{"id":4578,"date":"2020-08-07T12:00:25","date_gmt":"2020-08-07T19:00:25","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=4578"},"modified":"2023-11-28T06:46:17","modified_gmt":"2023-11-28T13:46:17","slug":"facebook-live-open-house","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/","title":{"rendered":"How to Host an Effective Facebook Live Open House: Step-by-Step Guide for REALTORS\u00ae"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Facebook, the most popular social media platform, allows users to broadcast videos from mobile devices or computers. Realtors can host Facebook live open houses and showcase properties online. This is convenient for both agents and homebuyers, especially in these troubled times of global pandemics. But as a REALTOR\u00ae, how do you tailor Facebook Live for open houses?<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#Why_Facebook_Live\" >Why Facebook Live?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#Why_Should_Realtors_Host_Live_Virtual_Open_Houses\" >Why Should Realtors Host Live Virtual Open Houses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#Equipment_for_Facebook_Live_Videos\" >Equipment for Facebook Live Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#How_to_Broadcast_on_Facebook_Live_On_Your_Mobile_Phone\" >How to Broadcast on Facebook Live On Your Mobile Phone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#How_to_Broadcast_on_Facebook_Live_From_a_Desktop\" >How to Broadcast on Facebook Live From a Desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#Tips_for_Hosting_Successful_Facebook_Live_Open_Houses\" >Tips for Hosting Successful Facebook Live Open Houses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#roomvu_Facebook_Automation_Calendar\" >roomvu Facebook Automation Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/#Takeaway\" >Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Host an Effective Facebook Live Open House: Step-by-Step Guide | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0yhDFpl6N6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-facebook-live\"><span class=\"ez-toc-section\" id=\"Why_Facebook_Live\"><\/span>Why Facebook Live?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before delving into Facebook Live<\/span> for real estate, it&#8217;s essential to understand why other businesses, in general, have found the feature so helpful. The social nature of Facebook makes these Live videos easily shareable with the people you are connected to and even those you are not. This is a great way to drive traffic to a specific site. Because it is live,<span style=\"font-weight: 400;\"> the feature provides a sense of intimacy and urgency, a <a href=\"https:\/\/www.wired.com\/2016\/04\/facebook-really-really-wants-broadcast-watch-live-video\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">&#8220;must-be-present&#8221;<\/a> experience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-realtors-host-live-virtual-open-houses\"><span class=\"ez-toc-section\" id=\"Why_Should_Realtors_Host_Live_Virtual_Open_Houses\"><\/span>Why Should Realtors Host Live Virtual Open Houses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So why use Facebook Live<\/span> in real estate? Facebook Live is a great way to drive engagement, promote your brand, and build a genuine and practical relationship with your audience. These are all needed to build trust, <span style=\"font-weight: 400;\">an essential aspect of being a successful agent.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/BethAllenRealEstate\/videos\/705021503387893\/\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook Live videos get <\/span><a href=\"https:\/\/newsroom.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">three times<\/span><\/a><span style=\"font-weight: 400;\"> more engagement than conventional videos shared on social media platforms. And the good news is that very few realtors use virtual open houses. This makes it a blue ocean ready for you to fish some leads from.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-virtual-open-houses-offer-the-following-benefits\">Virtual Open Houses Offer the Following Benefits:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">They allow realtors to showcase properties conveniently to a broad audience.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If successful, they can be recorded and used many times.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They eliminate the need to show up at the property. This saves time and energy for home buyers and realtors and has proven to be especially useful during the global pandemic.<\/span><\/li>\n<\/ul>\n\n\n\n<p>People are using the <span style=\"font-weight: 400;\">internet to find homes and properties<\/span> more and more every day. Why bother and visit a house when you can check the property in<span style=\"font-weight: 400;\"> the comfort of your house through your phone?\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Homebuyers can check properties online. Create a list of their favorites. Shortlist the ones that fit their needs and preferences by watching virtual open houses, and save the actual visiting of the property for the best one or two.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using Facebook Live for real estate should involve hosting a virtual open house.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-equipment-for-facebook-live-videos\"><span class=\"ez-toc-section\" id=\"Equipment_for_Facebook_Live_Videos\"><\/span>Equipment for Facebook Live Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned earlier, you can broadcast live Facebook videos on smartphones and computers. However, mobility is a must due to the nature of virtual open houses<\/span>. Leave the computers for other Facebook Live videos,<span style=\"font-weight: 400;\"> such as Q&amp;A sessions.