{"id":3816,"date":"2020-06-29T20:40:28","date_gmt":"2020-06-30T03:40:28","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3816"},"modified":"2022-06-08T13:20:26","modified_gmt":"2022-06-08T20:20:26","slug":"real-estate-lead-generation-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/","title":{"rendered":"Real Estate Lead Generation Ultimate Guide"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Let&#8217;s start with the obvious. What is a real estate lead? It is someone who wants to sell, buy or rent a home\/property. The more leads you get, the higher your chances of closing a deal. After all, not all leads end up as a deal. Your career as a REALTOR depends on the steady and healthy flow of leads. Real estate lead generation is the practice of expanding and improving the quality of leads you get for your business.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#What_is_Lead_Generation_for_Real_Estate\" >What is Lead Generation for Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Free_Vs_Paid_Leads\" >Free Vs. Paid Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Lead_Generation_Process\" >Lead Generation Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Best_Lead_Generation_Strategies\" >Best Lead Generation Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Generate_Real_Estate_Buyer_Leads\" >Generate Real Estate Buyer Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Get_Real_Estate_Seller_Leads\" >Get Real Estate Seller Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#Real_Estate_Lead_Generation_Tips\" >Real Estate Lead Generation Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-ultimate-guide\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\">When the weather is nice and business is going well it doesn\u2019t take much effort to have a decent flow of leads but during a harsh winter with people curling up at home you need to be the one reaching out.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the Pre-internet days realtors were limited to cold calling and door knocking. Once practical (like there were any other options) these methods won\u2019t work anymore,&nbsp; people have grown tired of and resent being directly sold to. Modern times require modern measures.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article we will explore real estate lead generation thoroughly and suggest ways to maximize lead flows to expand your business.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/o-vMPvtgY_g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-lead-generation-for-real-estate\"><span class=\"ez-toc-section\" id=\"What_is_Lead_Generation_for_Real_Estate\"><\/span>What is Lead Generation for Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Leads can be generated <\/span><b>organically<\/b><span style=\"font-weight: 400;\">. When you meet people and realize they have plans to buy a home or sell or rent one. But this will not be enough and there is no guarantee you will get one. After all, one does not build their business solely on chance and luck.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lead generation for real estate is the process in which you try to attract and convert the people who are <\/span><b>considering<\/b><span style=\"font-weight: 400;\"> buying, selling or renting a house in the future into leads:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><i><span style=\"font-weight: 400;\">Someone who\u2019s interested in using your services<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now these people are divided in two groups at this stage:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Unqualified Leads:<\/b><span style=\"font-weight: 400;\"> People who are considering buying, selling or renting a property but are <\/span><b>not definitive<\/b><span style=\"font-weight: 400;\"> about it.<\/span><\/li><li><b>Qualified Leads<\/b><span style=\"font-weight: 400;\">: people who are contemplating doing business in real estate in&nbsp;<\/span><span style=\"font-weight: 400;\">the near future and <\/span><b>will do it.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image wp-image-3864 size-full\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"622\" height=\"225\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/112.png\" alt=\"Real estate lead generation\" class=\"wp-image-3864\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/112.png 622w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/112-300x109.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/112-400x145.png 400w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><figcaption>Unqualified and Qualified leads<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">There is another group who are <\/span><b>not thinking<\/b><span style=\"font-weight: 400;\"> about buying, selling or renting a property. Marketing these people does not make sense. Why waste time on people who are happy where they are?&nbsp; The bulk of people reached using older methods like door knocking and cold calling are in this group.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate lead generation focuses on finding the 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> group of prospects. People ready for business who are looking for the best REALTOR: You.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-vs-paid-leads\"><span class=\"ez-toc-section\" id=\"Free_Vs_Paid_Leads\"><\/span>Free Vs. Paid Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Leads can also be divided into two categories of free and paid:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Free real estate leads are the ones you won\u2019t be directly spending money for. They can come from any source. They can be the result of your marketing efforts or can be connected to you by a friend. However, the free leads may not be qualified meaning they may not be ready to buy, rent or sell a property anytime soon.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Paid leads come from paid services like <\/span><span style=\"font-weight: 400;\">Zillow<\/span><span style=\"font-weight: 400;\">. Such companies collect contact information and sell them to you. Such services can connect you with active home shoppers in your target ZIP codes. The pricing on these leads depends on the property prices in the area and the number of agents asking for leads.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-generation-process\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Process\"><\/span>Lead Generation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate lead generation fall into two categories:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inbound-marketing\">Inbound Marketing:<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Where you attract PROSPECTS to contact you, through creation and promotion of valuable and compelling content: Content Marketing, Search Engine Optimization (SEO), <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">real estate  Social Media Marketing<\/a>, <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\">real estate Landing Pages<\/a>, Search Engine Marketing, all fall into this category.\u00a0<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3865 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"854\" height=\"463\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/113.png\" alt=\"Inbound Marketing \" class=\"wp-image-3865\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/113.png 854w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/113-300x163.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/113-768x416.