Explore section where people who do not follow you can see your content. However, make sure you do not overdo hashtags and use the right number of hashtags because they can backfire and flag your post as spam.

Post at the Right Time

When it comes to the best time for posting on social media, there is not fixed rule. The best time to post varies for different accounts based on your audience, where they live, when they check their social media, etc. Just make sure you post when your audience is mostly online so that your post is not buried under content from other accounts your audience follows.

Post consistently

It is no good to post 10 pieces of content once in a while and then go silent for a week. Posting consistently is more important than the quantity of the content. That requires agents to set aside a part of their time daily to create and post content on social media. However, that might be a bit hard for most agents given the hectic lives they run. In this case, you can use social media automation for real estate and content calendars so that you do not miss a time to post on social media.

Respond to the Comments you Get

When your audience leaves comments on your post, they expect you to answer and show them that you care. If they leave comments and see no reply, next time they will save the effort. Therefore, make sure you attend to the comments as soon as you get them. You can automate posting on Instagram for real estate but responding to the comments must be done by yourself. Set aside an hour or so every day to check user interaction and your page and take appropriate action.

Host Q/A Lives and Ask Your Audience to Comment on their Questions

Social media Live is a great way to get in touch with your audience. You can use them for a variety of purposes. One great way is to host QA sessions with your audience and answer their questions. And you can promote these QA Live sessions in advance and ask your audience to comment on their questions so that you can answer them in the live session.