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A cell phone alone can be used to have Facebook Live videos. However, some tips, tricks, and tools can enhance the quality of the audio and video being transmitted to your audience:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-clean-the-lens\">1. Clean the Lens<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is surprising, but many people ignore or are unaware that a dirty lens can ruin the quality of the images captured by your cell phone camera. You have probably seen images shot by others that seem blurry. A dirty lens is like looking at the world through a dirty window. Even specks of dirt or greasy fingerprints can cause blurs and smudges on the photos or videos you shoot. These shots are taken 10 seconds apart. One with the dirty lens and the other after cleaning the phone camera lens with a tissue:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"400\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/before-and-after.jpg\" alt=\"Before and After of a photo of a watch\" class=\"wp-image-4581\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/before-and-after.jpg 599w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/before-and-after-300x200.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/before-and-after-400x267.jpg 400w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The same thing can happen when you are shooting a video, and a dirty lens has a SIGNIFICANT effect on the overall quality of a phone camera.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your phone&#8217;s camera lens is exposed to many surfaces, including your fingers (which<\/span> can be greasy or dirty). The best way to avoid such problems is to clean the lens before you shoot. Use a soft tissue (recommended by your phone\u2019s manufacturer) to clean the lens mainly before you shoot regularly<span style=\"font-weight: 400;\">. The results are fantastic. You can test this for yourself now.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-a-microphone\">2. Use a Microphone<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span>microphone will do a fair job recording the audio, provided you are not <span style=\"font-weight: 400;\">far from the phone. However, given the likelihood that you are recording in an empty space, echoing may contribute to sound not being recorded at its optimum.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">See how the sound fails at the beginning of this Facebook Live virtual open house:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/HoustonHouses\/videos\/811611669369634\/\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In this case, we recommend you use a separate wireless microphone compatible with your phone and the Facebook app. If you are shooting a selfie video, the wired earphones and mic will do a good job, but the chances are you will have another person filming as you walk around the house. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-stabilize-with-a-tripod\">3. Stabilize with a Tripod<\/h3>\n\n\n\n<p>Ideally, if you are moving around the house, it is best to have another person filming. You can film yourself, but this will lead to less time on the screen, and you want the audience to remember the realtor they will be working with.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are making a lot of stops in the virtual open house, a tripod is recommended. This lets you fix the camera without worrying about the operator&#8217;s shaky hands.\u00a0<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-live-for-real-estate\/\"><\/a><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-live-for-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Facebook Live for Real Estate: A Step-by-Step Guide for Realtors\u00ae<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-broadcast-on-facebook-live-on-your-mobile-phone\"><span class=\"ez-toc-section\" id=\"How_to_Broadcast_on_Facebook_Live_On_Your_Mobile_Phone\"><\/span>How to Broadcast on Facebook Live On Your Mobile Phone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Because of mobility, a Facebook Live virtual open house is easier on a cell phone than a computer. The setup<\/span> is more straightforward; you only need<span style=\"font-weight: 400;\"> the Facebook Pages Manager app. You can download it on Apple\u2019s App Store or Google\u2019s Play Store.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><strong>The Step-by-Steps for Broadcasting Are:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Open your <strong>business page<\/strong> on the app.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Click on the \u201c<\/span><b>Publish\u201d<\/b><span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/publish-Facebook-Live.jpg\" alt=\"Publish Facebook Live Example\" class=\"wp-image-4584\" width=\"356\" height=\"605\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/publish-Facebook-Live.jpg 474w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/publish-Facebook-Live-176x300.jpg 176w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/publish-Facebook-Live-400x681.jpg 400w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Add an attractive description for the live broadcast that describes what the video is about, including information about the property, the address, etc.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Select \u201c<\/span><b>Live Video<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/select-live-video.jpg\" alt=\"Select Live Video\" class=\"wp-image-4585\" width=\"344\" height=\"600\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/select-live-video.jpg 459w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/select-live-video-172x300.jpg 172w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/select-live-video-400x697.jpg 400w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If asked, grant Microphone and Camera access to the app.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"533\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/side-by-sides.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4586\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/side-by-sides.jpg 601w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/side-by-sides-300x266.