{"id":2612,"date":"2020-05-27T14:22:51","date_gmt":"2020-05-27T21:22:51","guid":{"rendered":"https:\/\/www.roomvustore.com\/blog\/?p=2612"},"modified":"2024-06-06T04:35:03","modified_gmt":"2024-06-06T11:35:03","slug":"social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/","title":{"rendered":"Social Media Marketing for Real Estate Agents &#8211; The Ultimate Guide for REALTORS\u00ae"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400;\">Social media is now an indispensable part of successful marketing. Worldwide, four billion people use the internet with<\/span> <span style=\"font-weight: 400;\">three billion using social media each month. Of course, it isn\u2019t enough to just<\/span><i><span style=\"font-weight: 400;\"> be<\/span><\/i><span style=\"font-weight: 400;\"> on social media.&nbsp;What you want is a well-crafted social media strategy for your Real Estate business as part of your overall marketing goals. And we have your back with our ultimate guide to social media use for REALTORS\u00ae.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Is_Social_Media_Marketing_Good_for_the_Real_Estate\" >Is Social Media Marketing Good for the Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#How_to_Run_Social_Media_Marketing_for_Real_Estate\" >How to Run Social Media Marketing for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#How_to_Do_Social_Media_Marketing_for_Real_Estate\" >How to Do Social Media Marketing for Real Estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Growing_your_Real_Estate_Business_with_Social_Media\" >Growing your Real Estate Business with Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Best_Time_to_Post_on_Social_Media\" >Best Time to Post on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Identify_Your_Social_Media_Objective\" >Identify Your Social Media Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#What_is_Your_Customer_Persona\" >What is Your Customer Persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#How_to_Create_A_Social_Media_Strategy_for_Real_Estate\" >How to Create A Social Media Strategy for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Tips_for_Staying_Active_on_Social_Media\" >Tips for Staying Active on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Social_Media_Advertisement_for_Real_Estate\" >Social Media Advertisement for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Common_Social_Media_Mistakes\" >Common Social Media Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Moving_Forward_with_Social_media\" >Moving Forward with Social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#Tools_to_Help_you_with_Your_Social_Media_Marketing\" >Tools to Help you with Your Social Media Marketing<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>This post is a comprehensive breakdown of social media and how to use it to get qualified leads. Whether it&#8217;s the first time you&#8217;re using social media to promote your  <span style=\"font-weight: 400;\">Real Estate <\/span>or you&#8217;re brushing up on your social media management skills, this post is everything you need to boost your presence.<\/p>\n\n\n\n<p>We&#8217;ll start with some interesting stats about social media and  <span style=\"font-weight: 400;\">Real Estate<\/span>. We will then go over how to identify your objective, create customer personas, and tailor your social media strategies to them. We&#8217;ll look at four main platforms Real Estate agents must consider. We will also bring you examples of the right things to do on each platform: Facebook, Instagram, LinkedIn, and YouTube.<\/p>\n\n\n\n<p>More than anything else, this guide is created to get you up and on your way with the essential types of Real Estate content, you need for your social media posts. This will be done with samples, ideas, and tools to help you stand out, grab attention and capture leads. We&#8217;ll show you how to grow your  <span style=\"font-weight: 400;\">Real Estate<\/span> business using social media, provide you with Pro tips and finally make you aware of the common mistakes in social media marketing. Are you ready? Let&#8217;s dive in.<\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/yrK6HmZ8rvI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-social-media-marketing-good-for-the-real-estate\"><span class=\"ez-toc-section\" id=\"Is_Social_Media_Marketing_Good_for_the_Real_Estate\"><\/span>Is Social Media Marketing Good for the Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The statistics for <span style=\"font-weight: 400;\">Real Estate<\/span> reveal that agents should definitely be investing time online. The NAR Home Buyer and Seller Generational Trends Report indicate:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">When searching for a home<\/span> <span style=\"font-weight: 400;\">99% of Millennials<\/span><span style=\"font-weight: 400;\"> search online websites. Such a high percentage of potential young buyers really cannot be ignored<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">89% of Older Boomers search online. This should do away with any assumption that older users seeking to move to smaller properties would not be heavy internet searchers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">For nearly all generations the<\/span><i><span style=\"font-weight: 400;\"> first step taken<\/span><\/i><span style=\"font-weight: 400;\"> was to look online for properties (the exception being buyers 71 and older who did contact an agent first). Your first impressions are overwhelmingly being made online. And first impressions still carry the most weight.