In today’s highly competitive real estate industry, social media plays a critical role in promoting properties and reaching potential buyers. As such, there has been a rise in social media automation tools catering specifically to real estate agents. Two such tools that have gained popularity are “roomvu” and “Core Social”. Both offer automated social media services to help real estate agents streamline their online presence. However, while Core Social has its strengths, we believe that roomvu is a superior product in terms of its features, functionality, and overall value proposition. In this article, we will compare Roomvu and Core Social in detail and explain why we believe roomvu is the better choice for real estate agents looking to enhance their social media presence.
What is Core Social?
Core Social is an automation tool that assists real estate agents in managing their social media presence. It automates the posting of relevant content and fresh listings to social media platforms like Facebook, Twitter, and LinkedIn. Users can customize the frequency of posting and choose from a variety of content categories, including articles and holiday posts, among others. This can help real estate agents stay connected with their social sphere of influence and remain top of mind with potential leads.
Here are some of the features:
- Curated articles for higher engagement
- Marketplace listings from within the user’s brokerage
- Holiday greetings for various regions and religions
- Calendar and scheduler for previewing, editing, and swapping out content
- Custom posts for scheduling and sharing user-generated content
- Lead generation features, such as banners on every article and marketplace listing.
What is roomvu
Roomvu is the pioneer in Video Marketing for Real Estate Agents & Mortgage Brokers, Backed by the USA’s National Association of Realtors. Roomvu generates Localized & Relevant Content for over 95,000 agents across and USA & Canada. We use hyper local content to automate Social Media Marketing, Email Marketing, CRM and Digital Ads
The real estate industry is filled with blog posts and eye-catching websites sending the same message over and over to the same audience. There is nothing unique to offer in this content. We at roomvu. however, give agents what really matters: Valuable content.
To roll back the situation and regain the audience’s trust and appear as the local market leader, agents need valuable, compelling and scalable content. As an alternative to Core Social, roomvu is the Content Factory which provides the agents with such content which automates:
- Content production
- Publishing
- Advertising
- Customer acquisition
Also, roomvu’s smart Content Factory:
- Picks the right topics
- Creates realtor-branded social media videos
- Enriches them with latest market data
- Targets realtors’ audience based on their sales history
- And captures leads
Back at You vs roomvu Feature Comparison
In this section we will have a brief overview of the services roomvu and Core Social offer:
Real Estate Blog Posts
It’s true that blog posts have been a popular form of content for a long time, but the reality is that people’s attention spans are getting shorter and shorter. In today’s fast-paced digital world, users want information that is easily digestible and quickly consumable. While blog posts can still be useful in certain contexts, the truth is that they are not as effective as they once were in capturing and retaining the attention of audiences. As a result, real estate agents may not see the desired return on investment by solely relying on blog posts as a means of content marketing.
Alternative to Core Social: roomvu Hyper-local and Branded Videos
At Roomvu, we understand the importance of creating content that is both relevant and engaging to your target audience. Instead of relying solely on traditional blog posts, we offer hyper-local videos that are specific to the agent’s geographic area. By showcasing the unique features of a specific community, these videos can capture the attention of potential buyers and sellers who are interested in that area. Additionally, these videos can be customized with the agent’s branding, making them an effective tool for promoting the agent’s brand and establishing their authority in the market. Compared to generic blog posts, hyper-local videos are a more effective way to engage with your audience and generate leads for your business.
Market Trend Videos
At Roomvu, we understand that real estate is a local business, and that’s why we offer hyper-local market trends videos that provide valuable insights into specific geographical locations. Unlike other videos that offer general information about the real estate market, our videos are tailored to provide relevant and valuable information about a particular city or neighborhood.
By using data to analyze local market trends, these videos offer a unique perspective into the real estate market in a specific area. This information is particularly valuable to potential buyers and sellers who are looking for specific information about the local market, rather than the broader national or international real estate trends. By offering these hyper-local market trends videos, we help real estate agents establish themselves as experts in their local market and provide valuable insights to their clients.
Tips and Tricks Videos
At Roomvu, we believe that homeownership is more than just buying and selling properties. It’s about creating a space that reflects your personality and meets your unique needs. That’s why we offer tips and tricks videos for homeowners that go beyond the transactional aspects of real estate. These videos provide valuable insights into how to make the most out of your home, including renovation tips, design ideas, and other helpful advice. By providing this content, we help homeowners create a home that they love and that reflects their lifestyle. Additionally, these videos can also serve as a powerful marketing tool for real estate agents by establishing them as thought leaders in the industry and building trust with potential clients.
Mobile Optimized Videos / Reels
In today’s digital age, people are increasingly using their mobile phones to browse the internet and consume content. This trend is especially relevant in the real estate industry, where potential buyers and sellers are constantly on the go and need access to information on their mobile devices. At Roomvu, we understand the importance of optimizing content for mobile devices. That’s why our real estate videos are specifically designed to be mobile-friendly and easily viewable on smartphones. By ensuring that our content is optimized for mobile devices, we help real estate agents reach their target audience where they are spending most of their time – on their phones. This is a must-have feature for any real estate marketing strategy that wants to stay relevant in today’s mobile-first world.
