{"id":4344,"date":"2020-07-20T13:14:52","date_gmt":"2020-07-20T20:14:52","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=4344"},"modified":"2023-11-24T09:48:42","modified_gmt":"2023-11-24T16:48:42","slug":"how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/","title":{"rendered":"How to Use TikTok for Real Estate Marketing and Connect with Millennials"},"content":{"rendered":"\n<p><span data-preserver-spaces=\"true\">TikTok for real estate marketing might seem like a weird idea. After all, what do lip-syncing and dancing have to do with real estate? The secret lies within the TikTok\u2019s features and its popularity among Millennials. The platform shows great potential for a promising future and it&#8217;s <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">growing very fast<\/span><\/a><span data-preserver-spaces=\"true\">.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#What_is_TikTok\" >What is TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#Why_Do_Realtors_Need_TikTok\" >Why Do Realtors Need TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#Cool_Ideas_for_Using_TikTok_For_Real_Estate\" >Cool Ideas for Using TikTok For Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#Follow_Best_Real_Estate_TikTok_Accounts\" >Follow Best Real Estate TikTok Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#Tips_For_Growing_Your_Real_Estate_Business_on_TikTok\" >Tips For Growing Your Real Estate Business on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#roomvu_Social_Media_Automation\" >roomvu Social Media Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/#Takeaways\" >Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span data-preserver-spaces=\"true\">Platforms like Instagram and Facebook made image sharing popular Later they focused on videos. What they created now is being put to use on other emerging platforms. TikTok is a <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-social-media-platforms\/\">social media platform<\/a> that focuses on videos with cool effects and music and allows users to heavily modify their videos before posting them. The app was created based on the lip-synching idea first introduced by other apps like Dubsmash and is very popular among millennials, younger ones in particular.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/wcQRrOZGIXs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-tiktok\"><span class=\"ez-toc-section\" id=\"What_is_TikTok\"><\/span>What is TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok is a social media platform that can be downloaded for free on iOS and Android. It is a social media platform so it can be used to create content, share it with others, like, and comment on content. The core of the TikTok revolves around Videos with music.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@tayclark_realtor\/video\/6794963788551556357?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/1-3.jpg\" alt=\"\" class=\"wp-image-7375\" width=\"363\" height=\"626\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/1-3.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/1-3-174x300.jpg 174w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/1-3-400x690.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">The majority of the videos that are being created right now are about fun and entertaining topics accompanied by music or audio. Videos can be recorded for 15 or 60-second periods. You could say TikTok is the story feature of Instagram but heavily upgraded to house fun effects especially.\u00a0<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">People share videos created on TikTok to other platforms like Instagram. Due to the video base of the platform, it is easy for users to show their sense of humor and personality. That\u2019s why the platform has been growing in popularity for the last 3 years.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@tayclark_realtor\/video\/6805730788051619078?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/2-3.jpg\" alt=\"\" class=\"wp-image-7377\" width=\"363\" height=\"523\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/2-3.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/2-3-208x300.jpg 208w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/2-3-400x576.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-realtors-need-tiktok\"><span class=\"ez-toc-section\" id=\"Why_Do_Realtors_Need_TikTok\"><\/span>Why Do Realtors Need TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">What do you think you would have to do to get a thousand views or more for your listings? What if it only took a few minutes every day and was free? That might sound too good to be true but that is what TikTok for real estate can do for you. You just have to leave your comfort zone and join the party. See how <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.tiktok.com\/@ashleythelasvegasrealtor\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">Las Vegas Realtor<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;dances to the music while showing a house! That\u2019s leaving your comfort zone!<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@ashleythelasvegasrealtor\/video\/6840206677506002182?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/3-3.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7378\" width=\"365\" height=\"526\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/3-3.jpg 486w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/3-3-208x300.jpg 208w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/3-3-400x577.jpg 400w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok for real estate is perfect for content marketing. Grab your phone, record a short clip, choose a music track, and let the app do the rest. You have an edited video for your listings that cannot be comparably created with other famous social media platforms. You can also use your already recorded footage. See how <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.tiktok.com\/@derickjonesss\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">Derick Jones<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;is using a pre-recorded professional video in his post to show listings:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.tiktok.com\/@derickjonesss\/video\/6870469661847293189?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"492\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7379\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2.jpg 874w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2-300x169.