{"id":4480,"date":"2020-07-30T10:41:44","date_gmt":"2020-07-30T17:41:44","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=4480"},"modified":"2023-11-27T09:07:00","modified_gmt":"2023-11-27T16:07:00","slug":"how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention\/","title":{"rendered":"How to Write a Memorable Real Estate Agent Bio: Build Trust &#038; Gain Clients&#8217; Attention"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">When visitors stumble onto your profile<\/span> through social media or your website, they usually want to know the essentials about you. You may have a small window of opportunity to grab their attention, especially on social media. That\u2019s why you need a killer Real Estate bio that stops them mid-scroll. Real Estate bios are a valuable part of your overall marketing strategy and integral to your brand. They should demonstrate everything clients seek in a realtor: expertise, experience, knowledge, and personality. It would be best to read our <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/\">real estate content marketing<\/a> guide first. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention\/#Why_Having_a_Killer_Real_Estate_Bio_Matters\" >Why Having a Killer Real Estate Bio Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention\/#How_to_Write_a_Killer_Real_Estate_Bio\" >How to Write a Killer Real Estate Bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention\/#The_Killer_Real_Estate_Bio_Template\" >The Killer Real Estate Bio Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-write-a-memorable-real-estate-agent-bio-build-trust-gain-clients-attention\/#Takeaway\" >Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-having-a-killer-real-estate-bio-matters\"><span class=\"ez-toc-section\" id=\"Why_Having_a_Killer_Real_Estate_Bio_Matters\"><\/span>Why Having a Killer Real Estate Bio Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A real estate bio summarizes<\/span> your skills and experiences, ideally with a headshot demonstrating your personality and fitting your brand. It is shared online or in print. Real estate bios allow potential clients to get to know you and form ideas about who you are and whether you can help them with their needs<span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4481 size-full\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"601\" height=\"278\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/servant-pic.jpg\" alt=\"Ryan Serhant's website\" class=\"wp-image-4481\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/servant-pic.jpg 601w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/servant-pic-300x139.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/servant-pic-400x185.jpg 400w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption class=\"wp-element-caption\">From Ryan Serhant&#8217;s Website<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">The bio is probably the first thing clients will see; as<\/span> such, it plays a pivotal role in your chances of getting a lead. A bad or poorly written bio will deter viewers regardless of how perfect a realtor you are for their needs. Therefore, it is of utmost importance to carefully design and craft your bio to fit<span style=\"font-weight: 400;\"> the needs of potential clients.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Writing a compelling<\/span> bio is not easy, however easy it may seem. Many realtors fail at this step and deprive themselves of leads. This article has provided <span style=\"font-weight: 400;\">tips to help you write a commanding real estate bio.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-killer-real-estate-bio\"><span class=\"ez-toc-section\" id=\"How_to_Write_a_Killer_Real_Estate_Bio\"><\/span>How to Write a Killer Real Estate Bio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like other topics in real estate, you do not need to reinvent the wheel. Others have done many courses of trial and error to develop best practices if you want to get the most out of your real estate bio. These are as follows:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-keep-your-niche-in-mind\">1. Keep Your Niche in Mind<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Put yourself in the shoes of your niche. Imagine you are looking for a realtor and are searching through different profiles. What makes a profile worth reading? What catches your attention? Some bold claims about how the realtor rocks the world? Probably not. How about hints on how the realtor works and how he\/she helps clients? You would probably be looking for proof that the realtor is good enough to keep reading. Otherwise, you would decide the agent does not fit your needs and go on to the next profile.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your bio gives insight into your personality, too. In business, people look for professionals who can be trusted. They need to trust you can help them when problems arise. Without personal aspects being shared, we find it hard to trust someone.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, not everyone who contacts you is a good fit for you. Many have needs outside your expertise, and spending time on them is wasted. You can use your bio to attract clients you can successfully do business with.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tell-a-story\">2. Tell a Story<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The ultimate aim in marketing is to become a STORYTELLER. We, as humans,<\/span> have a significant tendency to hear stories in life and <span style=\"font-weight: 400;\">business. Storytelling expands the bio so that it is not just a list of accomplishments but an outline of how you became who you are. It creates a personal connection.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Clients are looking to learn your story. Knowing your story makes you more than your achievements or qualifications. Telling a story allows readers to get to know you.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And it is easier to trust someone you know.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4501 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1097\" height=\"469\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3.jpg\" alt=\"\" class=\"wp-image-4501\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3.jpg 1097w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3-300x128.