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">58% of Millennials found their home on a mobile device. This generation was raised in the internet era and has high expectations of mobile content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The number of Generation X finding their home on a mobile device is 46%. Further proof that reaching out to younger buyers requires mobile-friendly content.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"1000\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-3-1.jpg\" alt=\"social media for real estate\" class=\"wp-image-3044\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-3-1.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-3-1-120x300.jpg 120w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">We are currently facing the unprecedented global challenges of COVID-19. What has been made clear during the pandemic is that businesses, in general, must be able to transition fully online during times of crisis. Total time spent online has increased by 8%, For both 18-24s and over 55s this time has gone up by 12%.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-run-social-media-marketing-for-real-estate\"><span class=\"ez-toc-section\" id=\"How_to_Run_Social_Media_Marketing_for_Real_Estate\"><\/span>How to Run Social Media Marketing for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">What is the best social media channel for REALTORS\u00ae<\/span>?<span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There will be variations in answers based on who messaging is aimed at, but there are a few platforms REALTORS\u00ae should focus their attention on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And it is important that attention is focused. We have stressed before that <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/social-media-strategies-for-real-estate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">consistency<\/span><\/a><span style=\"font-weight: 400;\"> is essential. With only 13% of agents in a 2018 <\/span><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2018-technology-survey-09-18-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">NAR technology survey<\/span><\/a><span style=\"font-weight: 400;\"> stating that they use social media management software, it is unlikely that the remaining agents are consistently active across multiple channels. As such, selecting a channel to update consistently is paramount.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\">Facebook<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook is one of the most effective marketing tools for REALTORS\u00ae. You can use location, demographics, and interests to target potential buyers who are the best fit for your property.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is also still very popular with active users across age groups. This could change, as younger users more heavily represent newer platforms. Given the rapid growth and change in social media keeping up to date with new developments in social media is necessary.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-setting-up-a-facebook-business-page\">Setting Up a Facebook Business Page<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to have a business profile on Facebook.&nbsp;<\/span><span style=\"font-weight: 400;\">Besides being a must in order to appear professional this allows you to take advantage of great features like <\/span><span style=\"font-weight: 400;\">insights<\/span><span style=\"font-weight: 400;\">. You will be prompted to set up a business-specific URL for your page. Your URL is of great SEO value. If you have a website with the name XYZ Realty then opt for facebook.com\/XYZRealty as a URL name for your Facebook business profile. See how Courtney Knopf has used her website, www.knopfproperties.com, to build her Facebook URL: <\/span>www.facebook.com\/KnopfProperties<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-enter-business-information\">Enter Business Information<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">&nbsp;NAP (Name, Address, Phone Number) is entered in the \u201cAbout\u201d section.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"400\" height=\"580\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-About.png\" alt=\"social media for real estate\" class=\"wp-image-3006\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-About.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-About-207x300.png 207w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-upload-profile-image-cover-image-video\">Upload Profile Image &amp; Cover Image \/ Video<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The profile image should be 180 x 180 pixels. Your logo as a profile image is recommended for brand recall. Cover video dimensions for Facebook need to be at least 820 x 312 pixels, the recommended size is 820 x 462 pixels, and it can be anywhere from 20-90 seconds playing in a loop. If the video doesn\u2019t fit, you will receive an error message.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-add-call-to-action-cta\">Add Call to Action (CTA)<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The button should be right below the cover photo. This button helps your Facebook page appear when people search.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"712\" height=\"233\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-CTA.png\" alt=\"Facebook Page CTA\" class=\"wp-image-3052\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-CTA.png 712w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-CTA-300x98.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Facebook-CTA-400x131.png 400w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-post-content\">Post Content<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Post one to two times a day.