{"id":4009,"date":"2020-07-08T11:10:50","date_gmt":"2020-07-08T18:10:50","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=4009"},"modified":"2024-05-22T08:27:36","modified_gmt":"2024-05-22T15:27:36","slug":"facebook-for-real-estate-the-ultimate-guide-for-realtors","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/","title":{"rendered":"Facebook for Real Estate: The Ultimate Guide for REALTORS\u00ae"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Say you are going to promote your business on social media. Which platform would you go for first? Common sense says the most popular one. What\u2019s the most popular one currently? Facebook. Clear as a day. You need to use Facebook for Real Estate.&nbsp; If you\u2019re not promoting your business on Facebook yet, you should be. Maybe that\u2019s why you\u2019re reading this. Or maybe you are on the platform but are not getting the results you want. Either way, we have your back. Keep on reading.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#Why_Do_Real_Estate_Agents_Need_Facebook\" >Why Do Real Estate Agents Need Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#Establish_Your_Real_Estate_Businesss_Presence_on_Facebook\" >Establish Your Real Estate Business&#8217;s Presence on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#Share_Interesting_and_Engaging_Content_on_Facebook\" >Share Interesting and Engaging Content on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#How_to_Connect_with_Potential_Clients_on_Facebook\" >How to Connect with Potential Clients on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#Facebook_Ads\" >Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#roomvu_Facebook_Automation_Calendar\" >roomvu Facebook Automation Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/_x9-h3kViUQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-real-estate-agents-need-facebook\"><span class=\"ez-toc-section\" id=\"Why_Do_Real_Estate_Agents_Need_Facebook\"><\/span>Why Do Real Estate Agents Need Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For marketing Real Estate relying solely on traditional methods like print ads is not effective anymore. After all, who reads the paper these days? Comparatively, the average American spends <\/span><a href=\"https:\/\/review42.com\/how-much-time-do-people-spend-on-social-media\/#:~:text=Internet%20users%20spend%20an%20average,to%20be%20on%20social%20media.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">2 hours and 22 minutes<\/span><\/a><span style=\"font-weight: 400;\"> on social media every day. 38 minutes of that time is spent on Facebook.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is used to promote content REALTORS\u00ae produce and to generate leads. There are a lot of people who would do business with you. The problem is they don\u2019t know you. And the other sad fact is many REALTORS\u00ae<\/span> <span style=\"font-weight: 400;\">aren\u2019t using Facebook effectively. They may randomly post images and videos and hope for the best. But that won\u2019t work.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You use Facebook for<a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\"> Real Estate marketing<\/a> so your audience will know you. How? By sharing valuable content that will introduce you as someone who is an expert in the field. As simple as that. Other technical facts support the idea of why you should use Facebook for Real Estate marketing. Here are some:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook has <a href=\"https:\/\/www.ecwid.com\/insights\/facebook-number-of-daily-users#:~:text=As%20of%20January%202023%2C%20Facebook,increased%20by%203.6%25%20since%202021.\" target=\"_blank\" rel=\"nofollow\">2 billion active users daily<\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.demandsage.com\/facebook-statistics\/#:~:text=How%20Many%20Users%20Does%20Facebook%20Have&amp;text=Facebook%20has%203.03%20billion%20monthly%20active%20users%20as%20of%202023.\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3.03 billion<\/span><\/a><span style=\"font-weight: 400;\"> monthly users.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/real-estate-social-media-statistics\/#:~:text=Some%20more%20compelling%20stats%3A%2063,%E2%80%9D%20or%20%E2%80%9Csomewhat%E2%80%9D%20important.\" target=\"_blank\" rel=\"nofollow\"><strong>63%<\/strong>&nbsp;of Realtors<\/a> use social media to promote listings, and <\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/real-estate-social-media-statistics\/#:~:text=Some%20more%20compelling%20stats%3A%2063,%E2%80%9D%20or%20%E2%80%9Csomewhat%E2%80%9D%20important.\" target=\"_blank\" rel=\"nofollow\"><strong>59%<\/strong> of Realtors<\/a> agree that social media is \u201cvery\u201d or \u201csomewhat\u201d important.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The average person spends <a href=\"https:\/\/www.mixbloom.com\/resources\/average-time-spent-on-social-media-2022#:~:text=So%2C%20what%20is%20the%20average,are%20through%20a%20mobile%20device).\" target=\"_blank\" rel=\"nofollow\">35 minutes<\/a> a day on Facebook.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There is no question that <\/span>social media has become an important part of our lives. Especially in these hard times when the COVID-19 pandemic has forced humans to have less social contact and encouraged cyberspace connections. Keep reading and we will tell you how to<span style=\"font-weight: 400;\"> use Facebook for Real Estate and expand your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-establish-your-real-estate-business-s-presence-on-facebook\"><span class=\"ez-toc-section\" id=\"Establish_Your_Real_Estate_Businesss_Presence_on_Facebook\"><\/span>Establish Your Real Estate Business&#8217;s Presence on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-a-business-page\">1. Create a business page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need a BUSINESS page to use Facebook for Real Estate<\/span>. You do not want to use your personal page to do business. Your friends on Facebook won\u2019t be happy with the business content you post. In the best-case scenario, they will ignore you. Furthermore, you will be missing out on business features the platform offers including promotional tools and marketing insights. So without further ado let&#8217;s get into it.&nbsp;Let&#8217;s see how you can <a href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-realtors\/\">create a Real Estate page on Facebook<\/a>. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Assuming you have a Facebook account, log into your personal account on Facebook, and click on CREATE in the top right corner. From the drop-down menu select PAGE.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4049 size-full\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"973\" height=\"338\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/111.jpg\" alt=\"Creating a Facebook Page\" class=\"wp-image-4049\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/111.jpg 973w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/111-300x104.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/111-768x267.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/111-400x139.jpg 400w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><figcaption class=\"wp-element-caption\">Creating a Facebook Page<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-page-set-up\">2. Page Set-Up<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">On the left section under <\/span><b>PAGE NAME<\/b><span style=\"font-weight: 400;\"> put in the name of your company or your own name. Do not overdo this section by using too many words.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In the next field, <\/span><b>CATEGORY<\/b><span style=\"font-weight: 400;\">, type in Real Estate and then choose REAL ESTATE AGENT from the suggested option.