Email marketing continues to be one of the most effective ways for real estate professionals to stay visible and drive engagement with their audience. This case study highlights how one agent leveraged roomvu to generate impressive engagement from a single campaign.

Agent Profile

Harjit Heir
Brokerage: eXp Realty
Location: Surrey, British Columbia
Subscription: roomvu Platinum yearly plan

Harjit uses roomvu to automatically create and distribute real estate content, helping him stay consistently visible to his audience through social media and email.

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The Campaign

Harjit sent a monthly real estate newsletter using roomvu’s email distribution system.

Campaign Metrics

From the campaign dashboard:

• Emails Sent: 3,840
• Opens: 920 (46% open rate)
• Clicks: 101 (5% click rate)
• Bounces: 1,840 (48%)

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What These Numbers Tell Us

Strong Open Rate

A 46% open rate is significantly higher than typical email marketing benchmarks, which usually fall between 20% and 30%.

This suggests that Harjit’s audience recognizes his emails and finds the subject matter relevant.

High Bounce Rate Indicates List Issues

The 1,840 bounced emails indicate that a large portion of the contact list contains outdated or invalid addresses.

This is common with long-standing CRM databases where contacts accumulate over time.

Despite this, the campaign still generated strong engagement from the valid portion of the list.

Real Engagement From Real Prospects

The campaign produced 920 clicks, meaning over one hundred people actively interacted with the content.

For a real estate agent, every click represents:

• a potential conversation
• a future listing
• or a new buyer lead

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Why This Worked

1. Consistent Content From roomvu

roomvu automatically provides hyper-local real estate content that agents can share with their audience. This keeps agents visible and positions them as local market experts.

2. Familiarity With the Sender

Because Harjit regularly communicates with his audience, recipients recognize his name and are more likely to open the email.

3. Valuable Market Information

Real estate updates, local market insights, and educational content give readers a reason to engage.

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Key Takeaway for Agents

This campaign proves an important marketing principle:

Even if your contact list is imperfect, consistent and relevant content will still generate engagement.

With roomvu, agents can:

• stay visible to their audience
• share real estate insights automatically
• drive engagement through email and social media

All without spending hours creating content manually.