{"id":3292,"date":"2020-06-08T16:38:57","date_gmt":"2020-06-08T23:38:57","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3292"},"modified":"2024-05-22T08:45:41","modified_gmt":"2024-05-22T15:45:41","slug":"youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/","title":{"rendered":"YouTube for Real Estate Agents: The Ultimate Guide for REALTORS\u00ae in 2024"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">In this day and age, marketing products and services without the internet and social media are pretty much impossible. To stay relevant realtors need to be proficient at social media. And using YouTube for real estate marketing has substantial benefits.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Why_Use_YouTube_for_Real_Estate_Marketing\" >Why Use YouTube for Real Estate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Optimize_Your_YouTube_Channel_for_Real_Estate\" >Optimize Your YouTube Channel for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#How_to_Post_Your_Video_on_YouTube\" >How to Post Your Video on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Enhance_Visibility\" >Enhance Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Grow_Your_Audience_on_YouTube\" >Grow Your Audience on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Get_the_Best_out_of_YouTube_for_Real_Estate_Marketing\" >Get the Best out of YouTube for Real Estate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#roomvu_Facebook_Automation_Calendar\" >roomvu Facebook Automation Calendar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\">You can build a strong brand with regular videos featuring valuable content for your audience. Including your real estate company\u2019s branding in your channel will help you get the most out of the power of <a href=\"https:\/\/www.roomvu.com\/services\/real-estate-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate video marketing<\/a>.&nbsp; &nbsp; <\/span><\/p>\n\n\n\n<p>This article will go through the whys, the how-tos, and best practices in detail. If you\u2019ve been wondering how to use YouTube for real estate marketing, you\u2019ve come to the right place.<\/p>\n\n\n\n<p>We will start with why you need YouTube for your real estate business. Then we&#8217;ll walk you through the channel optimization steps. We will show you how to post your videos on YouTube. We will go over tips to grow your audience and bring you examples of real estate marketing videos for YouTube to expand your channel. This post has everything you need to establish and develop your real estate YouTube channel. So let&#8217;s start!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/yPHndG6Hy2g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-youtube-for-real-estate-marketing\"><span class=\"ez-toc-section\" id=\"Why_Use_YouTube_for_Real_Estate_Marketing\"><\/span>Why Use YouTube for Real Estate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Google owns YouTube and is the 2nd most popular search engine (Google is the #1). According to the forecast by <\/span><a href=\"https:\/\/www.statista.com\/statistics\/805656\/number-youtube-viewers-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, the number of online video platform viewers will rise to 1.86 billion in 2021, up from 1.47 billion in 2017. Have a quick look at these stats:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">YouTube now has <\/span><span style=\"font-weight: 400;\">2 billion monthly users<\/span><span style=\"font-weight: 400;\">, who watch 250 million hours of videos daily.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">YouTube gets over 30 million visitors every day.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Almost 5 billion videos are watched on YouTube every single day.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos make the buying process easier. They save time and allow the buyer to enjoy the freedom of exploring at their own pace without feeling that someone is chasing them around. In fact, people love watching videos of the properties even if they are not going to buy a house anytime soon.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/uNXTmr2LysI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, Google favors videos over other kinds of content because making videos is harder than writing written content. You might think the process of making a video should be expensive. This was once true but it is not the case anymore. Stick with us and we will tell you how.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimize-your-youtube-channel-for-real-estate\"><span class=\"ez-toc-section\" id=\"Optimize_Your_YouTube_Channel_for_Real_Estate\"><\/span>Optimize Your YouTube Channel for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube is not just a website. It is a search engine<\/span> and a very powerful one too. In fact, YouTube\u2019s search volume is larger than that of Bing, Yahoo, AOL,<span style=\"font-weight: 400;\"> and Ask.com combined with 3 billion searches per month. According to Alexa, YouTube is the 2nd most visited website on the web, right after Google. However, the thing is you may find two videos which are almost the same where one has millions of views and the other gets nothing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should produce the best content, no doubt about<\/span> that. But just having great content doesn\u2019t achieve much. The difference between a highly viewed video and a <span style=\"font-weight: 400;\">poorly performing one<\/span> lies in<span style=\"font-weight: 400;\"> optimizing the content with simple tips.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Wondering how to optimize your content on YouTube? Here is how:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keyword-research\">Keyword Research<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to optimize your content before uploading it onto YouTube as much as you need to have a great website. Because YouTube, known for being a video-sharing platform, is also just another search engine with all its search algorithms up its sleeve.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The first step when optimizing for search engines is Keyword Research. Simply put,<\/span><i><span style=\"font-weight: 400;\"> keyword research<\/span><\/i><span style=\"font-weight: 400;\"> involves getting in people&#8217;s <\/span>minds<span style=\"font-weight: 400;\">, guessing what they will be typing in the search bar, and then including that in your content. You need target keywords for your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It does not matter what you want to name your video. What people would call it when searching is what is important. There are tips to find the best possible keywords. Here are some:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-search-engine-autocomplete-feature\">Search Engine Autocomplete Feature<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a bit of a cheat but completely legal. Go to YouTube&#8217;s search bar and start typing words related to your video. This is great. Why? because these are words that people actually type into YouTube\u2019s search bar. So there\u2019s no need to worry if they\u2019re popular or not. If YouTube suggests them to you, they sure are.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1325\" height=\"619\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1.png\" alt=\"search engine autocomplete feature\" class=\"wp-image-3333\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1.png 1325w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1-300x140.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1-1024x478.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1-768x359.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1-1250x584.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/1-400x187.png 400w\" sizes=\"(max-width: 1325px) 100vw, 1325px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Now you need to optimize these keywords.