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3-1024x438.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3-768x328.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/1-3-400x171.jpg 400w\" sizes=\"(max-width: 1097px) 100vw, 1097px\" \/><figcaption class=\"wp-element-caption\">Ryan Serhant<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Share experiences that shaped who you are as a realtor. Share your passions and challenges. This goes a long way in creating a sense that they know you.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4502 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"701\" height=\"351\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/2-2.jpg\" alt=\"\" class=\"wp-image-4502\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/2-2.jpg 701w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/2-2-300x150.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/2-2-400x200.jpg 400w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><figcaption class=\"wp-element-caption\">Ana Salijanin&#8217;s bio<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">All that being said, be careful not to get<em> too<\/em> personal. The idea is to let the audience get to know you A LITTLE, not to share an autobiography of your life. If it gets a little very long, your bio will lose its original function and become a lead repellent. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-include-your-professional-expertise\">3. Include Your Professional Expertise<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People like to work with professionals who know their way around the business. You are the expert they are looking for, so show it off. Your bio should include a list of skills, knowledge, expertise, specialties, qualifications, certificates, accomplishments, and achievements. But do not go overboard. If you find your list of qualifications overwhelming, it will be the same for the audience. Make it brief by highlighting the most noteworthy ones.\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4516 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"697\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/3-4.jpg\" alt=\"\" class=\"wp-image-4516\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/3-4.jpg 1003w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/3-4-300x208.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/3-4-768x534.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/3-4-400x278.jpg 400w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><figcaption class=\"wp-element-caption\">Leonard Steinberg&#8217;s bio<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-go-with-1st-or-3rd-person\">4. Go With 1st or 3rd Person<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There is much debate about using the first or third-person<\/span> Point of View when writing your real estate bio. Some suggest the former, and some the latter. Our suggestion? Either one, though they are not the same.\u00a0 Choose based on what works for you. The third person conveys a sense of formality and is more suited for agents at larger real estate companies. Writing in the first person sounds more friendly and personal. Given the need to let the audience see a more personal side of you, you might choose to go with the first-person POV. However, if you are a skilled writer, you can use the third-person<span style=\"font-weight: 400;\"> POV to sound more professional.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-stick-to-the-point\">5. Stick to the Point<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With the huge amount of content online users are exposed to daily, their minds have become pretty selective on what to focus on. Therefore, a slight diversion from the main course of desired content may divert the reader away. So keep your bio to the point and state the only things relevant to what your audience is looking for and finds interesting. It does not matter how much you like what you write. After all, you won\u2019t be reading it. Not everybody would love your Spotify playlist, for example.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-think-local\">6. Think Local<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As you won\u2019t be serving people from other cities (or,<\/span> in some cases, other neighborhoods),<span style=\"font-weight: 400;\"> it makes sense to specify the area you cover in your real estate bio. Your audience will be looking for such info to see if you are available in the neighborhood they have in mind.\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4515 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"514\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-4.jpg\" alt=\"\" class=\"wp-image-4515\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-4.jpg 685w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-4-300x225.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-4-400x300.jpg 400w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><figcaption class=\"wp-element-caption\">Etie Khan&#8217;s bio<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Failing to make such information clear and easy to find may result in losing leads. After all, why waste time on your profile if you don\u2019t sell properties in their desired area? See how Jason Oppenheim mentions his farming area in his bio.\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4505 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"683\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2.jpg\" alt=\"real estate bio\" class=\"wp-image-4505\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2.jpg 999w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2-300x205.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2-768x525.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2-220x150.jpg 220w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/5-2-400x273.jpg 400w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption class=\"wp-element-caption\">Jason Oppenheim&#8217;s bio<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Share the area you work in. You are the expert and know the area better than anyone else. Tell the audience why you are working there and what you love about the place. This will build trust.