{"id":3645,"date":"2022-06-10T03:37:51","date_gmt":"2022-06-10T10:37:51","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3645"},"modified":"2022-06-10T05:18:10","modified_gmt":"2022-06-10T12:18:10","slug":"real-estate-digital-marketing-best-practices-converting-leads-effectively","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/","title":{"rendered":"Most Effective Marketing for Real Estate: Digital Marketing"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Nowadays, a business doesn\u2019t have the option to opt-out of being online. The world has changed and marketing is evolving at a rapid rate. As a realtor, you must evolve with it. There are a lot of practices and principles to follow in real estate digital marketing. Here we&#8217;ve presented the most effective <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-marketing-plan\/\">marketing for Real Estate<\/a>. We will briefly introduce different topics, and offer further reading via the corresponding link in each section.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Social_Media_Marketing\" >Real Estate Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Video_Marketing\" >Real Estate Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Virtual_Tours\" >Virtual Tours:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Content_Marketing\" >Real Estate Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Email_Marketing\" >Real Estate Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Landing_Pages\" >Real Estate Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Real_Estate_Referrals_Testimonials_and_Review\" >Real Estate Referrals (Testimonials and Review)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#Introducing_Agent_Web_Profile\" >Introducing Agent Web Profile<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-social-media-marketing\"><span class=\"ez-toc-section\" id=\"Real_Estate_Social_Media_Marketing\"><\/span>Real Estate Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Four billion people in the world use the internet and 75% of them (three billion) use social media. That\u2019s a staggering statistic but it highlights how important social media is in our lives and how necessary it is in real estate digital marketing channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the ubiquity of cell phones, social media is more important than ever. People spend most of their time online. 58% of Millennials found their home on a mobile device. This generation was raised in the internet era and has high expectations of mobile content. Employing social media is not something you can afford to be ambivalent about. Engage your audience in your social media posts and update them regularly.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sellers should list soon before foreign buyer ban and higher rates\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GT3wyerr5Oc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Platforms like Instagram, Facebook, LinkedIn, and YouTube are heavily used; and since they are where your prospects are, they are where you should be.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to have a plan for your social media marketing and should set some objectives for yourself. Clear, actionable, and measurable ones like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase website traffic<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raise your follower count<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve engagement (to increase brand loyalty)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate more contact form submissions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produce more property inquiries or sales (converting social followers to qualified leads and new business)<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sli-oembed\"><\/div>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">There are so many practical tips to succeed in real estate social media marketing.<br>Find more in-depth guide and analysis:<\/span> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.roomvu.com\/academy\/8-real-estate-marketing-trends-to-expect-in-2021\/\">8 Real Estate Marketing Trends to Expect in 2021<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-video-marketing\"><span class=\"ez-toc-section\" id=\"Real_Estate_Video_Marketing\"><\/span>Real Estate Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With Real Estate you want to showcase properties online and nothing beats video for engagement. The importance of engagement is evident with the growing popularity of virtual tours. Videos attract 403% more inquiries. <\/span>This makes <span style=\"font-weight: 400;\">realtors more efficient, brings around more listings and meetings, and saves time. There are many ways you can use videos in your real estate marketing:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real Estate Listing Videos<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real Estate Market Update<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimonials and Interviews<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home Buying\/Selling Tips<\/span><\/li><\/ul>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/iwQ48kPkzLA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And much more! Videos increase revenue 49% faster than other forms of marketing and boost purchase intent by a staggering 97%! These stats might seem too good to be true.