New-Build Buyer Survey: What Americans Want in a New Construction Home

New construction appeals to 80% of Americans, driven by fewer repairs, customization, modern design, and energy efficiency. Essential home features include a large kitchen (60%), outdoor living space (56%), natural light (53%), and energy-efficient elements (52%). The kitchen is the top priority, with 34% valuing it most and 48% willing to pay extra to upgrade. While 59% prioritize home features over community amenities, 60% would trade features for amenities like trails, parks, and pools.