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2-768x432.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2-390x220.jpg 390w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/4-2-400x225.jpg 400w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To the cynical realtors out there, the platform seems like a toy. Though we don\u2019t disagree with the entertaining aspect of the platform, it has qualities that make it a perfect choice for businesses, especially realtors. Here are some reasons why realtors should use TikTok for real estate:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-competition-is-low\">1. Competition is Low<\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok is popular with a younger demographic. Currently, other platforms like Facebook and Instagram are crowded with realtors and competition is tough. It is much harder to be heard among all those realtors marketing their services, especially if you are new to promoting your business on social media. Alisa Glutz Scottsdale mortgage broker managed to&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.inman.com\/2020\/03\/04\/tiktok-for-real-estate-how-to-harness-this-next-gen-social-media-app\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">grow<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;her network on the platform (455,000 likes and 77,000 followers) in a time span as short as 60 days.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Realtors already use other platforms like Facebook and Instagram<\/span> on a large scale, and it seems like everybody is claiming the same thing. But TikTok for real estate is wide open for realtors. Your competitors either don\u2019t know what it is or discard<span data-preserver-spaces=\"true\"> it for being frivolous and not business-appropriate. Avoid this thought process, platforms like Facebook did not start with business pages.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-it-grows-fast\">2. It Grows Fast<\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok has been getting much<\/span> attention recently, but it\u2019s not a brand-new<span data-preserver-spaces=\"true\"> platform. In its early days (2014) it was called musical.ly. Through rebranding, it became the platform we know today. TikTok is growing fast and already rivaling platforms like Instagram.\u00a0<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">In the brief three years since its 2017 launch, TikTok has grown to have&nbsp;&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/datareportal.com\/social-media-users?rq=tiktok\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">800 million<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;monthly active users. It took Facebook four years and Instagram six to reach the same monthly users.&nbsp;<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">The entertaining value TikTok offers has made it a different app that is so appealing it has been installed\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.cnn.com\/2019\/12\/19\/tech\/social-media-end-of-decade\/index.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">1.6 billion times<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-it-is-popular-with-millennials\">3. It is Popular With Millennials<\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">41%<\/span><\/a> <span style=\"font-weight: 400;\">of TikTok users are aged 16 to 24 years old. Although they all may not sound like the best candidate to market real estate services to at the time being, the older end of this population is the youngest of the Millennials (those born between 1980-2000) and may already be thinking of buying a home. Also, <\/span><b>59%<\/b><span style=\"font-weight: 400;\"> of the TikTok users are older than <\/span><b>24<\/b><span style=\"font-weight: 400;\"> and are definitely in the home-buying age. Despite the fun and entertaining nature of the platform, no one can dismiss it.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok is popular and easy to use. Promoting your brand is actually easier on TikTok compared to other platforms.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike Facebook, known<\/span> for being the social media platform of older generations, TikTok has captured younger age demographics. Millennials and Generation Z are active users. And these generations should not be ignored; they are social media-savvy future businesses<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-video-is-the-business\">4. Video is the Business<\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Video is in high demand online,<\/span> and realtors are realizing they need to take advantage of videos if they want to stay in the game. It can be discouraging for some. Creating a video requires time, and using TikTok for real estate requires being<span data-preserver-spaces=\"true\"> a tad outgoing.\u00a0<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">The platform offers many cool video editing features that everyone can conveniently take advantage of and produce high-quality content. Real estate happens to be heavily dependent on videos which makes TikTok a good bet for realtors. Videos hold the audience longer where images can be scrolled up and away from within seconds. On average, users spend\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">52 minutes<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0a day on TikTok, which is almost the same as social media champion Facebook with 58 minutes a day.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-it-generates-leads\">5. It Generates Leads<\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok can help you reach the local micro-community interested in buying or selling where you do business. Your TikTok videos act as a demo version of videos for your listings. After your audience sees your TikTok video, they can proceed to your Instagram, Facebook, and YouTube accounts<\/span> and view longer videos. Given the fact that a part of your target audience is already on these sites, this is where the lead conversion <span data-preserver-spaces=\"true\">occurs.\u00a0\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes\/video\/6884803763052301573?