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of yelling at your audience that you are a rockstar, prove you are. Provide valuable compelling content such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Renovation and Home Maintenance Tips<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market News<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educational Real Estate Videos<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agent Info Brand Explainer<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Client Success Stories<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Videos<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And\u2026\u2026<\/span><\/li><\/ul>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fM96gogSI5s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thanks to advances in technology, realtors can awe and impress their prospects with cutting-edge features like virtual tours and drone videos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-virtual-tours\"><span class=\"ez-toc-section\" id=\"Virtual_Tours\"><\/span>Virtual Tours:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Virtual tours are a simulation of a location or property on your computer or cell phone. You are the pilot navigating the camera to where you want to go. Virtual tours are videos made better. iGuide and Matterport are the two platforms that create 3D models of the properties upon demand.<\/span><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/N6fKa6bEy0s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/rMnCaa5Kc24\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-content-marketing\"><span class=\"ez-toc-section\" id=\"Real_Estate_Content_Marketing\"><\/span>Real Estate Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/\">Real estate <span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a relatively new subject in the world of business but it continues to prove its usefulness and value. Where traditional marketing fails at being cost-effective and long-lasting content marketing continues to prove its worth.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The problem is it\u2019s easy to get lost in the process. There are companies that<\/span> produce content but it can\u2019t be called content marketing. They spend a lot of time on social media without taking advantage of <span style=\"font-weight: 400;\">digital marketing strategies.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1DgnCW346H\"><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/\">Real Estate Content Marketing Ultimate Guide 2024<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Real Estate Content Marketing Ultimate Guide 2024&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/embed\/#?secret=rpikcZUCjc#?secret=1DgnCW346H\" data-secret=\"1DgnCW346H\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The principal rule behind content marketing is:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">Constant production of valuable and compelling content for a specifically defined audience.<\/span><\/i><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Each word in this definition carries an important meaning that if removed or ignored, ruins the whole idea. For instance, take the words valuable and compelling out of the above definition. The result is content with no significant outcome. That\u2019s why some companies have lost faith in content marketing.&nbsp;Content marketing is not about you, nor is it about selling. It is a long-term investment but unlike traditional marketing, the effects of your efforts will last a long time. This long-term relationship with your clients can be as simple as a market update done in the right way.<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/6Q9PWtyU_8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, it\u2019s about identifying the needs of your audience and producing the content they are looking for online. Why? To present yourself as an expert who can be trusted. This way you grow a fan base for yourself. Then you will steer them in the desired direction:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">Triggering profitable behavior in your audience<\/span><\/i><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Content marketing requires thorough planning and research before taking action:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Studying you\u2019re your audience and defining personas&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Keyword research<\/span><\/li><li><span style=\"font-weight: 400;\">Defining your mission and services &#8211; the value you create,&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Developing a content calendar<\/span><\/li><li><span style=\"font-weight: 400;\">Choosing channels for promoting content&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Assessing the effectiveness of your <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-marketing-strategies\/\">strategy<\/a><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There are far more mini-steps to content marketing which is all explained in detail in the ultimate guide below:<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-email-marketing\"><span class=\"ez-toc-section\" id=\"Real_Estate_Email_Marketing\"><\/span>Real Estate Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">99% of people check their email inbox daily and it is estimated that by the end of 2020 close to 255 million people will be using emails in the United States. Emails prove to be a pretty efficient asset in real estate marketing as they deliver $42 ROI for every $1 spent. If you still believe real estate is all about in-person meetings and have not developed a real estate email marketing plan, now is the time.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"781\" height=\"540\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-3.png\" alt=\"\" class=\"wp-image-18973\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-3.png 781w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-3-300x207.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-3-768x531.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-3-400x277.png 400w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><figcaption>roomvu email Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to get started, you need to take action. We have broken down the steps you need to take:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-define-goals\">1. Define Goals<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate marketing won\u2019t happen without a strategy and to have one you need to have defined a clear goal that<\/span> is clear, actionable,<span style=\"font-weight: 400;\"> and measurable.