{"id":3126,"date":"2020-06-01T23:02:17","date_gmt":"2020-06-02T06:02:17","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=3126"},"modified":"2024-05-22T08:46:32","modified_gmt":"2024-05-22T15:46:32","slug":"linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/","title":{"rendered":"LinkedIn for Real Estate Agents: The Ultimate Guide for REALTORS\u00ae in 2024"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Social networking tools like Facebook, Twitter, and Pinterest are widely considered channels to promote business. This is understandable, these platforms are stylish, encourage creativity, and have many<\/span> active users. What more realtors should keep in mind though is that these platforms are primarily used to unwind and socialize. LinkedIn may be less flashy but can achieve more lead conversion precisely because it\u2019s plain with a business focus. According to the stats provided by Hubspot, LinkedIn generated 2.74% leads from all the visitors, which is almost 3 times (277%) more than Facebook (0.69%) and Twitter (0.77%). Using LinkedIn for real estate agents is becoming more important than ever as professionals widely use this social network<span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Why_LinkedIn_for_Realtors\" >Why LinkedIn for Realtors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Optimizing_LinkedIn_Profiles_for_REALTORS\" >Optimizing LinkedIn Profiles for REALTORS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Setting_up_a_LinkedIn_Page_for_Real_Estate\" >Setting up a LinkedIn Page for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Real_Estate_LinkedIn_Post_Ideas\" >Real Estate LinkedIn Post Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Guidelines_for_an_Engaging_LinkedIn_Post\" >Guidelines for an Engaging LinkedIn Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#What_Time_is_Best_to_Post_on_LinkedIn\" >What Time is Best to Post on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Expanding_Your_Network\" >Expanding Your Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#LinkedIn_Groups\" >LinkedIn Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#LinkedIn_Paid_Campaigns\" >LinkedIn Paid Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Bonus_Tips_to_Grow\" >Bonus Tips to Grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#LinkedIn_Common_Mistakes\" >LinkedIn Common Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#Making_LinkedIn_Worth_Your_While\" >Making LinkedIn Worth Your While<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/#roomvu_Social_Media_Automation_Calendar\" >roomvu Social Media Automation Calendar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Whether it&#8217;s your first time using LinkedIn to promote your real estate or you want to boost your engagement on LinkedIn and get more leads, this comprehensive guide will help you enhance visibility.<\/p>\n\n\n\n<p>We&#8217;ll start with why you need a professional real estate LinkedIn profile. We will then elaborate on the details of LinkedIn profile optimization. We will cover some post ideas to use on your LinkedIn with several examples. In the end, we&#8217;ll go over the guidelines for increasing engagement and also explain some pro tips and LinkedIn common mistakes. Are you ready? Let&#8217;s get started.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"\/\/www.youtube.com\/embed\/oBxgyfpbOro\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-linkedin-for-realtors\"><span class=\"ez-toc-section\" id=\"Why_LinkedIn_for_Realtors\"><\/span>Why LinkedIn for Realtors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">LinkedIn should be a high priority when choosing social media platforms. You can, and probably should, advertise on multiple platforms but always bear in mind most platforms are not designed as professional social networking tools.&nbsp; When the clock is ticking for generating some leads you will want to get on LinkedIn.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding how people use LinkedIn to find real estate agents is an important part of using its value. LinkedIn is used as a database to learn more about professionals. People often use LinkedIn to learn more about the real estate agents they have come across somewhere else.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People join LinkedIn to<\/span> <span style=\"font-weight: 400;\">connect with other professionals in their own fields. So, when people are networking and connecting with others they might grow some interest in your services even if they don\u2019t need them at the moment. It does not matter if you sell domestic or commercial property. Either way, LinkedIn is a great way to connect to the right people and find the right audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To understand why LinkedIn is so successful at lead generation, consider the demographics.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">LinkedIn\u2019s users are small compared to those of Facebook and Twitter. But <em>of<\/em> that modest 29% of users:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">77% are 30 years old or more<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Close to 50% make more than $75.000 a year<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Almost half of the users on LinkedIn are college graduates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">90% are the main decision-maker at home<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1-410x1024.jpg\" alt=\"Why Real Estate agents need Linkedin\" class=\"wp-image-3194\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1-410x1024.jpg 410w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1-120x300.jpg 120w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1-768x1920.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1-400x1000.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Why-Real-Estate-agents-need-Linkedin-1.jpg 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The potential target audience for the realtors is very wide. Homebuilders construction companies to HR professionals can all be found on LinkedIn according to John Nemo at bizjournals.com.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People on LinkedIn are <\/span><span style=\"font-weight: 400;\">in business mode<\/span><span style=\"font-weight: 400;\"> so even if they found you on their Instagram or Facebook feed they will likely check you out on LinkedIn before initiating contact.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are new to the real estate field, regardless of your talent, you might face tough competition with industry veterans. But don\u2019t lose hope. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">With LinkedIn you can connect with people <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> people they are connected to, adding that special high net worth person you are thinking of pitching. <\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, you are more likely to be seen on LinkedIn as there is not demand for attention from a multitude of sources present on other platforms<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a result of LinkedIn\u2019s lower signal-to-noise ratio (and apart from articles), other kinds of posts generate high engagement.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The signal-to-noise ratio ties into what is called the<\/span> <span style=\"font-weight: 400;\">Pareto Principle.&nbsp; The gist of this rule is that in many large networks, a very small number of people are accountable for the majority of the action.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, on Twitter, 15% of the users are responsible for 95% of tweets. The same rule goes for LinkedIn. Most people on the platform never post. What this means is that if you regularly and constantly post content and use hashtags, there is a good chance your target audience will see your post.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, it goes without saying that every person on LinkedIn lives in a house and might be planning to move to a new place or sell their property.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-linkedin-profiles-for-realtors\"><span class=\"ez-toc-section\" id=\"Optimizing_LinkedIn_Profiles_for_REALTORS\"><\/span>Optimizing LinkedIn Profiles for REALTORS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When a potential client visits your profile on social networking platforms or your website, the first thing they will do is find out about you \u2013 <\/span><span style=\"font-weight: 400;\">who you are and your level of expertise.