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/113-400x217.png 400w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption>Inbound Marketing Attributes<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-outbound-marketing\">Outbound Marketing:<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is referred to as traditional marketing by some people and they may be right to some extent. In this type of marketing, based on some limited and basic knowledge on the audience YOU approach prospects directly. TV\/Radio ads, print ads, direct mails, cold calling are a few examples to name.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3866 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"576\" height=\"339\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/outbound.png\" alt=\"Real estate lead generation\" class=\"wp-image-3866\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/outbound.png 576w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/outbound-300x177.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/outbound-400x235.png 400w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption>Outbound Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">A few years back it was all outbound marketing. Little to no attention was paid to content creation (inbound marketing) as it was expensive to produce content (paper and print). But now the internet has made it easy. You don\u2019t have to be the Wall Street Journal to produce content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We do not mean to suggest paid media and ads are bad. In fact, to get the best results in real estate lead generation you need a combination of both outbound and inbound marketing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate lead generation focuses on qualified leads. People out there looking for a realtor to do business with. There are different steps to take to achieve such important goal which can be summarized with the chart below:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3868 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"74\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/chart.png\" alt=\"Lead Generation Steps\" class=\"wp-image-3868\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/chart.png 854w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/chart-300x26.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/chart-768x67.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/chart-400x35.png 400w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption>Lead Generation Steps<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">However, these steps are not set in stone and depending on your needs there can be less or more steps in this process:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-audience-research\">Audience Research:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Who is your audience and what they care about? What is their biggest pain? What keeps them awake at night?&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content-creation\">Content Creation:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on the personas in your audience, the buying process through which your audience makes purchases, and the sales process in which your business makes sales, you select the types of content required to educate, convince ,or entertain your audience.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content-promotion\">Content Promotion:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on your <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-marketing-strategies\/\">real estate  marketing strategy<\/a> you select the best channels to promote the content you have produced. Content which is not promoted is not seen and does not exist. You need to promote the content you produce on all your social media channels if possible. Before sharing them make sure you have tailored them to fit the standards of each social media platform.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cta-lead-capturing\">CTA Lead Capturing:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Each piece of content needs to have a clear call-to-action, which in this case is asking the audience for its contact information by subscribing, filling out a form, joining a website, etc. this stage is crucial to real estate lead generation.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lead-nurturing\">Lead Nurturing:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the leads database is ready, you need to nurture them further to turn them into clients and customers. Provide them with more informative content. Send follow-up emails and make sure they are on the right path towards your sales funnel. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sales\">Sales:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The sweet part. They are ready to do business with you.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-lead-generation-strategies\"><span class=\"ez-toc-section\" id=\"Best_Lead_Generation_Strategies\"><\/span>Best Lead Generation Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers go through different stages when they are buying something. This&nbsp; is called the <\/span><b>Customer Journey<\/b><span style=\"font-weight: 400;\"> and looks like this:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3869 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"73\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation.png\" alt=\"Real estate lead generation\" class=\"wp-image-3869\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation.png 456w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-300x48.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-400x64.png 400w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><figcaption>lead generation strategies<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Through these three stages customers realize they need a product or a service, evaluate their options and compare and finally make a purchase decision. You need to adjust your marketing, as customers slide through the different stages of their journey.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate lead generation can happen in a variety of ways which we will go through briefly in the next sections.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-website\">1. Website<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A realtor\u2019s fundamental asset in promoting their online presence is their website. This is the place where you create value and attract prospects. All leads, lead here. However, many realtors fail to use their websites effectively. It is not a place to tell people how great you are or at least you will not be the one talking about that.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your website is the best weapon in your sales arsenal. When people have been directed to your website you need to show how you can help them. How you can add value and make their lives better.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-blogging\">2. Blogging:<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Blogs can be integrated in your website and serve as a source of valuable and compelling information for your visitors. The ultimate goal of the blogs is to prove your expertise and offer help in order to build trust.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keep-it-steady\"><b>Keep it steady<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like other areas in content marketing maintaining a consistent flow of content is a must in holding an audience. Try to post at least one blog post a week and increase it if possible. Going silent or incorporating an irregular pattern in posting content will disappoint your audience.