Case Study — Sky Mansion, Dubai
Turning a single Instagram feed and a set of laser‑targeted Meta ads into a bilingual lead funnel
Quick Profile
- Brokerage: Sky Mansion Real Estate (Dubai)
- Audience: Persian-speaking buyers living in Canada (Vancouver & Toronto focus)
- Channel in use: Instagram (primary/only social channel connected)
- Roomvu plan: Brand Builder (Platinum) — automated branded videos + Instagram scheduling + integrated ad lead capture + built-in follow-ups (email/SMS via Constant Contact).
The Marketing Problem
Sky Mansion didn’t need “more content everywhere.” They needed the right Dubai property offer in front of Persian speakers across Canada—and proof that attention could turn into inquiries. With limited resources to manage marketing, manual creative, daily posting, and spreadsheet lead tracking were non-starters.
Strategy: Hyper-Targeted Custom Ads
Roomvu’s ad team built a Meta (Instagram-optimised) lead-gen campaign with one clear hook:
Homes in Dubai Under $1M — Get the List
Key targeting moves:
- Language filters to reach Farsi speakers in Vancouver & Toronto metro areas.
- Interest layering: users who engaged with Dubai real estate, investment property, or UAE lifestyle content.
- Conversion goal set to Leads, sending form submissions straight into Roomvu’s Leads & Follow-Ups CRM.
While the ads ran, Brand Builder quietly published regular market-update Reels (auto-generated, branded) to keep the Instagram profile active so ad-clickers saw a “real” account when they tapped through.
Top Performing Ad Spotlight
Top Performing Ad card: Homes in Dubai Under $1M (Farsi creative). 10,635 impressions, 5,080 reach, 401 engagements. Smart Ad launched Jul 08, 2025 10:00am.
Why it matters:
- Generated 10,635 impressions—~57% of Sky Mansion’s total 30-day Instagram impressions (18,677).
- 5,080 reach showed strong delivery into the targeted diaspora audience buckets.
- 401 engagements (taps, clicks, reactions) signalled high message/market fit for the under-$1M price point.
- Primary driver of the 20 fresh leads captured in the first month (see CRM screenshot below).
Results in 30 Days (10 Jun – 10 Jul 2025)
| Metric | Outcome | What Drove It |
|---|---|---|
| Total Instagram Impressions | 18,677 | Spike coincides with launch of Farsi Homes Under $1M Smart Ad. |
| Posts Published | 13 auto-posts | Roomvu video automation kept feed active & credible. |
| Hours Saved | ~5 hrs | No manual video editing / scheduling needed. |
| Leads Captured | 20 fresh leads | Submitted through the Meta lead form connected to the campaign. |
| Follow-Ups Sent | 2-4 touches/lead in first 48h | Automated email/SMS from Roomvu Leads & Follow-Ups. |
Leads Filling the CRM
Roomvu Leads & Follow-Ups dashboard showing 20 ‘Fresh’ leads sourced from Facebook/Instagram ‘Homes in Dubai Under $1M’ campaign; each enrolled in Buyers Journey; follow-up counts visible.”
What we see:
- All leads tagged Fresh with time stamps clustered immediately after campaign launch.
- Uniform Source label: Facebook Ads (Homes in Dubai Under $1M) confirms attribution.
- Auto-enrolled in Buyers Journey sequence—ensuring instant, consistent outreach.
Impressions Surge Visual
Analytics card: 18,677 impressions, 13 posts, 5 hours saved; line graph flat → sharp climb after Jul 08 (ad launch).
What Their Platinum Plan Makes Possible (Now & Next)
In active use now
- Auto-created branded market videos → steady Instagram presence.
- Integrated Ad → Lead → Follow-Up pipeline (no switching tools).
- Included Constant Contact account → ready-made email drips to new leads.
Ready when they scale
- Add Google My Business auto-posting if they open a Canadian office.
- Drop in short Personal Intro clips (Farsi/English) before videos for even higher engagement.
- Expand automated nurture sequences for long-cycle investors.
Key Takeaways
- Niche + Language wins: Speaking directly to Persian-Canadian buyers with price-anchored copy (“Under $1M”) crushed generic Dubai promos.
- Ads + Active Profile = Trust: Automated posting meant every ad-click landed on an alive, branded Instagram grid—critical for conversion.
- Instant lead handling: Auto-routed leads and triggered follow-ups prevented slow responses that usually kill cross-border deals.
Next Moves for Sky Mansion
- Scale budget on the winning Under $1M ad set; A/B test $750k & $1.5M price bands.
- Custom Farsi nurture emails tied to Dubai financing FAQs for Canadians.
- WhatsApp quick-reply integration from the Roomvu CRM for real-time conversations.
Targeting a diaspora niche with limited time to market? Activate Brand Builder (Platinum) and let Roomvu build and run the campaign—content, leads, follow-ups—while you close deals.