<\/span><span style=\"font-weight: 400;\"> This first impression plays a vital role in their decision. Given the importance of such information, it is highly recommended that you provide a bio that informs the client of your experience in the field of real estate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need an awesome profile that stops people in their tracks and makes them think: \u201cThis is the one\u201d. It should be up-to-date and informative.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People researching you on the web may end up on any social networking platforms and you don\u2019t get to choose which. So make sure you are present on all of them. Having a LinkedIn profile is just a step in achieving this goal. People tend to spend less time on LinkedIn than they do on YouTube or Facebook and when they are on LinkedIn many users are not active in the news feed. Connecting happens in profiles.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We will delve into the specific aspects of your profile below but here are some general points to keep in mind:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Your Profile is not Your Resume: Try not to stress the past. Focus on how you can help a client in the future.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keep the Experiences section short and concise. If it\u2019s too lengthy or convoluted a potential lead may not read the whole section<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Add some personality. Develop your own style and voice. Find and emphasize what makes you different<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Highlight your <\/span><span style=\"font-weight: 400;\">achievements and accomplishments<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Awards you or your brokerage have received<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transferable skills (for example if you\u2019re a killer photographer)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Volunteer Work. This both demonstrates skills in action and shows care invested in the community<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Education and Certificates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Accomplishments. These may or may not be work-related<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-professional-profile-picture\">Professional Profile Picture<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When setting up your LinkedIn profile you will need a professional profile picture that fits well in the space designed by LinkedIn. Using images the right way is essential to your online marketing. You use images to show off who you are. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> It is a good idea to use the same picture for your profiles on different social networking platforms to show consistency and become easily recognizable.&nbsp; Failing to do so can make you look unprofessional. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The profile picture should be clear and<\/span><span style=\"font-weight: 400;\"> fit perfectly <\/span><span style=\"font-weight: 400;\">in the space designed by LinkedIn. The image size you should go for is 200 pixels by 200 pixels. For the best results try to follow these dimensions or you will risk having a poor image. See how Katie Clancy does this.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-3138 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"793\" height=\"374\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/profile-cover.jpg\" alt=\"LinkedIn profile cover photo\" class=\"wp-image-3138\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/profile-cover.jpg 793w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/profile-cover-300x141.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/profile-cover-768x362.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/profile-cover-400x189.jpg 400w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><figcaption class=\"wp-element-caption\">From Katie Clancy&#8217;s LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The next part is the cover page which fills up most of the space on top. Feel free to get more creative and really showcase your real estate business. You need to make sure the picture you use is eye-catching. If you have achieved something or received an award don\u2019t be afraid to put it here. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3142 size-full\"><img decoding=\"async\" width=\"796\" height=\"400\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-cover-photo2-1.jpg\" alt=\"\" class=\"wp-image-3142\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-cover-photo2-1.jpg 796w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-cover-photo2-1-300x151.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-cover-photo2-1-768x386.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-cover-photo2-1-400x201.jpg 400w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><figcaption class=\"wp-element-caption\">From Isabella Sun&#8217;s LinkedIn<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Bonus Tip:<\/strong> You can reach out to a Graphic Designer or crowdsource your design ideas to a third-party site like DesignCrowd or Fiverr.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-headline\">LinkedIn Headline<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your profile headline is what <\/span><span style=\"font-weight: 400;\">appears directly below your name.<\/span><span style=\"font-weight: 400;\"> This is a short, 100-character description. Visitors will probably read all of it so the aim is to convince them to go on to the rest of your profile. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The headline acts as an important marketing communication in your profile. Most realtors state only the bare minimum. Instead; say who you are, what values you are proposing, and <\/span>what your call to action<span style=\"font-weight: 400;\"> is. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It should have some personality and stand out. This is usually one of the first places visitors to your page look. Get creative, have fun with it, and remember that you can always change your headline.&nbsp;<\/span><\/p>\n\n\n\n<p>Check out <em>Dale Boutiette&#8217;s<\/em> Headline:<br>Luxury Real Estate Advisor at Compass | Top 1% of San Francisco Real Estate Agents<\/p>\n\n\n<div class=\"wp-block-image wp-image-3143 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"400\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-Headline.jpg\" alt=\"LinkedIn profile Headline\" class=\"wp-image-3143\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-Headline.jpg 796w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-Headline-300x151.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-Headline-768x386.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-profile-Headline-400x201.jpg 400w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><figcaption class=\"wp-element-caption\">From Dale Boutiette&#8217;s LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contact-information\">Contact Information<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You are able to manage the contact and personal information by editing the<\/span> <span style=\"font-weight: 400;\">Contact Info section<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> The following are the fields that you can edit (some optional) :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Direct link to your LinkedIn profile<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email address<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Phone number<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Website<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instant messenger accounts<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Your birthday<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-3144 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"370\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Contact-info.png\" alt=\"LinkedIn Contact info\" class=\"wp-image-3144\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Contact-info.png 560w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Contact-info-300x198.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Contact-info-400x264.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.linkedin.com\/in\/thecapehouse\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Katie Clancy<\/a>&#8216;s LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customize-linkedin-url\">Customize LinkedIn URL<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">By optimizing your profile URL you let search engines like Google, Bing, and Yahoo! find and pick your profile. <\/span><span style=\"font-weight: 400;\">A customized URL<\/span><span style=\"font-weight: 400;\"> looks professional and is easy to print if you need to do so. It is also possible to include keywords like \u201creal estate\u201d or \u201crealtor\u201d to improve your Google search results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Right under your profile picture and headline click <em>Contact info. <\/em>You can find the URL to your page here. This URL is <\/span><span style=\"font-weight: 400;\">by default long and may contain numbers and characters you should avoid.