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To do so:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Open a channel in your niche.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Then, sort their videos by \u201cMost Popular\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Now see which keywords are used in the title, description,<\/span> and video tags. You can use the <span style=\"font-weight: 400;\">VidIQ Chrome extension. It shows you a video\u2019s tags right on the page.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you have a list of keywords, it\u2019s time to choose the best one from your list. You want to target low-competition keywords. Why? If your channel doesn\u2019t have a lot of subscribers and if you go for competitive keywords, your video will get lost in the search results.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead, you want to aim for keywords that don\u2019t have a lot of competition. How? Search for your keyword in Google. Like this: \u201c<\/span><b>keyword site:youtube.*<\/b><span style=\"font-weight: 400;\">\u201d without the quotation marks. Replace \u201ckeyword\u201d with any keyword you have narrowed your potential keyword list down to.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"855\" height=\"308\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/2.png\" alt=\"keyword search YouTube\" class=\"wp-image-3335\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/2.png 855w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/2-300x108.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/2-768x277.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/2-400x144.png 400w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure><\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"844\" height=\"308\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/3.png\" alt=\"keyword search YouTube\" class=\"wp-image-3336\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/3.png 844w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/3-300x109.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/3-768x280.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/3-400x146.png 400w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">This number shows the total number of videos YouTube has about that topic. The higher this number, the more competitive a keyword is. So you need to go for keywords that have a lower number in \u201cAbout\u201d results. This will help your video\u2019s ranking on YouTube\u2019s search.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-video-search\">Google Video Search<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">What about Google? If you have noticed sometimes for specific keywords some videos are shown in Google\u2019s results. You want to be there too. How do you do that?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well with certain words in the search query, Google shows some video results too. They include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How-to<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">&nbsp;<\/span><b><span style=\"font-weight: 400;\">Reviews<\/span><\/b><\/li>\n\n\n\n<li><b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/b><span style=\"font-weight: 400;\">Tutorials<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"513\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/4-3.jpg\" alt=\"How-to Google search\" class=\"wp-image-3338\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/4-3.jpg 750w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/4-3-300x205.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/4-3-220x150.jpg 220w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/4-3-400x274.jpg 400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">All you need to do is search for the keywords you found in the last step in Google. See if any of the keywords trigger video results in Google. It is more like playing with different words. You will not find those words easily but once you do, you will improve your chances on Google dramatically.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve found a Video Keyword, you need to check the search volume of that keyword in Google\u2019s Keyword Planner. You don\u2019t want to rank in Google for a keyword that only gets 50 searches per month. That\u2019s not worth the trouble.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"409\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/5.png\" alt=\"keyword planner for YouTube\" class=\"wp-image-3339\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/5.png 859w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/5-300x143.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/5-768x366.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/5-400x190.png 400w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">So ensure you aim for a keyword that gets at least 100-1k searches per month in Google.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-free-online-tools\">Free Online Tools<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You may also use some free online tools like Ubersuggest by <\/span><span style=\"font-weight: 400;\">Neil Patel<\/span><span style=\"font-weight: 400;\"> to improve your keywords. Just put in the word you think is related to your content and see the results.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"501\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/ubbersuggest-keyword-idea.png\" alt=\"ubbersuggest keyword idea\" class=\"wp-image-3307\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/ubbersuggest-keyword-idea.png 703w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/ubbersuggest-keyword-idea-300x214.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/ubbersuggest-keyword-idea-400x285.png 400w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">You can come up with many key phrases. Now you should see which ones are more popular. For this, there is a free tool from Google called <\/span><strong>Trends<\/strong><span style=\"font-weight: 400;\">. This tool allows you to compare different keywords in terms of popularity. What you need to do is change the location to your country (or the region your target audience lives in) and change the Web Search option to YouTube search. Like this<\/span> <span style=\"font-weight: 400;\">query:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1283\" height=\"623\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6.png\" alt=\"Google trend search\" class=\"wp-image-3340\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6.png 1283w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6-300x146.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6-1024x497.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6-768x373.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6-1250x607.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/6-400x194.png 400w\" sizes=\"(max-width: 1283px) 100vw, 1283px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tracking-youtube-s-search-ranking\">Tracking YouTube&#8217;s Search Ranking<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a good idea to see how well your posts are <\/span>in YouTube&#8217;s search results. Again some paid and free tools like this will<span style=\"font-weight: 400;\"> tell you how your video ranks in YouTube when a certain keyword is searched.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"617\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Tracking-YouTubes-search-ranking.png\" alt=\"Tracking YouTube's search ranking\" class=\"wp-image-3309\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Tracking-YouTubes-search-ranking.png 917w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Tracking-YouTubes-search-ranking-300x202.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Tracking-YouTubes-search-ranking-768x517.