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-your-bio-is-not-an-ad\">7. Your Bio is NOT an ad<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People hate being directly sold to, so your bio should not look like an ad. It would be best to have the audience at the front of your mind when creating your narrative. Let them see your main concern is solving their problems. Show them you are on their side.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Business is about the customer. Always.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-use-professional-photos\">8. Use Professional Photos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On top of your profile is your headshot, one of the first things your audience will see. First impressions matter, and you don\u2019t want to ruin this chance with a photo that looks casual and unprofessional.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want the business to look professional with a professional headshot. It pays off to invest in shooting a business-fit photo and use the same one across online platforms.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having the same professional photo makes you more recognizable and increases brand awareness. On the other hand, using lousy quality and cropped images will leave a poor impression on new visitors.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, please use professional photos in other parts of your bio on your website to make it visually appealing. See how <\/span><a href=\"https:\/\/www.thealtmanbrothers.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Altman Brothers<\/span><\/a><span style=\"font-weight: 400;\"> have used stunning photos through their bio:<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4506 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"665\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1.jpg\" alt=\"real estate bio\" class=\"wp-image-4506\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1.jpg 1137w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1-300x175.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1-1024x599.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1-768x449.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/6-1-400x234.jpg 400w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/><figcaption class=\"wp-element-caption\">The Altman Brothers<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-make-it-the-right-length\">9. Make it The Right Length<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">How long should your bio be? Although you shouldn\u2019t limit yourself to an exact word count, there are some basic principles. Unsurprisingly,<\/span> the bio should not be two lines of text. This tells the readers nothing and has them wondering how someone who can\u2019t bother to give more information in bio could <span style=\"font-weight: 400;\">sell their home.\u00a0 On the other hand, writing a bio that is too long will bore readers and leave them with the impression that you may think too highly of yourself to work <\/span><i><span style=\"font-weight: 400;\">for<\/span><\/i><span style=\"font-weight: 400;\"> another person.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Aim for three paragraphs of 200 to 250 words.\u00a0 This should be enough to connect with the reader and tell them who you are, what you have done, and your area of expertise. Anything irrelevant or focusing on details should be left out of your bio. Keep it concise, short, and sweet. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-keep-it-fair-and-honest\">10. Keep it Fair and Honest<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This one seems obvious but<\/span> still wins a place in this article as it cannot be emphasized enough. Successful realtors are so because they are trusted. Therefore, you should do whatever you can to gain your audience\u2019s trust. Lying or exaggerating on your bio may not be discovered immediately, but when it is,<span style=\"font-weight: 400;\"> it will ruin your reputation. Do not jeopardize your career for the sake of impressing new visitors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-provide-contact-information\">11. Provide Contact Information<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best bio in the world means nothing if it does not provide contact information<\/span>. After all, being an agent means making yourself available to potential clients. Readers should never have to seek out information; unless<span style=\"font-weight: 400;\"> you have an extremely motivated reader, they probably won\u2019t. Make your contact information front and center.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4514 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1311\" height=\"673\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2.jpg\" alt=\"real estate bio\" class=\"wp-image-4514\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2.jpg 1311w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2-300x154.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2-1024x526.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2-768x394.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2-1250x642.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/7-2-400x205.jpg 400w\" sizes=\"(max-width: 1311px) 100vw, 1311px\" \/><figcaption class=\"wp-element-caption\">Jodi Rothman&#8217;s bio<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Provide your contact info like phone number, address, and email in the most obvious ways possible and precede such info for memorable CTAs like: \u201cDo you have a question about a location I can answer? Contact me today!\u201d Show them exactly what they need to do next.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-proofread-and-edit\">12. Proofread and Edit<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After you have finished the bio,<\/span> read it over carefully. You don\u2019t want to go through the trouble of writing the perfect bio only to ruin its professional look by missing a couple of typos. People can be judgmental on such matters, which<span style=\"font-weight: 400;\"> may diminish your intent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After you are done with the bio, please <\/span>give it a rest for 24 hours, then reread it<span style=\"font-weight: 400;\"> and fix any grammatical and spelling errors you find. Ask a friend to read it, too. They will be able to find mistakes that were hidden from your sight.