<\/span><span style=\"font-weight: 400;\"> Make sure you change this to your name. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To change the URL, click the \u201cEdit public profile &amp; URL\u201d section on the top right, and then in the new window, click <em>Edit your custom URL<\/em>. Note that &#8220;\/in\/&#8221; cannot be changed:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"122\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL-1024x122.jpg\" alt=\"LinkedIn Profile URL\" class=\"wp-image-3146\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL-1024x122.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL-300x36.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL-768x92.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL-400x48.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Profile-URL.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><b>Pro Tip: <\/b>I<span style=\"font-weight: 400;\">t is a great idea to match <\/span>your customized URLs on your website and other social networking platforms. It helps with your branding and makes it<span style=\"font-weight: 400;\"> easy to remember!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-bio\">About (bio)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After setting up your profile image and cover photo let<\/span> go of <span style=\"font-weight: 400;\">the part that really matters. Your Bio! Here is an example of a top real estate agent called Dale Boutiette.&nbsp;Take your time and read through it. <\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-3182 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"745\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2.png\" alt=\"LinkedIn about\" class=\"wp-image-3182\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2.png 767w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2-300x291.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2-400x389.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-about-2-48x48.png 48w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><figcaption class=\"wp-element-caption\">From Dale Boutiette&#8217;s LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The good thing about Dale\u2019s bio is that after reading it, you have a clear image of who he is and what he does best. He has included his impressive achievements and <\/span>two client testimonials<span style=\"font-weight: 400;\"> to edify his real estate brand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your Bio is your brand. It helps potential clients decide if your services meet their needs or not. Today 62% of agents spend at least an hour a day on marketing or advertising. But to make personal connections with your potential clients you have to take full advantage of your Bio. Your bio is where your education, experience, skills, and story unite to define who you are and make you stand out. Make sure all these are in line with your business and brand\u2019s value.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Never try to use your bio to sell your services. This can make you look as if you only care about your own business goals and the needs of your clients don\u2019t matter.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, be completely honest in your bio. Don\u2019t forget to mention <\/span><span style=\"font-weight: 400;\">social proof <\/span><span style=\"font-weight: 400;\">(statistics, certificates, client testimonials) beside your bio so it can back up your positive claims.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Potential customers want to get to know your story, and who you are as a person because they are trying to imagine how their experience working with you will be.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All that being said, remember to keep your bio informative and short. <\/span><span style=\"font-weight: 400;\">A long meandering bio will lose your readers\u2019 attention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Try to keep it to 3 paragraphs using 200 to 300 words. If you must have a long bio make use of personal touches and mention your awards or achievements. Use the <\/span>media you are featured in. Video interviews and audio dialogue will <span style=\"font-weight: 400;\">demonstrate your value as a real estate professional.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After writing your bio read it over and over and try to edit and correct any grammatical and spelling mistakes. You do not want to look unprofessional over such trivial matters.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your bio is a great space to mention contact details for prospective clients. This includes address, phone number, and email. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Include catchy call-to-action phrases like \u201cDo you want to get started on your search today?\u201d to make them want to contact you.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experience\">Experience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike Facebook, on LinkedIn, professionals can showcase their achievements and accomplishments. This doesn\u2019t mean you can\u2019t talk about such things on Facebook only that your accomplishments will not be lost in the social chatter. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Experiences section of your profile is where you shine but don\u2019t forget who you are shining for: your target audience. You are not trying to find a job. You are trying to connect with people, discover leads, and build trust. The easiest way to build trust is to show them your proven track record. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Potential clients don\u2019t care where you have worked in the past. They are trying to decide if you can help them or not. Instead of bragging about your previous titles and jobs, highlight your accomplishments and how you have helped your clients.<\/span><\/p>\n\n\n\n<p>Isabella Sun is a top 1% realtor from San Francisco. See how she has elaborated on who she is, how she helps clients, what she does for buyers\/sellers, and a good Call To Action (CTA).<\/p>\n\n\n<div class=\"wp-block-image wp-image-3181 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"749\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1.png\" alt=\"LinkedIn experience\" class=\"wp-image-3181\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1.png 760w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1-300x296.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1-400x394.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-experience-1-96x96.png 96w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">From Isabella Sun&#8217;s LinkedIn profile<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-education-and-certifications\">Education and Certifications<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You will list the awards you have received in your line of work here. If the awards were given to your company you can still list it here. <\/span><span style=\"font-weight: 400;\">This still demonstrates to potential customers how you might help them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also if you have any certificates in the field of real estate mention it here. <\/span><span style=\"font-weight: 400;\">Listing your education and certificates obviously helps build trust with potential clients.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, before posting anything in your profile, make sure people care about it. These are brief pertinent highlights of your education with certificates proving your continued interest in growing in your chosen field.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-skills-and-endorsements-social-proof\">Skills and endorsements (social proof)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, you have the chance to impress the reader. Hit them with your <\/span><span style=\"font-weight: 400;\">skills and sales numbers<\/span><span style=\"font-weight: 400;\">. What are your strong points? Foreclosures, short sells, negotiation, social media? Don\u2019t be humble or shy here. And don\u2019t forget to highlight soft skills like communication and responsiveness, these rate high in <\/span><span style=\"font-weight: 400;\">lists of what clients value<\/span><span style=\"font-weight: 400;\">. Let your past coworkers endorse you for the skills you highlight here.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recommendations\">Recommendations<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In your LinkedIn profile, there is a section called \u201cRecommendations.