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Tracking-YouTubes-search-ranking-400x269.png 400w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-getting-more-engagement\">Getting More Engagement<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Making and sharing great content is the first step but remember you need an audience base for yourself, people who follow you and watch your videos and share them with others. If people subscribe to your channel comment or like after watching your video it means that you have an amazing video.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to stand out, you need many subscribers and engagement, but how do you get people to subscribe? By producing quality content<\/span><b>. <\/b><span style=\"font-weight: 400;\">The first and most important rule in <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-content-marketing-ultimate-guide-2020\/\">real estate content marketing<\/a> is:&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">Producing valuable content regularly. Content that your audience is searching for online.<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">(Joe Pulizzi, Epic Conte<\/span><\/i><i><span style=\"font-weight: 400;\">nt Marketing, 2013)<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Your video should be valuable and interesting to watch. You don\u2019t want to bore your audience. You need to keep people on YouTube. This will rank your video higher in the search results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Try to be different. If your content looks like all the other real estate videos, you are just one person in a crowd of many with nothing unique to offer, even if your videos cost a fortune to produce. A unique and memorable idea could make you different. The one who is worth giving a shot.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, that doesn\u2019t always mean your videos must be \u201cinteresting\u201d or \u201chelpful.\u201d So make sure you don\u2019t craft different videos for the sake of being different. Instead, produce valuable, informative videos your audience will actually care about and that will keep them coming back to your YouTube channel frequently.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People like to connect with real people. Remember you are still a person who needs to make connections. You want to nurture a real and solid relationship where your potential clients get to know you, your personality, and what you feel passionate about. Being an obscure agent who only talks business won\u2019t feel right or appeal to clients.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-video-marketing-ultimate-guide-for-realtors-2020\/\">Real Estate Video Marketing 2020<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-length\">Video Length<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube is a great video-sharing<\/span> platform but just like any other business one of its goals is to make money. Ads are played in the beginning and <span style=\"font-weight: 400;\">the middle of the videos. The longer the videos the more ads that are played. So, do you think your video should be long or short to be favored by YouTube? If you said <\/span><a href=\"https:\/\/www.theverge.com\/2019\/7\/26\/8888003\/youtube-video-length-contrapoints-lindsay-ellis-shelby-church-ad-revenue\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">long <\/span><\/a><span style=\"font-weight: 400;\">you\u2019re right. Videos are better off being 5 minutes at least.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-call-to-action-cta\">Call To Action (CTA)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The end of your video should ask the user to subscribe to your channel,&nbsp; leave a comment, contact you, ask a question, or \u201chit the like button!\u201d. Do not just finish the video. They have watched your video to the end and that means something. It means they like you. Give them a one-click option to subscribe, and then tell them why they should. We will discuss this further in the \u201cEnd Screen\u201d section of&nbsp; \u201cHow to post your video on YouTube\u201d<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"621\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-Call-To-Action-CTA.png\" alt=\"YouTube Call To Action (CTA)\" class=\"wp-image-3310\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-Call-To-Action-CTA.png 759w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-Call-To-Action-CTA-300x245.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-Call-To-Action-CTA-400x327.png 400w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-publish-content-at-its-best\">Publish Content at its Best<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube\u2019s algorithms are as ruthless as Google\u2019s<\/span>. The first 48 hours when you post your video are the most important. This is when your video gets the most chances to be seen. Have you ever wondered why your content gets the most likes in the first few hours? You had better post your video when you&#8217;re sure it\u2019s ready. Don\u2019t just post something hoping to improve it later as you will have made your first impression and by the time you plan to fix it it will be too late. Make sure titles, descriptions, tags, thumbnails, transcripts<span style=\"font-weight: 400;\"> and so on are the best they could be.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-emotions\">Focus on Emotions<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People mostly buy things and services out of necessity, but feelings play a big role in any purchase. Emotions are a powerful force in the way we buy things. Providing hard facts to your customers is a good idea, but you&#8217;d be wise to stir their emotions first. Then support those emotions with facts. This doesn\u2019t mean you should try to deceive people. Always keep your approach honest but at the same time try to arouse the enthusiasm of potential clients.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-put-the-most-important-data-on-the-screen\">Put the Most Important Data on the Screen<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are providing important information in videos, make it visible on the screen in the form of text and graphics.<\/span> <span style=\"font-weight: 400;\">Details like price, square footage, lot size, number of bedrooms and bathrooms. Anything customers are usually looking for when visiting a home. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"585\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/7.jpg\" alt=\"Real Estate YouTube Video\" class=\"wp-image-3341\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/7.jpg 813w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/7-300x216.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/7-768x553.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/7-400x288.jpg 400w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-the-eyes-of-the-client\">Be the Eyes of The Client<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you walk around a house in a video, try to be the clients\u2019 eyes. Where do they go? What do they look at? Move around just like the client would do. Start your way from the door and show the house completely.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-post-your-video-on-youtube\"><span class=\"ez-toc-section\" id=\"How_to_Post_Your_Video_on_YouTube\"><\/span>How to Post Your Video on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Uploading videos to YouTube is quick, easy, and absolutely free. As with all Google<\/span> services and apps, you need a Google<span style=\"font-weight: 400;\"> account. If you still don\u2019t have one, go ahead and create one.