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/5-2.jpg\" alt=\"\" class=\"wp-image-7380\" width=\"307\" height=\"535\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/5-2.jpg 409w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/5-2-172x300.jpg 172w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/5-2-400x697.jpg 400w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cool-ideas-for-using-tiktok-for-real-estate\"><span class=\"ez-toc-section\" id=\"Cool_Ideas_for_Using_TikTok_For_Real_Estate\"><\/span>Cool Ideas for Using TikTok For Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">TikTok is just another social media platform despite its differences and features. Therefore, the many existing rules for other platforms also apply to TikTok<\/span>. That means you need to be producing valuable content regularly. Remember these two words: useful<span data-preserver-spaces=\"true\"> and regular.\u00a0<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">The next point to remember<\/span> is to consider the audience when producing content. you need to have defined your target audience, which in the case of TikTok, should be the younger part of your audience who might be contemplating buying their first home. You should keep this in mind when choosing the type of content and <span data-preserver-spaces=\"true\">the tone of voice you\u2019re going to choose when addressing them. See how\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.tiktok.com\/@zacharyloft\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">ZacharyLoft<\/span><\/a><span data-preserver-spaces=\"true\"> addresses the younger generation:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@zacharyloft\/video\/6875663042563116294?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/6-2.jpg\" alt=\"\" class=\"wp-image-7381\" width=\"359\" height=\"560\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/6-2.jpg 479w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/6-2-193x300.jpg 193w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/6-2-400x623.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">Put yourself in their shoes. Remember the time you were their age. What are the things you wish you knew back then that would have changed how you handled real estate or when you bought your first home?\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@slvano_\/video\/6759312496307342597?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/7-1.jpg\" alt=\"\" class=\"wp-image-7382\" width=\"362\" height=\"539\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/7-1.jpg 483w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/7-1-202x300.jpg 202w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/7-1-400x595.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span data-preserver-spaces=\"true\">There should be lots of things you can use to educate the younger generation. Here are some ideas when using TikTok for real estate:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listing-videos\">Listing Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most popular and practical videos you could make on all social platforms is listing videos. Record footage showing the house, and add some music to it alongside some cool effects that will appeal to the millennials<\/span> and will introduce them to you in a fun way<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@heider_realestate\/video\/6884032678652398854?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/8-2.jpg\" alt=\"\" class=\"wp-image-7383\" width=\"365\" height=\"566\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/8-2.jpg 487w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/8-2-194x300.jpg 194w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/8-2-400x620.jpg 400w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">See how professional this looks, yet it is entertaining.\u00a0 This is what TikTok is made for:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@heider_realestate\/video\/6883453725365636357?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/9-1.jpg\" alt=\"\" class=\"wp-image-7384\" width=\"363\" height=\"542\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/9-1.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/9-1-201x300.jpg 201w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/9-1-400x598.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>this clip, which is essentially a music video set in a bathroom:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes\/video\/6864229018133073158?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/10-1.jpg\" alt=\"\" class=\"wp-image-7385\" width=\"365\" height=\"551\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/10-1.jpg 486w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/10-1-198x300.jpg 198w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/10-1-400x605.jpg 400w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-neighborhood-videos\">2. Neighborhood Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As is known to almost everyone, people first choose the neighborhood and then buy a house. Therefore, producing content about neighborhoods is a must. You can use <\/span>TikTok\u2019s music feature to add more vibe to the neighborhood,<span style=\"font-weight: 400;\"> giving it positive associations.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-personal-moments\">3. Personal Moments<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although your ultimate goal on social media is to increase brand awareness, generate leads, and make money, it won\u2019t hurt to post non-business content occasionally<\/span>. One of the most critical factors in creating a bond with your audience as a realtor is letting them get to know you personally<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@rustyjgates\/video\/6758423250159586566?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/11-3.jpg\" alt=\"\" class=\"wp-image-7386\" width=\"366\" height=\"489\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/11-3.jpg 488w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/11-3-225x300.jpg 225w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/11-3-400x534.jpg 400w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Most exalted realtors share moments of their personal life on their social media accounts<\/span>. Try to casually use TikTok for real estate and let your audience see a tinge of your hobbies and things you do for fun. This will give your audience the idea that they know you not just as an agent but as a person. Posting videos of your kids and pets creates a sensation of closeness and friendliness, which will do you good in your business if you want to know more about <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">real estate social media marketing<\/a> read our blog.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@estradadesiree\/video\/6849909528842996997?