{"id":3705,"date":"2020-06-26T17:15:37","date_gmt":"2020-06-27T00:15:37","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3705"},"modified":"2024-05-22T08:48:44","modified_gmt":"2024-05-22T15:48:44","slug":"real-estate-content-marketing-ultimate-guide-2020","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/","title":{"rendered":"Real Estate Content Marketing Ultimate Guide 2024"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Real estate content marketing might seem another <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/\">marketing practice<\/a>, but internet use has grown exponentially and permeated almost all aspects of our lives adding convenience to personal communication and commerce. That\u2019s not the only gift the internet has given. In line with the original idea behind the world wide web, the internet has facilitated the sharing of information. And information can help build trust.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/#What_Type_of_Content_Realtors_Should_Make\" >What Type of Content Realtors Should Make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/#Real_Estate_Content_Marketing_Ideas\" >Real Estate Content Marketing Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/#Real_Estate_Content_Marketing_Tips\" >Real Estate Content Marketing Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\">The average American is bombarded with <\/span><span style=\"font-weight: 400;\">4000 to 10000 ads<\/span><span style=\"font-weight: 400;\"> every day. Standing out among such a mess of buy-me messages is hard work, not to mention the fact that people have grown tired of and skeptical towards such measures. As ads lose their power content marketing fills that marketing void. It doesn\u2019t try to persuade or beg customers to buy something. It tries to solve people\u2019s problems and hopes to be rewarded with their business. That\u2019s why <\/span><span style=\"font-weight: 400;\">93% of B2B marketers<\/span><span style=\"font-weight: 400;\"> use the content. And that&#8217;s why you should too.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/vUJZpRHt4IA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-of-content-marketing-for-realtors\"><strong>Benefits of <\/strong>Content Marketing for Realtors<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Content marketing focuses on problems customers have and then makes an effort to provide solutions. Why? To prove that you are trustworthy. To prove your expertise. With competition fierce only the most qualified businesses win. It&#8217;s also good to know that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Conversion rates are almost <\/span><span style=\"font-weight: 400;\">6x higher<\/span><span style=\"font-weight: 400;\"> for content marketers than non-believers (2.9% vs 0.5%).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">48% of smaller companies have a documented <\/span><span style=\"font-weight: 400;\">content strategy<\/span><span style=\"font-weight: 400;\">, compared to only 41% of larger organizations.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">60%<\/span><span style=\"font-weight: 400;\"> of the most effective B2C marketers have a documented content strategy.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">73%<\/span><span style=\"font-weight: 400;\"> of organizations have someone in place to oversee their content strategy.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">86%<\/span><span style=\"font-weight: 400;\"> of highly effective organizations have someone in charge of content strategy.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">72%<\/span><span style=\"font-weight: 400;\"> of marketers think that branded content is more effective than magazine advertisements.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">69%<\/span><span style=\"font-weight: 400;\"> of marketers say content is superior to direct mail and PR.<\/span><\/li>\n\n\n\n<li><a href=\"http:\/\/www.iab.net\/media\/file\/B2BResearch2014.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers are producing significantly more content than they did a year ago.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">82%<\/span><span style=\"font-weight: 400;\"> of marketers who blog see positive ROI from their inbound marketing.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There is more to this list but we think you got the point. The fact is the customers don\u2019t care about you. There are simply too many businesses bragging about what they can do. It does not matter. Customers care about themselves and if you want their business you should care about them too.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-type-of-content-realtors-should-make\"><span class=\"ez-toc-section\" id=\"What_Type_of_Content_Realtors_Should_Make\"><\/span>What Type of Content Realtors Should Make?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content is produced in many forms and each type has its own merits. Articles, videos, infographics, podcasts, white papers, newsletters, you name it. The list goes on and on:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, we will review the best types realtors can use in their <a href=\"https:\/\/www.roomvu.com\/academy\/content-marketing-in-real-estate-how-to-get-attention-and-stay-relevant\/\">real estate content marketing<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-blogs-and-articles\">1. Blogs and Articles<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first thing that comes to mind when one thinks about real estate content marketing is starting a blog. In fact, blogs are so popular that WordPress reports that 70 million blogs are created every month. And that number is for WordPress alone. This significant number might intimidate you but don&#8217;t forget that although the supply of content is great on the internet, the demand for it is even higher. Furthermore, much of the content produced on the web is poorly written and does not offer value. You need to do just the opposite.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"686\" height=\"747\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/trulia.jpg\" alt=\"Most Affordable Neighborhoods in the US\" class=\"wp-image-3708\" title=\"https:\/\/www.trulia.com\/blog\/most-affordable-neighborhoods-in-the-us\/\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/trulia.jpg 686w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/trulia-276x300.jpg 276w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/trulia-400x436.jpg 400w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-steps-to-write-a-blog-article\">Steps to Write a Blog Article:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-plan-ahead\">A. Plan Ahead<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">One does not simply start writing in real estate content marketing. The topics should come from extensive research based on customer needs and keyword research. Studying your niche and their needs will help a lot. Remember you will not be reading the articles. Adjust them to fit your audience. Think of the message you want to get across for each article.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-b-practice-proper-writing-structure-and-stick-to-it\">B. Practice Proper Writing Structure and Stick to it<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">The overall look and structure of the text are important to convey the message and for the professional look of the article. Follow the proper language standards to divide your text into appropriate paragraphs. Start with an introduction and conclude in the last paragraph. Repeat this structure in all your articles. A perfectly structured article is easier to read and will hold the reader until the last word.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-c-do-extensive-research\">C. Do Extensive Research<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Producing original content does magic in real estate content marketing. However, studying the existing literature and citing valid and credible stats from trusted sources will enrich the article even more. Study many sources and try to sum up with a great volume of available information. Use your own knowledge and experiences to add to the article. Remember, this is not permission for plagiarism. Always mention sources and keep it honest.