&nbsp; As mentioned, posting between 1 p.m. and 4 p.m. is ideal for Facebook. While of course, you will want to post your listings do not saturate the page with them. This is a great place to share local events, helpful articles, and general market information.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"642\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33.png\" alt=\"social media for real estate\" class=\"wp-image-8536\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33.png 568w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-265x300.png 265w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-33-400x452.png 400w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">You will also want to share ratings and reviews here.&nbsp;&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"711\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34.jpg\" alt=\"social media for real estate\" class=\"wp-image-8537\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34.jpg 509w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-215x300.jpg 215w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-400x559.jpg 400w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/facebook-for-real-estate-the-ultimate-guide-for-realtors\/\">Facebook for Real Estate 2020: The Ultimate Guide for REALTORS\u00ae<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\">Instagram<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As a visual medium, Instagram is perfect for highlighting a house\u2019s best features.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But there is more to this platform than pretty pictures, and to use it effectively you need an understanding of its possibilities and how best to capitalize on its potential.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram is great for reaching younger markets<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is most clearly illustrated in the following graph by Our World in Data. While there is a dropoff in use for the 30-49 year age range, at 47% it is not as steep of a drop as a platform like Snapchat where users in this age bracket plummet to 25%.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"291\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-use-by-age-group.png\" alt=\"social media for real estate\" class=\"wp-image-3008\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-use-by-age-group.png 512w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-use-by-age-group-300x171.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-use-by-age-group-400x227.png 400w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Instagram accounts also have relatively high interaction levels. The average Facebook or Twitter user has an engagement rate of only 0.5-1.0%. The average <\/span><span style=\"font-weight: 400;\">Instagram<\/span><span style=\"font-weight: 400;\"> account has an engagement rate of 3%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Instagram crowd has more money than Facebook and Twitter followers. <\/span><span style=\"font-weight: 400;\">&nbsp;According to a study by data cruncher<\/span><span style=\"font-weight: 400;\"> Statista<\/span><span style=\"font-weight: 400;\">, its users\u2019 salaries are higher than those on Facebook and Twitter. Also, more online purchases are channeled via Instagram than Facebook or Twitter.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a visual medium,<\/span> Instagram can actually spur market interest. For this to work, you must <span style=\"font-weight: 400;\">\u201ccreate stylized and beautiful curated content that delivers aspirational messages and invites engagement\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"756\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-1.jpg\" alt=\"social media for real estate\" class=\"wp-image-8538\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-1.jpg 623w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-1-247x300.jpg 247w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-1-400x485.jpg 400w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, Instagram\u2019s user-friendly features can make even a novice photographer look professional.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-post-original-photos-and-content\">Post original photos and content <span style=\"font-weight: 400;\">&nbsp;<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t use stock photos or videos. Instagram offers a place to display your best listings and highlight your brand. Using stock photos reduces credibility.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-relevant-hashtags\">Use relevant hashtags<\/h4>\n\n\n\n<p><b><span style=\"font-weight: 400;\">Putting hashtags on your brand or business name is one way of generating attention to your IG posts. For example<\/span><\/b> #[Real Estate Team Name] #[Brokerage Name] #[Your Brand Tagline ]. To target, local markets make sure to use city neighborhood, or area hashtags as Eva does<b><span style=\"font-weight: 400;\"> here with #bayarea. So for example;&nbsp; #[Target Neighbourhood] #[Target City]homes #[Target City]. You can also use hashtags based on general <span style=\"font-weight: 400;\">Real Estate<\/span> terms, such as #realty, #realtors, #luxuryliving, etc.<\/span><\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"743\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-2.jpg\" alt=\"social media for real estate\" class=\"wp-image-8539\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-2.jpg 1014w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-2-300x220.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-2-768x563.