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/side-by-sides-400x355.jpg 400w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Click <strong>Start Live Video<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Start-Live-Video.jpg\" alt=\"Start Live Video Example\" class=\"wp-image-4587\" width=\"262\" height=\"465\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Start-Live-Video.jpg 523w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Start-Live-Video-169x300.jpg 169w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Start-Live-Video-400x711.jpg 400w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p><em><span style=\"font-weight: 400;\">Note: It is not recommended you use a personal account on Facebook to run a Facebook Live virtual open house. If you are, the steps are as follows:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Open the <\/span>Facebook app on your cell phone. You can download it from the iPhone App Store or the Android<span style=\"font-weight: 400;\"> Play Store.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">On \u201c<\/span><b>What\u2019s on your mind<\/b><span style=\"font-weight: 400;\">?\u201d at the top of your news feed, select the \u201c<\/span><b>Live<\/b><span style=\"font-weight: 400;\">\u201d icon.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Personal-Account.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4589\" width=\"271\" height=\"468\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Personal-Account.jpg 542w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Personal-Account-174x300.jpg 174w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/Personal-Account-400x690.jpg 400w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Write an engaging description for the virtual open house providing information about the property.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/description-from-personal-account.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4590\" width=\"248\" height=\"440\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/description-from-personal-account.jpg 495w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/description-from-personal-account-169x300.jpg 169w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/description-from-personal-account-400x711.jpg 400w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Set the \u201cVisibility\u201d as \u201cPublic\u201d (It wouldn\u2019t make sense to broadcast only to your friends)<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/make-broadcast-public.jpg\" alt=\"make broadcast public-example\" class=\"wp-image-4591\" width=\"466\" height=\"413\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/make-broadcast-public.jpg 621w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/make-broadcast-public-300x266.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/make-broadcast-public-400x354.jpg 400w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Start Live Video<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/live-video-personal.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4593\" width=\"262\" height=\"465\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/live-video-personal.jpg 523w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/live-video-personal-169x300.jpg 169w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/live-video-personal-400x711.jpg 400w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-broadcast-on-facebook-live-from-a-desktop\"><span class=\"ez-toc-section\" id=\"How_to_Broadcast_on_Facebook_Live_From_a_Desktop\"><\/span>How to Broadcast on Facebook Live From a Desktop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You may run a Facebook Live virtual open house from your computer. This is not recommended as you will be moving around. However, you can use 3rd party apps like <\/span><a href=\"https:\/\/obsproject.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">OBS<\/span><\/a><span style=\"font-weight: 400;\"> (Open Broadcaster Software) to stream live videos through Facebook Live. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><strong>To run a virtual open house on Facebook Live:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Go to your Facebook business page and click \u201c<\/span><b>Create: Live.<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"607\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1.jpg\" alt=\"create live from desktop\" class=\"wp-image-4601\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1.jpg 1339w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1-300x136.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1-1024x464.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1-768x348.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1-1250x567.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f1-400x181.jpg 400w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Select any of the methods you wish. We go with the camera.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"611\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2.jpg\" alt=\"Get started with camera\" class=\"wp-image-4602\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2.jpg 1339w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2-300x137.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2-1024x467.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2-768x350.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2-1250x570.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f2-400x183.jpg 400w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Next,<\/span> select \u201cGo Live.<span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"617\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3.jpg\" alt=\"select go live from desktop\" class=\"wp-image-4603\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3.jpg 1333w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3-300x139.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3-1024x474.