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-d-start-writing\">D. Start Writing<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">The first draft will get things going and what you write does not have to be perfect as you type. You will be revising later. <\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-e-revise\">E. Revise<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the draft is done, go back and read it thoroughly. Add missing topics and remove the extra material.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-f-ask-others-to-read-it\">F. Ask Others to Read it<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Have a friend or a coworker read the article completely and ask for their feedback and opinion. They will be able to find mistakes you missed.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-g-edit-edit-edit\">G. Edit, edit, edit<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">There is no such thing as too much editing. Read the article over and try to make it more concise and brief. You don\u2019t want to bore your audience. Each sentence should have meaning. Avoid using complicated language.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-infographics\">2. Infographics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Just between the years 2011 to 2012, the demand for infographics increased by 800%. Infographics are a mix of snap-facts, education by entertainment, and statistics. These easy to read and understand visuals are a key weapon in every realtor&#8217;s arsenal because:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">They are perfect to present different information in a quick way.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They can easily be shared on social media.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They can be embedded in your articles, blog posts, etc.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They can direct more traffic towards your <a href=\"https:\/\/www.roomvu.com\/academy\/direct-marketing-vs-brand-marketing-for-real-estate\/\">real estate sales funnel.<\/a>&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3709 size-full\"><img decoding=\"async\" width=\"800\" height=\"816\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic.jpg\" alt=\"Rent VS Buy\" class=\"wp-image-3709\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic-294x300.jpg 294w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic-768x783.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic-400x408.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/infographic-48x48.jpg 48w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.realtor.com\/research\/july-2018-rent-vs-buy-report-home-prices-rise-three-times-faster-than-rents\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">realtor.com<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-concepts-to-use-in-infographics\">Concepts to use in Infographics<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">FAQs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How-tos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pros vs. cons,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Renting vs. owning,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fixed-rate vs. adjustable-rate&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Condo vs. townhouse<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-infographics-best-practices\">Infographics&#8217; Best Practices<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-professional-and-aesthetic-design\">a. Professional and Aesthetic Design:<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Infographics are supposed to be eye-catching and attract visitors. So you need to make them as interesting as possible. It is all about presentation. You want your infographics to look <\/span><b>good enough to compel the audience to share them.<\/b><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-b-valuable-and-valid-facts\">b. Valuable and Valid Facts:<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Infographics are capable of providing the audience with huge amounts of information and data in a compact way. That can both do you good or bad. You need to be picky when choosing facts to present in the infographics. Make sure what you use is <\/span><b>Valuable<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Valid<\/b><span style=\"font-weight: 400;\">. Also always use <\/span><b>trusted<\/b><span style=\"font-weight: 400;\"> sources.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-c-branding\">c. Branding:<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Developing awareness for your brand is something you should always keep in mind. With articles and textual content, it might be hard to demonstrate it is your company that has provided the audience with the content, but infographics, thanks to their visual nature, are capable of demonstrating such credits easily. Make sure your name is up there.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sharing-infographics\">Sharing Infographics<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Infographics are visual and the best place for sharing them is visual social platforms. Of course, you can use them in your blog and articles as well.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-pinterest\"><strong>a. Pinterest:<\/strong><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">You might think of Pinterest as a social medium, but in effect, it is just another image search engine, where people use keywords and search queries to find visual content. It\u2019s just the perfect place for sharing the infographics. Make yourself an account and use the SEO and hashtags best practices<\/span><span style=\"font-weight: 400;\">&nbsp;to make your infographics easily discoverable.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.pinterest.ca\/pin\/430656783108137013\/feedback\/?invite_code=2c18194e5deb4c3f812f22e729b24606&amp;sender_id=725924171095305244\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" width=\"476\" height=\"820\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/renting-vs-buying.jpg\" alt=\"Renting Vs Buying\" class=\"wp-image-3711\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/renting-vs-buying.jpg 476w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/renting-vs-buying-174x300.jpg 174w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/renting-vs-buying-400x689.jpg 400w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-b-facebook\"><strong>b. Facebook:<\/strong><\/h5>\n\n\n\n<p><b><span style=\"font-weight: 400;\">Through the ups and downs of various different <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-social-media-platforms\/\">real estate  social media platforms<\/a>, Facebook still manages to be one of the leading ones. Make sure you post your infographics on Facebook to increase your reach by targeting the vast user base it offers. Like how Saatvik Homes and Decor is doing this on a Facebook post:<\/span><\/b><\/p>\n\n\n\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fsaatvikhomesanddecor%2Fposts%2F174757454016957&amp;width=500\" width=\"500\" height=\"744\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-\">&nbsp;<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-c-linkedin\"><strong>c. LinkedIn<\/strong><\/h5>\n\n\n\n<p><b><span style=\"font-weight: 400;\">LinkedIn is known for being the place for professionals. Professional content is welcome on this platform and given the educational nature of infographics, you can achieve a great reach and engagement by sharing your content there. Make sure it is well researched with a formal look and you are fine.