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/13-1.jpg\" alt=\"\" class=\"wp-image-7387\" width=\"366\" height=\"527\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/13-1.jpg 488w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/13-1-208x300.jpg 208w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/13-1-400x576.jpg 400w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-faqs\">4. FAQs<\/h3>\n\n\n\n<p><span data-preserver-spaces=\"true\">Respond to what people ask<\/span> about real estate on social media and online forums and compile a list of the most frequently asked questions. Then, create short videos answer these questions, and upload them to your TikTok account. If there are comments and questions, reply as soon as possible. Caring for your audience leaves a good impression on commenters and others reading those comments. And don\u2019t be shy. Go on, and <span data-preserver-spaces=\"true\">have fun while answering questions.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@maemaytv\/video\/6761515064127245574?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/14-1.jpg\" alt=\"\" class=\"wp-image-7388\" width=\"357\" height=\"565\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/14-1.jpg 476w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/14-1-190x300.jpg 190w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/14-1-400x633.jpg 400w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-behind-the-scenes\">5. Behind-The-Scenes<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Further to the point in number 3 (personal moments), it is a good idea to let the audience know what is happening behind the scenes in your business. Creating and recording short videos on what a typical workday looks like or how you help your clients will give your audience a clear idea of what you do and create<\/span> a stronger bond while<span style=\"font-weight: 400;\"> building trust in your relationship. Show them all the trouble you go through to sell their property and buy one for them.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@boredrealestateagent\/video\/6813261383107415302?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/15-1.jpg\" alt=\"\" class=\"wp-image-7389\" width=\"364\" height=\"596\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/15-1.jpg 485w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/15-1-183x300.jpg 183w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/15-1-400x656.jpg 400w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-teasers\">6. Teasers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can create a series of videos about a property, for example, a home walkthrough chopped into a couple of 1-minute videos. Then,<\/span> create 15-second teasers promoting the videos in advance. This will create a feeling of anticipation in your audience and <span style=\"font-weight: 400;\">keep them tuned to your account for more content.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-happy-clients\">7. Happy Clients<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing, especially in real estate, finds perfection in storytelling. Stories about homes and properties and the services you provide. Stories in which you describe your professional journey and how you help your clients with their needs. Fortunately, TikTok is built to tell stories.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@nikolklein\/video\/6756070928876064006?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16.jpg\" alt=\"\" class=\"wp-image-7390\" width=\"415\" height=\"434\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16.jpg 830w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16-287x300.jpg 287w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16-768x803.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16-400x418.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/16-24x24.jpg 24w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">One way to build trust with your audience is to share the success stories<\/span> of your happy clients. Use TikTok features to create your own style and tell your story. If<span style=\"font-weight: 400;\"> 15 seconds is not enough, you can create a miniseries in which you tell their story\u2019s different parts in each 15-second episode.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@jpdumlao\/video\/6794241517146967302?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/17.jpg\" alt=\"\" class=\"wp-image-7391\" width=\"363\" height=\"580\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/17.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/17-188x300.jpg 188w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/17-400x639.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Ask your happy clients to describe their journey: where they started, what problems they had, how you helped them,<\/span> and finally, how glad<span style=\"font-weight: 400;\"> they feel now.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-educate\">8. Educate<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Buying or selling property is a complicated and time-consuming process. There are many steps in the process and many<\/span> chances to make mistakes. You,<span style=\"font-weight: 400;\"> as a realtor, following the mission to provide valuable content for your audience, can create mini videos educating your audience about the process ahead, including but not limited to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Home buying process<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home selling process<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Best time to buy a property<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Best time to sell a property<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Common mistakes<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@philiphorigan\/video\/6881272491919166726?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/18.jpg\" alt=\"\" class=\"wp-image-7392\" width=\"362\" height=\"501\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/18.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/18-216x300.jpg 216w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/18-400x554.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">See how <\/span><a href=\"https:\/\/www.tiktok.com\/@danielle_mignone\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">danielle_mignone<\/span><\/a><span style=\"font-weight: 400;\"> uses the fun side of TikTok for real estate to educate her younger audience:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@danielle_mignone\/video\/6856863521603472646?