\u201d This is where you can ask your connections to leave a written recommendation. Once your profile is ready and your network has grown to a decent number use this feature.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a<\/span><span style=\"font-weight: 400;\"> few points of etiquette<\/span><span style=\"font-weight: 400;\"> you should keep in mind while asking people to write you a recommendation. You should not ask your new connections for recommendations and should avoid asking all your connections.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-3177 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"280\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Recommendations-1.png\" alt=\"LinkedIn Recommendations\" class=\"wp-image-3177\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Recommendations-1.png 773w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Recommendations-1-300x109.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Recommendations-1-768x278.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Recommendations-1-400x145.png 400w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><figcaption class=\"wp-element-caption\">From Dale Boutiette&#8217;s LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The people you ask for a recommendation should be the ones who know you and have worked with you in the past.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Speak to former clients in advance of their postings<\/span>. Perhaps ask questions regarding what they liked about working with you. In this way, you end up with a <span style=\"font-weight: 400;\">more specific and meaningful testimony rather than something generic.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-a-linkedin-page-for-real-estate\"><span class=\"ez-toc-section\" id=\"Setting_up_a_LinkedIn_Page_for_Real_Estate\"><\/span>Setting up a LinkedIn Page for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to get the most out of LinkedIn for your CRE business, you need to build pages for your company, yourself, and all the staff that contribute. Staff should be encouraged to engage not just as a standalone professional but as a representative of the company.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Understand that your own personal page and your company page are different. On your own page, you present your experiences, education, and <\/span>accomplishments, and post content that<span style=\"font-weight: 400;\"> relates to both you and your company. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your company\u2019s page is where you post content to attract buyers and sellers while building a reputation.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-linkedin-post-ideas\"><span class=\"ez-toc-section\" id=\"Real_Estate_LinkedIn_Post_Ideas\"><\/span>Real Estate LinkedIn Post Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With social media, you have a limited window of opportunity to catch the reader\u2019s attention. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listings-and-open-houses\">Listings and Open Houses<\/h3>\n\n\n\n<p>The agent below has shared information about a showing by creating a post on LinkedIn.<\/p>\n\n\n\n<p>To create a post like this you want to have a solid photo library of the house and an engaging but straightforward message.<\/p>\n\n\n\n<p>Simply go to the &#8220;Start a Post&#8221; area at the top of the main page. Click on the camera icon and select your predetermined images. Once you select &#8220;Done&#8221; on the image you will be taken back to the &#8220;Create a Post&#8221; area. You can then add the information above the property images you&#8217;ve added. See this in Dale Boutiette&#8217;s post:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/daleboutiette_if-youve-ever-been-curious-about-what-the-activity-6672174747486425089-2rlC\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"859\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-8.jpg\" alt=\"\" class=\"wp-image-8319\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-8.jpg 504w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-8-176x300.jpg 176w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-20-8-400x682.jpg 400w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Did you know that you can impress your viewer with affordable professional photography? Roomvu has a professional and efficient listing photography service with a 24-hour turnaround.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Posting a video<\/strong> to your LinkedIn is almost the same as posting photos. The difference is selecting the video from your device&#8217;s library. Click the middle icon to upload.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"128\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/upload-video.png\" alt=\"upload video on LinkedIn\" class=\"wp-image-3183\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/upload-video.png 566w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/upload-video-300x68.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/upload-video-400x90.png 400w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure><\/div>\n\n\n<p>Here&#8217;s what a listing video looks like from Denise Mai&#8217;s LinkedIn:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/denise-mai-7012571b_title-executive-4000-sq-ft-home-in-arbutus-activity-6664944825269305344-Ha9z\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"703\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-31.png\" alt=\"\" class=\"wp-image-8336\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-31.png 505w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-31-216x300.png 216w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-31-400x557.png 400w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Convert your visitors to your clients by getting them excited about the property with videos. Roomvu has a professional cinematic video service with competitive pricing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promote-your-vlog\">Promote Your Vlog<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.roomvu.com\/academy\/listing-videos-for-real-estate-agents\/\">importance of video<\/a> is stressed in numerous ways and not without cause. LinkedIn adding video content from YouTube (as agent Katie Clancy has done below) increases engagement by 75%.<\/p>\n\n\n\n<p>If you are comfortable in front of the camera, are good with time management and scheduling, and want an innovative way to share local content you should consider vlog creation.<\/p>\n\n\n\n<p>You can share your vlog in a post using a link or natively on the platform using the steps outlined above for adding images.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/thecapehouse_whats-good-cape-cod-episode-9-parker-monte-activity-6673632203764707328-rSgw\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"510\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30.png\" alt=\"\" class=\"wp-image-8335\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30.png 504w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30-296x300.png 296w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30-400x405.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-30-96x96.png 96w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Pro Tip: Ensure<\/b> you get people most likely to engage with your post, to see and read it. That includes coworkers, colleagues,<span style=\"font-weight: 400;\"> and team members. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Note how Katie Clancy has tagged Katie Falkowski and Kandy Korner (both featured in her vlog) as well as the National Park Service (the organization taking care of the White Cedar Swamp Trails she is covering). Tagging the people and organizations involved in her most recent blog will increase engagement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/thecapehouse_whats-good-cape-cod-episode-8-katie-falkowski-activity-6671023106498322432-oJdN\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"562\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-29.png\" alt=\"\" class=\"wp-image-8334\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-29.png 504w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-29-269x300.png 269w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-29-400x446.png 400w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Let Your personality shine and deliver your specially crafted message in style with Roomvu&#8217;s agent intro videos. All videos are carefully crafted to ensure you show the best possible image to your potential clients.