&nbsp;<\/span><\/b><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-d-instagram\"><strong>d. Instagram<\/strong><\/h5>\n\n\n\n<p><b><span style=\"font-weight: 400;\">Instagram is quite popular these days especially among Millennials and thanks to the image-sharing features of the platform, you can share infographics with ease. The platform allows sharing images which will increase your reach even further. Check out Trevor&#8217;s post here:<\/span><\/b><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--1\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-videos\">3. Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The human brain processes images and visuals faster than text. It is the reason many prefer movies to books. Real estate content marketing should focus on visuals. People browse then buy. Video is currently the king of content as it combines visuals and audio in a perfect way that text is not capable of.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Savvy marketers, take note: video is here to stay. Even <\/span><span style=\"font-weight: 400;\">Mark Zuckerberg<\/span><span style=\"font-weight: 400;\"> believes video is a critical part of our future. Here is more:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">By 2022, online videos will make up more than <\/span><span style=\"font-weight: 400;\">82%<\/span><span style=\"font-weight: 400;\"> of all user internet traffic \u2014 15 times more than it was in 2017.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">78% of people watch online videos every week, and <\/span><span style=\"font-weight: 400;\">55%<\/span><span style=\"font-weight: 400;\"> view online videos every day.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Viewers retain <\/span><span style=\"font-weight: 400;\">95%<\/span><span style=\"font-weight: 400;\"> of a message when they watch it in a video, compared to 10% when reading it in text.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">72%<\/span><span style=\"font-weight: 400;\"> of customers would rather learn about a product or service by way of video.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">92%<\/span><span style=\"font-weight: 400;\"> of users watching videos on mobile will share them with others.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-real-estate-content-marketing-by-video-best-practices\">Real Estate Content Marketing by Video-best practices:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-value-comes-first\">a. Value Comes First<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">It is true video is visual and no doubt needs to be interesting with high-quality production but does not forget that even the most professionally produced videos won\u2019t achieve much if the message and the content inside has no value. Valuable content is what the audience needs and looks for online. It is something that solves problems. If your content does not do that, it is not content marketing.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/8N_kRkTYC7A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To produce the right content, you have to do some homework and study your audience. Find out who they are and what they care for. What their concerns are in real estate; What keeps them awake at night. Then you know what to say in your content. As long as your videos are aligned with your audience\u2019s needs, they will keep coming back for more.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-b-quality-is-next\">b. Quality is Next<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Having said that, quality DOES matter. If it is within your budget and can be afforded, please do consider creating high-quality videos as they will leave a better impression on your audience. Professionally produced videos improve your image as a pro realtor and make you stand out.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ddcFuazUKtc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, we at Roomvu offer high-quality production of real estate videos for realtors. Please check the links below for more information. Look professional from the get-go and watch those leads fly in.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-c-be-human\">c. Be Human<\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Trust building plays a key role in realtors\u2019 relationships with the clients. In order to be trusted a realtor should let the client get to know them and develop a personal relationship. The ultimate level in content marketing is \u201cstorytelling\u201d. A realtor should tell a story of why and how they have come to produce a certain piece of content. And stories should be relatable, clients need to know where you stand and feel you care.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fM96gogSI5s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-virtual-tours\">4. Virtual Tours<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s better than a video? A virtual tour. People love browsing homes even if they are not contemplating buying one. But you should not focus only on people who have decided to buy a house. There are a lot of people who just need a nudge to start thinking about moving to a new place. For these folks, a virtual tour is just the necessary tool to stir emotions and trigger the will and the passion for a new home. Of course, virtual tours are also used to encourage and help those who already have made up their mind about a new place.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-360-virtual-tours\">360 virtual tours<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">A virtual tour is a 3D simulation of a property shot and captured by cutting-edge technology. This frees the viewer from the limitations bound to the actual visiting of the place. Prospects can take control and with a few clicks and touches on their cell phone or computer screen, they can explore the property as they wish and at their own pace. <\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.roomvu.com\/share\/e8cbda29\" width=\"640\" height=\"360\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><strong>Virtual tours offer many benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Once a virtual tour is created for a property it can be used again and again.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It is possible to visit properties far from the prospects, even in other cities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">No need to make appointments.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Visitors can take their time as long as they want to.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They can explore every nook and cranny thanks to the 360-degree image capturing.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Realtors do not need to spend time on the actual showing of the property.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Many people can visit a place simultaneously.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The high-tech nature of virtual tours makes realtors stand out.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-matterport\">Matterport<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some stats about virtual tours provided by <\/span><span style=\"font-weight: 400;\">Matterport<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">95% of people are more likely to call about properties with 3D virtual tours<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Virtual tours may allow realtors to sell at a 4-9% higher sales price and decrease the number of days a listing is active in listing services.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">90% of buyers would be more interested in a listing with a 3D tour.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">99% of sellers believe a 3D tour would give their listing a better chance in the market.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Viewers are found to be 300% more engaged with a virtual tour than they are with 2D imagery.