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-have-a-select-audience\">2. Have a Select Audience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You are not aiming for everybody. Regardless of what you think you can cover, you need to know your market and audience. Study your targets and develop your niche.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-find-your-own-favorite-email-service-provider\">3. Find Your Own Favorite Email Service Provider<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to choose an ESP which covers your needs. It should support importing contact lists, be simple with easy-to-customize templates and allow you to track your progress.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"639\" height=\"794\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-4.jpg\" alt=\"\" class=\"wp-image-18974\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-4.jpg 639w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-4-241x300.jpg 241w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-4-400x497.jpg 400w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><figcaption>roomvu email Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-encourage-action\">4. Encourage Action<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An informative and engaging email campaign should always contain a call to action. If you\u2019ve worked to impress your reader you should want to make it as easy as possible for them to access your website or book an appointment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A call to action is the signpost letting your reader know what to do next, it is the \u201cbuy now!\u201d button on a sales page or, in your case, likely a link to book a meeting with you. Don&#8217;t let a potential lead slip away. Remember the call to action.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-landing-pages\"><span class=\"ez-toc-section\" id=\"Real_Estate_Landing_Pages\"><\/span>Real Estate Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One might think to empower the online presence as a realtor, it is enough to have a website and some social media channels. However, constant lead generation is key to success in real estate marketing. A pretty effective way of directing your visitors to where you have in mind is a landing page.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/img.roomvu.com\/img\/new-homepage\/macbook-air.png?1601318739\" alt=\"Branded\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike a website, a landing page is with a specific and single purpose. It can be integrated into your website or act as a standalone page. The purpose of <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\">real estate landing pages<\/a> is to drive the visitors in your desired direction such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Call you<\/span><\/li><li><span style=\"font-weight: 400;\">Sign up \/ join<\/span><\/li><li><span style=\"font-weight: 400;\">Download something<\/span><\/li><li><span style=\"font-weight: 400;\">Subscribe<\/span><\/li><li><span style=\"font-weight: 400;\">Try for free<\/span><\/li><li><span style=\"font-weight: 400;\">Learn More<\/span><\/li><li><span style=\"font-weight: 400;\">Etc.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/img.roomvu.com\/img\/new-homepage\/why-landing.png?1600277272\" alt=\"Why Landing Pages\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Now lead capturing landing pages offer some valuable services or content and have the sole purpose of getting visitors to submit their contact information (leads). Here are some examples:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Home Evaluation Landing Pages<\/span><\/li><li><span style=\"font-weight: 400;\">Property Search<\/span><\/li><li><span style=\"font-weight: 400;\">Free Content Landing Pages<\/span><\/li><li><span style=\"font-weight: 400;\">Buyers Leads<\/span><\/li><li><span style=\"font-weight: 400;\">Local Guide Landing Pages<\/span><\/li><li><span style=\"font-weight: 400;\">Property Listing and Real Estate News Landing Page<\/span><\/li><li><span style=\"font-weight: 400;\">Real Estate News<\/span><\/li><li><span style=\"font-weight: 400;\">Real Estate Hot New Listings<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img.roomvu.com\/img\/new-homepage\/evaluation-ss.png?1600795374\" alt=\"Home Worth Evaluation\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Visitors won\u2019t have to pay any money but you won\u2019t be giving any service away for free. The price is visitors&#8217; contact information which is submitted willingly, fair and square.&nbsp;<\/span><\/p>\n\n\n\n<p>Read More:<a href=\"https:\/\/www.roomvu.com\/academy\/direct-marketing-vs-brand-marketing-for-real-estate\/\"> Understanding Marketing Funnels in Real Estate: How to Differentiate Direct Marketing from Brand Marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-referrals-testimonials-and-review\"><span class=\"ez-toc-section\" id=\"Real_Estate_Referrals_Testimonials_and_Review\"><\/span>Real Estate Referrals (Testimonials and Review)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">People tend to trust their peers more and customers trust other customers more than they trust agents and marketers. <\/span><span style=\"font-weight: 400;\">92% of them <\/span><span style=\"font-weight: 400;\">read online reviews before making a purchase; you probably are one of them. A few good words from others go a long way and that\u2019s why you need to show your customers how happy your previous clients are. Success stories have become a vital part of real estate marketing.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3655\"><img decoding=\"async\" width=\"895\" height=\"375\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Chapman.jpg\" alt=\"Chapman\" class=\"wp-image-3655\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Chapman.jpg 895w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Chapman-300x126.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Chapman-768x322.