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-add-value\">Add Value<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Visitors have not visited your website to learn about what you think of yourself. In fact, they couldn&#8217;t care less. They care about themselves and if you are not offering help, you are useless and you will be clicked away from in a time span as little as 15 seconds. Yes, 15 seconds is all you get to convince a visitor to keep reading.&nbsp; It is not about saying \u201cwe\u201d on the website; it is about saying \u201cyou\u201d.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-include-ctas\">Include CTAs<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Each piece of content should have a goal and that goal should be aligned with directing visitors in your sales funnel. Subscribing, leaving contact information, joining a website, commenting or sharing, whatever it is, you have to ask your audience clearly.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3870 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1-1024x515.png\" alt=\"\" class=\"wp-image-3870\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1-1024x515.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1-300x151.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1-768x386.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1-400x201.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/lead-generation-1.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Read More CTA<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-landing-pages-with-built-in-lead-capture\">Landing Pages with Built-in Lead Capture<\/h4>\n\n\n\n<p><b>&nbsp;<\/b><span style=\"font-weight: 400;\">Landing pages are pages on your website with the single purpose of getting visitors to submit their contact information in return for some valuable information or services.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3835 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home-1024x730.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3835\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home-1024x730.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home-300x214.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home-768x547.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home-400x285.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/how-much-home.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Roomvu Lead Capture<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu offers a branded <\/span><b>Agent Profile<\/b><span style=\"font-weight: 400;\"> which acts an alternative to the traditional agent website. This convenient and hassle-free solution will allow agents save hundreds of dollars on creating a website from scratch. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3837 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"477\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/shary-barouti.jpg\" alt=\"Roomvu Profile\" class=\"wp-image-3837\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/shary-barouti.jpg 990w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/shary-barouti-300x145.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/shary-barouti-768x370.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/shary-barouti-400x193.jpg 400w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><figcaption>Roomvu Profile<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><b>Agent Profile<\/b><span style=\"font-weight: 400;\"> has all the important features that an agent would need if you were to get your own Real estate website. As a matter of fact, we have already built it for you. <\/span><a href=\"https:\/\/www.roomvu.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> today and start using it now!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"719\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image.png\" alt=\"Agent Web Profile\" class=\"wp-image-1971\" title=\"Agent Web Profile\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image.png 1074w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image-300x201.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image-1024x686.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image-768x514.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/01\/Agent-Web-Profile-Hero-image-400x268.png 400w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-social-media\">2. Social Media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People spend a lot of time online on social media these days. In fact, according to <\/span><span style=\"font-weight: 400;\">Statista<\/span><span style=\"font-weight: 400;\">, 3.81 billion people use social media worldwide. Moreover, 3.76 billion people are active <\/span><b>mobile<\/b><span style=\"font-weight: 400;\"> social media users with Facebook being the leader as the most popular social network. Social media is where your prospects will spend most of their time and you need to be there too.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By promoting your content and using <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">targeted ads platforms like Facebook<\/a> and Instagram offer, you can pinpoint your marketing messages and generate quality leads. Social media can be leveraged to drive and direct your audience to your website and at the same time get your name out there.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-facebook\">Facebook:<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned above, currently, Facebook is the king of social media with 2.5 billion monthly active users. The platform offers a great reach to your audience as most of the online users are already on Facebook.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Set up a Facebook <\/span><b>business<\/b><span style=\"font-weight: 400;\"> page and start sharing valuable content and show them why they should do business with you and not the competition. Remember proving you are a worthy REALTOR happens by proving your expertise and knowledge not by bragging.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"833\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/facebook-page.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3872\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/facebook-page.jpg 951w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/facebook-page-300x263.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/facebook-page-768x673.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/facebook-page-400x350.jpg 400w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-post-valuable-content\">a. Post Valuable Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Differentiate your page and yourself by posting valuable and compelling content like testimonials and reviews. Younger generations and Millennials need proof to decide if a service or product is worthy. Provide testimonials of your recent clients and post them on your page.&nbsp;<\/span><\/li><\/ol>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-b-take-the-best-out-of-live-videos\">b. Take the Best out of Live Videos<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook allows you to share live videos where you can have direct&nbsp; meetings with your audience. Live videos can be used for many purposes like home showings, FAQ sessions, interviews with recent clients, etc. and the great thing about them is that the audience can comment and ask questions on the go!<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-c-use-facebook-s-targeted-ads\">c. Use Facebook&#8217;s Targeted Ads<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Aside from regular demographics like region, age, gender, etc. Facebook provides some data on homeowners which can be used to create super specific ads.&nbsp;<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-targeting\">Targeting:<\/h6>\n\n\n\n<p><span style=\"font-weight: 400;\">Criteria like interests, behaviors, and demographics can be used to target a specific niche. For instance you can use age ranges, income, etc to narrow down your ads\u2019 target.