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Do you want to see it yourself? Click to browse yourself or check out the video below:<\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/rMnCaa5Kc24\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-iguide\">iGuide<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">iGuide is the tool that will help you create stunning virtual tools with great accuracy and eye-catching details. Better late than never; so get a move on and get your first virtual tour made for you easily and quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Powered by iGuide or watch an iGuide video here:<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/N6fKa6bEy0s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-drone-videos\">5. Drone Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\">Marketing a real estate<\/a> property is one of the most difficult things to do in business today. The competition is tough. People are looking online for listings and the trend has grown so big that everywhere you look there is video or images on properties.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To differentiate your listings and stand out you need to offer something new or rare. At least for the time being. For example, in the U.S. only 9% of agents are using drone photography and videos nationally. Drone or air videos are one of the <a href=\"https:\/\/www.roomvu.com\/academy\/8-real-estate-marketing-trends-to-expect-in-2021\/\">new real estate marketing trends<\/a> that combine the aesthetic view of air shots with artistic videography and the result is simply breathtaking.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, according to the <\/span><b>National Association of Realtors,<\/b> <span style=\"font-weight: 400;\">73%<\/span><span style=\"font-weight: 400;\"> of homeowners say they are more likely to list with an agent that uses drone photography and video.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Homes sold <\/span><span style=\"font-weight: 400;\">68%<\/span><span style=\"font-weight: 400;\"> faster with aerial images on the listing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">agents sell <\/span><span style=\"font-weight: 400;\">3.5 times<\/span><span style=\"font-weight: 400;\"> more properties than agents that are not using aerial photography.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have a look for yourself:<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ysac2QQ3Zls\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To showcase the gorgeous sights and vistas of the local neighborhood through an impressive aerial view around your listings <\/span><span style=\"font-weight: 400;\">impress your audience.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/uuFYF5xLziE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-real-estate-video-landing-page\">6. Real Estate Video Landing Page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Images and visuals draw attention and website designers and developers have taken notice. More people are adding videos to landing pages to increase the lead generation rates and direct customer behavior towards the desired sales funnel. <\/span><span style=\"font-weight: 400;\">One study<\/span><span style=\"font-weight: 400;\"> found that videos increase the conversion rate by as much as 34 percent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As your landing page will be the first thing your visitors come to see, it is advisable to make it as interesting as possible by using videos. There are some merits to this. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First, videos will let the audience get to know you more especially if your video features you as well. The relationship between realtors and clients works best if it starts off on trust. Videos allow visitors to discover you through the screen of their computers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Second, videos are far superior in terms of the value they offer compared to text. Actually, search engines <\/span><span style=\"font-weight: 400;\">favor pages with videos<\/span><span style=\"font-weight: 400;\"> in search result ranking as they believe video content is harder to produce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Here are some tips for using videos in landing pages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Prepare a shooting script before recording so that the video flows smoothly, and editing is easier<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keep your video short at just about a minute or two to keep the audience engaged<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provide the video with directional cues, such as a person inviting action at something.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Overlay the video with an appropriate audio<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Embed the video on the landing page using a standalone player like YouTube or Vimeo. See an example of the power of videos here.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Put your video on looped auto-play to give the landing page a sophisticated and customized look<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">To get started we are proud to offer you the <\/span><b>Roomvu agent web profile<\/b><span style=\"font-weight: 400;\">. Let the creatives at Roomvu deliver to you all these lead-generating instruments. They have created a real estate ecosystem where you get a free landing page rich with market report videos. Just the thing you need.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3537 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/contact-lilian-1.jpg\" alt=\"\" class=\"wp-image-3537\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/contact-lilian-1.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/contact-lilian-1-300x176.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/contact-lilian-1-768x450.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/contact-lilian-1-400x235.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">From Lilian Smith&#8217;s agent profile &#8211; Every Page is Branded and has a Contact Form<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-content-marketing-ideas\"><span class=\"ez-toc-section\" id=\"Real_Estate_Content_Marketing_Ideas\"><\/span>Real Estate Content Marketing Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need great <a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\">real estate marketing ideas<\/a> to produce great content. Great content is what turns visitors into leads and without leads, you have no business. Realtors have a busy and challenging job and it can be hard to stop and think of ideas. To help, we have gathered some popular objectives and themes to work from.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-offer-home-evaluations\">1. Offer Home Evaluations<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many people may not be in the state of the mind of selling their home or property but they need a little motivation. Some temptation. To set their minds and to sell, realtors can offer free home valuation and put it on a landing page. Finding out what they can list their property for may trigger those thoughts of selling. What will you get in return? Their contact information to build your audience base and market to later.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Roomvu agent profile <\/b><span style=\"font-weight: 400;\">offers realtors the option to create a lead capturing page and offer home valuation services. Sign up <\/span><a href=\"https:\/\/www.roomvu.com\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and get your profile without the hassles of designing a whole website.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3804 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-1024x255.jpg\" alt=\"\" class=\"wp-image-3804\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-1024x255.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-300x75.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-768x191.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-1536x382.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-1250x311.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile-400x100.