{"id":2621,"date":"2020-05-16T12:00:41","date_gmt":"2020-05-16T19:00:41","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=2621"},"modified":"2023-08-11T07:34:55","modified_gmt":"2023-08-11T14:34:55","slug":"instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/","title":{"rendered":"Instagram Live for Realtors: How to Host and Advertise a Successful Virtual Open House"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">While the pandemic has caused challenges for real estate, the use of digital technology offers a safe solution to the crisis. As virtual open houses are becoming the new norm, it is more important than ever to embrace this digital transition and engage with clients effectively.  In this post, we cover Instagram Live for realtors and how they can use the power of Instagram Live to conduct a successful virtual open house and enhance the visibility of their listings.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Why_Instagram_Live_for_Real_Estate\" >Why Instagram Live for Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Set_up_your_Instagram_Live\" >Set up your Instagram Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Share_Questions\" >Share Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Use_Essential_Tools\" >Use Essential Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Team_up_with_a_RealtorTeam_Member\" >Team up with a Realtor\/Team Member<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Moderate_Comments\" >Moderate Comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Announce_the_Upcoming_Live\" >Announce the Upcoming Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Save_and_Repurpose\" >Save and Repurpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Spread_the_Word_on_Other_Platforms\" >Spread the Word on Other Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Get_Creative\" >Get Creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Boost_Your_Reach_Instagram_Advertising\" >Boost Your Reach: Instagram Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Choose_the_Best_Time_of_Day\" >Choose the Best Time of Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#Final_Words\" >Final Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/#roomvu_Instagram_Automation\" >roomvu Instagram Automation<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-1024x1024.jpg\" alt=\"\" class=\"wp-image-10845\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-1024x1024.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-300x300.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-768x768.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-400x400.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-200x200.jpg 200w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post-96x96.jpg 96w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2021\/02\/Colourful-Happy-Brush-strokes-Quote-Instagram-Post.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-instagram-live-for-real-estate\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Live_for_Real_Estate\"><\/span>Why Instagram Live for Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram Live<\/span> will let you connect with your followers in real-time. As you record, you\u2019ll receive feedback (comments, likes, etc.)<span style=\"font-weight: 400;\">, so personify your brand by responding to questions instantly.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The authenticity of live videos makes this feature of Instagram highly interactive and increases the chances of being noticed immensely. Once you go live, your profile picture will appear at the top of your followers\u2019 feed with a <\/span><a href=\"https:\/\/help.instagram.com\/699289326902954\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">colorful ring around it<\/span><\/a><span style=\"font-weight: 400;\"> and the word Live.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your video will also be available on your Instagram story for 24 hours, enabling you to extend your reach and update your followers even if they view it later.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram live videos can also be watched on your computer (desktop). This makes it possible for your viewers to follow you on a bigger screen.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/multifamilyvancouver\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" width=\"667\" height=\"726\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-85.jpg\" alt=\"\" class=\"wp-image-8509\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-85.jpg 667w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-85-276x300.jpg 276w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-85-400x435.jpg 400w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Interested in using Instagram to create interactive and engaging content? Follow these ten steps and unlock the power of Instagram Live for your virtual open house:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-up-your-instagram-live\"><span class=\"ez-toc-section\" id=\"Set_up_your_Instagram_Live\"><\/span>Set up your Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">On the top left-hand corner, tap Your Story and swipe to see the Live mode. On this page, you can:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Change your Live stream settings <\/b><span style=\"font-weight: 400;\">&#8211; Tap on the wheel icon in<\/span> the top left-hand corner to<span style=\"font-weight: 400;\"> select what group you want to share your video with. Choose to allow message replies or change the <em>saving<\/em> and <em>sharing<\/em> options.<\/span><\/li>\n\n\n\n<li><b>See your active followers<\/b><span style=\"font-weight: 400;\"> &#8211; This indicates how many followers can see your live performance in real-time. You can find the best time by checking this number a few times during the day before you live stream and get a good estimate of the best time to go live on Instagram and get the highest engagement.<\/span><\/li>\n\n\n\n<li><b>Go Live<\/b><span style=\"font-weight: 400;\"> &#8211; Once ready, tap this button and start your live stream.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"533\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-live-1.jpg\" alt=\"Instagram live\" class=\"wp-image-2981\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-live-1.