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">To share your real estate videos, you need to make a YouTube channel where all your videos will be uploaded. If you need detailed instructions on how to make one you can read this post:&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-create-a-youtube-channel-for-your-real-estate-business\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Create a YouTube Channel for your Real Estate Business in 6 Steps<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already have a channel, move on to the next section.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, we will go through a visual step-by-step guide to help you post your videos on YouTube and start marketing your real estate services.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Go to YouTube.com, and log in to your Google account. On the top right corner click on the camera icon which reads Create. Then select Upload Video. This will take you to <\/span><strong>studio.youtube.com<\/strong><span style=\"font-weight: 400;\">. On the next screen select your video and click upload. Most major video formats like .mp4, .m4v, .mov, .wmv, and .avi. are accepted. If your video has a different one, you might have to convert it first.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"331\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Untitled-1.jpg\" alt=\"Upload video to YouTube\" class=\"wp-image-3359\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Untitled-1.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Untitled-1-300x124.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Untitled-1-768x318.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Untitled-1-400x166.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">2. On the next screen your video will start to upload. Meanwhile, there are some fields you need to complete. We will go through each one separately.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-title\">Title<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Titles are what your video will be known by and searched for. This is where your keyword research will come in handy. The title you use should:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sound interesting and get the visitors\u2019 attention. Don\u2019t be boring.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It shouldn\u2019t be too long. Make it short and sweet. Around 5 words is the best.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">See what titles your competitors are using. Your title should be as good as theirs or even better.&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Use your keywords at the beginning of the title.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-description\">Description<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, let\u2019s face it. Many people don\u2019t like writing. Either because they think it\u2019s boring or because they have no idea what to write. As a result, many videos have only a few sentences in a description that is there just for the sake of being there.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, you need to have lots of information about the video you are posting there. Feel free to include details. Let the viewers get an idea of who you are and what you do and what the video is about. Currently, you can write up to 5000 thousand words per video but you don\u2019t have to write all that. Just make sure you don\u2019t go under 250 words.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, the first sentences of the description part are displayed right below the video and the rest are hidden away and can be viewed if the user clicks \u201cShow More\u201d. So go for it and include some links, call-to-actions, website addresses, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Write your keyword in the first 25 words of the description.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"407\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/9.jpg\" alt=\"YouTube video title and description\" class=\"wp-image-3343\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/9.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/9-300x153.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/9-768x391.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/9-400x204.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Make sure you are linking in the description to everywhere that you want your audience to go: social media channels, your website, and other. Choose your most important link to display above the fold in the description.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It may seem absurd to repeat the link to your website in the description when it\u2019s already available at the top of your channel, but posting it again will increase the chance users will visit your website. Many people don\u2019t mind taking the extra step of copying and pasting the URL into a browser. Don\u2019t let them loose after they watch your video; get them to your website with an easily accessible link.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-thumbnail\">The Thumbnail<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The next step in uploading your video is choosing a thumbnail. This is the second most important factor in your video&#8217;s visibility and view rate after the title. The thumbnail is that small picture next to your video that gives the viewer an idea of what your video looks like and is about.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A still from your video will be used as the thumbnail. YouTube will give you some options to choose from. For the best results go with the \u201ccustom thumbnail\u201d. This will allow you to upload a custom frame as your thumbnail. You need to be verified by YouTube to do so. The recommended YouTube thumbnail size is 1280\u00d7720 pixels.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"484\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Youtube-video-thumbnail.png\" alt=\"Youtube video thumbnail\" class=\"wp-image-3315\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Youtube-video-thumbnail.png 949w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Youtube-video-thumbnail-300x153.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Youtube-video-thumbnail-768x392.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Youtube-video-thumbnail-400x204.png 400w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/figure><\/div>\n\n\n<p><strong>Here are some tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use titles and fun graphics.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Take a professional shot just for the sake of the thumbnail.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make it interesting. You need to get people to click on it.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make sure it is not too dark or too bright.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use extravagant logos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use a random frame. This will make you look unprofessional.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t just go all text. This looks like spam.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"473\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails.png\" alt=\"YouTube real estate thumbnails\" class=\"wp-image-3321\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails.png 1095w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails-300x130.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails-1024x442.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails-768x332.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-thumbnails-400x173.png 400w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-playlists\">Playlists<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another feature of YouTube that is ignored by many is the Playlist. Playlists are lists of videos that have something in common. They are important in three aspects:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>First<\/strong>, they allow you to categorize your content and make it easier for users to find the video they want.