U.S. life insurance applications in the first half of 2026 rose 15.4% YTD, marking record growth. Ages 30+ showed consistent growth, with double-digit increases for ages 40+. June 2026 saw YOY growth across all face amounts and product types, with Term Life up 28.2%. Male application growth outpaced females overall, except ages 70+. All product types and most age bands experienced significant increases.