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-live-1-169x300.jpg 169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-share-questions\"><span class=\"ez-toc-section\" id=\"Share_Questions\"><\/span>Share Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Share your followers\u2019 questions on the screen by tapping the question mark on the bottom left. You&#8217;ll be able to answer any questions related to your listing, get feedback, increase engagement, and improve on the spot.<br><\/span><\/p>\n\n\n\n<p><strong>Pro tip:<br><\/strong>Tap and hold a comment to pin it to the top of the feed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-essential-tools\"><span class=\"ez-toc-section\" id=\"Use_Essential_Tools\"><\/span>Use Essential Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram Live is an effective tool to increase your engagement with your followers and show your listing simply by using your smartphone. Adding these important tools will enhance the quality of your live stream:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stabilize-your-video-with-a-gimbal\">Stabilize your Video with a Gimbal<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Gimbal is a useful tool you can use to stabilize your video and balance your smartphone or camera when you are walking around the property. With this, you don\u2019t have to worry about how you are holding the camera. You will have smoother transitions and steady shots, enabling you to focus on your speech.<br>Here&#8217;s an example of using a gimbal in your virtual open house, by <a href=\"https:\/\/www.instagram.com\/toddandtaniarealtors\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Todd &amp; Tania<\/a>:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/toddandtaniarealtors\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"652\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-86.jpg\" alt=\"\" class=\"wp-image-8510\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-86.jpg 591w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-86-272x300.jpg 272w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-86-400x441.jpg 400w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhance-audio-quality-with-a-microphone\">Enhance Audio Quality with a Microphone<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Use microphones to enhance the quality of your Instagram live streaming. Although your focus is producing quality visuals, you also have to pay close attention to the sound quality. Using a microphone or even a headset will go a long way impacting the quality of your work.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\"><em><strong>Tip:<\/strong> Wireless earbuds are small and they can act as a good mic. If you don&#8217;t have any, make use of your wired earbuds to improve the sound quality. Remember, your audience will tune out if the sound quality is low.<\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<p>Check the virtual open house video below if you&#8217;re wondering what the previous video of <a href=\"https:\/\/www.instagram.com\/toddandtaniarealtors\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Todd &amp; Tania<\/a> looks like. Todd makes use of earbuds and a gimbal to make a professional video.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/tv\/B_OmkipjV8z\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"737\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-87.jpg\" alt=\"\" class=\"wp-image-8511\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-87.jpg 597w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-87-243x300.jpg 243w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-87-400x494.jpg 400w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-size: 24px; font-weight: bold;\">Prepare Answers<\/span><\/p>\n\n\n\n<p>Take some time before the live video and jot down the type of questions you might receive during your virtual open house:<\/p>\n\n\n\n<p>How old is the building?<br>How much is the monthly maintenance fee?<br>What are the nearby facilities?<br>How many bedrooms\/bathrooms does the property have?<\/p>\n\n\n\n<p>Then decide which ones you can include in an announcement before the actual live stream. For instance, see how <a href=\"https:\/\/www.instagram.com\/sellingtampabaybeaches\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Melinda Morrison-Persuitte<\/a> includes everything a buyer needs to join a virtual live stream: The listing&#8217;s photo, the address, price, and bedroom\/bathroom numbers, and also her contact information at the bottom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/sellingtampabaybeaches\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"592\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88.jpg\" alt=\"\" class=\"wp-image-8512\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88.jpg 587w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-297x300.jpg 297w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-150x150.jpg 150w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-400x403.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-48x48.jpg 48w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-88-96x96.jpg 96w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/a><\/figure><\/div>\n\n\n<p>Now, go over the rest of the questions before going live. These are the ones you want to answer in your Instagram live stream. Be prepared and reveal your expertise by addressing the most important questions.<\/p>\n\n\n\n<p><strong>Pro tip:<br><\/strong>Don\u2019t allow silence to dominate your stream. Even if you are not receiving many questions from your followers, be ready to elaborate on some facts about the property. Talk about the number of bedrooms, how big the area is, or similar information you would give if you were to hold an in-person showing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-team-up-with-a-realtor-team-member\"><span class=\"ez-toc-section\" id=\"Team_up_with_a_RealtorTeam_Member\"><\/span>Team up with a Realtor\/Team Member<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Partner with someone if you can. You are focusing on your virtual showing and might not see all the questions especially if you have a huge number of followers. It would be great if you could have someone to record the video or answer the questions as they come. See how <a href=\"https:\/\/www.instagram.com\/ashley_realtor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ASHLEY SMITH<\/a> is doing this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/ashley_realtor\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"773\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-89.jpg\" alt=\"\" class=\"wp-image-8513\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-89.jpg 588w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-89-228x300.jpg 228w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-89-400x526.jpg 400w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><\/figure><\/div>\n\n\n<p>Don\u2019t fret if you don\u2019t have anybody to be with you inside the property. You can invite a realtor or a team member to co-host your live stream by adding them to the conversation.