{"id":3234,"date":"2020-06-05T14:43:09","date_gmt":"2020-06-05T21:43:09","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3234"},"modified":"2023-01-03T06:24:28","modified_gmt":"2023-01-03T13:24:28","slug":"effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/","title":{"rendered":"Effective Use of Hashtags for Real Estate with Examples and Best Practices"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">You may have noticed Millennials love hashtags. Prevalent across all social networking platforms hashtags are more than a trend. They are indispensable, as they automatically categorize the huge content load produced daily. This categorizing means even people who don\u2019t follow you can find your content if it fits their search parameters. The growing popularity of social media together with an ever-increasing content load worldwide makes it essential that you use hashtags for real estate posts.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#What_is_a_Hashtag\" >What is a Hashtag?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#Why_Do_Realtors_Need_to_Use_Hashtags\" >Why Do Realtors Need to Use Hashtags?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#Where_Should_You_Use_Hashtags\" >Where Should You Use Hashtags?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#Top_Real_Estate_Hashtags\" >Top Real Estate Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#roomvu_Data\" >roomvu Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#Hashtags_for_Real_Estate_Best_Practices\" >Hashtags for Real Estate Best Practices<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\">Like every other field, realtors use hashtags to get their posts viewed on social media. They can share property listings, market reports, and any other related content with buyers and sellers, which is smart, right?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to research, 69% of sellers prefer realtors who use social media to promote listings. As a result, many realtors are turning to social media and so should you. This is pretty straightforward forward but you want to make sure you are using platforms effectively.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are no fixed rules or books to tell you what exact hashtags you should use but there are some general principles and guidelines that can help you create and choose hashtags for your next social media post.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-hashtag\"><span class=\"ez-toc-section\" id=\"What_is_a_Hashtag\"><\/span>What is a Hashtag?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you are likely aware a hashtag is the <\/span><b>#<\/b><span style=\"font-weight: 400;\"> symbol placed<\/span> in front of a word or phrase. It\u2019s possible you are not clear about what it does. However, in social media, the # symbol makes a keyword searchable<span style=\"font-weight: 400;\">; so that people can find your post.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s say you have a post about property listings. By using the hashtags (for instance #realestate #realty #broker #forsale #newhome) you can make your post discoverable by people who do not follow you. Just make sure you don\u2019t use spaces or punctuation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hashtags classify or label your posts in a sense. H<\/span>owever<span style=\"font-weight: 400;\">, your post may have more than one class or name. If you do not use hashtags your post will not be found by using the search feature of the social media platform. You don\u2019t want this to happen.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some hashtags have been around for a while, whereas others might be quite new. The number of posts labeled with these hashtags will differ. People can use any word and create their own hashtags; however, some categories are more popular than others like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Locations<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Food<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">News topics<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emotions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New Trends<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/hashtag.jpg\" alt=\"#realestateagent on Instagram\" class=\"wp-image-3261\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/hashtag.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/hashtag-300x167.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/hashtag-768x428.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/hashtag-400x223.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-realtors-need-to-use-hashtags\"><span class=\"ez-toc-section\" id=\"Why_Do_Realtors_Need_to_Use_Hashtags\"><\/span>Why Do Realtors Need to Use Hashtags?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">People are passionate about the neighborhood they live in or the one they are planning to move to. Features like local businesses, services, events, and recreational facilities are exciting and interesting because they represent people\u2019s interests and make them feel connected to their community. Combine this with the fact that social media is now a common leisure activity and can capture their attention and direct them to your content by using hashtags like <b>#explorenewyork <\/b>or<\/span><b> #exploretoronto<\/b><span style=\"font-weight: 400;\">. Hashtags like <strong>#sanfrancisco #losangeles <\/strong><\/span><b>#quebec #california <\/b><span style=\"font-weight: 400;\">contain millions of posts and are very popular. This is a great start to connecting with your potential clients.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/explorenewyork.png\" alt=\"#explorenewyork on Instagram\" class=\"wp-image-3262\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/explorenewyork.png 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/explorenewyork-300x176.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/explorenewyork-768x450.