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Home-Evaluation-profile.jpg 1877w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Home Evaluation is an effective type of <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-landing-pages\/\">lead generation landing pages<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-instagram-stories\">2. Use Instagram Stories<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Use Instagram and run some FAQ Live Videos or upload some helpful videos to the IGTV section of the platform. Ask your followers to take screenshots of these stories and directly message them to you. Randomly choose from participants and give them some valuable rewards like a free meeting. This way word gets around and you will get more people following you and have more leads to the market.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: Instagram Live for Realtors: How to Host and Advertise a Successful Virtual Open House<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-a-professional-profile-image\">3. Use a Professional Profile Image<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Going through your phone gallery and choosing a random image of yourself during your last holiday on a sunny beach, cropping the head, and using it as your profile image might be convenient but it will do more harm than good. There are certain jobs where you need to look professional like lawyers, doctors, etc. Realtors also fall into this category. So invest in a professional headshot and use the same image on all of your social accounts.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"491\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image4.png\" alt=\"\" class=\"wp-image-3786\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image4.png 811w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image4-300x182.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image4-768x465.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image4-400x242.png 400w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-earn-your-prospects-trust-with-testimonials\">4. Earn Your Prospects Trust with Testimonials<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your profile on your website and social media can tell a lot about your qualifications and achievements. While those can be a good sign of what you can do for the clients and how you can help them with the problems they are still claims and yet to be proven.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1153\" height=\"431\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7.png\" alt=\"\" class=\"wp-image-3787\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7.png 1153w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7-300x112.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7-1024x383.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7-768x287.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image7-400x150.png 400w\" sizes=\"(max-width: 1153px) 100vw, 1153px\" \/><\/figure>\n\n\n\n<p>\n\nRoomvu Testimonials\n\n<\/p>\n\n\n\n<p><strong>Set Testimonial Expectations:<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While you can and should have the testimonials from your past clients on your website it is a good idea to have a video interview with your past clients and ask to have them talk about:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How they felt before doing business with you and after?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How do they feel now?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What specific problem did you solve for them?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Would they recommend you to their friends and family?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How did you help them make the right decision?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What about the property makes them the happiest?<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure you ask a recent client and let them do the talking. You are not there to show anything. They should be the one who states the facts.&nbsp;<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EFB33r7u4tY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-nurture-your-leads-with-newsletters\">5. Nurture Your Leads with Newsletters<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You have done a great job capturing leads by creating awesome landing pages and now it\u2019s time to nurture them into clients. The hard part is over. Or is it? Marketing to your leads is never supposed to be too easy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to have a commitment towards what you do which in this case includes publishing valuable content regularly. Email Newsletters are a reliable way to reach our (potential) customers. Just make sure you send the right content to the right section of your audience.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-newsletter-topics-for-real-estate\">Newsletter Topics for Real Estate<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some <\/span><span style=\"font-weight: 400;\">topics<\/span><span style=\"font-weight: 400;\"> you can use in your newsletters offered by Brafton:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Blog posts.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Infographics.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Links to social media feeds.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Short videos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trending data points.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Geo-specific news.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">New listings.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Buyers\/sellers guides.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Helpful Tangible Content.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/issuu.com\/tsaxton9\/docs\/rtnews3_13\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"808\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Trends.jpg\" alt=\"Real Trends\" class=\"wp-image-3753\" title=\"Real Trends Newsletter\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Trends.jpg 613w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Trends-228x300.jpg 228w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Trends-400x527.jpg 400w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-newsletter-best-practices\">Newsletter Best Practices<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-strong-subject-lines\"><b>Strong Subject Lines<\/b><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Your leads receive lots of emails every day and guess how they decide which ones to read? That\u2019s right, the subject line. The subject of an email leaves the first impression and is the defining factor if the message will be read or not. You need to use killer subject lines that are intriguing enough for the mail to be opened.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-visually-appealing-templates\"><b>Visually Appealing Templates<\/b><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Your newsletter will incorporate visuals and as mentioned earlier need to promote your brand as well. to present your brand in a decent way and to make the content interesting and attractive in visual terms make an effort to have a professional design, regardless of the quality of the content, bad visuals and design will have a negative impact on how professional you look.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.designcrowd.com\/design\/17280793\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"568\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/A-personal-Touch.jpg\" alt=\"Visually Appealing Templates\" class=\"wp-image-3754\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/A-personal-Touch.jpg 727w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/A-personal-Touch-300x234.