<\/p>\n\n\n\n<p>Do this by tapping on the Face icon at the bottom of your screen. Now, the partner can monitor feedback and give the audience further information such as a web reference or a link to the listing page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moderate-comments\"><span class=\"ez-toc-section\" id=\"Moderate_Comments\"><\/span>Moderate Comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a professional REALTOR, you do not want to see inappropriate comments on your Instagram Live. Instagram has a built-in engine that can filter out offensive comments.<br>In your Instagram Settings, go to the Privacy section and tap on Comments. Under the filters, turn on Hide Offensive Comments. You can also select to manually filter comments by choosing offensive words or phrases and the platform will hide comments that contain those.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"1024\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-comments-settings-594x1024.png\" alt=\"Instagram comments settings\" class=\"wp-image-2627\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-comments-settings-594x1024.png 594w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-comments-settings-174x300.png 174w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-comments-settings-400x690.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Instagram-comments-settings.png 750w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-announce-the-upcoming-live\"><span class=\"ez-toc-section\" id=\"Announce_the_Upcoming_Live\"><\/span>Announce the Upcoming Live<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Make your live stream public in your Instagram and Facebook feeds. You can put a countdown clock to announce the upcoming live-stream video on Instagram.<br>Increase engagement by encouraging followers to send you any questions in advance. See how Natalie Lewin&#8217;s Real Estate Team has done great by hyping their upcoming live virtual tour.<br>Also, pay attention to the related hashtags used to increase their reach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/thenatalielewinteam\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"687\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-90.jpg\" alt=\"\" class=\"wp-image-8514\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-90.jpg 597w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-90-261x300.jpg 261w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-90-400x460.jpg 400w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/beachamandcompany\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Beacham &amp; Company, REALTORS\u00ae<\/a> mentions their real estate Instagram live beforehand. Including the listing info with a high-quality photo of the property will also encourage buyers to consider watching the live stream.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/beachamandcompany\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"677\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-91.jpg\" alt=\"\" class=\"wp-image-8515\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-91.jpg 590w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-91-261x300.jpg 261w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-91-400x459.jpg 400w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Pro tip:<br><\/strong>Make it even more engaging by asking the followers to set a reminder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-save-and-repurpose\"><span class=\"ez-toc-section\" id=\"Save_and_Repurpose\"><\/span>Save and Repurpose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you finish your live stream, in the top left-hand corner, you will see the save button. This is where you can tap and save the video for later. It may take up to a minute to save your video if you have a longer live stream.<\/p>\n\n\n\n<p><strong>Note:<\/strong> You can use the video but none of the views, likes, or comments will be saved. By saving your live stream videos, you can repurpose them later and share them wherever you want: as 15-second clips on Instagram stories, one-minute videos in Instagram feeds, or use it for a long IGTV. Check out <a href=\"https:\/\/www.instagram.com\/ashley_realtor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ashley Smith&#8217;s<\/a> IGTV here:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/tv\/CAqabdqBZFV\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"777\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-92.jpg\" alt=\"\" class=\"wp-image-8516\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-92.jpg 590w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-92-228x300.jpg 228w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-92-400x527.jpg 400w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spread-the-word-on-other-platforms\"><span class=\"ez-toc-section\" id=\"Spread_the_Word_on_Other_Platforms\"><\/span>Spread the Word on Other Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Making shorter clips and resharing on other platforms will enable you to enhance visibility. Use the video editing tools such as Splice or <a href=\"http:\/\/www.inshot.