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In the <\/span><b>DESCRIPTION<\/b><span style=\"font-weight: 400;\"> section describe your business like your expertise, credentials, the neighborhoods you cover, where you are located, etc<\/span> Remember when people first visit your website they need to know about you to browse your page further. Make the description section informative and cheerful<span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-4051 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"928\" height=\"785\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/About.jpg\" alt=\"Facebook business Page Set Up\" class=\"wp-image-4051\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/About.jpg 928w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/About-300x254.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/About-768x650.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/About-400x338.jpg 400w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><figcaption class=\"wp-element-caption\">Business Page Set Up<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-set-your-profile-picture\">4. Set Your Profile Picture<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Scroll down to set your <\/span><b>PROFILE<\/b><span style=\"font-weight: 400;\"> picture. You need to have a professionally taken headshot that is used on all your social accounts consistently. Using different photos for different platforms is a bad idea as you will not have a single image to present your brand. Also, cropping a family vacation image to get a headshot is a bad idea as it will make you look unprofessional. If you are presenting your company go with the company logo.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-4070 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"957\" height=\"497\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/profile-photo.jpg\" alt=\"\" class=\"wp-image-4070\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/profile-photo.jpg 957w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/profile-photo-300x156.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/profile-photo-768x399.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/profile-photo-400x208.jpg 400w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.facebook.com\/RealtorShannonGillette\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Shannon Gillette<\/a>&#8216;s Facebook<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">For your <\/span><b>COVER<\/b><span style=\"font-weight: 400;\"> photo, you need to use an aesthetically pleasing photo<\/span> that describes your business and presents positive associations. Cover images should be 851 \u00d7 315 pixels. It is worth investing in professional photography and editing for the <span style=\"font-weight: 400;\">images you use on your profile.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You may also use a video for your cover page. Use one that describes your business. Videos will play muted by default and most visitors will not tap for sound so make sure your video makes sense without sound. Videos must be between 20 &#8211; 90 seconds and at least 820 \u00d7 312 pixels. The recommended size is 820 \u00d7 462 pixels.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4044 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1335\" height=\"565\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4.jpg\" alt=\"Facebook page cover video\" class=\"wp-image-4044\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4.jpg 1335w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-300x127.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-1024x433.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-768x325.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-1250x529.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/4-400x169.jpg 400w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><figcaption class=\"wp-element-caption\">Adding a Cover Video<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-preview-and-create\">5. Preview and Create<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">In desktop and mobile modes, you can preview yo<\/span>ur page on the right<span style=\"font-weight: 400;\">. Make necessary changes and click <\/span><b>CREATE Page<\/b><span style=\"font-weight: 400;\"> once you are done.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-4052 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1335\" height=\"569\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview.jpg\" alt=\"Facebook page preview and Create\" class=\"wp-image-4052\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview.jpg 1335w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview-300x128.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview-1024x436.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview-768x327.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview-1250x533.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Preview-400x170.jpg 400w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><figcaption class=\"wp-element-caption\">Page Preview and Create<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-add-information\">6. Add Information<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After creating your page head to PAGE SETTINGS and then PAGE INFO. Complete the fields to make your profile more informative and descriptive to the visitors.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the username field, you can assign a unique ID to yourself that will act as your custom URL too. Make it distinctive and special to yourself and your business.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4053 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1327\" height=\"547\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info.png\" alt=\"\" class=\"wp-image-4053\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info.png 1327w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info-300x124.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info-1024x422.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info-768x317.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info-1250x515.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/info-400x165.png 400w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><figcaption class=\"wp-element-caption\">Page info<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Go on and fill in the contact information and location data and other details like working hours. They are pretty simple and you will figure them out.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4054 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"551\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact.png\" alt=\"Facebook Page info\" class=\"wp-image-4054\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact.png 1331w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact-300x124.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact-1024x424.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact-768x318.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact-1250x517.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/contact-400x166.png 400w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><figcaption class=\"wp-element-caption\">Page Contact info<\/figcaption><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-live-for-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Facebook Live for Real Estate: A Step by Step Guide for REALTORS\u00ae<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-share-interesting-and-engaging-content-on-facebook\"><span class=\"ez-toc-section\" id=\"Share_Interesting_and_Engaging_Content_on_Facebook\"><\/span>Share Interesting and Engaging Content on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook offers many ways to share content and developers are constantly creating new ways too. Think of Facebook\u2019s stories which were non-existent not long ago. Getting to know each platform\u2019s features and making the best out of them is essential to success. The following are recommendations for what to post on Facebook for Real Estate agents:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-listings\">1. Listings<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is fairly obvious. It is the core of every REALTOR\u00ae\u2019s activities. Promoting listings is a must in all of your social media accounts. Given Facebook\u2019s wide use, you will benefit greatly from sharing listings here. Your website may struggle in terms of getting enough traffic but Facebook can accelerate the process for you. The true value of social media is its feature of sharing. People can easily share your content with their friends and increase your reach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Do keep in mind that what you do on Facebook is mainly promoting valuable content. This means you shouldn\u2019t take it as a place to sell directly. Sharing listings is okay as long as your main content is aimed at helping your audience through informative, educational, and useful content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember people won\u2019t share everything. What do you usually share with others? Probably something you find interesting. Something that offers some sort of value. Try to create the same amount of value in your posts. That is the core of content marketing: Valuable content that makes people share it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t want your page to look like MLS. Go with the 80\/20 rule. For every 8 educational and informational content you get to share 2 listings posts.