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/explorenewyork-400x235.png 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep in mind that the more popular a hashtag is, the more competition your post will have for attention and the harder it will be for it to stand out among others using the same tag. You will want to try to use neighborhood (as well as city) hashtags to increase your posts\u2019 chances of being seen.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-should-you-use-hashtags\"><span class=\"ez-toc-section\" id=\"Where_Should_You_Use_Hashtags\"><\/span>Where Should You Use Hashtags?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to hashtags, social media platforms are almost the same. You just need to find the list of hashtags that work best for you and then use them in your posts on different platforms. However, each platform has its own unique features or quirks.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\">Instagram<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram allows you to follow hashtags. You cannot do this on Twitter. This means you can reach your target audience even if they don\u2019t follow you, provided that they follow the hashtags you use for your posts. For instance, if you follow <strong>#torontorealestate <\/strong>Joe Rea&#8217;s post will show up.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CAvTZ-UggPW\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" width=\"847\" height=\"417\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20.jpg\" alt=\"\" class=\"wp-image-8308\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20.jpg 847w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-300x148.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-768x378.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-400x197.jpg 400w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">You may even use hashtags in your bio to link hashtags directly to your profile. As mentioned earlier, use both local and popular hashtags in your field. It is recommended that you try to use your own unique hashtag as well. This hashtag most probably will not be used by others and will exclusively lead to your profile and posts, provided people are convinced enough to search for or follow it. Here you can see Firas Swaida&nbsp;uses <strong>#justlisted<\/strong> to increase her property&#8217;s reach on Instagram.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CCt3sh9p8Ld\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"551\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-2.jpg\" alt=\"\" class=\"wp-image-8310\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-2.jpg 850w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-2-300x194.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-2-768x498.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-2-400x259.jpg 400w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/figure><\/div>\n\n\n<p>See how <a href=\"https:\/\/www.instagram.com\/roylhanieteam\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Roy Lhanie<\/a> makes great use of hashtags.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/p\/B_8Ueu1DOPD\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"418\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-4.jpg\" alt=\"\" class=\"wp-image-8312\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-4.jpg 849w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-4-300x148.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-4-768x378.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-4-400x197.jpg 400w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/using-instagram-for-real-estate-2020-the-ultimate-guide-for-realtors\/\">Using Instagram for Real Estate 2020 \u2013 The Ultimate Guide for REALTORS\u00ae<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\">Twitter<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although the hashtag was first brought to social media in its present form by Twitter on August 23, 2007, the platform limits users compared to other platforms like Instagram. Important to keep in mind when using hashtags on Twitter is that they will count toward the character limit per tweet. So you want to consider them carefully and use them sparingly unless you are posting a photo. Here, Sandi Elwood is considering Twitter&#8217;s character limit and using hashtags effectively.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote twitter-tweet is-layout-flow wp-block-quote-is-layout-flow\"><p dir=\"ltr\" lang=\"en\">Check out my #listing in #Detroit #OR #realestate #realtor https:\/\/t.co\/oOcaKi6ih1 pic.twitter.com\/qGVMGNdvhE<\/p><p>\u2014 Sandi Elwood (@sandisueelwood) June 4, 2020<\/p><\/blockquote>\n\n\n\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\">Pinterest<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike platforms like Instagram and Twitter, Pinterest does not focus on interaction and engagement. Pinterest is a place where you search for images. Given the 500-character limit, it is recommended that you use 4-5 hashtags per post. Four of the hashtags will be visible directly under the image so make sure you use the best first and do not spam. Your best choices are hashtags that are relevant to what you do, hashtags with high search volume, and local hashtags related to the properties and listings.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.pinterest.ca\/pin\/825425437928345130\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"447\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-5.jpg\" alt=\"\" class=\"wp-image-8313\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-5.jpg 538w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-5-300x249.