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3-768x355.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3-1250x579.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f3-400x185.jpg 400w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">When done, click on \u201c<\/span><b>End Live Video<\/b><span style=\"font-weight: 400;\">\u201d. <\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"615\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4604\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4.jpg 1331w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4-300x139.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4-1024x473.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4-768x355.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4-1250x578.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f4-400x185.jpg 400w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Now you can view the live video, edit it, or delete it.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"601\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4605\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5.jpg 1331w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5-300x135.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5-1024x462.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5-768x347.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5-1250x564.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f5-400x181.jpg 400w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-hosting-successful-facebook-live-open-houses\"><span class=\"ez-toc-section\" id=\"Tips_for_Hosting_Successful_Facebook_Live_Open_Houses\"><\/span>Tips for Hosting Successful Facebook Live Open Houses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing the right medium,<\/span> like Facebook Live, for virtual open houses is one thing; doing it right is another. Poorly done live videos will not do you much good and can backfire and disappoint your audience. Follow these tips to present virtual open houses in <span style=\"font-weight: 400;\">the best way possible and see the difference:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-advertise-the-facebook-live-virtual-open-house-in-advance\">1. Advertise The Facebook Live Virtual Open House in Advance<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We are not discussing<\/span> cases where realtors fail to advertise their virtual open house. We emphasize that only advertising the virtual open house on Facebook will not work. You must promote the live broadcast on your website and your accounts on other social media platforms. This way,<span style=\"font-weight: 400;\"> you make sure everybody within your reach knows about the broadcast. Advertise the broadcast even offline. Think outside the box! You can also use <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#How_to_Use_Facebook_Ads_for_Real_Estate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/a><span style=\"font-weight: 400;\"> to increase your reach.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-a-fast-internet-connection\">2. Use a Fast Internet Connection<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Humans have grown impatient and won\u2019t put up with a dropping live video. Imagine a video in which your words are constantly breaking. You wouldn\u2019t keep watching. Apart from the embarrassment, you will appear unprofessional.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-describe-the-live-broadcast\">3. Describe the Live Broadcast<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The description provides valuable information and a REASON why they should be watching it. So, use your creativity and write an engaging description for the live broadcast explaining what the video is about, where the property is, who should be watching it, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-try-to-be-personable-and-engaging\">4. Try to be Personable and Engaging<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Building trust and relating to the audience personally<\/span> is critical in empowering your connection with your prospect. Try addressing a few of the viewers by their names<span style=\"font-weight: 400;\"> and make sure everybody feels involved and nobody feels ignored. Try to answer their comments and questions as you go along.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-plan-ahead-and-practice\">5. Plan Ahead and Practice<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before the virtual open house, plan how the live video will progress and develop. Think of the essential parts of the property you will focus on. Rehearse what you will say. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Practicing in front of the camera will help you overcome the <\/span>anxiety you may develop. However, do not forget that in the virtual open house,<span style=\"font-weight: 400;\"> your audience will be asking questions,<\/span> and you need to hold on to what you&#8217;re saying at times, answer their comments and questions, and get back on track afterward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-use-privacy-options-to-practice\">6. Use Privacy Options to Practice<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are unsure what you are doing or it is your first time running a live video, use your personal page on Facebook and set the privacy setting to make it a private show. See how Live Videos work on Facebook and once you\u2019ve learned the ropes, go public on live videos. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1337\" height=\"611\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6.jpg\" alt=\"Facebook live open houses\" class=\"wp-image-4606\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6.jpg 1337w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6-300x137.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6-1024x468.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6-768x351.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6-1250x571.