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/A-personal-Touch-400x313.jpg 400w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/a><figcaption class=\"wp-element-caption\"><b style=\"color: inherit; font-size: 1em;\">Contact &amp; Social Information<\/b><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">It is true that your newsletter is delivered by email and your email address is right there in the sender box, but you need to make it even easier for the audience to contact you. Put your contact information, like mentioning your email address again and your phone number where it can easily be seen.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3791 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"122\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image1-1.png\" alt=\"\" class=\"wp-image-3791\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image1-1.png 748w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image1-1-300x49.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image1-1-400x65.png 400w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption class=\"wp-element-caption\">Paul Warrin Contact info<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-call-to-action-cta\"><b>Call-To-Action (CTA)<\/b><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate content marketing and content marketing, in general, is wasted without a Call to Action or CTA. It is easy to assume that the reader will know what to do but the thing is most readers won\u2019t bother doing the guesswork. Make it clear what the reader needs to do and what you ask them to. Don\u2019t confuse them with multiple CTAs. Each newsletter should have a single and clear call-to-action.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3792 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"490\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image16.png\" alt=\"\" class=\"wp-image-3792\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image16.png 798w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image16-300x184.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image16-768x472.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image16-400x246.png 400w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><figcaption class=\"wp-element-caption\">A Personal Touch Newsletter Contact Info<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-content-marketing-tips\"><span class=\"ez-toc-section\" id=\"Real_Estate_Content_Marketing_Tips\"><\/span>Real Estate Content Marketing Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate content marketing is so vast that covering everything in a single post is an impossible task. However, in the last section of this article we have provided you a handful of <\/span><span style=\"font-weight: 400;\">tips<\/span><span style=\"font-weight: 400;\"> that will teach you how to make the best out of real estate content marketing:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-make-your-website-user-friendly\">1. Make your website user friendly<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You might be tempted to create a website with multiple sections and categories. But visitors need a clear path ahead of them. Confusing them with a complicated page will result in them leaving.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make it easy to navigate through your website.&nbsp; Make sure your website is mobile-friendly as many viewers will be on their phones.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, your contact information should be right there. Nobody should have to find it. It should be front and center.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-combine-seo-with-lead-generation-techniques\">2. Combine SEO with lead generation techniques<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although it is important to make your website and social media posts SEO-friendly, the main flow of your leads will be from the landing pages you create. Build a solid contact list by including existing clients, previous sales, social media followers and make a habit to expand this list.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3433 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"391\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/quick-property-search.jpg\" alt=\"\" class=\"wp-image-3433\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/quick-property-search.jpg 911w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/quick-property-search-300x129.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/quick-property-search-768x330.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/quick-property-search-400x172.jpg 400w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><figcaption class=\"wp-element-caption\">Property search is another type of <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-landing-pages\/\">lead generation landing pages<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-invest-in-digital-advertising\">3. Invest in digital advertising<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although content marketing is the opposite approach to ads, real estate agents may try PPC ads from time to time to promote their best performing pieces of content. These ads can be highly effective and generate significant amounts of leads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, PPC ads can easily turn into a waste of resources. Be extra cautious about what you are promoting and choose the right keywords for your ads and run the ad on your region of interest.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-get-active-on-social-media\">4. Get Active on Social Media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating great and valuable content without promoting it is useless. How are people supposed to read it when they don\u2019t know it exists? Social media platforms are where people especially millennials spend time so you should be there too. Promote your content on your social media accounts. Track and monitor topics related to your business and engage in others\u2019 posts. For Instagram and Pinterest, you need to focus more on visual content.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-post-regularly\">5. Post regularly<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Establishing a regular habit of producing and posting content is vital to real estate marketing as your audience will be waiting at those times for your content. you go silent for a while and those followers are lost. Probably unsubscribing from your emails, unfollowing you on social media platforms, or simply removing your website\u2019s bookmark. Keeping a steady and regular flow of content is a must.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-include-local-images\">6. Include local images<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3795 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"431\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/neighborhood-landing-page2.jpg\" alt=\"Neighborhood landing page\" class=\"wp-image-3795\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/neighborhood-landing-page2.jpg 1000w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/neighborhood-landing-page2-300x129.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/neighborhood-landing-page2-768x331.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/neighborhood-landing-page2-400x172.jpg 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">A neighborhood landing page is providing clients with local information<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">As a realtor you are not just selling the house; you are selling the neighborhood too. Including information about the amenities and facilities in your listings on your website is a brilliant idea but remember to combine them with beautiful images of the neighborhood as the images will have a stronger impact on the purchase decision the prospect will make.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-create-a-referral-system\">7. Create a Referral System<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Provide incentives for your past clients to refer you to their friends and family and reward those new clients with incentives too. Such incentives go a long way in finding more prospects especially if your previous clients are very happy with the business they have done with you.