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-5-400x332.jpg 400w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\">LinkedIn<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">LinkedIn often doesn\u2019t get the attention it deserves from realtors. It has a smaller audience as people don\u2019t check their newsfeed multiple times a day as they would do on Instagram. But those who use LinkedIn to find content about real estate are there for real business and chances are you will get a higher conversion rate out of them. To use hashtags on LinkedIn, make sure you use short hashtags. Follow the basic rules of using hashtags and do not include punctuation or spaces and try not to overuse them. Maria Halatsis uses popular hashtags:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/daleboutiette_ever-wanted-to-live-like-basketball-legend-activity-6730896254873796608-sLPD\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"786\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-7.jpg\" alt=\"\" class=\"wp-image-8315\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-7.jpg 557w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-7-213x300.jpg 213w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-7-400x564.jpg 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/\">LinkedIn for Real Estate Agents: The Ultimate Guide for REALTORS\u00ae in 2020<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-real-estate-hashtags\"><span class=\"ez-toc-section\" id=\"Top_Real_Estate_Hashtags\"><\/span>Top Real Estate Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the world of social media, the number of potential hashtags is almost infinite. However, you can do a little research and find the hashtags your leads and clients are using, and narrow your options down to the best possible choices. Here is a condensed list of the most popular hashtags for realtors:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">#realestate<\/span><\/li><li><span style=\"font-weight: 400;\">#realty<\/span><\/li><li><span style=\"font-weight: 400;\">#broker<\/span><\/li><li><span style=\"font-weight: 400;\">#forsale<\/span><\/li><li><span style=\"font-weight: 400;\">#newhome<\/span><\/li><li><span style=\"font-weight: 400;\">#househunting<\/span><\/li><li><span style=\"font-weight: 400;\">#property<\/span><\/li><li><span style=\"font-weight: 400;\">#properties<\/span><\/li><li><span style=\"font-weight: 400;\">#investment<\/span><\/li><li><span style=\"font-weight: 400;\">#home<\/span><\/li><li><span style=\"font-weight: 400;\">#housing<\/span><\/li><li><span style=\"font-weight: 400;\">#mortgage<\/span><\/li><li><span style=\"font-weight: 400;\">#foreclosure<\/span><\/li><li><span style=\"font-weight: 400;\">#selling<\/span><\/li><li><span style=\"font-weight: 400;\">#listing<\/span><\/li><li><span style=\"font-weight: 400;\">#listingagent&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">#newlisting&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">#homeinspection&nbsp;<\/span><\/li><li><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Hubspot and Zillow<\/h3>\n\n\n\n<p>The business software developer <a href=\"http:\/\/blog.hubspot.com\/sales\/real-estate-hashtags\" target=\"_blank\" rel=\"nofollow\">HubSpot <\/a>found the best hashtags agents can use on social media. These hashtags are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>#realestate<\/li><li>#realestateexperts<\/li><li>#realestateadvice<\/li><li>#homeforsale<\/li><li>#homeforsale[state or major city]<\/li><li>#luxuryrealestate<\/li><li>#condoliving<\/li><li>#housegoals<\/li><li>#househunting<\/li><li>#housesofinstagram<\/li><\/ul>\n\n\n\n<p>On the other hand, <a href=\"http:\/\/www.zillow.com\/agent-resources\/blog\/real-estate-hashtags\" target=\"_blank\" rel=\"nofollow\">Zillow<\/a> lists the following as the best hashtags for Real Estate:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>#realestate<\/li><li>#realty<\/li><li>#broker<\/li><li>#forsale<\/li><li>#newhome<\/li><li>#househunting<\/li><li>#property<\/li><li>#properties<\/li><li>#investment<\/li><li>#home<\/li><li>#housing<\/li><li>#mortgage<\/li><li>#foreclosure<\/li><li>#selling<\/li><li>#listing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roomvu_Data\"><\/span><strong>roomvu Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The words used in a post go a long way in increasing its engagement. After analyzing over 1 million posts shared by our subscriber agents, we found these words to be the most successful. The following heat map shows the most important and most effective social media keywords Real Estate agents have used on their social media accounts using roomvu dashboard to share local Real Estate content. Making sure to use these keywords in form of hashtags or keywords in social media captions, status, etc. seems like a good idea and a great place to start. After all, agents will get to know the market after a while and will come up with their own list of hashtags and keywords. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"542\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-22.png\" alt=\"\" class=\"wp-image-17182\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-22.png 628w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-22-300x259.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-22-400x345.png 400w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hashtags-for-real-estate-best-practices\"><span class=\"ez-toc-section\" id=\"Hashtags_for_Real_Estate_Best_Practices\"><\/span>Hashtags for Real Estate Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It is easy to get careless with hashtag use. Here are some general tips:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Do not use too many hashtags. We\u2019ve mentioned this before but it should be stressed. You risk your post being flagged as spam and not showing up when the tags are searched. Also, what do you think people will think about your post if it comes with a long list of hashtags? Most probably people will find it a desperate bid for attention. Instagram will allow you to use 30 tags per post but according to Track Maven, the golden number is one.\u00a0<\/span><\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-1024x1024.jpg\" alt=\"Hashtags for Real Estate\" class=\"wp-image-13542\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-1.