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-update\">Market Update<\/h3>\n\n\n\n<p>Content sharing is a key part of any marketing plan. And sharing real estate market updates provides information and builds trust with people in your field.<\/p>\n\n\n\n<p>Below Denise Mai shares her <a href=\"https:\/\/www.roomvu.com\/academy\/the-newest-trend-market-update-videos-for-real-estate\/\">market update video <\/a>while Linda Heinrichs shares her &#8220;How the Market&#8221; post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/denise-mai-7012571b_metrovancouver-homesale-homesales-activity-6603385138078380032-jr0n\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"656\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26.jpg\" alt=\"\" class=\"wp-image-8326\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26.jpg 503w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-230x300.jpg 230w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-400x522.jpg 400w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/lhluxuryhome_realestate-beavertonhomes-listings-activity-6673735362906607616-nwrU\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"683\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-2.jpg\" alt=\"\" class=\"wp-image-8328\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-2.jpg 503w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-2-221x300.jpg 221w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-2-400x543.jpg 400w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/a><\/figure><\/div>\n\n\n<p><b>Pro Tip: <\/b>L<span style=\"font-weight: 400;\">ike other social media, hashtags help people find the content they are looking for. However, you need to pay attention. Use the ones that are closely related to the content you are posting. Avoid spamming with hashtags. Both Linda and Denise use hashtags specific to real estate and cities or neighborhoods being highlighted.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Agents are generating more online leads with videos. Roomvu&#8217;s personal market update videos are designed to exhibit your market authority. Our expert videographers coach and direct you to present your best self on camera. Stand out and elevate your market exposure with personal market update videos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-virtual-open-house\">Virtual Open House<\/h3>\n\n\n\n<p>Virtual open houses are increasing in popularity generally and are essential currently. These posts follow the same principles as any open house but do be sure to include the link to the platform being used to show the house. See how Jessica Botelho announces her upcoming live open house and Mike Weller introduces his Facebook virtual open house with LinkedIn posts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/jessicabotelho_virtualopenhouse-openhouse-realestate-activity-6672274743577645056-Snkb\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"774\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-3.jpg\" alt=\"\" class=\"wp-image-8329\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-3.jpg 504w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-3-195x300.jpg 195w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-3-400x614.jpg 400w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/mikewellerhomes_wellergroupoc-yorbalindahomes-virtualopenhouse-activity-6672231459224457216-vQmT\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"553\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-4.jpg\" alt=\"\" class=\"wp-image-8330\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-4.jpg 506w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-4-275x300.jpg 275w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-26-4-400x437.jpg 400w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure><\/div>\n\n\n<p><b>Pro Tip: <\/b>Y<span style=\"font-weight: 400;\">ou want your name out there to be seen by other users on LinkedIn. So invest <\/span>some time everyday reading, liking, and commenting on other peoples\u2019 posts. This way you will <span style=\"font-weight: 400;\">know what works and what does not, increasing your name recognition.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/\">Instagram Live for Realtors: 10 Tips to Host a Successful Virtual Showing<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-neighborhood-information\">Neighborhood Information<\/h3>\n\n\n\n<p>Highlight your knowledge and provide meaningful content by presenting information on the neighborhood (as opposed to just focusing on listings). LinkedIn is a platform stressing business and knowledge and these types of posts are essential.<\/p>\n\n\n\n<p>You should not be posting strictly listing information on any social media platform but that is even more true here.<\/p>\n\n\n\n<p>The post below highlights specific regions and neighborhoods by Elena Kovrigin.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/elena-kovrigin-a0a34212a_where-to-live-in-asheville-north-carolina-activity-6671932858040492032-npDk\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"456\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-27.png\" alt=\"\" class=\"wp-image-8332\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-27.png 505w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-27-300x271.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-27-400x361.png 400w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/figure><\/div>\n\n\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Find the people in your field with larger audiences and tag them in relevant posts. And be sure to tag team members. <\/span><i><span style=\"font-weight: 400;\">Do not spam<\/span><\/i><span style=\"font-weight: 400;\"> this as it will backfire.&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Link your personal page to your company page and make sure everyone else in the company does the same to increase the reach of the page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-home-buying-selling-tips\">Home Buying\/Selling Tips<\/h3>\n\n\n\n<p>Again, informative and educational content should take the lead on LinkedIn.<\/p>\n\n\n\n<p>Andrea Ksokulics and Katie Clancy share helpful information and updates utilizing articles and vlogs in the examples below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/thecapehouse_episode-90-market-update-may-2020-activity-6671781602147799040-bvJD\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"509\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28.png\" alt=\"\" class=\"wp-image-8333\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28.png 506w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-298x300.png 298w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-150x150.png 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-400x402.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-200x200.png 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-28-96x96.png 96w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-engaging-infographics\">Use Engaging Infographics<\/h3>\n\n\n\n<p>Infographics are a great way to share tips in a fast and engaging way. Check out Ken Parker&#8217;s informative post below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.linkedin.com\/posts\/ken-parkergdr_homebuying-homebuyingtips-activity-6673738087710916608-qOHt\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"602\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32.jpg\" alt=\"\" class=\"wp-image-8337\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32.jpg 506w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-252x300.jpg 252w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-400x476.jpg 400w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong> There are <\/span><span style=\"font-weight: 400;\">3 types of posts<\/span><span style=\"font-weight: 400;\"> you can have on LinkedIn. All can be used towards your marketing goals. <\/span><\/p>\n\n\n\n<p><b>Company posts: <\/b><span style=\"font-weight: 400;\">These are posted to your company page and can be completely promotional. Paid campaigns can only be used for these kinds of posts and as a result, have more benefits. <\/span><\/p>\n\n\n\n<p><b>Personal LinkedIn Posts: <\/b><span style=\"font-weight: 400;\">These posts make up the majority of the content in LinkedIn\u2019s news feed and you post them directly to your profile. They create engagement but using them to promote your CRE listings might be hard.&nbsp;<\/span><\/p>\n\n\n\n<p><b>LinkedIn Articles: <\/b><span style=\"font-weight: 400;\">The article feature in LinkedIn which was once called Pulse allows you to share content with anyone who follows you, your direct connections, and a larger audience <\/span><i><span style=\"font-weight: 400;\">if selected by editors<\/span><\/i><span style=\"font-weight: 400;\">. Used properly, this feature turns into a powerful resource.