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/f6-400x183.jpg 400w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-keep-introducing-yourself\">7. Keep Introducing Yourself<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all people will show up at the same time. You may have zero to a handful of viewers in the first few minutes<\/span>. As more people join<span style=\"font-weight: 400;\"> the Live broadcast, keep introducing yourself repeatedly. Make sure everybody knows who you are and what you are doing.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-encourage-viewers-to-like-and-share-the-video\">8. Encourage Viewers to Like and Share the Video<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One thing you need to remember when producing content (like virtual open houses) is to tell the audience what to do. Regarding<\/span> Facebook Live virtual open houses, asking your audience to like and share the live broadcast is a good idea. The more you get likes and shares,<span style=\"font-weight: 400;\"> the more valuable your video will seem to others.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-broadcast-for-at-least-10-minutes\">9. Broadcast for at Least 10 Minutes<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t want to end the live broadcast before people get a chance to join. As you start the Facebook Live virtual open house,<\/span> your video will appear<span style=\"font-weight: 400;\"> on others\u2019 news feeds<\/span>. The more you continue to broadcast, the more chance others have to join, like<span style=\"font-weight: 400;\">, comment on, and share the video. Therefore, we recommend that you continue the live broadcast for at least 10 minutes. However, this is not advice to drag live broadcasts out unnaturally (you do not want to bore viewers either).<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-facebook-automation-calendar\"><span class=\"ez-toc-section\" id=\"roomvu_Facebook_Automation_Calendar\"><\/span>roomvu Facebook Automation Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media is hard to run at its best. Delivering a coherent and valuable message for your business takes time, commitment, consistency, accuracy, skills, and lots of data. We get it. Your realtors barely have time to get around to your ordinary chores, let alone time for extra activities like social media. We heard your voice, and we created a solution. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"roomvu.com\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg\" alt=\"\" class=\"wp-image-9374\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-300x142.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-768x364.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1536x727.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1250x592.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-400x189.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4.jpg 1859w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Roomvu social media calendar is an all-in-one solution that aims to automate social media for real estate agents. It automates it, keeps your social accounts running regularly, and takes care of the content. After all, creating the content is the hard part, and then there comes sharing them. Our content factory uses in-depth market data to create different real estate videos that fit your needs. All you need to do is connect your social media accounts, pick the videos you like, and add them to your calendar. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.roomvu.com\/agent\/register\">Joining is free<\/a>! Join now and start your social media presence today. Wait no longer. As every day passes, you miss your chances of getting leads on social media!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Auto publisher - Connect Your Social Media to Automate Posts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WDGCIuCbY4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span>Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most effective ways to use Facebook Live for real estate is running Facebook Live open houses.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is not rocket science, but preparation should not be taken for granted. Trivial issues like a bad microphone or a dirty camera lens combined with incidents you may not have prepared for can make for an awkward or uncomfortable experience.\u00a0 You need to plan ahead, practice, and roll with the mishaps.\u00a0<\/span><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1603891709902\"><strong class=\"schema-faq-question\">How do you make a virtual open house on Facebook?<\/strong> <p class=\"schema-faq-answer\">You can broadcast Facebook live videos on both smartphones and computers. However, mobility is a must due to the nature of virtual open houses. Leave the computers for other Facebook Live videos, such as Q&amp;A sessions.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, the most popular social media platform, allows users to broadcast videos from mobile devices or computers. Realtors can host Facebook live open houses and showcase properties online. This is convenient for both agents and homebuyers, especially in these troubled times of global pandemics. But as a REALTOR\u00ae, how do you tailor Facebook Live for &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-4578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Host a Facebook Live Open House: Step-by-Step Guide for Agents<\/title>\n<meta name=\"description\" content=\"Realtors can use Facebook Live open houses and showcase properties online. This is convenient for both agents and homebuyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-live-open-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Host an Effective Facebook Live Open House: Step-by-Step Guide for REALTORS\u00ae\" \/>\n<meta property=\"og:description\" content=\"Realtors can use Facebook Live open houses and showcase properties online. 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