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Do not go with irrelevant hashtags. Not only will you look unprofessional but also even if you get some followers, they will not be interested in doing business with you.<\/span><\/li><li><span style=\"font-weight: 400;\">You need your audience to be local otherwise you won\u2019t get any business. However, while choosing local tags don\u2019t get too local. This might seem like contradictory messaging but consider the specific street name application in rural areas with common street names (#mainstreet). Clearly, your tweet would be lost. Furthermore, make an effort not to use too many places as hashtags as most likely they will be flagged as spam.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Remember, you can still have some fun and be professional. If you&#8217;re congratulating a colleague there is nothing wrong with saying <strong>#congrats<\/strong> or <strong>#cheers<\/strong>.<\/span><\/li><li><span style=\"font-weight: 400;\">It is a good idea to use the features of the listings as tags. For instance, tags like #duplex, #loft, or #industrialchic.&nbsp;<\/span><\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-1024x1024.jpg\" alt=\"hashtags for real estate\" class=\"wp-image-13546\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-3.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Make an effort to find what other realtors are using as hashtags. On Instagram, you can search for these tags and the platform will suggest some more related tags which you can use. \u201cThe Trends\u201d section on Twitter is also a great place to find out about currently popular hashtags.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Make a list of your frequently used hashtags and add your new tags to the list as you find them.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Before using new hashtags search them and make sure they don\u2019t link to inappropriate content.<\/span><\/li><\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-1024x1024.jpg\" alt=\"Hashtags for Real Estate\" class=\"wp-image-13545\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/06\/hashtags-for-real-estate-2.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Put yourself in your potential client&#8217;s shoes. What might they be searching for in terms of uncommon tags? #hatemyhouse maybe?<\/span><\/li><li><span style=\"font-weight: 400;\">Every once in a while try to change things around with your hashtags and try some new ones. Make it a habit for yourself to find new hashtags in your field. It\u2019s easy to settle with a set of fixed hashtags once you have a decent list.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Effectively using hashtags for real estate will increase your views and more importantly filter your audience, providing more potential leads and increasing opportunities for engagement. Work to keep it local, keep it light,&nbsp; and keep on learning.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\">Social Media for Real Estate Agents \u2013 The Ultimate Guide for REALTORS\u00ae 2020<\/a><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1604936039044\"><strong class=\"schema-faq-question\">What are the best hashtags for real estate?<\/strong> <p class=\"schema-faq-answer\">Here is a condensed list of the most popular hashtags for realtors:<br\/>#realestate<br\/>#realty<br\/>#broker<br\/>#forsale<br\/>#newhome<br\/>#househunting<br\/>#property<br\/>#properties<br\/>#investment<br\/>#home<br\/>#housing<br\/>#mortgage<br\/>#foreclosure<br\/>#selling<br\/>#listing<br\/>#listingagent\u00a0<br\/>#newlisting\u00a0<br\/>#homeinspection\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>You may have noticed Millennials love hashtags. Prevalent across all social networking platforms hashtags are more than a trend. They are indispensable, as they automatically categorize the huge content load produced daily. This categorizing means even people who don\u2019t follow you can find your content if it fits their search parameters. The growing popularity of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-3234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effective Use of Hashtags for Real Estate with Examples &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"Learn what hashtags for real estate you should use and how to pick the best hashtags for the various social media platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Use of Hashtags for Real Estate with Examples and Best Practices\" \/>\n<meta property=\"og:description\" content=\"Learn what hashtags for real estate you should use and how to pick the best hashtags for the various social media platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-05T21:43:09+00:00\" \/>\n<meta property=\"article:modified_time\" 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Content Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","contentUrl":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Editorial-Staff-2-96x96.jpg","caption":"Academy Content Team"},"description":"roomvu Academy content team consists of authors who bring you the best in real estate marketing.","url":"https:\/\/www.roomvu.com\/academy\/author\/rvadmin\/"},{"@type":"Question","@id":"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#faq-question-1604936039044","position":1,"url":"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/#faq-question-1604936039044","name":"What are the best hashtags for real estate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Here is a condensed list of the most popular hashtags for realtors:<br\/>#realestate<br\/>#realty<br\/>#broker<br\/>#forsale<br\/>#newhome<br\/>#househunting<br\/>#property<br\/>#properties<br\/>#investment<br\/>#home<br\/>#housing<br\/>#mortgage<br\/>#foreclosure<br\/>#selling<br\/>#listing<br\/>#listingagent\u00a0<br\/>#newlisting\u00a0<br\/>#homeinspection\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"roomvu 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