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-provide-social-proof\">13. Provide Social Proof<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sharing a long list of qualifications, skills, and knowledge is easy. Making the audience believe it is a different story. People tend to trust their peers more. That\u2019s why the comments section of websites is so popular. People read the descriptions of products and services and then head to the comments to see if the users confirm them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The same story applies to your bio. It is full of assertions of your expertise. Those claims can be validated by the social proof you provide. See how <\/span><a href=\"https:\/\/www.joannamayfieldmarks.com\/copy-of-testimonials-2\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Joanna Mayfield Marks<\/span><\/a><span style=\"font-weight: 400;\"> has provided testimonials as social proof.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"593\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/8-1.jpg\" alt=\"real estate bio\" class=\"wp-image-4508\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/8-1.jpg 799w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/8-1-300x223.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/8-1-768x570.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/8-1-400x297.jpg 400w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-make-it-a-video\">14. Make it a Video<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is always easier to look at images than to read<\/span> text, even<span style=\"font-weight: 400;\"> more so with video, which is also more likely to be shared. To increase your bio\u2019s reach, it is advisable to include a professional video bio that presents who you are, what you do, and how you can help your clients.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4513 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"589\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/9-2.jpg\" alt=\"real estate bio\" class=\"wp-image-4513\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/9-2.jpg 1014w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/9-2-300x174.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/9-2-768x446.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/9-2-400x232.jpg 400w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cathytaub.com\/about\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Cathy Taub&#8217;s video<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">You can summarize it with a brief overview of your expertise and experiences. Then, mention the ways the audience can contact you. Videos are a sure way of <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/agent-introduction\/\"><span style=\"font-weight: 400;\">increasing the effectiveness<\/span><\/a><span style=\"font-weight: 400;\"> of your bios.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/fM96gogSI5s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Making a video bio has never been easier. roomvu offers <\/span><a href=\"https:\/\/www.roomvustore.com\/agent-intro-video\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Agent Introduction videos<\/span><\/a><span style=\"font-weight: 400;\"> for an affordable price.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-killer-real-estate-bio-template\"><span class=\"ez-toc-section\" id=\"The_Killer_Real_Estate_Bio_Template\"><\/span>The Killer Real Estate Bio Template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Writing a real estate bio is hard work. It takes research, time, and effort to write an effective one. However, some proven templates work, and here we have broken down the different parts that should be included in a bio:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-story\">Your Story<\/h3>\n\n\n\n<p id=\"h-open-with-how-you-got-into-real-estatetell-them-your-story-to-make-it-easier-for-your-audience-to-trust-you-talk-about-what-got-you-into-real-estate-why-you-have-chosen-this-career-and-how-much-you-love-what-you-do-talk-about-the-challenges-you-have-faced-to-become-the-realtor-you-are-today-show-them-the-love-you-have-for-what-you-do-and-who-you-do-it-for\"><span style=\"font-weight: 400;\">Tell them your story. To make it easier for your audience to trust you, talk about what got you into real estate. Why have you chosen this career, and how much do you love what you do? Talk about the challenges you have faced to become the realtor you are today. Show them your love for what you do and who you do it for. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-talk-about-how-well-you-know-the-neighborhood-niche\"><span style=\"color: inherit; font-size: 1.56em; font-weight: 600;\">Talk about how well you know the neighborhood\/niche<\/span> <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The next step would be hitting two birds with one stone. First, you describe who you serve by specifying the neighborhood you specialize in and, therefore,<\/span> introducing your niche. This will attract the leads likely to do business with you and, at the same time,<span style=\"font-weight: 400;\"> show off your expertise in the neighborhood, letting the audience know you are the one to go to in that area.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-expertise\">Expertise<\/h3>\n\n\n\n<p id=\"h-this-usually-is-what-most-realtors-focus-on-and-makes-up-most-of-the-text-on-their-bio-however-you-need-to-keep-this-part-concise-and-to-the-point-if-you-find-your-qualifications-experiences-training-etc-too-long-try-to-narrow-them-down-to-the-most-important-ones\"><span style=\"font-weight: 400;\">This usually is what most realtors focus on and makes up most of the text on their bio. However, you need to keep this part concise and to the point. If<\/span> you find your qualifications, experiences, training, etc.,<span style=\"font-weight: 400;\"> too long, try to narrow them down to the most important ones. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-differentiate\">Differentiate<\/h3>\n\n\n\n<p id=\"h-let-the-audience-know-how-you-are-different-there-are-a-lot-of-realtors-out-there-and-they-mostly-look-the-same-if-there-is-one-thing-that-could-guarantee-you-getting-some-leads-in-real-estate-then-this-is-the-one-show-your-audience-how-you-are-different-elaborate-on-the-unique-ways-you-help-your-clients-stand-out-and-shine\"> <span style=\"font-weight: 400;\">There are a lot of realtors out there, and they mostly look the same. If there is one thing that could guarantee you getting some leads in real estate, then this is the one. Show your audience how you are different. Elaborate on the unique ways you help your clients. Stand out and shine. <\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4512 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"433\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/10-2.jpg\" alt=\"real estate bio\" class=\"wp-image-4512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/10-2.jpg 687w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/10-2-300x189.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/10-2-400x252.jpg 400w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><figcaption class=\"wp-element-caption\">Review of Amy Hershman&#8217;s work<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-personal-life\">Your Personal Life<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned earlier,<\/span> you need to personalize your brand to build trust. It is not a bad idea to share facts about what you love to do<span style=\"font-weight: 400;\">, how you spend your free time, and your passions and hobbies. See how <\/span><a href=\"https:\/\/www.compass.com\/agents\/madison-hildebrand\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Madison Hildebrand<\/span><\/a><span style=\"font-weight: 400;\"> talks about his passion!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"341\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/11-2.jpg\" alt=\"real estate bio\" class=\"wp-image-4511\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/11-2.jpg 717w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/11-2-300x143.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/11-2-400x190.jpg 400w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contact-info\">Contact Info<\/h3>\n\n\n\n<p id=\"h-last-but-not-least-is-your-contact-information-and-the-very-clear-and-unified-call-to-action-without-the-last-part-your-bio-is-useless-a-very-clear-call-to-action-is-encouraging-and-will-get-the-audience-to-take-action-tell-them-exactly-what-you-need-them-to-the-next-call-you-email-you-set-a-meeting\"><span style=\"font-weight: 400;\">Last is your contact information and <\/span>a <span style=\"font-weight: 400;\">clear and unified call to action. Without the last part, your bio is useless. A prominent call to action is encouraging and will get the audience to take action. Tell them EXACTLY what you need them to do next. Call you. Email you? Set a meeting?\u00a0<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span>Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your real estate bio is the first thing online visitors will see and judge you on. It plays an essential role in the next actions they will take. Make it great,<\/span> and they will keep reading. By following the points made in this article,<span style=\"font-weight: 400;\"> you will be increasing your bio\u2019s chances of being read and generating some leads. <\/span><\/p>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-bio-for-new-agents\/\">Real Estate Bio for New Agents<\/a><\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1603891869238\"><strong class=\"schema-faq-question\">How do you write a killer in a real estate Bio?<\/strong> <p class=\"schema-faq-answer\">1. Keep Your Niche in Mind<br\/>2. Tell a Story<br\/>3. Include Your Professional Expertise<br\/>4. Go With 1st or 3rd Person<br\/>5. Stick to the Point<br\/>6. Think Local<br\/>7. Your Bio is NOT an ad<br\/>8. Use Professional Photos<br\/>9. Make it The Right Length<br\/>10. Keep it Fair and Honest<br\/>11. Provide Contact Information<br\/>12. Proofread and Edit<br\/>13. Provide Social Proof<br\/>14. Make it a Video<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When visitors stumble onto your profile through social media or your website, they usually want to know the essentials about you. You may have a small window of opportunity to grab their attention, especially on social media. That\u2019s why you need a killer Real Estate bio that stops them mid-scroll. Real Estate bios are a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[462],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Memorable Real Estate Agent Bio: Build Trust &amp; Gain Clients&#039; Attention - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Your real estate bio is your introduction to clients. As such, it plays a pivotal role in getting leads. 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As such, it plays a pivotal role in getting leads. 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Keep Your Niche in Mind<br\/>2. Tell a Story<br\/>3. Include Your Professional Expertise<br\/>4. Go With 1st or 3rd Person<br\/>5. Stick to the Point<br\/>6. Think Local<br\/>7. Your Bio is NOT an ad<br\/>8. Use Professional Photos<br\/>9. Make it The Right Length<br\/>10. Keep it Fair and Honest<br\/>11. Provide Contact Information<br\/>12. Proofread and Edit<br\/>13. Provide Social Proof<br\/>14. Make it a Video","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"roomvu Academy","jetpack_featured_media_url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/How-to-Write-a-Memorable-Real-Estate-Agent-Bio.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/comments?post=4480"}],"version-history":[{"count":30,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4480\/revisions"}],"predecessor-version":[{"id":24503,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/4480\/revisions\/24503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media\/13761"}],"wp:attachment":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media?parent=4480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/categories?post=4480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/tags?post=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}