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Second<\/strong>, they increase watch time. As videos are played one after another there is a chance the user will continue watching your other videos as well.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Third<\/strong>, they can help with your videos\u2019 chances of ranking as they are ranked when a user searches for a keyword. So make sure you use those keywords in the playlists\u2019 titles.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"517\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist.png\" alt=\"YouTube real estate playlist\" class=\"wp-image-3322\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist.png 1097w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist-300x141.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist-1024x483.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist-768x362.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/YouTube-real-estate-playlist-400x189.png 400w\" sizes=\"(max-width: 1097px) 100vw, 1097px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Most channels create playlists based on genre, topic, dates,<\/span> etc. you need to go deeper. In your keyword research <span style=\"font-weight: 400;\">we discussed earlier, try to find what people are looking for in your niche then create playlists about those topics. If you don\u2019t have many videos, use other people\u2019s videos to get people to visit your channel.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tags\"><b>Tags<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube tags are words used to describe what the video is about. According to Google, \u201cTags can be useful if the content of your video is commonly misspelled. Otherwise, tags play a minimal role in your video\u2019s discovery.\u201d Tagging isn\u2019t rocket science. As mentioned earlier in the keyword research, you may use Google Chrome\u2019s \u201cvidIQ\u201d extension to mine your competitor\u2019s content for the best tags! You can use your main keyword with a few other variations with similar meanings as your YouTube real estate tags.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-language-subtitles-and-closed-captions-cc\"><b>Language, Subtitles, and Closed Captions (CC)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The \u201ccaptions\u201d are additional factors that play a key role in YouTube\u2019s rankings algorithm. Don\u2019t rely on YouTube\u2019s automated transcription feature as there are going to be errors in that transcript, no doubt. Either proofread and edit that automated transcript or use a transcription service or a VA (Virtual Assistant) to create a transcript of the video. If you go with the second option make sure it&#8217;s synced with the audio.<\/span><\/p>\n\n\n\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> YouTube will detect the words in your video. Try to say your keywords in the video for a better ranking.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"611\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/10.jpg\" alt=\"YouTube caption\" class=\"wp-image-3344\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/10.jpg 815w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/10-300x225.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/10-768x576.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/10-400x300.jpg 400w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Did you know that you can have foreign language translations of your video in the same time-stamped format of your transcript? It\u2019s a great way to make your content available in other languages without making another one. It allows foreign language viewers to watch your video with subtitles (closed captioning), and it lets your video rank for keywords in that foreign language. If some of your target audience speaks Spanish why not make it easy for them to watch your video?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-end-screens-and-cards\"><b>End Screens and Cards<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In the <\/span><b>Video Elements<\/b><span style=\"font-weight: 400;\"> part, you can <\/span><b>Add an end screen. <\/b><span style=\"font-weight: 400;\">YouTube end screens are incredibly powerful features to increase views across your channels and link viewers to related content. This also increases watch time in your channel which<\/span> is a key factor in improving your ranking. You can <span style=\"font-weight: 400;\">layout and link different elements like another video or a subscribe button. Go ahead and try to add an end screen to your video. Your end screen can be visible in up to the last 20 seconds of the video.&nbsp;<\/span><\/p>\n\n\n\n<p>As you can see in the picture below, we&#8217;ve added subscribe, video, playlist, and channel highlighted in blue, green, yellow, and red.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3364 size-full\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/end-screen-1.jpg\" alt=\"YouTube End screen\" width=\"955\" height=\"752\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/end-screen-1.jpg 955w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/end-screen-1-300x236.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/end-screen-1-768x605.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/end-screen-1-400x315.jpg 400w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You may also use <strong>Cards<\/strong> in this section. They are used to make your videos more interactive. These cards act as links and CTAs that link visitors to other sites and videos. The longer you keep users on your channel and content, the better the chances of convincing them you\u2019re the right agent to work with.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"464\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Cards.jpg\" alt=\"YouTube Cards\" class=\"wp-image-3367\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Cards.jpg 850w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Cards-300x164.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Cards-768x419.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Cards-400x218.jpg 400w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enhance-visibility\"><span class=\"ez-toc-section\" id=\"Enhance_Visibility\"><\/span><b>Enhance Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In this part you need to make a few more options like who will be able to see your video and when you would like to release your content. The time<\/span> of releasing the content is very important for how it will be received. You need to do some homework and find out when your niche is more active on YouTube and post your content then. There\u2019s a lot of controversy about the best time to post on social media, but the most common trend is that posting between 8 a.m. and 12 noon gets the highest engagement,<span style=\"font-weight: 400;\"> and posting on the weekends always gets less engagement than on weekdays.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/youtube-real-estate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How to Post your Real Estate Video on YouTube<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-grow-your-audience-on-youtube\"><span class=\"ez-toc-section\" id=\"Grow_Your_Audience_on_YouTube\"><\/span>Grow Your Audience on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It is all about being seen on YouTube. The more people see you and subscribe to your channel the more conversion and quality leads you will get. In this section, we will go through the points that help grow your audience and build a bigger fan base.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience\">Know Your Audience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once your channel is up and running, get creative and start experimenting to discover<\/span> what works for<span style=\"font-weight: 400;\"> your audience and what does not. First, take the time to define your ideal audience. Ask yourself questions like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Is it their first time buying a house or do they already have a home?