{"id":4525,"date":"2020-08-05T10:00:16","date_gmt":"2020-08-05T17:00:16","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=4525"},"modified":"2023-11-27T09:21:49","modified_gmt":"2023-11-27T16:21:49","slug":"19-creative-real-estate-instagram-posts-to-increase-engagement","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/","title":{"rendered":"19 Creative Real Estate Instagram Posts to Increase Engagement"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Instagram is a popular platform; there<\/span> is no doubt about that. It is built to connect people through visual expression, and its business potential continues to grow. Because of its visual nature, Instagram holds ever-expanding opportunities for businesses to showcase<span style=\"font-weight: 400;\"> their products.\u00a0 However, in real estate, like other fields, realtors can often miss out on the platform&#8217;s full potential. We have collected a list of top real estate Instagram posts as examples. We hope to help you level up your game and see positive results in your social media marketing efforts.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/#Why_Use_Instagram_For_Real_Estate\" >Why Use Instagram For Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/#Best_Real_Estate_Instagram_Posts\" >Best Real Estate Instagram Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/#roomvu_Instagram_Automation\" >roomvu Instagram Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/#Real_Estate_Instagram_Posts_Takeaway\" >Real Estate Instagram Posts: Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-instagram-for-real-estate\"><span class=\"ez-toc-section\" id=\"Why_Use_Instagram_For_Real_Estate\"><\/span>Why Use Instagram For Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">At first glance, Instagram seems like a social medium where people can share their daily lives through<\/span> visual moments, memories, and highlights. You probably <span style=\"font-weight: 400;\">use the platform to see what your friends and family are up to and occasionally share your favorite moments.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But apart from the social aspect of the platform, Instagram has turned out to be effective in business. This is thanks to its vast user count. 37% of adults in the U.S. use Instagram, and its total reach is 1 billion people. It runs pretty close to Facebook,<\/span> with 1.3 billion people. With this number of users on the platform, it is a sure bet for those wishing to increase their reach in<span style=\"font-weight: 400;\"> an online space. About 60% of Instagram users log in once a day and spend an average of 53 minutes on the platform.<\/span> Read our article about <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-instagram-for-real-estate-in-2022\/\">Instagram for real estate<\/a> to know more about Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-real-estate-instagram-posts\"><span class=\"ez-toc-section\" id=\"Best_Real_Estate_Instagram_Posts\"><\/span>Best Real Estate Instagram Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The best platform in the world cannot help you if you do not use it to its full potential. Although occasional need-based use of Instagram may seem better than not using it at all, you really should have Instagram integrated into a preexisting marketing campaign to see positive results. You need posts that are valuable and provoke the audience to take action. They should share, comment, and save them for future reference. Here are 19 real estate Instagram posts to increase engagement.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-market-updates\">1. Market Updates<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if the average viewer has no intention of doing business in real estate, a portion will be interested in knowing what the market is doing.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">How are the prices? Are they rising or falling? Such info presented in real estate Instagram posts provides valuable answers for your audience and helps them plan. They may help viewers make decisions regarding their properties. Furthermore, sharing market updates introduces you as a realtor who knows their way around the market and can be trusted once the need to buy or sell emerges.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s better than a standard market update post? A video market update. Due to the nature of the videos, more data and stats can be presented and are more visual and, therefore, more valuable than a few slides of images with stats.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Los Angeles Real Estate Market Update : June 2020 | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PRK-AXrsZOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a market update video for your brand has never been easier. Roomvu offers affordable market update videos,<\/span> besides many other videos, for a reasonable<span style=\"font-weight: 400;\"> price in our Agent Profile. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/promote-your-real-estate-brand\/\"><span style=\"font-weight: 400;\">Using On-Camera Market Update Videos to Promote Your Real Estate Brand<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-the-basic-listing-post\">2. The Basic Listing Post<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This one seems pretty obvious, and many people do it already. However, there are some things to remember while posting listings on Instagram. First of all, you should remember that the idea behind <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">real estate social media marketing <\/a>is not to make direct sales. People are not on social media to be sold to. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">However, introducing occasional listings on the platform lets the audience know their options<\/span> in the neighborhood or your farm area. But please don\u2019t make your Instagram profile your showroom for all the listings you have. For every ten real estate Instagram posts, you can have two sales-related posts; the<span style=\"font-weight: 400;\"> rest should offer valuable information for your audience.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Second, if you are posting about listings, present them in <\/span>the best way possible. Use professional photography services to showcase the properties. Poor and blurry photos shot randomly on your cell phone will not work or improve your reputation,<span style=\"font-weight: 400;\"> and they may degrade the property&#8217;s true value.