Landing Pages
At Roomvu, we offer a range of landing pages designed to help real estate agents elevate their online presence and attract potential clients. These landing pages provide valuable tools and resources to help agents showcase their services and expertise, provide helpful information to potential buyers and sellers, and stay top-of-mind with their audience. From providing home worth evaluations, to sharing MLS searches and neighborhood guides, our landing pages are tailored to meet the unique needs of real estate agents and help them succeed in today’s competitive market.
- Home Worth Evaluation: Provide potential sellers with an evaluation of their home’s worth to help them make informed decisions.
- MLS Search (Available in select regions): Keep your brand top-of-mind by offering a search tool for local listings. Most Expensive List (Available in select regions): Share a bi-weekly collection of elite listings to attract high-end clients.
- Neighborhood Guides: Provide homebuyers with valuable insights into living in a specific neighborhood, making their decision-making process easier.
Smart Ads
Get even more leads with a tailored ad campaign targeting your audience! We understand that creating successful ads on Facebook can be a daunting task for many real estate agents. The process of setting up and managing ads can be time-consuming and complicated, and mistakes can lead to wasted money and poor results.
That’s why we offer a service called “Smart Ads” that takes care of the entire ad creation process for real estate agents. Our team of experts creates high-performing ads that are tailored to the agent’s specific needs and target audience, ensuring that their advertising dollars are being spent effectively. By providing this service, we help real estate agents save time and money, while still achieving their marketing goals on Facebook.
Email Marketing
As another one of novel ideas to nurture your leads, roomvu offers its email marketing platform where agents can:
- Upload their contact lists
- Use email text templates
- Customize the emails
- Choose and the video content they want to the email
That’s is. Hassle free emailing without worrying about how to send it. Furthermore, your emails are much more valuable now as they include tailored videos that appeal to your audience.
Social Media News Headlines
creating engaging social media content can be a challenge for many real estate agents. That’s why we offer a service that creates post and story news headlines, featuring the agent’s branding. These images are designed to be easily shareable on the agent’s social media accounts, helping them to establish their brand and engage with their audience.
Our team of experts creates visually appealing and informative content that captures the attention of potential clients, while also promoting the agent’s services and expertise. By providing this service, we help real estate agents save time and resources, while still creating a strong online presence that sets them apart from their competitors.
Content Calendar
Managing social media marketing can be time-consuming for real estate agents. CORE Social offers a solution by automating the sharing of relevant content and fresh listings on all social media pages.
roomvu Content Calendar
Establishing a strong online presence is crucial for real estate agents looking to generate leads and attract potential clients. At Roomvu, we offer a range of social media automation tools that make it easy to create and share high-quality content on a regular basis. Our content calendar allows agents to automate their social media posts and promote their business seamlessly, while our targeted approach and quality content help agents connect with their network in an authentic and intelligent way.
With features such as rotating content posts and branded landing pages, our automation tools are designed to engage, connect, and capture leads effortlessly. By taking the hassle out of managing social media, Roomvu helps real estate agents establish themselves as experts in their field and attract new clients online.
Core Social Pricing
The pricing for kvCORE’s monthly plans can be expensive, starting at $499 for two users and increasing to thousands of dollars for teams and brokerages. This cost does not include advertising expenses, making it a significant investment for serious real estate agents, teams, or brokerages looking to take their lead generation to the next level. While other all-in-one platforms also come at a high cost, it’s worth noting that many of the features included in these packages are rarely utilized by real estate agents. To compare, here’s how kvCORE’s pricing compares to other similar all-in-one platforms.
roomvu Pricing
At Roomvu, we understand the importance of consistent social media posting in building a strong online presence. That’s why we offer curated social media content and posting services for real estate agents. With 5-7 local videos and images posted on your behalf each week, you can stay top-of-mind with potential clients without the hassle of creating content yourself. You have the flexibility to choose the frequency of your postings, and you’ll receive email notifications before each post goes live. Our pricing is designed to fit the needs of all real estate agents, with four plan options to choose from. With Roomvu’s social media content and posting services, you can establish your brand, engage with your audience, and attract new clients online.
In the more advanced packages, real estate agents can enjoy features like submarket and neighborhood videos, video customization, email marketing, social media automation and unique branding.
Videos Are the New Game Changer
Do you ever wonder why all those fancy real estate marketing platforms fail while charging their customers high prices? Because:
Everybody is sick and tired of reading blog posts, seeing home valuation reports and other content that offers no value.
Who Reads Blogs?
Also, with the hectic lives people run, they are getting more and more impatient to get the message of the content they are exposed to. Time is precious and if a piece of content takes too long to convey the message it offers, it will be ignored. That is what exactly is happening with the blog posts. Yes, we do blog posts for you, but that has a completely different purpose. You are here to learn on your own. Who cares if an agent posts daily articles on their blog? It might sound better than nothing but, the effort outweighs the result.
Final Words
Real estate agents are increasingly turning to social media automation tools to streamline their online presence and promote their properties. Two popular tools, Roomvu and Core Social, offer automated social media services to help agents engage with potential leads. While both have their strengths, Roomvu is the superior product in terms of its features, functionality, and overall value proposition. Roomvu provides hyper-local, branded videos that capture the attention of potential buyers and sellers, while also establishing the agent’s authority in the market.
Additionally, Roomvu offers a range of social media automation tools, including a content calendar, email marketing, smart ads, and social media news headlines. Roomvu’s pricing is designed to fit the needs of all real estate agents, with four plan options to choose from. By taking the hassle out of managing social media, Roomvu helps agents establish themselves as experts in their field and attract new clients online.