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-neighborhood-guides-and-images\">2. Neighborhood Guides and Images<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People may like the property but first, they choose the neighborhood. In fact, the neighborhood is just as important as the property itself. Providing info on the neighborhoods you cover introduces you as a neighborhood expert. This increases your validity as a REALTOR\u00ae<\/span> <span style=\"font-weight: 400;\">and attracts more clients. Show them you know the neighborhood like the back of your hand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu offers branded neighborhood videos for REALTORS\u00ae that feature high-quality and data-packed footage of different neighborhoods. These can be incorporated into your Agent Profile and are easily shareable. &nbsp;Click <a href=\"https:\/\/www.roomvu.com\/\">here<\/a> for more info.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/3Sf8Db70JTE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/FLSr3xXvF4w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-videos\">3. Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos in Real Estate are an important asset. They are getting close to replacing the actual visiting of the properties. On Facebook, they get close to <\/span><a href=\"https:\/\/www.socialmediatoday.com\/marketing\/top-5-facebook-video-statistics-2016-infographic\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">eight billion views<\/span><\/a><span style=\"font-weight: 400;\"> daily. There is no question people prefer videos to text. Below we outline why you want to use video on Facebook for Real Estate success.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-video-benefits\">Video Benefits<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">They are visual and people love visuals<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can show a property at the same time to many people<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You don\u2019t need to spend time when people are watching home walkthrough videos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They are great at generating leads<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-types-of-videos\">Types of Videos<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Listing videos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home walkthroughs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Market updates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home buying\/home selling \/ renting tips and tricks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Drone videos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Testimonials<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">FAQs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Neighborhood videos<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-customer-success-stories\">4. Customer Success Stories<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways to convince visitors to your page that you are the agent for them is to give them a positive impression of how you do business. A good way to do this is to show how your previous clients felt about doing business with you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sharing your previous clients\u2019 stories allows visitors to imagine what lies ahead should they work with you. You can go on and on about what a great agent you are but that is just another claim to be proven. Your recent client&#8217;s story is solid proof that you are what you claim to be.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Post different posts of your recent clients featuring a photo of them in their new house or even better sit with them and do a video testimonial. Ask them to describe their home-buying journey, where they started, what they went through, how you helped them, and how they feel now. Let them do the talking. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-share-blog-posts\">5. Share Blog Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot of REALTORS\u00ae who use Facebook for Real Estate do so to increase their brand awareness. While you can have an active online presence by engaging with your audience and sharing others\u2019 related content on your page, the ultimate goal is something else.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In content marketing, your website\/blog<\/span> is central to everything you do.&nbsp; Given the fast-changing nature of social media trends,<span style=\"font-weight: 400;\"> your best bet is to invest in your own website. And what about social media? It should be used as an avenue to promote content given its broader reach. You should post your content on your website and then promote them on social media. The ultimate point here is:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">Every piece of content you share (original content) should link back to your website.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a good idea to tailor your content to fit the standards of different social media and share them there. This way you can link them to your own website to generate leads. Facebook too can be used for this purpose. You can set up your blog to automatically share your content on Facebook. This way you will showcase your expertise and qualification as a top-notch REALTOR\u00ae.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-infographics\">6. Infographics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As the name suggests Infographics are images (graphics) packed with info. They present information like stats and data visually to facilitate learning. A lot of topics like market updates can be presented in infographics. They offer great value if presented in a visually appealing way.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a good idea to invest in designing your infographics professionally. After all, you want to look professional as that is who your leads are looking for. Use up-to-date information and data that offers value and rest assured your audience will like them and share them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-tips-and-tricks\">7. Tips and Tricks<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to build trust with your audience. So how do you win your audience over? By showing them you are here to help.&nbsp; This suggests that you value them, and their time, and are empathetic to their concerns and needs. By sharing content like tips and tricks for first-time homebuyers you spark thoughts of buying or selling homes. Ensure you have a constructive and helpful mentality while creating and sharing content. You offer help and people reward you with their business. As simple as that.