&nbsp;<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-objective\">Objective:<\/h6>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose the objective of your campaign form Lead Generation, Brand Awareness, Engagement, Reach, Conversions, etc.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3873 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"498\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/adssss.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3873\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/adssss.jpg 955w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/adssss-300x156.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/adssss-768x400.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/adssss-400x209.jpg 400w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><figcaption>Facebook Ads Objectives<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-d-join-and-participate-in-facebook-groups\">d. Join and Participate in Facebook Groups<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook groups serve the purpose of sharing information between group members. By participating and creating value for the other members you can stand out in the crown and attract those wandering leads online.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3843 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Land-Century-Facebook-Group.jpg\" alt=\"land century facebook group\" class=\"wp-image-3843\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Land-Century-Facebook-Group.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Land-Century-Facebook-Group-300x110.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Land-Century-Facebook-Group-768x280.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Land-Century-Facebook-Group-400x146.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Land Century Facebook group<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">However, you need to be careful when choosing groups. Joining irrelevant groups in terms of topic or wrong niche will not only work but it probably will have a negative impact on your reputation.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-instagram\">Instagram<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Once a simple image sharing platform with cool vignette filters, Instagram now is one of the leading social media platforms. It allows users to post high-quality images and videos. Instagram holds a good share of&nbsp; the online audience with <\/span><span style=\"font-weight: 400;\">1 billion active monthly users<\/span><span style=\"font-weight: 400;\"> in 2018 with 120 million active users just in the U.S as of April 2020.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The visual nature of the platform makes it a perfect avenue to share images and videos of listings for real estate agents. By promoting quality content on your business account on Instagram, realtors can build a solid audience base and attract some qualified leads.<\/span> If you want to know more about Instagram read out article about about <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-instagram-for-real-estate-in-2022\/\">Instagram for real estate <\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">A very effective method for using Instagram which is quite popular these days and produces wonderful results is using the LIVE feature of the platform. Click on the link below to learn more:<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-linkedin\">LinkedIn<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Most social media platforms are designed for the general public with the purpose of connecting people and sharing information. However, LinkedIn serves as a professional space and is doing great these days. Although LinkedIn\u2019s active monthly users\u2019 count pales in comparison to that of Facebook or Instagram, its users have some valuable characteristics in common:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">77% are 30 years old or more<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Close to 50% make more than $75.000 a year<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost half of the users on LinkedIn are college graduates<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">90% are the main decision-maker at home<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These facts make LinkedIn\u2019s members a perfect pool of prospects which should not be ignored. One can say when looking to do business, LinkedIn is your best shot at finding professionals. Many people are aware of this and are using LinkedIn to find a Realtor.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Find LinkedIn groups you know your audience would be members of. It can be a group for first-time buyers or real estate investors. Share valuable content and contribute to the group. If a member has a problem or asks a question, offer help. In later stages offer a phone call for further help and guidance.&nbsp;<\/span> Read our about <a href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/\">Linkedin for real estate<\/a> to know more about it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/2321177\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"448\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/reinvestor-1.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3844\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/reinvestor-1.jpg 734w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/reinvestor-1-300x183.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/reinvestor-1-400x244.jpg 400w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><figcaption>reinvestor.com LinkedIn group<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-youtube\">YouTube<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube the leading platform of video sharing is a great tool to increase the reach of your videos. I<\/span>t<span style=\"font-weight: 400;\"> is owned by Google and is the 2nd most popular search engine. Based on stats provided by Statista, the number of online video platform viewers will increase to a staggering number of 1.86 billion in 2021, up from 1.47 billion in 2017. Here is more:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It<span style=\"font-weight: 400;\"> now has 2 billion monthly users, who watch 250 million hours of videos daily.<\/span><\/li><li><span style=\"font-weight: 400;\">It hosts over 30 million visitors every day.<\/span><\/li><li><span style=\"font-weight: 400;\">Almost 5 billion videos are watched on YouTube every single day.<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.youtube.com\/channel\/UCWx0BoVWtR-JIO8cY-W1S1A\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-1024x486.jpg\" alt=\"Convert Your Audience\" class=\"wp-image-3845\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-1024x486.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-300x142.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-768x365.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-1536x729.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-1250x594.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience-400x190.