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Chapman-400x168.jpg 400w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><figcaption>Chapman<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Testimonials act like solid proof for everything you claim. A couple of happy customers can further highlight your expertise and achievements and portray you as a professional agent capable of actually helping people.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot of agents have expressed their satisfaction with how testimonials have worked out for them through <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-get-real-estate-referrals-from-your-past-clients-and-soi\/\">real estate referrals<\/a>. <\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-agent-web-profile\"><span class=\"ez-toc-section\" id=\"Introducing_Agent_Web_Profile\"><\/span>Introducing Agent Web Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The online world requires an online presence and as more and more agents are joining the flow it seems inevitable in the real estate business. A website is the first thing that comes to mind in this matter but that could be quite expensive to create, run and maintain a website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An alternative option is having an agent profile that will cover most of your marketing needs. And the good news is you can join one for free. That might seem too good to be true but it is not.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu\u2019s agent profile contains all the important <a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\">real estate marketing ideas<\/a> that agents need for their business. A profile picture, tag line, company logo, you name it are all there. It will also keep track of your sales and listings.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-large wp-image-1991 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-1024x635.jpg\" alt=\"\" class=\"wp-image-18878\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-1024x635.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-300x186.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-768x476.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-1250x775.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3-400x248.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/06\/image-1-3.jpg 1457w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Free Agent Web Profile<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The agent web profile offers many exciting features that are easy to set up and use. You can have:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Your own photo and cover photo<\/span><\/li><li><span style=\"font-weight: 400;\">Testimonials and Specializations<\/span><\/li><li><span style=\"font-weight: 400;\">Lead capturing landing pages<\/span><\/li><li><span style=\"font-weight: 400;\">Your listings records<\/span><\/li><li><span style=\"font-weight: 400;\">Ready-made videos<\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">Social media marketing<\/a><\/span><\/li><li>Email videos<\/li><li>etc.<\/li><\/ul>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ThmpFISJHbM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Empowering your online presence is a must in real estate marketing. You will create awareness for your brand and will get better results. Our free and premium services integrated with data analytics and automated marketing suites are there to help you impress your clients, build trust and stand out. For more information on the <\/span>agent, and <span style=\"font-weight: 400;\">web profile click on the link below:<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate marketing now employs many different approaches and tools. To get the best results you need to have a plan and make use of all these best practices to stand out and try to <a href=\"https:\/\/www.roomvu.com\/academy\/become-the-digital-mayor-for-your-neighborhood\/\">become the digital mayor of your neighborhood<\/a>. There are still many people who have not put their trust in the online world; on the other hand, there are many who have already established their online presence. To keep up with the pace and stand out later, make it a habit for yourself to think online. The world is yours.&nbsp;<\/span><\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/successful-real-estate-marketing-ideas-2020\/\">Successful Real Estate Marketing Ideas and Examples to Get Leads In 2020<\/a><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604592502079\"><strong class=\"schema-faq-question\">Why digital marketing is important for real estate?<\/strong> <p class=\"schema-faq-answer\">Real estate marketing now employs many different approaches and tools. To get the best results you need to have a plan and make use of all these best practices to stand out. There are still many people who have not put their trust in the online world; on the other hand, there are many who have already established their online presence. To keep up with the pace and stand out later, make it a habit for yourself to think online. The world is yours.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, a business doesn\u2019t have the option to opt-out of being online. The world has changed and marketing is evolving at a rapid rate. As a realtor, you must evolve with it. There are a lot of practices and principles to follow in real estate digital marketing. Here we&#8217;ve presented the most effective marketing for &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[462],"tags":[],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Most Effective Marketing for Real Estate: Digital Marketing<\/title>\n<meta name=\"description\" content=\"There are a lot of practices and principles to follow in real estate digital marketing. Here is the most effective marketing for Real Estate,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Effective Marketing for Real Estate: Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"There are a lot of practices and principles to follow in real estate digital marketing. Here is the most effective marketing for Real