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-renovation-and-home-design-tips\">8. Renovation and Home Design Tips<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your job on social media is not to sell. It is to help. Related content to what you do can be used to reach this goal. Your business is about properties. You can share ideas for<\/span> home designs or renovation to encourage both homebuyers and homeowners to think of making their homes better. Sharing content like how to renovate your home before selling it is <span style=\"font-weight: 400;\">what you need to encourage people to consider doing business with you.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-images-of-houses-which-have-sold-recently\">9. Images of Houses Which Have Sold Recently<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is similar to customer success stories in a sense but it does focus on your achievements. If you claim to be a rock star but never perform people will find it unlikely. Posting images of the houses you have sold in the last few weeks proves you can do the job.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-behind-the-scenes-look-at-your-business\">10. Behind the Scenes Look at Your Business<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another cool thing to do to get your audience\u2019s trust is to let them know about you and your company. Share a post describing your team and tell your story. people love stories and in fact, the last and the best level of content marketing to achieve is the STORYTELLER. Let them know you in person. Your team. How you work and what you care for. Your values and your standards. This builds a relationship.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-home-buying-process-description\">11. Home Buying Process Description<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot of people have never bought a house. It is their first time and the journey ahead is a labyrinth full of questions. You as a REALTOR\u00ae can show them the way and shed some light on what is to be expected. Go through different steps first-time homebuyers need to go through and describe the process in general.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People have a tendency to avoid topics they know little about. Once those ambiguities are gone they are more inclined to try something new. If they are not considering buying a new house because they don\u2019t know what to expect, show them the way. Acting as a guide is a constructive way to use Facebook for Real Estate.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-market-update-reports\">12. Market Update Reports<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Prices go up and down from time to time. Either way, you have a chance to encourage someone to do business with you. When prices go down there are more homebuyers and when they soar home sellers get moving. Make sure you remind your audience of such changes in prices to increase the likelihood they think of buying or selling.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>roomvu makes customizable Real Estate videos with your branding and you can share them with a click of a button. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sign up<\/a> for an account today and start converting your audience to leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-featured-and-customized-tabs\">13. Featured and Customized Tabs<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A Facebook business page has a set of standard tabs by default<\/span>. However, the platform allows you to design your own customized tabs. Besides standard tabs like &#8220;About,&#8221; &#8220;Events,&#8221; or &#8220;Photos,&#8221; you can add custom Page tabs via the Facebook platform. We recommend that you create a tab for featured properties. The ones that are strategically more important for you. Your best listings. This way, you will increase their reach as they will sit on top of your page all the time. You need to share some posts every once in a while and remind your audience about this tab,<span style=\"font-weight: 400;\"> though.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Note<\/b><span style=\"font-weight: 400;\">: Only Pages with 2000 or more likes can create custom Page tabs.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-4019 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"435\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor.jpg\" alt=\"realtor\" class=\"wp-image-4019\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor.jpg 959w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-300x136.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-768x348.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/realtor-400x181.jpg 400w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.facebook.com\/realtor.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">realtor.com Facebook page<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-newsletter-and-sign-up-page\">&nbsp;14. Newsletter and Sign up Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your newsletter is a tool you use to get people&#8217;s contact information. Share a post with a link to your landing page for your newsletters and describe what people will get if they opt-in<\/span>. This way,<span style=\"font-weight: 400;\"> you can expand your <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\">lead generation<\/a> and get more leads to nurture further by emailing them more content.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-connect-with-potential-clients-on-facebook\"><span class=\"ez-toc-section\" id=\"How_to_Connect_with_Potential_Clients_on_Facebook\"><\/span>How to Connect with Potential Clients on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook is so big, and new features are added all the time. In this section, we have collected some tips you can apply to your page to increase <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-leads-facebook\/\">generating Real Estate leads on Facebook<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-always-think-about-quality-and-focus-on-client-needs\">1. Always Think about Quality and Focus on Client Needs<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can share lots of content on Facebook for Real Estate and get nothing in return. This is what many REALTORS\u00ae are doing on the platform. Your ultimate goal is to sell, but Facebook is not the place for making a hard sell. You need to produce quality content, slowly build an audience base, gain their trust, introduce yourself as an expert, and wait for them to need you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many other agents are already churning out content going nowhere as it does not aim at helping people. You do not want to do the same. The content you produce should target the needs of your audience. What do they need exactly?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-more-video-in-posts\">2. Use More Video in Posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos are easy to watch, and text takes more effort. This suggests you need to have more videos. Sharing others\u2019 videos might not be a bad idea, but posting original videos created by you, featuring you helping your audience goes a long way. Also, listing videos generate 400% more interest than images, a <\/span><a href=\"https:\/\/www.virtuets.com\/45-video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> says.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, remember that although you do not need to practice Hollywood standards in making your videos, grabbing your phone and recording a shaky, blurry video with a <\/span>bad voice-over<span style=\"font-weight: 400;\"> is not going to impress anyone. Ask for professional help if you don\u2019t have the time or the resources to make quality videos <\/span><a href=\"https:\/\/www.roomvustore.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-stay-consistent\">3. Stay Consistent<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like any other platform for sharing content including your own website, you need to make a habit to post content regularly to keep your audience tuned. People will unfollow you once you have gone quiet for a while or have an irregular pattern in sharing media. Share content once a day, once every other day or more, whatever, but just keep it that way, your audience will be expecting your content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-find-out-the-best-time-to-post\">4. Find Out the Best Time to Post<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not every hour of the day is the best time to post content. Your audience\u2019s news feed is flooded with all the content from the pages they have subscribed to. If you post content when they are not active online your content will be buried.