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-add-social-sharing-buttons-to-your-site\">8. Add social sharing buttons to your site<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your website should contain some valuable content but <a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\">real estate marketing<\/a> is about audience engagement and being shared. So make it easy for your website\u2019s visitors to share your content on social media. Provide easy-to-use icons for different social media platforms and place them with every piece of content you post. If your content is worth it, people will share them and that means more to your audience.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.sammehrbod.com\/vancouver\/bargain-homes?agent_name=Sam%20Mehrbod%20PREC*&amp;agent_phone=+17789963603&amp;agent_brokerage=Team%203000%20Realty%20Ltd.\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"385\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/bargain-homes.jpg\" alt=\"bargain homes\" class=\"wp-image-3796\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/bargain-homes.jpg 704w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/bargain-homes-300x164.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/bargain-homes-400x219.jpg 400w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/a><figcaption class=\"wp-element-caption\">Bargain Homes is one type of <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-landing-pages\/\">lead generation landing page<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-develop-guides-for-buyers-and-sellers\">9. Develop guides for buyers and sellers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Being helpful is one of your main jobs in real estate content marketing. And as a realtor, you need to produce lots of content helping buyers and sellers, your two business parties. Go through question and answer social platforms and look for the most common questions people ask in your field of work. Compile an article and answer those questions. Make this article downloadable on your website and promote it on your social media accounts.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-try-different-kinds-of-content\">10. Try different kinds of content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may assume having a blog with lots of articles alongside a couple of social media channels is enough. However, in order to avoid being boring you need to think of, eBooks, infographics, videos, photos, lists, etc. in your content calendar. The video below was made to provide value to home buyers:<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Cw4bJshTjcE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-curate-content\">11. Curate content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While it is a good idea to produce original content based on your knowledge and experiences, not all your content marketing material needs to be completely your own. Go through different literature and content in related sources and compile useful articles and posts and add your own insights. This does not mean to plagiarize. Always keep it honest and include the sources.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-create-multiple-websites\">12. Create Multiple Websites<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your audience is not all the same. They are of different ages and characteristics with various interests. You can\u2019t treat them all the same. Every niche needs its own specially designed content and it is a good idea to create different websites\/landing pages to cater to their specific needs.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-use-analytics-to-drive-your-marketing\">13. Use analytics to drive your marketing<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Having a great plan and a solid <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-marketing-strategies\/\">real estate marketing strategy<\/a> is a must in real estate content marketing. However, monitoring and keeping track of how your efforts are doing is even more important. You need to monitor the analytics of your post to see where you are doing great and where you are not. Learning from both the weak and the well-performing posts, you can make modifications and tweak your content to increase performance and get better results.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-put-your-top-listings-on-your-home-page\">14. Put your top listings on your home page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your home page will be your most visited one on your website, use this opportunity to feature your best listings to increase chances of generating leads and ultimately closing a deal.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3805 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"406\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings.png\" alt=\"\" class=\"wp-image-3805\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings.png 1096w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings-300x111.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings-1024x379.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings-768x284.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/current-listings-400x148.png 400w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><figcaption class=\"wp-element-caption\">Agent profile contains all your current listings<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-present-your-listings-the-best-they-are\">15. Present your listings the best they are<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Using low-quality, poorly shot images for listings is probably a bad idea. Not only will they not generate any leads, but they will also probably disappoint your client and will ruin your reputation. As easy as shooting a random image may be, do yourself a favor and invest in professional listing photography and present properties in their best light.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3797 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"623\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/listing-page.png\" alt=\"\" class=\"wp-image-3797\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/listing-page.png 1000w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/listing-page-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/listing-page-768x478.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/listing-page-400x249.png 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Listing page<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu offers high-quality real estate photography with great value. Head on to the listing photography <\/span><span style=\"font-weight: 400;\">page<\/span><span style=\"font-weight: 400;\"> to learn more and have your first listing photographed in a professional manner and watch those leads fly in.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.roomvustore.com\/photography\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/img-50.jpg\" alt=\"\" class=\"wp-image-3806\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/img-50.jpg 1000w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/img-50-300x200.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/img-50-768x511.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/img-50-400x266.jpg 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Impress your Clients with Professional Photography<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-16-get-friends-and-family-members-to-follow-you-on-social-media-platforms\">16. Get friends and family members to follow you on social media platforms<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are new to social media, you will be starting at point zero with no followers. To get a kick start it is a good idea to ask friends and family members to follow you. The more you get people to follow you, the more others will feel inclined to join. Empty pages do not leave the best impressions for new visitors.