{"id":30076,"date":"2026-03-08T04:01:58","date_gmt":"2026-03-08T11:01:58","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=30076"},"modified":"2026-03-08T04:01:59","modified_gmt":"2026-03-08T11:01:59","slug":"roomvu-email-case-study","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/roomvu-email-case-study\/","title":{"rendered":"Case Study: How Harjit Heir Generated Strong Engagement From a roomvu Email Campaign"},"content":{"rendered":"\n<p>Email marketing continues to be one of the most effective ways for real estate professionals to stay visible and drive engagement with their audience. This case study highlights how one agent leveraged roomvu to generate impressive engagement from a single campaign.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/roomvu-email-case-study\/#The_Campaign\" >The Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/roomvu-email-case-study\/#What_These_Numbers_Tell_Us\" >What These Numbers Tell Us<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/roomvu-email-case-study\/#Why_This_Worked\" >Why This Worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/roomvu-email-case-study\/#Key_Takeaway_for_Agents\" >Key Takeaway for Agents<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agent-profile\">Agent Profile<\/h3>\n\n\n\n<p><strong>Harjit Heir<\/strong><br>Brokerage:&nbsp;<strong>eXp Realty<\/strong><br>Location: Surrey, British Columbia<br>Subscription:&nbsp;<strong>roomvu Platinum yearly plan<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.roomvu.com\/agent\/harjit-heir-prec\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863.png\" alt=\"\" class=\"wp-image-30077\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-300x300.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-150x150.png 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-768x768.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-400x400.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-200x200.png 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-24x24.png 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-48x48.png 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image_625_1759851884_863-96x96.png 96w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Harjit uses roomvu to automatically create and distribute real estate content, helping him stay consistently visible to his audience through social media and email.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-the-campaign\"><span class=\"ez-toc-section\" id=\"The_Campaign\"><\/span>The Campaign<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Harjit sent a monthly real estate newsletter using roomvu&#8217;s email distribution system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-campaign-metrics\">Campaign Metrics<\/h3>\n\n\n\n<p>From the campaign dashboard:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emails Sent:<\/strong>\u00a03,840<\/li>\n\n\n\n<li><strong>Opens:<\/strong>\u00a0920 (<strong>46% open rate<\/strong>)<\/li>\n\n\n\n<li><strong>Clicks:<\/strong>\u00a0101 (<strong>5% click rate<\/strong>)<\/li>\n\n\n\n<li><strong>Bounces:<\/strong>\u00a01,840 (<strong>48%<\/strong>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-1024x572.png\" alt=\"\" class=\"wp-image-30083\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-1024x572.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-300x167.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-768x429.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-1250x698.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h-400x223.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_k94hy7k94hy7k94h.png 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-what-these-numbers-tell-us\"><span class=\"ez-toc-section\" id=\"What_These_Numbers_Tell_Us\"><\/span>What These Numbers Tell Us<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strong-open-rate\">Strong Open Rate<\/h3>\n\n\n\n<p>A&nbsp;<strong>46% open rate<\/strong>&nbsp;is significantly higher than typical email marketing benchmarks, which usually fall between&nbsp;<strong>20% and 30%<\/strong>.<\/p>\n\n\n\n<p>This suggests that Harjit\u2019s audience recognizes his emails and finds the subject matter relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-high-bounce-rate-indicates-list-issues\">High Bounce Rate Indicates List Issues<\/h3>\n\n\n\n<p>The&nbsp;<strong>1,840 bounced emails<\/strong>&nbsp;indicate that a large portion of the contact list contains outdated or invalid addresses.<\/p>\n\n\n\n<p>This is common with long-standing CRM databases where contacts accumulate over time.<\/p>\n\n\n\n<p>Despite this, the campaign still generated strong engagement from the valid portion of the list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-engagement-from-real-prospects\">Real Engagement From Real Prospects<\/h3>\n\n\n\n<p>The campaign produced\u00a0<strong>920 clicks<\/strong>, meaning over one hundred people actively interacted with the content.<\/p>\n\n\n\n<p>For a real estate agent, every click represents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a potential conversation<\/li>\n\n\n\n<li>a future listing<\/li>\n\n\n\n<li>or a new buyer lead<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"672\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-672x1024.png\" alt=\"\" class=\"wp-image-30079\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-672x1024.png 672w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-197x300.png 197w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-768x1170.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1008x1536.png 1008w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-400x609.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image.png 1154w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\" id=\"h-why-this-worked\"><span class=\"ez-toc-section\" id=\"Why_This_Worked\"><\/span>Why This Worked<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-consistent-content-from-roomvu\">1. Consistent Content From roomvu<\/h3>\n\n\n\n<p>roomvu automatically provides hyper-local real estate content that agents can share with their audience. This keeps agents visible and positions them as local market experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-familiarity-with-the-sender\">2. Familiarity With the Sender<\/h3>\n\n\n\n<p>Because Harjit regularly communicates with his audience, recipients recognize his name and are more likely to open the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-valuable-market-information\">3. Valuable Market Information<\/h3>\n\n\n\n<p>Real estate updates, local market insights, and educational content give readers a reason to engage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/email-marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-1024x489.png\" alt=\"\" class=\"wp-image-30081\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-1024x489.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-300x143.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-768x366.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-1536x733.png 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-2048x977.png 2048w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-1250x596.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2026\/03\/image-1-400x191.png 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-key-takeaway-for-agents\"><span class=\"ez-toc-section\" id=\"Key_Takeaway_for_Agents\"><\/span>Key Takeaway for Agents<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>This campaign proves an important marketing principle:<\/p>\n\n\n\n<p><strong>Even if your contact list is imperfect, consistent and relevant content will still generate engagement.<\/strong><\/p>\n\n\n\n<p>With roomvu, agents can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>stay visible to their audience<\/li>\n\n\n\n<li>share real estate insights automatically<\/li>\n\n\n\n<li>drive engagement through email and social media<\/li>\n<\/ul>\n\n\n\n<p>All without spending hours creating content manually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing continues to be one of the most effective ways for real estate professionals to stay visible and drive engagement with their audience. This case study highlights how one agent leveraged roomvu to generate impressive engagement from a single campaign. Agent Profile Harjit HeirBrokerage:&nbsp;eXp RealtyLocation: Surrey, British ColumbiaSubscription:&nbsp;roomvu Platinum yearly plan Harjit uses roomvu &hellip;<\/p>\n","protected":false},"author":45,"featured_media":30083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[736],"tags":[],"class_list":["post-30076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Study: How Harjit Heir Generated Strong Engagement From a roomvu Email Campaign - roomvu Academy<\/title>\n<meta name=\"description\" content=\"See how Harjit Heir, a Realtor in Surrey, BC, generated strong engagement with a roomvu email campaign with 3,840 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