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/19.jpg\" alt=\"\" class=\"wp-image-7393\" width=\"362\" height=\"551\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/19.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/19-197x300.jpg 197w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/19-400x610.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-follow-best-real-estate-tiktok-accounts\"><span class=\"ez-toc-section\" id=\"Follow_Best_Real_Estate_TikTok_Accounts\"><\/span>Follow Best Real Estate TikTok Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To get a sense of how to use TikTok for real estate marketing, you would be wise to follow those agents who are doing their best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-aaron-grushow\">1. <a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes?lang=en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Aaron Grushow<\/a><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4349 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Aaron-Grushow.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4349\" width=\"383\" height=\"566\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Aaron-Grushow.jpg 511w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Aaron-Grushow-203x300.jpg 203w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Aaron-Grushow-400x591.jpg 400w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\">Aaron Grushow TikTox<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">With 1.3m followers and 23.7m likes, Aaron is one of the accounts to follow on TikTok. Aaron uses TikTok\u2019s music feature to showcase properties in short videos. Using uplifting music, Aaron does a great job of creating positive associations with the property.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes\/video\/6883310045870787846?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/20.jpg\" alt=\"\" class=\"wp-image-7394\" width=\"367\" height=\"505\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/20.jpg 489w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/20-218x300.jpg 218w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/20-400x551.jpg 400w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">He also creates longer videos like this one introducing the most expensive homes sold in certain areas. <\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes\/video\/6858027757390105861?lang=en&amp;sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/21.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7395\" width=\"359\" height=\"526\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/21.jpg 478w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/21-205x300.jpg 205w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/21-400x587.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Watch how he tells his success story while explaining how he has utilized social media to achieve such goals<\/span>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@aarongrushowhomes\/video\/6847263162320915718?lang=en&amp;sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/22.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7396\" width=\"359\" height=\"558\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/22.jpg 478w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/22-193x300.jpg 193w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/22-400x623.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-pillar-properties\">2.<a href=\"https:\/\/www.tiktok.com\/@pillerproperties?lang=en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Pillar Properties<\/a><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4350 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Piller-Properties.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4350\" width=\"375\" height=\"573\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Piller-Properties.jpg 500w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Piller-Properties-196x300.jpg 196w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Piller-Properties-400x611.jpg 400w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><figcaption class=\"wp-element-caption\">Piller Properties<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Piller Properties<\/span> has 313.7K Followers and 2.9M Likes on TikTok and uses TikTok\u2019s features to showcase beautiful listings with eye-catching footage. They use music to make the audience feel good about the properties and use hashtags to increase the <span style=\"font-weight: 400;\">discoverability of the posts.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@pillerproperties\/video\/6835770408784891141?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/23.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7400\" width=\"362\" height=\"565\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/23.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/23-192x300.jpg 192w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/23-400x625.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">See how they use the video and creative filming techniques to showcase the property in the video below:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@pillerproperties\/video\/6840125737115208966?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/24.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7401\" width=\"362\" height=\"500\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/24.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/24-217x300.jpg 217w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/24-400x554.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-dkrizestates\">3. <a href=\"https:\/\/www.tiktok.com\/@dkrizestates?lang=en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Dkrizestates<\/a><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4351 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Darren-Kriz.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4351\" width=\"373\" height=\"551\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Darren-Kriz.jpg 497w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Darren-Kriz-203x300.jpg 203w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Darren-Kriz-400x592.jpg 400w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><figcaption class=\"wp-element-caption\">Darren Kriz<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Darren Kriz, an LA-based realtor, has close to 500k followers and almost 10 million likes. He uses TikTok for real estate to present luxury homes and does some home walkthroughs while highlighting the property\u2019s features.