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-guidelines-for-an-engaging-linkedin-post\"><span class=\"ez-toc-section\" id=\"Guidelines_for_an_Engaging_LinkedIn_Post\"><\/span>Guidelines for an Engaging LinkedIn Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When posting on LinkedIn try to keep<\/span><span style=\"font-weight: 400;\"> these points<\/span><span style=\"font-weight: 400;\"> in mind:<\/span><\/p>\n\n\n\n<p><b>Keep it Professional: <\/b><span style=\"font-weight: 400;\">&nbsp;LinkedIn is not a space where you can discuss politics, general issues or complaints. Content needs to be professional. Do not go there posting inappropriate memes.&nbsp;<\/span><\/p>\n\n\n\n<p><b>It Should be Mobile Friendly: <\/b><span style=\"font-weight: 400;\">People check social media mostly on their phones. So it is very crucial to check if your content shows well on mobile devices. Avoid long paragraphs that are hard to read on a cell phone screen.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Image Selection: <\/b><span style=\"font-weight: 400;\">if you are linking back to your own website make sure you take advantage of strong visuals and images to present your content as important and useful.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Visible Text in the Feed: <\/b><span style=\"font-weight: 400;\">When posting on LinkedIn around the first 100 characters are shown in the field. Those 100 characters are your chance of getting the readers\u2019 attention. Don\u2019t waste it.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Link to a landing page: <\/b><span style=\"font-weight: 400;\">The space in a post on LinkedIn is not unlimited and readers might wish to get to know you more before engaging and getting in touch. Try to link to a <\/span><span style=\"font-weight: 400;\">property website<\/span><span style=\"font-weight: 400;\"> from the post to let the reader learn more about the location and amenities and encourage them to contact you.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Adding Keywords and Hashtags: <\/b><span style=\"font-weight: 400;\">Don\u2019t underestimate the power that lies in keywords and hashtags. Like all other digital content, keywords, and hashtags help prospects and potential customers see your content.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Call to Action: <\/b><span style=\"font-weight: 400;\">By posting content you want the audience to do something. What is it? Click on a link to your website. Call you. Engage and leave a comment. Whatever it is, make sure you ask the audience to do it.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Supporting Content on Your Feeds: <\/b><span style=\"font-weight: 400;\">When posting a piece of content on your newsfeed it is important to post other content that completes the first post. If you are posting tips on choosing the best property in a certain area, post another one with some listings that fit the criteria.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Actively Engage in Comments: <\/b><span style=\"font-weight: 400;\">If someone leaves a comment on your post asking a question or offering a compliment, respond ASAP. This encourages more engagement from the audience and keeps your post up in the news feed.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-time-is-best-to-post-on-linkedin\"><span class=\"ez-toc-section\" id=\"What_Time_is_Best_to_Post_on_LinkedIn\"><\/span>What Time is Best to Post on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Regarding the time to post content, the best time varies across platforms. A piece of content posted at a certain time on one platform may simply not work for others. Even if you have the best and most interesting kind of content but don\u2019t post it at the right time, most of your connections will never get to see it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is no fixed rule. Study your audience. Do some market research to find out how your audience uses the internet. If you have done your homework and have your buyer persona available, look at it. Assuming most of your connections on LinkedIn are professionals looking for business on the platform, chances are they won\u2019t be scrolling down the news feed during business hours. However, there are times when even professionals check social media, like lunch breaks or while heading to and back from work. Based on your time zone, you can do the math and expect to reach most clients.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is not one-size-fits-all but marketers have found better luck with posting their content on Tuesday through Thursday between 8 a.m. to 2 p.m. Your worst shot at posting content is on weekends and outside business hours. Again,&nbsp; do the math for different time zones if some of your audience lives in a different time zone. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is a brief breakdown of the best time to post for different businesses:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Software and media companies<\/b><span style=\"font-weight: 400;\">: It is assumed that in the media companies, professionals usually check social media in the morning just like reading a newspaper. Monday through Friday in the morning are the golden hours. For the software companies, you had better keep it off the business hours.<\/span><\/li>\n\n\n\n<li><b>Healthcare and Higher Education<\/b><span style=\"font-weight: 400;\">: 10 a.m. to 2 p.m. are the most promising times.<\/span><\/li>\n\n\n\n<li><b>B2B Businesses: <\/b><span style=\"font-weight: 400;\">Your audience is<\/span> most probably professionals. For the best results, it is recommended that you study their web behavior<span style=\"font-weight: 400;\">. Meanwhile, try to keep off work hours like before they start working or during lunch break.<\/span><\/li>\n\n\n\n<li><b>B2C Businesses: <\/b><span style=\"font-weight: 400;\">The same rule applies here just like the B2B businesses. Aim for outside business hours or lunch breaks. <\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Try to keep the flow of content steady and stay committed to your timeline.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-expanding-your-network\"><span class=\"ez-toc-section\" id=\"Expanding_Your_Network\"><\/span>Expanding Your Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To begin with the easy ones, the people you know like friends and family members, colleagues and coworkers. Then connect with their connections. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use LinkedIn\u2019s \u201cAdvanced Search\u201d feature. Here you can define keywords and locations for the search results.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search-1024x463.png\" alt=\"LinkedIn advanced search\" class=\"wp-image-3184\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search-1024x463.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search-300x136.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search-768x347.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search-400x181.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/advanced-search.png 1179w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Using All Filters, you can have an advanced search including the companies, locations, industries, etc:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters-1024x590.png\" alt=\"all people filters\" class=\"wp-image-3185\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters-1024x590.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters-300x173.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters-768x443.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters-400x231.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/all-people-filters.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">When connecting with people always try to send a <\/span><span style=\"font-weight: 400;\">personalized invitation. <\/span><span style=\"font-weight: 400;\">You just need to \u201cadd a note\u201d in your invitations. A friendly message goes a long way.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Tip<\/b><span style=\"font-weight: 400;\">: To accelerate the process you can add your existing email contact list by importing a .csv, .txt, or .vcf. file.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another useful action to take is to connect with local businesses. Reach out to their company page and tell them who you are. Show appreciation towards what they do and express your willingness to partner up with them. Just like posting content, try to be consistent in growing your network and be committed to it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some people spam requests out of desperation just to increase their networks. Once you build your network leads will show up.