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Find the time your audience is most active.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The long way is to try posting on different days and hours over the course of a few weeks and then use Facebook insights to see what days and times of the day have the best results.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The short way is to see what studies and research say. According to <\/span><a href=\"https:\/\/elite.luxvt.com\/real-estate-marketing-on-social-media-the-best-times-to-post\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">LUXVT<\/span><\/a><span style=\"font-weight: 400;\"> the best time to post on Facebook is between 1 p.m. to 3. pm on Thursdays and Fridays. Check it out and see if it helps.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-the-facebook-search-bar\">5. Use the Facebook Search Bar<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is a cool trick from <\/span><a href=\"https:\/\/www.easyagentpro.com\/blog\/free-real-estate-leads-on-facebook\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">easyagentpro<\/span><\/a><span style=\"font-weight: 400;\"> that allows you to find leads on Facebook for Real Estate. Further to simple inquiries like for groups and people, the search bar can also be used to search for keywords. Simply put, you need to search for:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Buying a home<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Buying a house<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home Hunting<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Other keywords like open house are shared with other agents&#8217; posts so it is recommended to stick with the phrases mentioned above.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On search options set the location to your target city and hit enter. On the results page click on the posts options to show only the posts people have shared.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1327\" height=\"619\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222.png\" alt=\"\" class=\"wp-image-4055\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222.png 1327w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222-300x140.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222-1024x478.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222-768x358.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222-1250x583.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/222-400x187.png 400w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Once you find some leads this way, don\u2019t try to make a sale. Introduce yourself and offer some tips. First, prove yourself. Nobody trusts someone who has just shown up. Show who you are. Explain how you can help them, and if they ask for help, be there for them. Trying to make a sale right off the bat will probably not end well. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-make-it-easy-for-your-audience-to-contact-you\">6. Make it Easy for Your Audience to Contact You<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real Estate is about connections between prospects and you. When your audience is convinced you are worth doing business with, they will need your contact info. You may have posted your contact info in your<\/span><i><span style=\"font-weight: 400;\"> bio<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">about<\/span><\/i><span style=\"font-weight: 400;\"> section but that is not enough. You need to strike while the iron is hot. Put your contact info on your posts, descriptions, and wherever you see fit. Don\u2019t spam though.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-embrace-search-engine-optimization-seo\">7. Embrace Search Engine Optimization (SEO)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO is not just used for websites. Wherever there is a search engine with a search bar, there are keywords that can be used. Optimizing for these keywords is a sure way of making your content found when people search for those keywords.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are new to Facebook for Real Estate and don\u2019t have enough followers and contacts on the platform, incorporating SEO into your page will drive more traffic to your page and increase its discovery rate. However, make sure you use relevant keywords for your page that align with what you do. Spamming irrelevant keywords may bring people to your page but will disappoint them and not be good for your reputation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-comment-and-reply-to-comments\">8. Comment and Reply to Comments<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The comments on social media are a direct way your audience and clients can contact you, ask questions, express their problems, etc. show to them and other people on your page that you care for your customers and audience by replying to those comments quickly. Have a problem-solving and helpful mentality while responding to comments and if someone leaves a negative comment handle their complaint professionally and offer help.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is also a good idea to expand your online presence by actively liking and commenting on other people\u2019s relevant pages. This will get your name out there and increase your brand awareness. Interaction and communication are an essential part of Real Estate in general and using Facebook for Real Estate.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-use-page-insights\">9. Use Page Insights<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A key step in content marketing is measuring the effectiveness of your efforts. Finding out how your page is doing will give you an idea of the things you need to take to improve. Facebook insights provide information about your Page&#8217;s performance, like demographic data about your audience and how people respond to your posts. You can <\/span><a href=\"https:\/\/www.facebook.com\/help\/383440231709427?helpref=page_content\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">use Facebook insights to<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Understand how people are engaging with your Page.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">View metrics about your Page&#8217;s performance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Learn which posts have the most engagement and see when your audience is on Facebook.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">To see the insight of your page, go to your page and select insights from the left menu.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-use-surveys-polls-and-questionnaires-to-ask-your-audiences-preferences\">10. Use Surveys, Polls, and Questionnaires to ask Your audience preferences<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Finding what your audience needs is a key step in your marketing efforts. After all, not all people have the exact<\/span> needs, concerns, and problems. Doing audience research is mandatory to tailor the content you produce to fit the readers and visitors of your page. You can achieve this critical<span style=\"font-weight: 400;\"> goal by asking your current audience about what kind of content they would rather see on your page and how you can help with their problems. This goes well with the problem-solving mentality you should have.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, with every poll and survey you do, first, explain why you are doing this. Let your audience know this is to provide them with better content and not just for you. This way you will increase the chances of participation. You know people always ask this question before doing something and spending time on it: \u201cWhat\u2019s<\/span> in it for me?