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@dkrizestates\/video\/6885083517269609733?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/25.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7403\" width=\"363\" height=\"541\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/25.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/25-201x300.jpg 201w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/25-400x596.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">He also uses music on his listings,<\/span> which are mainly luxurious. He keeps a friendly tone with his audience,<span style=\"font-weight: 400;\"> trying to create a sense of trust. The following video has close to 40k likes, in which he uses on-screen information describing the property.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@dkrizestates\/video\/6842803744913116421?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/26.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7405\" width=\"356\" height=\"503\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/26.jpg 474w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/26-212x300.jpg 212w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/26-400x565.jpg 400w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-growing-your-real-estate-business-on-tiktok\"><span class=\"ez-toc-section\" id=\"Tips_For_Growing_Your_Real_Estate_Business_on_TikTok\"><\/span>Tips For Growing Your Real Estate Business on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok is a relatively new platform. It offers unique features. To help you with the basics and how you can get the best out the platform, we have gathered a few helpful points:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-it-for-yourself-first\">1. Use it for Yourself First<\/h3>\n\n\n\n<p>To truly understand how TikTok works, you have no option but to use it how others do. Try searching for a hashtag on a topic you are interested in and watch videos you like. Then, follow some accounts that are related to your business. See how they share content and what they do. Try to find inspiration and come up with your ideas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-don-t-sell-to-people-right-away\">2. Don&#8217;t Sell to People Right Away<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It may not make sense to start selling homes on TikTok as soon as you join the platform. Also,<\/span> as a part of the audience is pretty young, they may not be ready to buy a home. For these reasons, you should start by introducing yourself as an excellent realtor and create non-promotional content that is still related to the business to grow an audience. After a while, when you have a<span style=\"font-weight: 400;\"> decent fan base, you can start promoting listings.<\/span><\/p>\n\n\n\n<p>Your main goal in using TikTok for real estate should be creating a solid relationship with your audience and introducing yourself as an expert realtor who knows their way around. Promoting listings and direct sales should make up a small portion of your content. The content you share should be valuable and should help your audience with the problems they have in real estate.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section><\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-your-videos-fun\">3. Make Your Videos Fun<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok is fun and should stay that way,<\/span> or you will not be received well by the younger demographic of the platform. Tailor your content to <span style=\"font-weight: 400;\">fit to the fun atmosphere of the platform.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@jaredwkirkwood\/video\/6827355924210945285?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/27.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7408\" width=\"356\" height=\"527\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/27.jpg 474w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/27-203x300.jpg 203w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/27-400x592.jpg 400w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Always remember why people use social media. People find social media a relaxed place to learn about the latest trends and news and be entertained. They might find content amusing and helpful but don\u2019t like being directly sold to.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@mnhomes\/video\/6847181322524331269?sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/28.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7409\" width=\"359\" height=\"608\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/28.jpg 478w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/28-177x300.jpg 177w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/28-400x679.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-build-an-audio-strategy\">4. Build An Audio Strategy<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A cool feature TikTok offers enables users to use the audio of other clips and add their video to it, similar to lip-synching videos. This allows audio to go viral.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In another scenario,<\/span> you can use highly viral audio tracks to create your videos so that once that audio is searched by other users,<span style=\"font-weight: 400;\"> your video will show up. TikTok offers different sound and audio tracks from movies, viral YouTube videos, and chart-topping hits.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4353 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4353\" width=\"419\" height=\"564\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover.jpg 558w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-223x300.jpg 223w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-400x539.jpg 400w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><figcaption class=\"wp-element-caption\">TikTok for real estateDiscover<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Ensure the audio tracks you choose <\/span>relate to your business or industry. It is okay to use whatever you like for some fun unrelated videos occasionally<span style=\"font-weight: 400;\">, but the core of your social media activities for your business should incorporate relevant content in terms of both video and audio tracks.