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-groups\"><span class=\"ez-toc-section\" id=\"LinkedIn_Groups\"><\/span>LinkedIn Groups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Groups provide multiple opportunities. They are a way to reach a targeted audience and increase profile views.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many users on LinkedIn are not even aware of the <\/span><b>Groups<\/b><span style=\"font-weight: 400;\"> feature. They may look like an improved version of Facebook\u2019s Pages or general forums but the value that lies within these groups can be much greater. Why? The members of these groups usually have a lot in common which makes them a very targeted and specific audience. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search the platform for groups related to real estate. As with all groups, some are private which means you have to be granted permission to join. You can join a wide range of groups with different members but try to target those that include local community members.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep these<\/span><a href=\"https:\/\/www.sharplaunch.com\/blog\/the-definitive-guide-to-real-estate-marketing-on-linkedin\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\"> tips<\/span><\/a><span style=\"font-weight: 400;\"> in mind about groups:<\/span><\/p>\n\n\n\n<p><b>Do not Spam:<\/b><span style=\"font-weight: 400;\"> LinkedIn groups are not fond of spam. Your posts need to add value and present helpful information. Content that just adds traffic to the group is not usually tolerated.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Groups have limitations: <\/b><span style=\"font-weight: 400;\">You<\/span> can only join groups on your own personal page and the number of groups you can join is limited. So pay attention to your options and only join the ones you see perfectly fit <span style=\"font-weight: 400;\">your marketing goals.&nbsp;<\/span><\/p>\n\n\n\n<p><b>No automated posting: <\/b><span style=\"font-weight: 400;\">Due to the recent changes in LinkedIn, you are no longer able to scale or automate your posting to multiple groups at once.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Post regularly: <\/b><span style=\"font-weight: 400;\">You should not post only when you see fit or when you want to promote content. Post on a regular basis to make a name for yourself and connect with others.<\/span><\/p>\n\n\n\n<p><b>Add value: <\/b><span style=\"font-weight: 400;\">In<\/span> order to make your marketing efforts work in Groups make sure you answer questions, help others with valuable links,<span style=\"font-weight: 400;\"> and appreciate content shared by others.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to give you some ideas on what groups work and what <\/span>you should be looking for, here are some examples of the <span style=\"font-weight: 400;\">best real estate groups on LinkedIn:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Real Estate Professionals Group<\/b><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/134657\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"348\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-real-estate-group.png\" alt=\"LinkedIn real estate professionals group\" class=\"wp-image-3187\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-real-estate-group.png 557w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-real-estate-group-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/LinkedIn-real-estate-group-400x250.png 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This group has been created for members who are \u201cinterested in educating consumers and other real estate professionals with their knowledge,\u201d If you are looking to promote deals this group is not for you.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Inman \u2013 Smart About Real Estate<\/b><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/59\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"349\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Inman-LinkedIn-Group.png\" alt=\"Inman LinkedIn Group\" class=\"wp-image-3188\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Inman-LinkedIn-Group.png 557w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Inman-LinkedIn-Group-300x188.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Inman-LinkedIn-Group-400x251.png 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The reason why this group is a good option is that in the description the members are asked to avoid marketing their services. This group is designed so that members can grow their network and learn from others.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Today\u2019s Real Estate Agent<\/b><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/2092701\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"346\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Agent-Linkedin-Group-1.png\" alt=\"Real Estate Agent Linkedin Group\" class=\"wp-image-3195\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Agent-Linkedin-Group-1.png 556w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Agent-Linkedin-Group-1-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-Estate-Agent-Linkedin-Group-1-400x249.png 400w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">In this group,<\/span> you will find job opportunities, case studies,<span style=\"font-weight: 400;\"> and information on conferences and events. Here you can find exclusive content and connect with other professionals.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Real Estate Open Networkers<\/b><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/97046\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"379\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-open-networker-Instagram-group.png\" alt=\"Real estate open networker-Instagram group\" class=\"wp-image-3196\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-open-networker-Instagram-group.png 557w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-open-networker-Instagram-group-300x204.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-open-networker-Instagram-group-220x150.png 220w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/Real-estate-open-networker-Instagram-group-400x272.png 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;As the name suggests this group is about networking. Members can reach thousands of professionals and agents in the field of real estate<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Real Estate Professionals Referral Group<\/b><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/groups\/118487\/\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"348\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/real-estate-professionals-LinkedIn-group.png\" alt=\"real estate professionals LinkedIn group\" class=\"wp-image-3197\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/real-estate-professionals-LinkedIn-group.png 557w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/real-estate-professionals-LinkedIn-group-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/06\/real-estate-professionals-LinkedIn-group-400x250.png 400w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Last but not least is the \u2018Real Estate Professionals Referral Group\u2019 which had more than 143000 members at the time this article was written. These people can help you find the right home for your client. The best part about this group is that not anyone can post. Listings, sales pitches, and other nuances are not allowed.<\/span><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/essential-social-media-groups-for-real-estate-agents\/\">Essential Social Media Groups for Real Estate Agents (with 12 Examples)<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-paid-campaigns\"><span class=\"ez-toc-section\" id=\"LinkedIn_Paid_Campaigns\"><\/span>LinkedIn Paid Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Paid campaigns are a powerful and useful feature that allows you to target a specific type of audience by using the following criteria:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Job Title<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Company Size<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Education<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Interests and Location<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Years of Experience<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Size of Audience on LinkedIn<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This will help you choose the users you would like to see in <\/span>your ads. However, this is dependent on the content you are promoting. Sharing the wrong content will not get you too far. Google uses search queries and Facebook uses interests but LinkedIn paid campaigns can be quite expensive. The cost will only be worth it if you spend<span style=\"font-weight: 400;\"> time with the content and the target audience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some tips to get the most out of LinkedIn\u2019s paid campaigns:<\/span><\/p>\n\n\n\n<p><b>Ad Placement and Format of Your Ads: <\/b>Y<span style=\"font-weight: 400;\">ou can have your ads in thumbnails in the sidebar or as items in the newsfeed. The latter options are much better and as a result cost more.