Whole life insurance can offer lifelong coverage, a guaranteed death benefit, and cash value growth, which some people use as a long-term financial tool. When exploring policy options, it can help to think about your long-term goals, who you’d want as beneficiaries, and the amount of death benefit you’re considering. You may also come across different policy types (traditional, guaranteed, or children’s) and optional riders like accelerated death benefits or long-term care. Many people also look at an insurer’s financial strength and customer service for added confidence.