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-it-is-ok-to-copy-content\">5. It is OK to Copy Content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Content is most valued when it is original. In <\/span>content marketing, curating content from many sources and adding your thoughts to improve it is okay. However, TikTok is pretty different. On TikTok, people are re-creating the same video over and over. Usually, there is music or a soundtrack that people use to add their video to. So, it is okay to copy others&#8217; content, but make sure you relate it to what you do as a realtor. See how CC Underwood is using this famous audio track to educate her audience; this<span style=\"font-weight: 400;\"> audio track has been used in 20K videos so far:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.tiktok.com\/@jaxrealestate\/video\/6798213840463990022?source=h5_m&amp;sender_device=pc&amp;sender_web_id=6886864126129210886&amp;is_from_webapp=1\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/29.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-7410\" width=\"307\" height=\"518\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/29.jpg 409w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/29-178x300.jpg 178w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/10\/29-400x676.jpg 400w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-get-creative\">6. Get Creative<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok is naturally creative<\/span> and requires users to utilize many effects and features to create visually appealing content. Therefore, a simple image used in platforms like Instagram won\u2019t cut it here. It would be best to leave your comfort zone a <span style=\"font-weight: 400;\">bit here.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-use-hashtags\">7. Use Hashtags<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Tagging is critical. Your hashtags determine where your videos appear on TikTok. Hashtags come and go, and some stay popular for a long time. One of the things you can do to take advantage of daily trends is to create related videos about hashtags that are business-relevant. However, occasionally, you can create videos about non-business hashtags just for the sake of showing the social aspect of your personality. Trending hashtags are what people would like to see in the #Discover section of the app.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4354 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-1.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4354\" width=\"375\" height=\"568\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-1.jpg 500w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-1-198x300.jpg 198w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-1-400x606.jpg 400w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><figcaption class=\"wp-element-caption\">TikTok for real estaterealtor hashtag<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To get started, here are the top general hashtags on TikTok for real estate. If you are new to TikTok, don\u2019t get your hopes high;<\/span> expect a bit of slow growth. TikTok allows a 100-character caption for posts, so you need to plan your hashtags within these limits. However, like any other social media platform, you shouldn\u2019t use many hashtags. First, it confuses the platform\u2019s algorithm when deciding what your content is about. Second, using too many hashtags looks spam and desperate, which users frown upon<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><strong>Top 10 TikTok Real Estate Hashtags:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">#realestate w\/ 251M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#realestateagent w\/ 40M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#realestatelife w\/ 8M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxuryrealestate w\/ 8.3M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#realestateagents w\/ 269K Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxuryhome w\/ 7.7M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxuryhomes w\/ 10.9M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxurydesign w\/ 1.6M Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxuryhouse w\/ 277K Views<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">#luxurymansion w\/ 2.8M Views<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These are just a few of the common hashtags used in real estate provided by<a href=\"https:\/\/www.luxurybranded.com\/tiktok-real-estate-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Luxury LB Branded<\/a> to give you an idea of the bigger picture. Get creative and find your <\/span>hashtags defined for each post. Coining your brand\u2019s hashtag is also a great idea to make your content exclusively found while searching for that tag. However, as in the beginning, nobody will know about your hashtag, so <span style=\"font-weight: 400;\">you might not get a lot of discoverability. As you promote the hashtag and grow, this tag will be your exclusive tag.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-trends\">8. Trends<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok has 800 million monthly active users at the time being. Now<\/span> and then, something goes viral and becomes a trend. Trends come and go, and something hot today will be<span style=\"font-weight: 400;\"> forgotten next week. So, taking the best out of these trends and striking when the iron is hot is something you should be focused on.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image wp-image-4355 size-full\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-1.jpg\" alt=\"TikTok for real estate\" class=\"wp-image-4355\" width=\"377\" height=\"568\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-1.jpg 503w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-1-199x300.jpg 199w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Discover-1-400x602.jpg 400w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><figcaption class=\"wp-element-caption\">Hashtags<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If you see a video or audio track <\/span>going viral, get a move on quickly and create similar related videos that promote your business and brand. Creativity goes a long way here, allowing you to tailor trends to your business. TikTok is the platform of creativity, and the most popular videos are the most creative<span style=\"font-weight: 400;\">. However, do not sacrifice value for being fun. Try to offer something valuable besides being just entertaining. <\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-partner-with-influencers\">9. Partner With Influencers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers are people with a high number of followers (audience). They are essential as they can convey a message or share something with many people. They are one of the best options to promote your business on social media.