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/convert-your-audience.jpg 1775w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.youtube.com\/channel\/UCWx0BoVWtR-JIO8cY-W1S1A\" target=\"_blank\" rel=\"nofollow\">Roomvu YouTube<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">We have published a dedicated and exclusive guide for using YouTube in real estate marketing in the link below:<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">There is much more to say and learn in the world of social media and real estate marketing. We have covered the topic in another comprehensive article. To learn more click on the links below:&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-referrals\">3. Referrals<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is hard to trust which choosing who to do business with. People find it hard to know who to believe. That&#8217;s why they resort to asking people who already have done business with a company or a realtor. They find their peers more trustworthy. That\u2019s why testimonials work well in generating leads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another form of peer suggestion is implemented through referrals and that\u2019s when someone gives you a positive recommendation. According to NAR, <\/span><span style=\"font-weight: 400;\">64% of sellers<\/span><span style=\"font-weight: 400;\"> found a realtor through a referral from a friend, family member or someone they knew or did business with a realtor they had done business in the past.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you have just started a career you have no network. Ask your friends, family members and others you know to share your name with anyone who is thinking of buying, selling or renting a property. Later as you do business with clients you ask them the same thing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is how it works. You keep in touch with people you know and make sure they remember you well when they want to buy, sell or rent a house. Referrals cost you nothing and don\u2019t require you to do anything else. A solid list of satisfied past clients is all you need to get this easy and free marketing source for real estate lead generation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is also another form which is called agent-to-agent referral. It means you can cooperate with other agents in other markets.&nbsp; Connect an agent in another market with a lead you know. Once a deal is closed you can expect a percentage as a commission. In the other way around other agents will connect you with a lead for your market and you will pay a commission if a deal is closed.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3874 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"303\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/referrals.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3874\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/referrals.jpg 854w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/referrals-300x106.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/referrals-768x272.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/referrals-400x142.jpg 400w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption>Referral Chart<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-videos\">4. Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Recent research indicates real estate listings that include a video get 403% more inquiries. That\u2019s partly because people prefer images and visuals to text. Incorporating videos in real estate lead generation strategies is a sure way to get more quality leads and increase revenue. In fact, videos attract 300% more traffic for nurturing leads. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once considered an expensive investment, now videos can be produced within almost any budget. Videos have many benefits for realtors, including but not limited to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><b>Efficiency:<\/b><span style=\"font-weight: 400;\"> You can show how big and spacious a property is better using video.<\/span><\/li><li style=\"font-weight: 400;\"><b>More Listings:<\/b><span style=\"font-weight: 400;\"> Sellers prefer to work with agents who use videos on their marketing.<\/span><\/li><li style=\"font-weight: 400;\"><b>More Meetings<\/b><span style=\"font-weight: 400;\">: People have more tendency to open and click on video messages (in emails or social media) and videos get a response three times more than written marketing.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><b>Time Saved:<\/b><span style=\"font-weight: 400;\"> Realtors create the video once but can use it many times.<\/span><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-types-of-videos-to-use-in-a-real-estate-lead-generation-strategy\">Types of Videos to Use in a Real Estate Lead Generation Strategy<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-real-estate-listings-video\">Real Estate Listings Video<\/h5>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Sxt9UUhYkGE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-real-estate-market-update\">Real Estate Market Update<\/h5>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/o6BcKQyu8hk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-testimonials-and-interviews\">Testimonials and Interviews<\/h5>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/8anVUR_cSCY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-home-buying-selling-tips\">Home Buying\/Selling Tips<\/h5>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/l4inpmMEqAY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos can be challenging to create but do not worry<\/span> as<span style=\"font-weight: 400;\"> You can always ask for professional help to get you started. In fact, Roomvu offers creation of high-quality real estate videos for an affordable price.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/hEdvWY-yq_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once your videos are created, you can promote them on different social media platforms and increase the number of leads you get.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Using videos is real estate marketing is a whole new world and a few words don\u2019t suffice. For a complete and comprehensive guide on videos in real estate marketing follow the links below:<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-virtual-tours\">5. Virtual Tours<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Complementary to the videos, <\/span><b>real estate virtual tours<\/b><span style=\"font-weight: 400;\"> are a new technology to create 3D simulation of properties, allowing visitors of your website to browse and virtually walk around a home with a few clicks.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Virtual tours are free from the limitations of videos and offer extra value as they can be controlled at the visitors pace. In fact, according to Matterport, <\/span><span style=\"font-weight: 400;\">95% of people<\/span><span style=\"font-weight: 400;\"> are more likely to call about properties with 3D virtual tours and viewers are found to be 300% more engaged with a virtual tour than they are with 2D imagery.&nbsp;<\/span><\/p>\n\n\n\n<p>Explore a virtual tour here.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu offers remarkable 360 virtual tours with 24-hour turnaround time with affordable prices.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.roomvu.com\/share\/5dadcbb5\" width=\"640\" height=\"360\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-seo\">6. SEO<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can create the best content in the world and still not be seen. How is that possible? If no one sees your content, it is as good as having none. That\u2019s why producing valuable and compelling content is just part of the process. SEO and promoting the content in social media platforms are just as important.