



The life insurance industry faces challenges as many consumers find policies confusing, costly, or irrelevant, leading to a 25% dropout rate during purchase. Younger buyers are more likely to abandon the process. While 51% use AI for research, 85% want human advisor interaction. Many insurers lose contact post-sale, causing early policy lapses. Top insurers excel by personalizing advice, modernizing advisors, and using unified data, achieving higher growth and lower lapse rates.