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Use Campaign Manager<\/strong>: This platform on LinkedIn will report <span style=\"font-weight: 400;\">a wide range of metrics for your campaign. With this, you can measure ad performance and identify opportunities to improve your ROI.<\/span><\/p>\n\n\n\n<p><b>Pay Per Click or Impression: <\/b>B<span style=\"font-weight: 400;\">y default, you will be charged for every click you get from the ad but if your content is interesting enough the second option might be less expensive for you.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Utilize LinkedIn&#8217;s Help Center:<\/strong> Here you will find eBooks to download as well as helpful articles in the &#8220;Resources&#8221; Section.<\/p>\n\n\n\n<p><b>Property Listings or Content Shares: <\/b>Y<span style=\"font-weight: 400;\">ou can share property listings for direct sales but make sure you do this with a precisely defined audience. On the other hand, sharing content has lower ROI but gets more clicks.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Value Per Lead: <\/b><span style=\"font-weight: 400;\">It is essential to know your target audience and get a good understanding of how much money you should spend on paid campaigns and make a profit.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tips-to-grow\"><span class=\"ez-toc-section\" id=\"Bonus_Tips_to_Grow\"><\/span>Bonus Tips to Grow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some further tips on helping your network grow on LinkedIn:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Always add your past employees so that your former coworkers can find you quickly and set your profile to public and \u201cFull View\u201d so that you appear in search results.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you link your websites to your profile, select \u201cother\u201d and rename each link to appropriate and relevant keywords. If the link says \u201cMy Blog,\u201d rename it to \u201c<\/span><b>Your Name<\/b><span style=\"font-weight: 400;\"> Blog.\u201d&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include all your e-mail addresses in your profile so that others can easily reach you. Your e-mail addresses are not shown to the public but are used when someone tries to contact you.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In the \u201cSummary\u201d field of your profile mention your primary skills and keywords related to your career, but avoid spamming keywords as this might make your summary not readable.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include examples of your work by attaching videos, slides, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-common-mistakes\"><span class=\"ez-toc-section\" id=\"LinkedIn_Common_Mistakes\"><\/span>LinkedIn Common Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We have primarily focused on, and recently summarized, best practices for using LinkedIn. And while we have alluded to the importance of professionalism let&#8217;s take a moment to<\/span><span style=\"font-weight: 400;\"> list the mistakes <\/span><span style=\"font-weight: 400;\">which should be avoided.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a lot of things on LinkedIn that should not be there. You should not:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Criticize people, organizations etc. Keep it positive<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Engage in political or religious issues.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Publish racist or inappropriate content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use unprofessional profile Images<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Have typos or grammatical mistakes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Post the same content you post on Instagram or others<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Civility is often in short supply on social media platforms. But as LinkedIn is for professional content civility needs to be present in this space.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is wise to think of how you would behave at work or at a conference and treat LinkedIn as the virtual equivalent of this.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-linkedin-worth-your-while\"><span class=\"ez-toc-section\" id=\"Making_LinkedIn_Worth_Your_While\"><\/span>Making LinkedIn Worth Your While<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As LinkedIn is an often underutilized platform for connecting with clients, it is possible your own profile was neglected prior to reading this guide. Hopefully, the case has been made for the benefits of LinkedIn compared to other social media platforms.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The conversion rates just can\u2019t be ignored. And you will be surprised, once properly managed, how many important and worthwhile connections you can form on LinkedIn.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-social-media-automation-calendar\"><span class=\"ez-toc-section\" id=\"roomvu_Social_Media_Automation_Calendar\"><\/span>roomvu Social Media Automation Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We know social media is hard and takes time. The creation of the content alone requires a lot of time, accurate data, skills, etc. It take +10 hours to create a short video. We know such time is a luxury most real estate agents cannot afford. That is why we have create a social media automation platform for real estate agents that not only publishes the content but also creates the content. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"roomvu.com\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-1024x475.jpg\" alt=\"\" class=\"wp-image-9665\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-1024x475.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-300x139.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-768x356.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-1536x712.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-1250x579.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4-400x185.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/12\/output-onlinejpgtools-12-4.jpg 1782w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Read also: <a href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/\">Facebook for Real Estate 2020: The Ultimate Guide for REALTORS\u00ae<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Featured image by&nbsp;3D Animation Production Company&nbsp;from&nbsp;Pixabay<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1605026690984\"><strong class=\"schema-faq-question\">Is LinkedIn good for Realtors?<\/strong> <p class=\"schema-faq-answer\">With LinkedIn you can connect with people <em>and<\/em> people they are connected to, adding that special high net worth person you are thinking of pitching.<br\/>Aldo you are more likely to be seen on LinkedIn as there is not the demand for attention from a multitude of sources present on other platforms<br\/>As a result of LinkedIn\u2019s lower signal to noise ratio (and apart from articles) other kinds of posts generate high engagement.\u00a0<br\/>The signal to noise ratio ties into what is called the Pareto Principle.\u00a0 The gist of this rule is that in many large networks, a very small number of people are accountable for the majority of the action.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social networking tools like Facebook, Twitter, and Pinterest are widely considered channels to promote business. This is understandable, these platforms are stylish, encourage creativity, and have many active users. What more realtors should keep in mind though is that these platforms are primarily used to unwind and socialize. LinkedIn may be less flashy but can &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[728,735,734,727,729,731,730],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing","tag-linkedin-headline-optimization","tag-linkedin-real-estate-common-mistakes","tag-linkedin-real-estate-groups","tag-optimize-linkedin-profile","tag-real-estate-linkedin-bio","tag-real-estate-linkedin-post-ideas","tag-real-estate-linkedin-tags"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn for Real Estate Agents: Ultimate Guide for REALTORS\u00ae in 2024<\/title>\n<meta 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