Estate,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T10:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T12:18:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Academy Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Academy Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Most Effective Marketing for Real Estate: Digital Marketing","description":"There are a lot of practices and principles to follow in real estate digital marketing. Here is the most effective marketing for Real Estate,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/","og_locale":"en_US","og_type":"article","og_title":"Most Effective Marketing for Real Estate: Digital Marketing","og_description":"There are a lot of practices and principles to follow in real estate digital marketing. Here is the most effective marketing for Real Estate,","og_url":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/","og_site_name":"roomvu Academy","article_publisher":"https:\/\/www.facebook.com\/roomvu\/","article_published_time":"2022-06-10T10:37:51+00:00","article_modified_time":"2022-06-10T12:18:10+00:00","og_image":[{"width":1200,"height":723,"url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","type":"image\/jpeg"}],"author":"Academy Content Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Academy Content Team","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#article","isPartOf":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/"},"author":{"name":"Academy Content Team","@id":"https:\/\/www.roomvu.com\/academy\/#\/schema\/person\/b0b351d7f7669f578c3899b0071b4024"},"headline":"Most Effective Marketing for Real Estate: Digital Marketing","datePublished":"2022-06-10T10:37:51+00:00","dateModified":"2022-06-10T12:18:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/"},"wordCount":1979,"commentCount":7,"publisher":{"@id":"https:\/\/www.roomvu.com\/academy\/#organization"},"image":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/","url":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/","name":"Most Effective Marketing for Real Estate: Digital Marketing","isPartOf":{"@id":"https:\/\/www.roomvu.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#primaryimage"},"image":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","datePublished":"2022-06-10T10:37:51+00:00","dateModified":"2022-06-10T12:18:10+00:00","description":"There are a lot of practices and principles to follow in real estate digital marketing. Here is the most effective marketing for Real Estate,","breadcrumb":{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#faq-question-1604592502079"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#primaryimage","url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","contentUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","width":1200,"height":723,"caption":"Real Estate Digital Marketing Best Practices"},{"@type":"BreadcrumbList","@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.roomvu.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Most Effective Marketing for Real Estate: Digital Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.roomvu.com\/academy\/#website","url":"https:\/\/www.roomvu.com\/academy\/","name":"roomvu Academy","description":"Leading The Future of Real Estate Marketing","publisher":{"@id":"https:\/\/www.roomvu.com\/academy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.roomvu.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.roomvu.com\/academy\/#organization","name":"roomvu","url":"https:\/\/www.roomvu.com\/academy\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.roomvu.com\/academy\/#\/schema\/logo\/image\/","url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2024\/05\/Untitled-design-5.png","contentUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2024\/05\/Untitled-design-5.png","width":1080,"height":200,"caption":"roomvu"},"image":{"@id":"https:\/\/www.roomvu.com\/academy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/roomvu\/","https:\/\/www.instagram.com\/roomvu.co\/","https:\/\/www.linkedin.com\/company\/18255209"],"email":"info@roomvu.com"},{"@type":"Person","@id":"https:\/\/www.roomvu.com\/academy\/#\/schema\/person\/b0b351d7f7669f578c3899b0071b4024","name":"Academy Content Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","contentUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","caption":"Academy Content Team"},"description":"roomvu Academy content team consists of authors who bring you the best in real estate marketing.","url":"https:\/\/www.roomvu.com\/academy\/author\/rvadmin\/"},{"@type":"Question","@id":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#faq-question-1604592502079","position":1,"url":"https:\/\/www.roomvu.com\/academy\/real-estate-digital-marketing-best-practices-converting-leads-effectively\/#faq-question-1604592502079","name":"Why digital marketing is important for real estate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Real estate marketing now employs many different approaches and tools. To get the best results you need to have a plan and make use of all these best practices to stand out. There are still many people who have not put their trust in the online world; on the other hand, there are many who have already established their online presence. To keep up with the pace and stand out later, make it a habit for yourself to think online. The world is yours.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"roomvu Academy","jetpack_featured_media_url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Digital-Marketing-Best-Practices.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/3645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":39,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/3645\/revisions"}],"predecessor-version":[{"id":18984,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/posts\/3645\/revisions\/18984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media\/12077"}],"wp:attachment":[{"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/media?parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/categories?post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roomvu.com\/academy\/wp-json\/wp\/v2\/tags?post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}