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO is so important these days that not optimizing your content for search engines will make your content non-existent. Almost all the well-established websites in the world incorporate SEO into their content online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google has a limited number of slots for search results on every page and the fact is most people consider only the 1<\/span><span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\"> page of search results as acceptable choices. The number of people who continue to the second and next pages drops relevant to the number of the page.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search Engine Optimization or SEO for short is the process of tweaking and modifying content so it is found on search engines easier. It is implemented for websites and even social media which feature a search engine. The Ideal SEO strategy is about doing some research on the keywords your niches use in search engines and deliberately using them in your content in a natural way to increase your chances of ranking in search results.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-influencer-marketing\">7. Influencer Marketing<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers are people with large audiences and influence in their field. The idea behind influencer marketing is finding people who are popular in your niche and then partnering with these influencers on advertising campaigns.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will allow a higher reach in a short time and increases awareness on your brand alongside a short time burst in lead generation.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generate-real-estate-buyer-leads\"><span class=\"ez-toc-section\" id=\"Generate_Real_Estate_Buyer_Leads\"><\/span>Generate Real Estate Buyer Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from the best practices that apply to real estate lead generation in general there are a few ideas that can be considered best for generating real estate buyer leads. Read on to learn more: <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-host-an-open-house\">1. Host an Open House:<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An open house is when an agent opens a property for the public to visit. No appointments are needed for the visiting of the property and anyone who walks in the door is welcome and is considered a possible lead. But if you think you will generate leads by asking for random visitors\u2019 names and contact info, you couldn\u2019t be more wrong.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once people walk in, you can assume they are at least thinking about buying, selling, or renting a house. They could be pretty serious about it and ready to take action in the near future or they could still be just contemplating.<\/span> You can follow up on these prospects with <a href=\"https:\/\/www.roomvu.com\/academy\/7-open-house-feedback-questions\/\">open house feedback questions. <\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Either way, it is your chance of engaging with them and showing how helpful you could be. By answering their possible questions and providing them with your knowledge and experience you have a chance of leaving a good impression and proving yourself as an expert who can be trusted. That\u2019s the kind of deal we are talking about.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-attend-open-houses\">2. Attend Open Houses<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many open houses do not have an agent. Heading to open houses will bring you close to these possible leads without agents, who are desperately trying to figure out if the property is worth it or not. These leads can really use some help and guess what, the help is already there! Start conversations. If you find any visitor who does not have an agent, offer tips and if welcome, offer a meeting.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-host-educational-events\">3. Host Educational Events<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To create awareness of your brand and gain quality leads you can organize some educational seminars in your community where you offer free advice on topics like hope buying tips, market status update, etc.&nbsp; People who show up probably have some sort of interest in doing business in real estate and can be considered leads worth spending time on. After the seminar invest some time to answer questions and offer a further private meeting to the more enthusiastic ones.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-real-estate-seller-leads\"><span class=\"ez-toc-section\" id=\"Get_Real_Estate_Seller_Leads\"><\/span>Get Real Estate Seller Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are some things you can try to get some <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-get-real-estate-seller-leads-that-turn-into-clients\/\">real estate seller leads<\/a> out in the market. If you get creative, you can come up with many more ideas on how to get those leads and close deals with home sellers. Here we have gathered a few practical ideas to get you started.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-fsbo-s\">1. FSBO&#8217;S<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is not uncommon for the home sellers to get disappointed or burned by an agent to the extent that they decide to handle the marketing of their property themselves. <\/span><b>For Sale By Owner<\/b><span style=\"font-weight: 400;\"> (FSBO) listings are quite common these days.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The idea that the owner is trying to sell the property themselves might be indicative of the fact that agents are not welcome but on the other hand, it also suggests that you have a lead that is definitive about selling their property.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.zillow.com\/homes\/?searchQueryState=%7B%22pagination%22%3A%7B%7D%2C%22mapBounds%22%3A%7B%22west%22%3A-122.83199847425769%2C%22east%22%3A-122.10415423597644%2C%22south%22%3A45.22025409533458%2C%22north%22%3A45.677876185516624%7D%2C%22regionSelection%22%3A%5B%7B%22regionId%22%3A48215%2C%22regionType%22%3A6%7D%5D%2C%22isMapVisible%22%3Atrue%2C%22filterState%22%3A%7B%22fore%22%3A%7B%22value%22%3Afalse%7D%2C%22sort%22%3A%7B%22value%22%3A%22globalrelevanceex%22%7D%2C%22auc%22%3A%7B%22value%22%3Afalse%7D%2C%22nc%22%3A%7B%22value%22%3Afalse%7D%2C%22cmsn%22%3A%7B%22value%22%3Afalse%7D%2C%22fsba%22%3A%7B%22value%22%3Afalse%7D%7D%2C%22isListVisible%22%3Atrue%7D\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"378\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/FSBO.png\" alt=\"Real estate lead generation\" class=\"wp-image-3879\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/FSBO.png 560w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/FSBO-300x203.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/FSBO-220x150.png 220w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/FSBO-400x270.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Around <\/span><span style=\"font-weight: 400;\">3%<\/span><span style=\"font-weight: 400;\"> of FSBO listings manage to sell within the initial set time and around 18% of them receive the proper offers so they might seem like an easy score. But the fact is these leads can be tougher to convert as they likely have a solid reason to have decided to be on their own. They might have done so to save on commission fees.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatever their reason it is not a good idea to directly offer your services. Let them know you are an agent, offer help and provide tips for them to help with marketing their homes. Chances are they will grow tired of going alone and if you have done your job of being helpful they will be thinking of you first.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When hunting for leads on FSBO listings keep an eye out on the ones with a long day count. The longer they are trying to sell their property, the higher your chances are of convincing them to get professional help.