U.S. life insurance applications grew 14.7% year-over-year in July 2026, marking six months of double-digit growth. Growth was strong for ages 30+, especially 40+, with declines only in ages 0-29. All face amounts saw growth, notably double digits for amounts under $250K and $1M-$5M. Term and Whole Life products grew over 20%, Universal Life by 4.3%. Methodology changes improved data precision.