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-post-regularly-on-each-social-media-platform\">17. Post regularly on each social media platform<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Consistent with what you are supposed to with your own website regarding the constant flow of content, your social media followers will be having the same expectation from you. If they are following you, they expect you to post content in a timely manner. While it is not necessary to post every day, keeping a consistent pattern is a must. Every day, every other day, once a week, whatever fits your strategy should stay the same throughout your efforts at real estate content marketing. See how <strong>Deanna Barley<\/strong> is announcing her donation to a charity on an Instagram post:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-direct-visitors-of-your-website-to-your-social-media-accounts\">18. Direct visitors of your website to your social media accounts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is your second most important base in real estate content marketing. so it is wise to link to your channels from your website and vice versa. Anyone who follows you should be asked to follow you anywhere else online you are present so that they can engage with your content on those platforms as well.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.juliagreene.ca\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"400\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Julia-Greene.jpg\" alt=\"sharing\" class=\"wp-image-3766\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Julia-Greene.jpg 904w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Julia-Greene-300x133.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Julia-Greene-768x340.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Julia-Greene-400x177.jpg 400w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/a><figcaption class=\"wp-element-caption\">Julia Green<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-19-run-contests-on-social-media\">19. Run contests on social media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To improve and expand lead generation on social media, think of some contests you can run and set some rewards for the winners. Such prizes are a great drive to attract more people to your channels and turn into leads. Leads mean deals. The more the better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-20-produce-custom-content-for-your-featured-properties\">20. Produce custom content for your featured properties<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to increase the chances of closing a deal, it is advisable to invest in more rich content for your best listings. Content like more high-quality images, videos, and graphics will improve marketing results.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-21-set-up-google-my-business-page\">21. Set up Google My Business page<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google My Business lets you manage and control how your real estate business appears in Google Search and Maps listings. Once people search the name of your business on Google, your contact information and the address on the map will show up. How many times have you found a business like this?&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"555\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17.png\" alt=\"\" class=\"wp-image-3798\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17.png 1065w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17-300x156.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17-1024x534.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17-768x400.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/image17-400x208.png 400w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-22-write-an-ebook\">22. Write an ebook<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have produced a decent amount of content on your website, you can compile those articles in a single ebook and make it downloadable. Using ebooks in landing pages is a great way to capture leads by asking visitors for their contact information in return for permission to download the ebook.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-23-focus-on-solving-problems\">23. Focus on solving problems<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember in real estate content marketing you are not selling anything. You are helping people. You care for them and at the same time present yourself as an expert on the matter who can be consulted if anyone needs professional help. People hate being sold to. Making such moves in content marketing will not work. Have the correct mindset and plan to be the source of valuable information. People will reward you with their business later.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-24-don-t-lose-hope\">24. Don\u2019t lose hope<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate content marketing is a long-term investment. If you don\u2019t see results in the beginning it does not mean it won\u2019t work or you are not cut out for it. Stick to your plan and follow the rules. It will work out eventually. If you don\u2019t see results after a while you need to go through what you have done and identify those wrong turns and make an effort to correct them.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content marketing is not a shortcut. It is an investment of time and energy. But it has proved to be efficient and useful for producing leads. Developing a strategy will set you in the right direction to present yourself as the professional who can help your audience buy or sell their next home.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"834\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/111111.jpg\" alt=\"\" class=\"wp-image-8533\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/111111.jpg 569w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/111111-205x300.jpg 205w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/111111-400x586.jpg 400w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/figure>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604592664224\"><strong class=\"schema-faq-question\">What is the core of successful marketing of real estate?<\/strong> <p class=\"schema-faq-answer\">Real estate content marketing might seem another marketing trend, but internet use has grown exponentially and permeated almost all aspects of our lives adding convenience to personal communication and commerce. That\u2019s not the only gift the internet has given. In line with the original idea behind the world wide web, the internet has facilitated the sharing of information. And information can help build trust.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Real estate content marketing might seem another marketing practice, but internet use has grown exponentially and permeated almost all aspects of our lives adding convenience to personal communication and commerce. That\u2019s not the only gift the internet has given. In line with the original idea behind the world wide web, the internet has facilitated the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[698],"tags":[],"class_list":["post-3705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate Content Marketing Ultimate Guide 2024 - roomvu Academy<\/title>\n<meta name=\"description\" content=\"What is real estate content marketing? Another Trend? 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Content marketing focuses on problems customers have and makes an effort to provide solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-27T00:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T15:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-content-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Academy Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Academy Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Content Marketing Ultimate Guide 2024 - roomvu Academy","description":"What is real estate content marketing? 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