\u201d Let<span style=\"font-weight: 400;\"> them know what.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-ask-your-audience-for-referral-friends\">11. Ask Your Audience for &#8220;referral friends&#8221;<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An easy way to generate some easy leads is to ask your audience on Facebook to connect you to their friends who have<\/span> mentioned intentions of buying or selling property. But be careful how you do this. Do not share a post asking people to do so. A single private message is the best option. However, if you have not been in touch for a while with the person you are sending the message to<span style=\"font-weight: 400;\">, first of all, introduce yourself and explain who you are. Going wide and complex on this will show you desperate and unprofessional. Worthwhile use of Facebook for Real Estate requires tact and discipline.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-offer-gated-content\">12. Offer Gated Content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from the free content, you share on Facebook for Real Estate you can offer some gated content as well. This type of content is what the visitors need to pay, not with money but with their contact info.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create a lead-capturing landing page on your website and link your Facebook post to it. This way you will offer higher-value content or services for contact information. Your audience will happily submit such info provided that your landing page is convincing enough.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The content or services you can offer in your landing pages include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Buying a home tips<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Selling a home tips<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home valuation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An insider\u2019s guide to living in your town<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Neighborhood reports (i.e., schools, crime, traffic, etc.)<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-ads\"><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span>Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, we will explore <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook ads for real estate<\/a> and go through the tips to maximize their effect and use your budget correctly.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-defined-and-clear-goals\">1. Set Defined and Clear Goals<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What do you want to achieve by using ads? Making money is not the answer. Are you trying to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Fill your sales funnel by generating leads.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Branding and awareness?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Getting more followers?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Increase website traffic?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">or something else\u2026.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-4076 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"473\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/objectives.png\" alt=\"Facebook Ad Objectives\" class=\"wp-image-4076\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/objectives.png 948w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/objectives-300x150.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/objectives-768x383.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/objectives-400x200.png 400w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><figcaption class=\"wp-element-caption\">Ad Objectives<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Based on the strategy you have developed for your business (hopefully you have one) you need to have a single, clear, and specific goal (that\u2019s why you are running the ads, right?) without a goal you are lost in the middle of the ocean, desperately paddling for the shore but being tossed around by waves.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-budget\">2. Budget<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook ads are not a one-time investment. Agents need to spend money consistently over time to see results. Every market is different but according to <\/span><a href=\"https:\/\/www.curaytor.com\/blog\/The-Ultimate-Real-Estate-Facebook-Marketing-Playbook\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Curaytor<\/span><\/a><span style=\"font-weight: 400;\"> agents need to pay around $500 to $1000 monthly to expect 60 to 80 leads provided they have done their homework in creating the right ad. Spending money without a plan and solid strategy will not produce the desired results. But you do not necessarily need to start big. $300 a month will do until you have learned the ropes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-ad-schedule\">3. Ad Schedule<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You might think that the longer your ad is out there the better your chances will be of generating leads. But with Facebook, shorter ads ( running for around 5 to 7 days) produce the best results. Two weeks is the maximum number of days you should go for. However, experiment with your ads and let the data tell you what\u2019s best for you.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4077 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"352\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/budget-and-schedule.jpg\" alt=\"Facebook Ad Budget and Schedule\" class=\"wp-image-4077\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/budget-and-schedule.jpg 665w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/budget-and-schedule-300x159.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/budget-and-schedule-400x212.jpg 400w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><figcaption class=\"wp-element-caption\">Defining Ad Budget and Schedule<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ad-placement\">4. Ad Placement<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can choose where to show your ad:<\/span><\/p>\n\n\n\n<p><strong>Devices:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Desktop timeline<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mobile timeline<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Placements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Audience Network (Facebook\u2019s ad network)<\/span><\/li>\n\n\n\n<li>Messenger<\/li>\n<\/ul>\n\n\n\n<p>Depending on your objective, audience, and what stage of the marketing funnel you are focusing on, you should decide on where your ads could be shown. Using Automatic Placements will use up your budget to get the best results. This is recommended if it&#8217;s your first time creating ads on Facebook or your goal is raising brand awareness. But if you are pretty comfortable creating ads or want to target your audience with specific goals (conversions), it&#8217;s best to choose the Manual Placements and select the placement you prefer your ads show up.<\/p>\n\n\n<div class=\"wp-block-image wp-image-4078 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"435\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/placements.jpg\" alt=\"Facebook Ad placement\" class=\"wp-image-4078\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/placements.jpg 656w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/placements-300x199.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/placements-400x265.jpg 400w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><figcaption class=\"wp-element-caption\">Ad placements<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-know-your-audience\">5. Know Your Audience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In marketing for small businesses, you wouldn\u2019t mass target everyone. You are not Coca-Cola. To make a profit you need to target a small share of the market. The one that\u2019s closest to you and whose needs are the ones you are able to solve. As suggested by <\/span><a href=\"https:\/\/www.curaytor.