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How much money are they willing to spend?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What kind of neighborhoods appeal to them?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are they moving with a family or alone?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What type of property do they have in mind?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The answers to these questions will define the types of content you need to share. You cannot make everyone happy with your content. By defining and targeting your niche, instead of trying to target everyone with a wide range of topics, you stand a better chance of generating quality leads and growing your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-consistently\">Post Consistently<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People do not like silence from their content sources. Whatever it is. YouTube channels, Instagram and Twitter accounts etc. If you have no content for a while people will stop following you and you do not want that to happen. It does not mean you should post content every day. You need to have a pattern.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose a timeline that fits into your schedule. If you post content once a week let it be once a week. If it is every day it needs to stay that way. This way, subscribers and followers know when to expect new content from you and know when to come back. This allows you to grow a consistent, loyal audience who will share your videos and refer new leads to you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-share-your-youtube-videos\">Share Your YouTube Videos<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that your video is done uploading and processing, it\u2019s time to start distributing it. If you create great content but nobody sees it, what\u2019s the point? Failing to promote<\/span> your content equals not producing any content at all. Like the world doesn\u2019t see you. You need to use your other social media channels, your own website,<span style=\"font-weight: 400;\"> and your newsletters to promote the content you upload on YouTube.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Begin by sharing the video on your social media channels. To do this, you can copy and paste the URL or use the share button on the video\u2019s page. Make<\/span> sure you use the social share links specific to each platform (provided on<span style=\"font-weight: 400;\"> your video\u2019s page) for the best results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should also link your website to the videos you upload on YouTube and vice versa. Click on the video and select the \u201cShare\u201d button. Then copy and take the embed code and plug it into your site\u2019s HTML code. embedding your video on an established landing page on your site improves your SEO potential and search ranking. Visitors to your site will also be seeing this video and may feel like subscribing to your channel on YouTube.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-your-youtube-site-look-as-good-as-your-website\">Make Your YouTube Site Look as Good as Your Website<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Wherever people can see your content should be a priority in presenting a professional image. You might spend a lot of time making your website sharp and professional. The same thing goes for your channel. Everything in your channel should be carefully designed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On top of your channel, you can use a banner and a profile image. Try to include your headshot, company name and contact.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"346\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/12.jpg\" alt=\"YouTube cover photo\" class=\"wp-image-3346\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/12.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/12-300x130.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/12-768x332.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/12-400x173.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In the \u201cAbout\u201d section of your channel make your contact information visible. There is no such thing as too much contact info in the world of real estate. People need to contact you and you are going to make sure you have made it as easy as possible. Put it everywhere even on your videos.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"603\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/13.jpg\" alt=\"YouTube video listing information on the screen\" class=\"wp-image-3347\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/13.jpg 773w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/13-300x234.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/13-768x599.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/13-400x312.jpg 400w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> You can say your name, address, or phone number out loud in the video itself. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-develop-real-estate-marketing-videos-for-youtube\">Develop Real Estate Marketing Videos for YouTube<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Like other kinds of marketing, you need to have a long-term solid marketing plan for YouTube so that you don\u2019t randomly post everything you see fit whenever you wish. Also, you need to <strong>be consistent in video production<\/strong> in terms of length, graphics and value proposition. You can have these types when considering options for your YouTube real estate videos.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-market-updates\">Market updates<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Both buyers and sellers are interested in the market and what is going on in it and if the market will see growth in home value and other topics but the main goal behind creating market update videos is to become a reliable source of information for your audience or the potential clients. Try to make a market update video every month, you may also need to create a playlist for market updates in your channel. In the market update try to come up with topics like trends, interest rate changes, government policy changes, real estate opportunities, and anything else related to the market your audience is looking for.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/1UtXjk0JYTo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-market-update-video\/\"><span style=\"font-weight: 400;\">How to Use Your Market Update Video to Promote Your Real Estate Brand?<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-listing-videos\">Listing Videos<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The most common form of marketing in real estate can be very effective too. Try to present your listings in the best form possible. Buyers favor properties with a video description. Based on the 2018 Hubspot Study, 54% of people prefer video content. Regarding the real estate market specifically, 90% of home buyers believe that watching a video helps them in the decision-making process. There is no doubt that a listing video will improve attention, retention, and sales for a real estate agent.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/hLqxelIyK80\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep your listing videos under about 3 minutes. 2 minutes is ideal. This way you can share them on social media platforms easily.