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Inshot<\/a> to trim your video and repurpose your content later on different platforms. It is wise to also post your video on Facebook or Twitter especially if your audience is a slightly older demographic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"637\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32.png\" alt=\"\" class=\"wp-image-8517\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32.png 575w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-271x300.png 271w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-32-400x443.png 400w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-creative\"><span class=\"ez-toc-section\" id=\"Get_Creative\"><\/span>Get Creative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think of other products or services you can use to differentiate yourself and stand out. Here&#8217;s an example of how you can get creative with <a href=\"https:\/\/www.instagram.com\/balloonsbytommy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Balloons By Tommy<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/balloonsbytommy\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"683\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33.jpg\" alt=\"\" class=\"wp-image-8518\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33.jpg 593w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-260x300.jpg 260w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-400x461.jpg 400w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-reach-instagram-advertising\"><span class=\"ez-toc-section\" id=\"Boost_Your_Reach_Instagram_Advertising\"><\/span>Boost Your Reach: Instagram Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use the power of paid social advertising to promote your live stream even further. Instagram is a powerful tool and spending a few dollars will help reach more local clients.<\/p>\n\n\n\n<p><strong>Pro tip:<br><\/strong>Use sections of your video with location targeting to broaden your reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-the-best-time-of-day\"><span class=\"ez-toc-section\" id=\"Choose_the_Best_Time_of_Day\"><\/span>Choose the Best Time of Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are no right or wrong answers here. It really depends on your property, where it&#8217;s located (urban or suburban), the lighting, and also your audience.<\/p>\n\n\n\n<p>For instance, if you are promoting a listing with a large backyard or want to showcase an outdoor swimming pool, make sure you are not shooting on a rainy day. If you are aiming for a luxury interior display, you certainly need enough light while live-streaming, so check out the property before your virtual showing at different times to see what time of the day is best for getting more natural light.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-words\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Streaming live on Instagram won\u2019t give you a chance to edit your video like the regular curated Instagram videos on your feed. But remember: This is about authenticity, not perfection.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/tv\/B-N8G8VBtC6\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"785\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-1.jpg\" alt=\"\" class=\"wp-image-8519\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-1.jpg 593w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-1-227x300.jpg 227w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-1-400x530.jpg 400w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/a><\/figure><\/div>\n\n\n<p>Instagram Live is more about showing your personality and increasing follower engagement, so smile and:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Be authentic &#8211; Be entertaining &#8211; Be an early adopter<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roomvu-instagram-automation\"><span class=\"ez-toc-section\" id=\"roomvu_Instagram_Automation\"><\/span>roomvu Instagram Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We get it. Social media takes time and energy. In order to establish a strong presence on Instagram, you need valuable content which is accurate and produced professionally. A decent video takes +10 hours to create which is a luxury many agents cannot afford. <\/p>\n\n\n\n<p>We took notice and thought of a solution. roomvu Content Factory and social media automation platform address the exact issues. It takes care of the regular publication of content across social media platforms. It also uses IA to create valuable and insightful content. Joining is free. <a href=\"http:\/\/roomvu.com\" target=\"_blank\" rel=\"nofollow\">Join today<\/a> and start your presence on Instagram. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\">&nbsp;<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Are you interested in creating Instagram stories and highlights? Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-instagram-stories-for-real-estate-and-get-more-leads\/\">How to Use Instagram Stories for Real Estate and Get More Leads<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Featured image by StockSnap&nbsp;from&nbsp;Pixabay<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1605027036478\"><strong class=\"schema-faq-question\">Is Instagram Live important for real estate?<\/strong> <p class=\"schema-faq-answer\">Instagram Live will let you connect with your followers in real time. You\u2019ll receive feedback (comments, likes, etc.) as you record, so personify your brand by responding to questions instantly.\u00a0<br\/>The authenticity of live videos makes this feature of Instagram highly interactive and increases the chances of being noticed immensely. Once you go live, your profile picture will appear at the top of your followers\u2019 feed with a <a href=\"https:\/\/help.instagram.com\/699289326902954\" target=\"_blank\" rel=\"nofollow\">colorful ring around it<\/a> and the word Live.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the pandemic has caused challenges for real estate, the use of digital technology offers a safe solution to the crisis. As virtual open houses are becoming the new norm, it is more important than ever to embrace this digital transition and engage with clients effectively. In this post, we cover Instagram Live for realtors &hellip;<\/p>\n","protected":false},"author":1,"featured_media":12023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[697,696],"class_list":["post-2621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing","tag-virtual-open-house","tag-virtual-showing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram Live for Realtors: How to Host a Successful Virtual Open House<\/title>\n<meta name=\"description\" content=\"As virtual open houses are becoming the new norm, it is more important than ever to use Instagram live for realtors to connect with clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Live for Realtors: How to Host and Advertise a Successful Virtual Open House\" \/>\n<meta property=\"og:description\" content=\"As virtual open houses are becoming the new norm, it is more important than ever to use Instagram live for realtors to connect with clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" 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