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Curaytor<\/span><\/a><span style=\"font-weight: 400;\"> marketers must target monthly audiences in the <\/span><b>40,000 to 60,000<\/b><span style=\"font-weight: 400;\"> range. This is the average number that can be narrowed down further depending on the goals and business strategy. To choose the right audience consider the following:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Your past happy clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Areas and types of homes you are good with<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Homes you enjoy helping others buy or sell<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Your strong points in Real Estate<\/span><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-narrow-your-audience-down\">6. Narrow Your Audience Down<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned above you need to target a very specific group of people who need your expertise can speak to. Narrowing the audience by geography and age is usually enough in most cases, but you can always include more criteria to make your niche more specific.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"271\" height=\"104\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/gender-age.png\" alt=\"\" class=\"wp-image-4064\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-think-local\">7. Think Local<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It wouldn\u2019t be wise to choose your target ads from people in other cities unless many people are migrating from other cities to the city you cover. Ads do best when agents divide the target audiences by area and region, whether that be neighborhoods in a city or areas of the country.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-4062\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"434\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Location.jpg\" alt=\"Facebook location targeting\" class=\"wp-image-4062\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Location.jpg 583w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Location-300x223.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Location-400x298.jpg 400w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><figcaption class=\"wp-element-caption\">Location targeting<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Use Facebook\u2019s geo-targeting tool to target the city you cover or target a zip code. Even if you cover multiple cities, you should run ads one by one for different places. If you choose the whole country, Facebook will do the job and display the ad where it thinks will be most fruitful and will leave some areas.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to target people from other cities who are moving to your city, you can use the location drop-down menu.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-behavioral-targeting\">8. Behavioral Targeting<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Luckily Facebook offers a wide range of criteria for targeting the audience of your ads. For instance, In the detailed targeting section under <b>Demographics&gt;Life Events<\/b>, select newlyweds, which will pick one type of user you can focus on. The ones who might need your real estate services.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-4079 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"468\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Behavioral-targeting.jpg\" alt=\"Facebook Behavioral targeting\" class=\"wp-image-4079\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Behavioral-targeting.jpg 638w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Behavioral-targeting-300x220.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Behavioral-targeting-400x293.jpg 400w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption class=\"wp-element-caption\">Behavioral targeting<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-make-the-perfect-ad\">9. Make the Perfect Ad<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to get people to click on your ad, you need to give them a good reason. People care about themselves the most. Your ads should target the same problems in a group of people with the exact needs and characteristics (that\u2019s why you need to narrow down your target) then people will click on your ad for their own sake, not yours. This is fundamental to good marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to make the ad fit the audience in terms of the language <\/span>media, and price range, you wouldn\u2019t use the same tone for first-home<span style=\"font-weight: 400;\"> buyers and seasoned veterans of owning homes. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-incorporate-positive-associations\">10. Incorporate Positive Associations<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Making your audience feel special goes a long way. In order to encourage people to take a step towards buying or selling a property, you need to make the offer sound promising and as though the audience deserves it. This method has been in use for a long time in TV and radio ads where the product being advertised is always a symbol of joy, elegance, happiness, and relief. Try to create the same feelings in your ads. Show your audience they deserve it, and you are on their side.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-go-pro-on-graphics-and-design\">11. Go Pro on Graphics and Design<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Traditional advertising has utilized eye-catching tones and designs either in print or in videos. You have a very small window of opportunity to catch someone\u2019s attention as they are scrolling down their news feed or surfing on different pages. If your ad doesn\u2019t look good, you have lost your chance regardless of the ad&#8217;s importance for your audience.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"588\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Kent-1.jpg\" alt=\"\" class=\"wp-image-4067\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Kent-1.jpg 553w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Kent-1-282x300.jpg 282w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Kent-1-400x425.jpg 400w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Also if you want to stand out in the competition, you want your ad to be different and stand out. Use your imagination and create something original. Use astonishing and eye-catching graphics and photos.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-go-easy-on-the-words\">12. Go Easy on the Words<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the passerby has stopped and looked at your ad, it should be an easy read. Your ad is definitely not the place to show off the lexical diversity and grammatical complexity. Go easy with words and focus on conveying the message, in the most straightforward way it can be. Include these points:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Who are you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who you are trying to help<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What you are offering<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What they will get out of it<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-call-to-action\">13. Call to Action<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you run an ad, you have a target audience and a message with a defined outcome. Now it should also have a single, clear call to action<\/span>. What do you want the audience to do? Just like your landing pages. Tell them what to do. People won\u2019t bother to figure it out themselves, <span style=\"font-weight: 400;\">and if they find it challenging, they will pass on the offer. Don\u2019t give in to the last step.