Brenda Gomez

Comparison shopping behaviors developed during the recent insurance market cycle are expected to remain a lasting feature of the US insurance landscape.
US personal lines professionals can consider how lasting comparison shopping might shape conversations across auto, home and renters insurance, while monitoring actual carrier switching.
One question for US insurance professionals: Could AI agents make it easier to find better rates, prompting more consumers to shop and switch carriers?
For US agents, monitoring shopping alongside actual carrier changes can help distinguish consumers comparing coverage from those choosing to switch, especially as comparison habits persist.
As the US insurance market moves into 2027, agents and carriers should continue tracking shopping and especially switching to understand how consumer behavior develops.

Is Personal Lines Shopping Slowing?

In 2027, the standard monthly medical coverage premium is projected at ~$210, with a $292 annual deductible; higher-income beneficiaries may pay more.
In 2027, out-of-pocket spending on covered drugs is capped at $2.4K. Prescription coverage includes automatic enrollment in a payment plan, with an opt-out option.
For 2027, covered insulin under prescription plans costs at most $35 per month per product, and some prescriptions could cost less under pricing rules.
Before renewing a private federal health plan, compare supplemental benefits and check prior authorization rules: some services may require approval in select states in 2027.
Negotiated prices for 15 additional prescription medications are scheduled to take effect January 1, 2027. Ask your plan how they may affect coverage or copays.