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-home-evaluation-landing-page\">2. Home Evaluation Landing Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways to generate some quality seller leads is a Home Valuation Landing page. This page is designed for the sole purpose of picking out those who might have a home to sell among the traffic of your website or your social media channels.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In Home Evaluation landing pages, you ask the visitors to tell you where their property is and you will tell them how much that property can list for. The fact that this is done free of charge for the homeowner increases the chances of them making an inquiry.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, aligned with the purpose of this section, this is not completely free and you will gain as much as you give. You provide a professional evaluation in return for their contact info. The info of someone who has a home and might be thinking of selling it or is wondering how much their property can list for.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The valuation of the property has two varieties. The instant and the delayed valuation. In the instant valuation the platform uses algorithms to compare the property to the existing data in terms of location, price etc. to estimate a rough number for the property in question. This method is not very accurate but has a greater conversion value.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu offers branded home evaluation landing pages for you. This free feature is a type of lead generation landing page and allows you to have your own home valuation page and get some sellers&#8217; leads with ease.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.roomvu.com\/estimates?branded-user=1376\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"323\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/find-out-if-its-time-to-sell-your-home.jpg\" alt=\"Find out if it's time to sell hour home\" class=\"wp-image-3849\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/find-out-if-its-time-to-sell-your-home.jpg 873w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/find-out-if-its-time-to-sell-your-home-300x111.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/find-out-if-its-time-to-sell-your-home-768x284.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/find-out-if-its-time-to-sell-your-home-400x148.jpg 400w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/a><figcaption><a href=\"https:\/\/www.roomvu.com\/estimates?branded-user=1376\" target=\"_blank\" rel=\"noopener noreferrer\">Find out if it&#8217;s time to sell your home<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-hunt-for-expired-listings\">3. Hunt for Expired Listings<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Browse MLS for any expired listings. These are the listings that did not sell within the defined time and the chances are the owners are disappointed with their current agent and are not feeling on top of the world.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can approach homeowners, express your empathy and suggest a few ways you would do differently to sell their property. The key point to have in mind here is that expired listings\u2019 owners are not in the trusting state of mind and need to be treated differently. Offering practical help might restore some of the lost trust in the real estate agent.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-present-seller-success-stories\">4. Present Seller Success Stories<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People get inspired by others\u2019 success stories and agents have this to be quite motivating. When homeowners see a happy couple with a sold sign in their hands, a desire for the same feelings sparks from deep within.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you sell more homes let the home sellers be the star of your story. Present them in a photo where they can express their gratitude and satisfaction from doing business with you. Better yet, sit with them in a video and ask them how they feel.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Investing in seller success stories is a sure way of inducing a sense of trust to the other homeowners in your niches.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.instagram.com\/brittchanelle\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"632\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-8523\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story.jpg 571w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-271x300.jpg 271w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-400x443.jpg 400w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.instagram.com\/dorian.sells.sd\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"683\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-sold.jpg\" alt=\"\" class=\"wp-image-8524\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-sold.jpg 556w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-sold-244x300.jpg 244w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/seller-story-sold-400x491.jpg 400w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-convert-rental-leads-into-seller-leads\">5. Convert Rental Leads Into Seller Leads<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Rental property owners are potential seller leads:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They grow tired of short or long term rentals with little profit<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market conditions can motivate them to think of selling their property for a decent profit<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They would rather work with their current agent (You). They trust you because you already know their property well and you may already have some potential buyers for the property.&nbsp;<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">So keep an eye out for all your existing and new rental leads. Provide tips and facts on the market and if they are interested list their property for sale.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-lead-generation-tips\"><span class=\"ez-toc-section\" id=\"Real_Estate_Lead_Generation_Tips\"><\/span>Real Estate Lead Generation Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-showcase-already-sold-listings\">1. Showcase Already Sold Listings<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you sell a property in a specific neighborhood, showcase it and let your audience know. This will prove your expertise in the field and generates trust. Other leads in the region will know you know what you are doing and may contact you for business.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-segment-your-leads\">2. Segment Your Leads<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The leads you generate are not all the same. On the contrary, they have distinctive differences. As a result, you cannot treat them the same. You need to consider them as different types of people who require different strategies:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What they are interested in: buying, selling, renting<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How you collected their contact info: downloading an ebook, signing-up to your email list, etc.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How eager they are: how much they interact with your website, social media channels, etc.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their buyer persona or demographics: their age, gender, etc.