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>We&#8217;re happy to let you know that roomvu will&nbsp;make affordable, professionally shot, real estate videos to share across various<a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-social-media-platforms\/\"> social media platforms<\/a>. For more information visit: <a href=\"https:\/\/www.roomvustore.com\/real-estate-videos\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Listing video services<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-virtual-tours\">Virtual Tours<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You may also create a video out of your virtual tours and post it on YouTube. They will encourage your audience to go and check your website to use the tour themselves.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/N6fKa6bEy0s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>If you&#8217;re interested in making a realistic tour for your listing, check out: <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.roomvustore.com\/virtualtours\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Virtual tours<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-neighborhood-overview\">Neighborhood overview<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">People buy the neighborhood too when they buy a property. Sometimes the neighborhood is more important than the property itself. Many buyers would prefer to live in an average house located in a great neighborhood.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Neighborhood videos together with listings videos can give the potential clients a better understanding of the property they are about to buy. If you know the area you can describe it from firsthand experience, otherwise you can share some data like crime rate or job opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have a look at the following video to see how the agent has introduced some facilities and amenities in the vicinity of the property.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/FG6UiCSPwUo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-a-sessions-with-peers-and-colleagues\">Q&amp;A sessions with peers and colleagues<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Find some interesting people in your local market who are willing to chat with you on camera for about 10 or 20 minutes, then and then post it to your YouTube channel. These videos can be highly engaging when the other person in the video has a large audience.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/8ZCrRI6_BKQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-testimonials\">Testimonials<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The best social proof is the testimonial. The content that proves just how great you are as a real estate agent.&nbsp; While it\u2019s a great idea to have many written testimonials to post on your site, it\u2019s also wise to sit down with your most recent customers for video testimonials and get them to tell others how great they felt working with you and how well you helped them achieve their buying or selling dreams.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, you should not overdo testimonials. If you post a lot of testimonials there is a chance your audience will view them as sales trying to deceive them to buy from you. Try moderation in every aspect of your marketing strategy.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-client-success-stories\">Client Success Stories<span style=\"font-weight: 400;\">&nbsp;<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Post a highlight video that includes clients turning the keys to their new house or happily posing in front of a sold sign with their family. This will make visitors <\/span>potential clients because people tend to picture themselves in situations like this. They would want the same happiness for themselves. Show them what you can do and you will help bring that smile to<span style=\"font-weight: 400;\"> their faces.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-real-estate-trends\">Real Estate Trends<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Post videos that talk about interest rates and mortgage approval for first-time buyers. You can create a poll on other social media and then present the results in a video on your YouTube channel. This turns you into a trusted and informed source. A true expert who can be trusted by potential clients.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/OHBexit_YaE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-educational-real-estate-videos\">Educational Real Estate Videos<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Searches related to \u201chow-to\u201d videos are increasing by an average of 70% every year, so you can post videos where you teach your clients how to buy and sell easier. Talk about how to prepare for an open house. Depending on your niche, you may also talk about mortgage interest rates, how to get pre-approved for a loan, and more. Basically, your goal is to cover everything your clients might have questions about.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/vQudXOaNqIs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To grow your YouTube audience all you need is a bit of imagination, some curiosity, and originality. Look for successful realtors on YouTube and see what they do to get some ideas. That will give you a head start.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/49-real-estate-video-ideas-for-lead-generation-in-2020\/\">49 Real Estate Video Ideas for Lead Generation in 2020<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-live\">Go Live<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube live is a great tool to create some real personal and valuable video content that will attract new audiences in your niche. As live videos are not scripted and mostly happen at the moment, your audience will feel a sense of more personal connection. Furthermore, it is possible for the viewers to connect with you directly. You can use live videos for announcing a sale or a new listing, sharing local news, or hosting a live Q&amp;A with your audience where they can ask their questions and find answers to them immediately.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-youtube-analytics\">Use YouTube Analytics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Study and evaluate the metrics related to your videos. Like its<\/span> parent company, YouTube has done a great job analyzing metrics like total views, traffic sources, retention rates, etc. These reports will help you quantify how well your videos are doing regarding<span style=\"font-weight: 400;\"> views and watch time. This way you can spot your best videos and try to figure out why they are performing better just to apply the same strategy in your other videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube Analytics is available at youtube.com\/analytics. It is a great tool for learning more about your audience who watch your videos. Other examples of the data you can find are demographics and what percentage of your watchers are subscribers. This allows you to know where to aim your energies and resources. Are a large number of your viewers, and subscribers who follow you? Maybe you should create some content that caters specifically to them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also combine YouTube Analytics with Google Analytics to get access to more features. To see activity on your channel page in Google Analytics, simply add your Google Analytics embed code.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-feedback-and-engagement\">Feedback and Engagement<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A key part of content marketing is asking and making your audience engage with your content in different ways like liking, commenting, and sharing. This is the first step in creating engagement but the road doesn\u2019t end here. During your videos ask your audience to leave comments or ask questions below the video. For example, what they\u2019re looking for in a property or what they want to learn more about.