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check the <strong>#Discover<\/strong> page on TikTok to find the influencers. Then,<\/span> narrow this list down to those somehow related to your business. The next step is to follow them, start a conversation with them,<span style=\"font-weight: 400;\"> and ask for collaboration.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-post-daily\">10. Post Daily<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although TikTok\u2019s atmosphere is more lenient than<\/span> Instagram&#8217;s regarding what standards you need to follow for your content, the basic rule for having a regular flow of content still applies. Content marketing, what you are doing on social media and your website, requires content producers to keep a steady flow of content and be consistent. If you go silent for a while, you might lose a significant portion of your followers. Share content at least once or twice weekly<span style=\"font-weight: 400;\"> to keep your audience tuned and highlight your online presence.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\t\t<div class=\"box note  aligncenter\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">Social Media for real Estate in 2020<\/a><\/strong>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-share-your-posts-with-other-platforms\">11. Share Your Posts With Other Platforms<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the weirdest features TikTok offers is the ability to share your content on other social media platforms. The videos are watermarked with TikTok\u2019s logo and the user&#8217;s ID. When you share your or others&#8217; videos on other platforms, you are promoting TikTok and provoke their sense of curiosity to join TikTok.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, it does not matter why such a feature exists. What matters for you is that if your content does not do well on TikTok, by sharing it to your other social media channels, you have a better chance of being well-received and getting your audience to follow you on TikTok. See how <\/span><a href=\"https:\/\/www.instagram.com\/meghnadhillon.realestate\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Meghna Dhillon<\/span><\/a><span style=\"font-weight: 400;\"> is reposting her TikTok video on Instagram:<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\t\t<div class=\"box note  aligncenter\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/using-instagram-for-real-estate-2020-the-ultimate-guide-for-realtors\/\">Using Instagram for Real Estate 2020 \u2013 The Ultimate Guide for REALTORS\u00ae<\/a><\/strong>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-social-media-automation\"><span class=\"ez-toc-section\" id=\"roomvu_Social_Media_Automation\"><\/span>roomvu Social Media Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We get it. Social media takes time and energy. To establish a strong presence on social media, you need valuable content that is accurate and produced professionally. A decent video takes +10 hours to create, a luxury many agents cannot afford. <\/p>\n\n\n\n<p>We took notice and thought of a solution. Roomvu Content Factory and social media automation platforms address the exact issues. It takes care of regular publication of the content across social media platforms and uses IA to create valuable and insightful content. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"nofollow\">Join today<\/a> and start your presence on Instagram. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaways\"><span class=\"ez-toc-section\" id=\"Takeaways\"><\/span>Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">TikTok is known as the social medium of the new generation. That is true to some extent,<\/span> but there are older people in its demographics. Young, middle-aged, or senior, you can use the high engagement rate of the platform to increase your brand\u2019s awareness and create a fan base. Getting your name out there can be easily done on the platform provided you are ready to get your feet wet and leave your comfort zone<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is a place to promote your content, help<\/span> and educate your audience, and introduce yourself as an expert<span style=\"font-weight: 400;\">. Therefore, refrain from trying to make direct sales. Be fun and let them discover the real estate side of you while getting to know your fun side.\u00a0<\/span><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1604063632259\"><strong class=\"schema-faq-question\">How do you use TikTok in real estate?<\/strong> <p class=\"schema-faq-answer\">TikTok for real estate is perfect for content marketing. Grab your phone, record a short clip, choose a music track, and let the app do the rest. You have an edited video for your listings that cannot be comparably created with other famous social media platforms. You can also use your already recorded footage.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok for real estate marketing might seem like a weird idea. After all, what do lip-syncing and dancing have to do with real estate? The secret lies within the TikTok\u2019s features and its popularity among Millennials. The platform shows great potential for a promising future and it&#8217;s growing very fast.&nbsp; Platforms like Instagram and Facebook &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[811,810,809,808],"class_list":["post-4344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing","tag-real-estate-tiktok-accounts","tag-realtors-using-tiktok","tag-tiktok-real-estate-agents","tag-tiktok-real-estate-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use TikTok for Real Estate Marketing and Connect with Millennials<\/title>\n<meta name=\"description\" content=\"TikTok for real estate marketing might seem strange. What do lip-syncing and dancing have to do with real estate? The secret lies within TiTok&#039;s features\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-tiktok-for-real-estate-marketing-and-connect-with-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use TikTok for Real Estate Marketing and Connect with Millennials\" \/>\n<meta property=\"og:description\" content=\"TikTok for real estate marketing might seem strange. What do lip-syncing and dancing have to do with real estate? 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