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-neighborhood-guides\">3. Neighborhood Guides<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although people may not be aware, they first choose the neighborhood and then the property. The neighborhood is more important than the property itself. People will often accept a less than perfect home in a great neighborhood but odds are they won\u2019t be happy in a great home in a bad neighborhood. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, share real estate Instagram posts on neighborhoods that<\/span> provide information on the following<span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">facilities and amenities&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">local property prices<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">schools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">transportation<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">roomvu offers professionally produced neighborhood videos that can engage your audience and introduce you as a neighborhood expert.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vancouver Neighborhood Video: Yaletown | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/71MSTrVEYxM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/why-you-should-use-and-share-real-estate-neighborhood-and-community-videos-for-your-listing\/\"><span style=\"font-weight: 400;\">Why You Should Use and Share Real Estate Neighborhood and Community Videos for Your Listing?&nbsp;<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-closing-photos\">4. Closing Photos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s better than a closing photo to show your audience you can do the job<\/span>? Closing photos prove <span style=\"font-weight: 400;\">you are what you say and can help your clients sell and buy their homes. However, there are some tips to bear in mind:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t make it about yourself. The purpose of closing videos indeed is to prove your worth, but that doesn&#8217;t mean focusing on yourself. Instead, put the spotlight on the client. Show how happy and content they are at having reached their goal. Snap a photo of the family and share their happiness.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Further to the point above, it helps to accompany the images with a story of the client: who they are and their journey before reaching their goal. In marketing, you are the storyteller who entertains, educates, and informs the audience.<\/span><\/li>\n\n\n\n<li>If possible, tag the family members in the photo. This adds more credibility to the real estate Instagram post.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make sure the post is for a recent client you have worked with. Sharing old clients suggests you have not had success recently.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-open-house\">5. Open House<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have an open house coming up,<\/span> why not let your audience know about it? Share posts on the platform informing your audience about the time and place of the open house and add some stunning images. Make the post more informative by adding a <span style=\"font-weight: 400;\">date, time, and place to the image. Also, share the property&#8217;s best features to encourage your audience to show up!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p>Don&#8217;t let an open house go by without sharing it on your real estate Instagram posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-blog-posts\">6. Blog Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most important functions of social media is to promote the content you have shared on your website. You can share the feature images of the blog post and a short description inviting the audience to read the complete post on your website. However, Instagram is pretty strict about sharing links in the posts. There is a workaround for the issue, though:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Put the link to the blog post and ask your audience to click on it. Be sure to update the link as you share new posts.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p>There is another excellent idea to relieve you from bio-link updates. You can design an exclusive landing page on your website for the Instagram inbound links and put its link in the bio. Add links to your new posts with a short description on the landing page.<\/p>\n\n\n\n<p>This landing page will act like a hub that allows you to include more links to your blog posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-virtual-open-houses\">7. Virtual Open Houses<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Virtual open houses are among the most popular real estate Instagram posts and <\/span>the hardest to create. By sharing virtual open houses,<span style=\"font-weight: 400;\"> you will:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Showcase the property at your own pace and talk to the audience<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Many people can watch the virtual open house at the same time<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It can be saved and re-watched again<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You record it once and use it many times on your prospects<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>There are two types of virtual open houses:<\/b><\/p>\n\n\n\n<p><b>Live:<\/b><span style=\"font-weight: 400;\"> You can use the Live feature of Instagram to host a virtual open house. The Live features allow your audience to have on-the-go interaction as you are showing them around the house. However, this method requires you to be prepared entirely<\/span>,<span style=\"font-weight: 400;\"> as the live show cannot be retaken or edited.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><b>Static:<\/b><span style=\"font-weight: 400;\"> This <\/span>is easier as you will record the video before sharing it with your audience. You can reshoot the sequence and edit the whole video if you make a mistake. There is no live commenting and interaction with the audience,<span style=\"font-weight: 400;\"> but you can always ask your audience to leave their thoughts and comments so that you can reply to them as soon as possible.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-buyer-seller-tips\">8. Buyer \/ Seller Tips<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sharing informative and educational content that creates value will keep the audience on your page and attract more people to your profile. Educational content gets saved, liked, and shared. This plays an essential role in bringing new followers and generating leads.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Post images with straightforward<\/span> tips regarding buying and selling homes. Complete the image with a brief description and ensure<span style=\"font-weight: 400;\"> your shared content is worth reading. Always have a valuable content mentality in mind. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sharing valuable video content builds trust and authenticity and enhances your market authority. See how The Jerry &amp; Rachel Hsieh Team shares the California Post-Pandemic Market Forecast:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-personal-life\">9. Personal Life<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A good way to let the audience a peek inside your life and get to know you is to share the highlights of your personal life. This encourages trust and personifies your brand.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">However, you should never go overboard and fill your business Instagram page with all personal posts. People are not there to see your life. They are there to learn and be entertained. Give them the option of following your personal Instagram account by mentioning it in your bio. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-team-introduction-behind-the-scenes\">10. Team Introduction \/ Behind the Scenes<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Further to the point above, to build trust with your audience, it is advisable to let them see how you run your business. Your audience does not know<\/span> where you work or how you help clients. Record short videos of your processes<span style=\"font-weight: 400;\"> to help clients buy and sell homes.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">It is also a good idea to create content around the introduction of your team. Recite your values and introduce your team members. Highlight a few of the most essential features your team and company are proud of.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-coming-soon-posts\">11. Coming Soon Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can keep your audience eager<\/span> for more content on specific properties by sharing coming soon or under-construction posts. If some properties are available, it is a great idea to inform your audience about them and get them excited. Once the property is available, share it on your Instagram account to boost engagement, thanks to the coming <span style=\"font-weight: 400;\">post. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-agent-introduction-post\">12. Agent Introduction Post<\/h3>\n\n\n\n<p>this one is one of the most effective real estate Instagram posts. <span style=\"font-weight: 400;\">If you are new to the Instagram platform, most likely nobody knows you except your immediate circle of friends and coworkers. As your audience grows, letting them get to know you is advisable. Record a video introducing yourself and tell your audience:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The story of your life and how you ended up a realtor<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What you like about your job and the neighborhood you cover<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How you are different from others and how you will be helping your clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Talk about your values in life and let them know you as a person.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tammy Sharpe\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l60qk0hqfWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><i><span style=\"font-weight: 400;\">Tip: you can ask a fellow coworker to put in a good word for you and include it in the video. <\/span><\/i><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/agent-introduction\/\"><span style=\"font-weight: 400;\">Agent Introduction Videos: The Benefits<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-how-to-posts\">13. How-To Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep with the theme of being helpful by providing valuable content for your audience.<\/span> How-to videos are another great idea to share insightful content that helps your audience with daily life issues they might encounter in real estate. After all, not everybody is a real estate expert. Always search online forums and <span style=\"font-weight: 400;\">the comments section on social media to see what kinds of questions people ask for real estate. Gather a list and make how-to videos for the most frequently asked questions.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-introduce-local-restaurants\">14. Introduce Local Restaurants<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Nope, you won\u2019t turn into a food blogger. Sharing posts and introducing the local restaurants aims to inform your audience and encourage<\/span> them with knowledge of the best places in the neighborhood. At the same time, it will portray you as someone<span style=\"font-weight: 400;\"> who knows the area well. Do not limit yourself to the restaurants only. If there is any other place that&#8217;s worth mentioning and highlights a neighborhood, go ahead and let your audience know.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-show-your-rewards\">15. Show Your Rewards<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People use social media, Instagram in particular, to share their <\/span>achievements and accomplishments or any other event that makes them happy. As a realtor, you can do the same by sharing the rewards you have been granted in real estate. This will prove you are a worthy realtor who can help their clients. However, don\u2019t go overboard and post much about your minor accomplishments,<span style=\"font-weight: 400;\"> as it will seem desperate. Always keep things in moderation. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-16-home-renovation-tips\">16. Home Renovation Tips<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As a realtor, your services and valuable content do not have to be limited to the actual process of buying and selling. On the contrary, you can help your clients before and after they have done business with you. Why not help your clients to have a home renovation before selling their home? How about helping a recent client renovate their newly bought house and make it more beautiful?\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hidden Costs of Buying a Home\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cw4bJshTjcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>roomvu offers branded real estate videos. You can download or share your video with your audience and convert them to leads more effectively. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"nofollow\">Log in or sign up<\/a> for an account today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-local-events\">17. Local Events<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You are the expert in buying and selling properties but know the neighborhood<\/span> as well. To keep your audience on your profile act as an information hub by announcing upcoming events like concerts and festivals. They will always wait for your valuable content in this matter. It\u2019s like a friend telling you about the game that\u2019s on TV! You love that friend, don\u2019t you? Later on, when professional services for real estate are needed,<span style=\"font-weight: 400;\"> your audience will think of you. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-latest-decor-trends\">18. Latest Decor Trends<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People love to make their homes beautiful. Realtors can share the latest trends in home decoration on their business Instagram account. This serves two goals: First, you provide valuable information and content on your page that will keep your audience on your page, and second, it will provoke your audience\u2019s emotions and make them think of a better and more beautiful place to live.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-19-before-after-posts\">19. Before \/ After Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We love to see transformation and changes. Your followers are probably interested in properties and homes, and sharing before and after images will excite them. However, there are some tips to keep in mind:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Only share before\/after posts that you were\/are involved in. Do not randomly share properties you have nothing to do with.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If the property is available on the market, promote it and inform your audience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Assign a collage photo featuring the before state and after version as the first slide of the post, followed by other images portraying the transformation in detail.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-instagram-automation\"><span class=\"ez-toc-section\" id=\"roomvu_Instagram_Automation\"><\/span>roomvu Instagram Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We get it. Social media takes time and energy. To establish a strong presence on Instagram, you need valuable content that is accurate and produced professionally. A decent video takes +10 hours to create, a luxury many agents cannot afford. <\/p>\n\n\n\n<p>We took notice and thought of a solution. roomvu Content Factory and social media automation platform address the exact issues. It takes care of regularly publishing content across social media platforms and uses IA to create valuable and insightful content. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"nofollow\">Join today<\/a> and start your presence on Instagram. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-instagram-posts-takeaway\"><span class=\"ez-toc-section\" id=\"Real_Estate_Instagram_Posts_Takeaway\"><\/span>Real Estate Instagram Posts: Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The ideas presented in this article were just a few to inspire you. With some creativity, you can add to the list and develop<\/span> your impressive ideas for real estate Instagram posts. But keep this in mind when thinking of post ideas<span style=\"font-weight: 400;\">: They should be valuable and encourage the audience to share them. If a post is not saved, shared, commented on, or liked enough, what\u2019s the point of sharing it? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Always think of the needs of your audience. What do they need to see on your profile? What are their biggest questions?&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.roomvu.com\/academy\/using-instagram-for-real-estate-2020-the-ultimate-guide-for-realtors\/\">Using Instagram for Real Estate 2020 \u2013 The Ultimate Guide for REALTORS\u00ae<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1603891787453\"><strong class=\"schema-faq-question\">What types of posts get the most engagement on Instagram?<\/strong> <p class=\"schema-faq-answer\">You need posts that are valuable and provoke the audience to take action. They should share, comment, and save them for future reference. Here are 19 real estate Instagram posts to increase engagement.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is a popular platform; there is no doubt about that. It is built to connect people through visual expression, and its business potential continues to grow. Because of its visual nature, Instagram holds ever-expanding opportunities for businesses to showcase their products.\u00a0 However, in real estate, like other fields, realtors can often miss out on &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[307,13,17,10],"class_list":["post-4525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing","tag-instagram-for-realtors","tag-marketing-strategy","tag-real-estate","tag-real-estate-agents"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>19 Creative Real Estate Instagram Posts to Increase Engagement - roomvu Academy<\/title>\n<meta name=\"description\" content=\"We have collected a number of top real estate Instagram posts to help you level up your game and make positive changes to your social media marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"19 Creative Real Estate Instagram Posts to Increase Engagement\" \/>\n<meta property=\"og:description\" content=\"We have collected a number of top real estate Instagram posts to help you level up your game and make positive changes to your social media marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/19-creative-real-estate-instagram-posts-to-increase-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-05T17:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T16:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/insta-example.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"606\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Academy Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Academy Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"19 Creative Real Estate Instagram Posts to Increase Engagement - 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They should share, comment, and save them for future reference. Here are 19 real estate Instagram posts to increase engagement.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"roomvu Academy","jetpack_featured_media_url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/08\/insta-example.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":20,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"predecessor-version":[{"id":24507,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4525\/revisions\/24507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media\/4526"}],"wp:attachment":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/tags?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}