The annuity market is projected to reach $8.59 billion by 2030, growing at a 5.8% CAGR, driven by demand for customized retirement income, digital platforms, and fintech tools. Key trends include digital distribution, data analytics integration, and growth in hybrid and indexed annuities. A major acquisition in 2024 expanded fixed annuity offerings. Market segments include immediate, deferred, fixed, and variable annuities across various distribution channels and applications.