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Once you receive comments on your videos it\u2019s your turn to engage with the commenter. Let them know you are there, reading their comments,<\/span> and willing to respond. After all, some of these people may turn into quality leads later. Also, your audience is the best judge of the content you create. If you have targeted your audience correctly what they like or don\u2019t about your content is an excellent guide that will tell you what you are doing great and what you are not that<span style=\"font-weight: 400;\"> needs to be fixed.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"509\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/14.png\" alt=\"YouTube feedback and engagement\" class=\"wp-image-3348\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/14.png 807w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/14-300x189.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/14-768x484.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/14-400x252.png 400w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">As mentioned earlier, asking your audience in the video to subscribe to your channel is a great idea. This way YouTube will notify them whenever you post a new video and they can come back and continue watching your content and maybe share it.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pin relevant comments to the top of your feed. This will be the first thing new people to your channel will see. Positive comments like how your services helped specific clients are powerful proof to make the newcomers trust you and help create a solid relationship.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Share comments in the next videos. If you keep receiving the same kinds of questions from users, present your answers in a video so that you are paying attention to comments and care for their problems and needs. This also will make you their favorite agent to consider.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoid-selling-all-the-time\">Avoid Selling all the Time<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People in sales have to remember: that <\/span>clients and customers hate being sold to. It\u2019s a bitter fact but it is true. After all, the purpose behind marketing on YouTube and content marketing generally is making sales through building a fan base. A solid and decent audience who might turn into some great leads. However, you will not build<span style=\"font-weight: 400;\"> this loyal audience by constantly bombarding them with sales pitches.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let them feel you care for them, their needs, and their problems. Produce great content that adds value and teaches them something. This will in turn make your audience trust you as an expert who they can turn to once they need professional services. Trying to sell all the time will not create such an impression.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-introduce-yourself\">Introduce Yourself<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For many people when it comes to doing business with others, there should be some sort of trust. People won\u2019t buy from you just because you have some listings that are greatly presented. They need to know you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A video introduction is great for the About<\/span> page on your website, but you can also use it on your social media channels and YouTube. You can use this introduction for a long time and when there is a change in how<span style=\"font-weight: 400;\"> you do things you can make a new one.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/fM96gogSI5s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Reach your ideal clients and deliver your specially crafted message in style with Agent intro videos<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-the-best-out-of-youtube-for-real-estate-marketing\"><span class=\"ez-toc-section\" id=\"Get_the_Best_out_of_YouTube_for_Real_Estate_Marketing\"><\/span>Get the Best out of YouTube for Real Estate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Given the popularity of videos on the internet and the reputation of YouTube among social media, realtors need to join YouTube, create their own channels, and start producing proper content. There is a good chance you have already used YouTube for your real estate business for a while and with this guide, you can optimize the benefits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube and social media in general should not be ignored in any business. Once you learn the ropes you will start seeing some quality leads that will make the time spent learning more than worth your while.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-facebook-automation-calendar\"><span class=\"ez-toc-section\" id=\"roomvu_Facebook_Automation_Calendar\"><\/span>roomvu Facebook Automation Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to help real estate agents with their <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook marketing<\/a>, we have created a solution that aims at taking care of both the content and its sharing across Facebook. It is as easy as pressing a button. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"roomvu.com\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg\" alt=\"\" class=\"wp-image-9374\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1024x485.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-300x142.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-768x364.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1536x727.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-1250x592.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4-400x189.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-1-4.jpg 1859w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In order to make it work on social media, agents need to keep it consistent with accurate and valuable content. We all know that it is not an easy task. Even if you find time for social media, creating content that caters to the needs of your customers needs a lot of skills, time, and accurate data. roomvu&#8217;s all-on-one calendar takes care of them all. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Join now and start your social media presence today. Wait no longer as every day passes you miss your chances of getting leads on social media!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Auto publisher - Connect Your Social Media to Automate Posts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WDGCIuCbY4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>See also: <a href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/\">Facebook for Real Estate &#8211; All You Need to Know in 2020<\/a><\/p>\n\n\n\n<p>*Featured Photo by&nbsp;Hello I&#8217;m Nik ?&nbsp;on&nbsp;Unsplash<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604936272096\"><strong class=\"schema-faq-question\">Why Use YouTube for Real Estate<\/strong> <p class=\"schema-faq-answer\">Videos make the buying process easier. They save time and allow the buyer to enjoy the freedom of exploring at their own pace without feeling that someone is chasing them around. In fact, people love watching videos of the properties even if they are not going to buy a house anytime soon.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this day and age, marketing products and services without the internet and social media are pretty much impossible. To stay relevant realtors need to be proficient at social media. And using YouTube for real estate marketing has substantial benefits.&nbsp; You can build a strong brand with regular videos featuring valuable content for your audience. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-3292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>YouTube for Real Estate Agents: Ultimate Guide for REALTORS\u00ae 2024<\/title>\n<meta name=\"description\" content=\"You\u2019ve been wondering how to use YouTube for real estate marketing? 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