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, lead segmentation allows you to divide your leads into high-grade and low-grade leads (qualified and unqualified as mentioned in the beginning of this article). After all, you don\u2019t want to spend time on leads with little chances of closing a deal. On the other hand, high-grade leads who are actively searching the internet for homes to buy or rent are definitely worth your time as they provide a much higher chance of a successful deal.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3875 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"315\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Leads-2.jpg\" alt=\"Real estate lead generation\" class=\"wp-image-3875\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Leads-2.jpg 854w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Leads-2-300x111.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Leads-2-768x283.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Leads-2-400x148.jpg 400w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><figcaption>Leads Chart<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-don-t-cross-out-leads-for-good\">3. Don&#8217;t Cross Out Leads for Good<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes you spend a lot of time for a lead and show them some properties and then they turn to you and say they are not ready to make a purchase. Your first reaction naturally would be to throw them off your leads list. We highly recommend that you avoid such impulsive reactions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Leave them alone for a while but follow up later with an email of some new listings. Offer help as to how you could help them make a wise decision. Leaving hard-earned leads like that will do you more harm than good. Leads who are sitting on the fence are far better than those who are not considering buying a home at all.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-go-mobile-friendly\">4. Go Mobile Friendly<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The mobile search has surpassed the desktop search for quite a while now. Cell phones are now the pivotal medium to connect people online.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This significant fact suggests that websites that fail to show properly on mobile devices will be set aside. People don\u2019t want to struggle with scrolling and tapping on their screens.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have not done it yet, it is about time you redesign your website to a responsive structure which will show perfectly on both desktop and mobile devices.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-590x1024.png\" alt=\"Real estate lead generation\" class=\"wp-image-3877\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-590x1024.png 590w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-173x300.png 173w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-768x1332.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-886x1536.png 886w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI-400x694.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/SOI.png 899w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-count-on-your-sphere-of-influence-soi\">5. Count on Your Sphere of Influence (SOI)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your SOI includes EVERYONE you know: friends, family members, relatives, colleagues, acquaintances, teachers, bartenders, salespeople, even your hairdresser. Further to this list, after you meet anyone new you need to keep in touch with them and make a habit to collect their contact information.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People may know who you are and what you do but they may not remember you once they need professional services. They might think you are in a different market or don\u2019t do what they need.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Always offer your help to these people. Tell them to feel free and ask their questions. It is a long investment so don\u2019t get disappointed if nothing shows up in the beginning. Just give it some time and it will pay off.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-go-networking\">6. Go Networking<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Networking, a complementary strategy to SOI is actually a fun way to generate leads. The purpose behind it is to maximize your exposure to as many people possible in the&nbsp; field of real estate and other related fields.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To do it, you just need to make a habit to attend as many social events as possible. Local charities, art galleries, concerts, fundraisers you name it. Wherever people gather is your destination.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, it is not all just fun. Do your homework and keep yourself updated so that if anyone asks a question regarding the real estate market you have something to say. This way you will be generating some quality and local leads ready to be nurtured.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-focus-on-your-neighborhood\">7. Focus on Your Neighborhood<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Recognition and brand awareness for realtors are like water to the fish. Without them you will have a hard time generating leads. Recognition will automatically send some quality leads right to your door.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are a beginner, you need to increase your brand awareness by involving in the community. Going out and letting people get to know you.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/best-real-estate-lead-generation-ideas-for-2020\/\"><span style=\"font-weight: 400;\">Best Real Estate Lead Generation Ideas for 2020<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate is all about generating leads. The focus needs to be qualified and high-grade leads. After all, time is the most valuable asset for realtors and should be spent wisely. Investing on low-grade leads will drain your energy and motivation and will produce no results.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The tips provided here are just the tip of the iceberg. The mentality and mindset you need to take based on these ideas exceed a thousand more tips. This is what allows you to get creative, come up with your own ideas to create awareness for your brand and expand your network to generate decent leads. Roomvu is here to help you. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"nofollow\">Sign up<\/a> today and convert your audience to leads with ease.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604592730510\"><strong class=\"schema-faq-question\">What is real estate lead generation?<\/strong> <p class=\"schema-faq-answer\">Lead generation for real estate is the process in which you try to attract and convert the people who are <strong>considering<\/strong> buying, selling, or renting a house in the future into leads:\u00a0<br\/><em>Someone who\u2019s interested in using your services<\/em><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your career as a REALTOR depends on the steady and healthy flow of leads. Real estate lead generation is the practice of expanding and improving the quality of leads you get for your business.<\/p>\n","protected":false},"author":1,"featured_media":12257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-3816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate Lead Generation Ultimate Guide | roomvu Academy<\/title>\n<meta name=\"description\" content=\"In this article we will explore real estate lead generation thoroughly and suggest ways to maximize leads flow to expand your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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