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-link-to-a-landing-page\">14. Link to a Landing Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a good idea to direct the people who have clicked on your ad to an exclusive landing page. A landing page is a special page that serves a single purpose which in this case can be a:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Home Evaluation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tips and tricks, guides<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customized listings<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Arranging a meeting or a phone call<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Make the landing page aligned with the ad. Make it simple and add value by using a video in it. Avoid clutter and target a single goal.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-think-of-the-next-steps\">15. Think of The Next Steps<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You have successfully run your ads and gotten people to click on your CTA, now what? You need to have a plan for nurturing these leads to facilitate the process you need to take advantage of a customer relationship management (CRM) program to handle the contacts you have generated just to be followed by effective drip-email marketing. Such measures will increase your conversion rates over the course of time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-16-practice-practice-practice\">16. Practice Practice Practice<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can sit and think of the best ad or you can look at what others are doing. It is easy to find who is doing good with ads and what ads are getting the best results. However, when looking for the best practices, don\u2019t compare yourself to the big players in the market. What a well-known company is doing won\u2019t work for you as their strategic needs differ from yours. Instead have a look at your peers, the agents at your level. The ones who are doing great with their ads. Do not reinvent the wheel. And obviously don\u2019t copy. This is about impressions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visit your competitors&#8217; Facebook pages and websites. Look for their ads. See how they are doing. Notice the constructive details in their ads and spot the problems so you won\u2019t make the same mistakes. See what works and what doesn\u2019t work.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-focus-on-one-listing-at-a-time-and-use-carousel-format\">17. Focus on One Listing at a Time and Use Carousel Format<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are promoting listings in ads, focus on one listing at a time and avoid cramping images of multiple homes into one ad. Instead, try to share images of a single property including different angles and places. This way you have a better chance of generating a lead compared to confusing the audience with an array of vaguely mixed images.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"436\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Carousel.jpg\" alt=\"Facebook ads carousel\" class=\"wp-image-4068\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Carousel.jpg 936w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Carousel-300x140.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Carousel-768x358.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/07\/Carousel-400x186.jpg 400w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, try to induce a sense of curiosity in the audience by holding back some details, the exact location, or the listed price. This will get the audience wondering where the property could be or how much it is worth. Such thoughts drive inquiry. And inquiry will lead to following the CTA included in the ad.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-target-newlyweds-or-recently-engaged-people\">18. Target Newlyweds or Recently Engaged People<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A study by Coldwell Banker suggests that 35% of newlyweds buy their first home before their 2nd anniversary. This makes sense,<\/span> given the commitment just made. Fortunately, Facebook allows users to mention such important life events,<span style=\"font-weight: 400;\"> and this info can be used in your ads by selecting newlyweds in the demographics section.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-facebook-automation-calendar\"><span class=\"ez-toc-section\" id=\"roomvu_Facebook_Automation_Calendar\"><\/span>roomvu Facebook Automation Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We know that agents have difficulty managing their own routine tasks associated with their job, and their plate is already full. That leaves no room for new tasks like managing social media, which tend to require a lot of time. That&#8217;s why we have created social media automation software. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"roomvu.com\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg\" alt=\"\" class=\"wp-image-9374\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-300x142.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-768x364.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1536x727.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1250x592.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-400x189.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4.jpg 1859w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This automation software not only shares the content on social media but also creates the content agents need based on their sales activity and prospects. All they need to do is to connect to their Facebook account. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Join now and start your social media presence today. Wait no longer as every day passes, you miss your chances of getting leads on social media!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Auto publisher - Connect Your Social Media to Automate Posts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WDGCIuCbY4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/top-real-estate-facebook-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 Real Estate Facebook Pages to Follow in 2020<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook is the king of social media,<\/span> and social media plays a vital role in business thanks to technological advances. Opting out of social media will deprive agents of many firms and leads. However, the platform is changing every day and offers a lot of features unknown to most REALTORS\u00ae. Taking the best out of what Facebook offers for real estate will have a significant<span style=\"font-weight: 400;\"> impact on you as a REALTOR\u00ae.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure you have set up a business page on Facebook for real estate and optimize it. We in Roomvu also offer help in terms of creating videos and other media to be used on Facebook and other platforms at an affordable price. Check out <\/span><a href=\"https:\/\/www.roomvustore.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> link for more information.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604503853558\"><strong class=\"schema-faq-question\">How do REALTORS\u00ae use Facebook?<\/strong> <p class=\"schema-faq-answer\">1. Always Think about Quality and Focus on Client Needs<br\/>2. Use More Video in Posts<br\/>3. Stay Consistent<br\/>4. Find Out the Best Time to Post<br\/>5. Use the Facebook Search Bar<br\/>6. Make it Easy for Your Audience to Contact You<br\/>7. Embrace Search Engine Optimization (SEO)<br\/>8. Comment and Reply to Comments<br\/>9. Use Page Insights<br\/>10. Use Surveys, Polls, and Questionnaires to ask Your Audiences Preferences<br\/>11. Ask Your Audience for \u201creferral friends\u201d<br\/>12. Offer Gated Content<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Say you are going to promote your business on social media. Which platform would you go for first? Common sense says the most popular one. What\u2019s the most popular one currently? Facebook. Clear as a day. You need to use Facebook for Real Estate.&nbsp; If you\u2019re not promoting your business on Facebook yet, you should &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-4009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook for Real Estate: The Ultimate Guide for REALTORS\u00ae<\/title>\n<meta name=\"description\" content=\"Relying solely on traditional methods for marketing is not effective anymore. 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