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-2-400x293.jpg 400w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n\n<p>or see how Lucy Enriquez uses hashtags to increase her reach on Instagram<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"673\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-3.jpg\" alt=\"social media for real estate\" class=\"wp-image-8540\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-3.jpg 625w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-3-279x300.jpg 279w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-3-400x431.jpg 400w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/\">Effective Use of Hashtags for Real Estate with Examples and Best Practices<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-instagram-as-your-real-estate-portfolio-to-showcase-your-real-estate-brand\">Use Instagram as your Real Estate portfolio to showcase your Real Estate brand<\/h4>\n\n\n\n<p><b><span style=\"font-weight: 400;\">Instagram allows up to 10 pictures per post. This multi-photo feature offers you the opportunity for a full showcase of your sales listings. In one post, you can present the home\u2019s interiors and exteriors, as well as amenities in the neighborhood.<\/span><\/b><\/p>\n\n\n\n<p>Don\u2019t forget to include Real Estate videos: <span style=\"font-weight: 400;\">Plan videos well though as Instagram limits you to just up to 60 seconds of exposure (unless you upload your videos to IGTV).<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-instagram-stories\">Use Instagram Stories<\/h4>\n\n\n\n<p>Stories are different from regular Instagram posts. You can highlight your story in 15 seconds or less. Most of the features are very useful in building community conversations.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-instagram-stories-for-real-estate-and-get-more-leads\/\">How to Use Instagram Stories for Real Estate and Get More Leads<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-emojis-for-branding-on-instagram\">Use Emojis for Branding on Instagram<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Research shows that posts with emojis have higher audience recall.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-respond-to-comments\">Respond to Comments<\/h4>\n\n\n\n<p><b><b><span style=\"font-weight: 400;\">Go beyond basic responses; answer any inquiry or volunteer other vital information about your business.<\/span><\/b><\/b><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-have-an-updated-photo-and-bio\">Have an Updated Photo and Bio<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Periodically update your photo and bio. This captures attention ensuring that your page is up-to-date.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-follow-popular-accounts\">Follow Popular Accounts<\/h4>\n\n\n\n<p>Be inspired, see the tips and tricks, and learn from top agents. Find what the industry leaders do and how they do it to get exposure.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/top-10-real-estate-instagram-accounts-to-follow-in-2020\/\">Top 10 Real Estate Instagram Accounts to Follow in 2020<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-upload-multiple-instagram-posts-a-week\">Upload Multiple Instagram Posts a Week<\/h4>\n\n\n\n<p>Use Repost or Regram App and<span style=\"font-weight: 400;\">&nbsp;post three Instagram stories daily ideally between 8 a.m. and 9 a.m. and at 2 a.m.&nbsp; You can share posts easily using the Regram app.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-create-live-stream-videos\">Create Live Stream Videos<\/h4>\n\n\n\n<p>This feature will enable you to connect with your followers in real time. You can answer questions as you are recording, so it&#8217;s a great feature to build strong relationships with your followers and stand out as an up-to-date REALTOR\u00ae.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/instagram-live-for-realtors-10-tips-to-host-and-promote-a-successful-virtual-open-house\/\">Instagram Live for Realtors: How to Host and Advertise a Successful Virtual Open House<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-increase-your-followers-by-following-your-competition-s-followers\">Increase Your Followers by Following Your Competition\u2019s Followers<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Select active followers and initiate a connection. Building up your network will lead to receiving potential leads when you don&#8217;t expect them.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/using-instagram-for-real-estate-2020-the-ultimate-guide-for-realtors\/\">Using Instagram for Real Estate 2020: The Ultimate Guide for REALTORS\u00ae<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\">LinkedIn<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">LinkedIn is ideally used for networking and job searching but it is also a great space for posting content related to your business. According to a study by Hubspot, traffic from LinkedIn generates almost three times a higher visitor-to-lead conversion rate than Facebook and Twitter. This study of 5000 businesses, shows that LinkedIn&#8217;s conversion rate also ranks above the other two platforms.<\/span><\/p>\n\n\n\n<p>It&#8217;s also best to invest in LinkedIn to stand out from the crowd, especially if you are new to Real Estate. There&#8217;s far less competition and you can get attention more effectively.<\/p>\n\n\n\n<p>So where do you start? Yes, creating a professional profile:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-set-up-a-real-estate-profile\">Set Up a Real Estate Profile<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">When completing your profile, remember that this won&#8217;t be just an online resume. To be searchable, you have to differentiate yourself. Think about your expertise, and how you can help sellers with your service and assist homebuyers to find their dream homes. Always put yourself in their shoes. For instance, what are the first-time homebuyers&#8217; concerns? What do they search for to find the answer? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use your Real Estate specialties to answer the most important questions and take the following steps to set up your LinkedIn profile.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-an-eye-catching-cover-photo\">An eye-catching Cover Photo<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Note the photo below. It is very professional and thought was clearly given to a background that works with the photo. While you may want to present something less general, do still keep in mind matters like the color scheme.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"166\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-photo.jpg\" alt=\"social media for real estate\" class=\"wp-image-3011\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-photo.jpg 500w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-photo-300x100.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-photo-400x133.jpg 400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-clear-about-bio-section\">A Clear About (bio) Section<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">A bio that clearly lets prospects know who you are and what you\u2019re about. The bio below clearly and succinctly outlines relevant experience, the ultimate goal, and how this person helps clients achieve that goal. Check out Denise Mai&#8217;s About section (bio) on LinkedIn:<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-3058 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"274\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-bio-REALTOR.png\" alt=\"LinkedIn bio - REALTOR\" class=\"wp-image-3058\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-bio-REALTOR.png 764w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-bio-REALTOR-300x108.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/LinkedIn-bio-REALTOR-400x143.png 400w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><figcaption class=\"wp-element-caption\">Denise Mai&#8217;s LinkedIn Bio<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-past-experience-and-accomplishments\">Past Experience and Accomplishments<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Your experience, accolades, and accomplishments. Denise Mai, a top 1% REALTOR\u00ae in Greater Vancouver, included her extensive experience and impressive list of accomplishments:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"495\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-experience.png\" alt=\"social media for real estate\" class=\"wp-image-3012\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-experience.png 749w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-experience-300x198.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-experience-400x264.png 400w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">All accomplishments are relevant to her field of Real Estate. This is important as you want the majority of accomplishments listed to be related to your chosen field of Real Estate.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"423\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-accomplishments.png\" alt=\"social media for real estate\" class=\"wp-image-3013\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-accomplishments.png 777w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-accomplishments-300x163.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-accomplishments-768x418.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Linkedin-accomplishments-400x218.png 400w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-posting-on-linkedin\">Posting on LinkedIn<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">It is best to post on LinkedIn, once a day between 10 a.m. and 11 a.m.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your posts can be your listings, market news, home buyer\/seller tips, etc.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/linkedin-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/\">LinkedIn for Real Estate Agents: The Ultimate Guide 2020<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube\">YouTube<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube is a powerful video marketing medium.&nbsp;YouTube is a great place to host your video content online because it\u2019s the #2 search engine in the world<\/span> and <span style=\"font-weight: 400;\">is extremely reliable for video streaming.&nbsp;Google also weighs video differently when computing its web page rankings. You can use YouTube as a very important hosting platform after <a href=\"https:\/\/www.roomvu.com\/academy\/make-your-real-estate-videos\/\">making your Real Estate videos<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to post or upload videos to YouTube, you need to create a channel.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-setting-up-a-youtube-channel\">Setting up a YouTube Channel<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to post or upload videos to YouTube, you need to create a channel. Have these tips in mind when creating your channel:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Make your channel page look as good as your website. You want your brand to be reinforced visually in all aspects of your online presence, and YouTube should not be an exception to this<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include all your agency information in the <\/span><b>About<\/b><span style=\"font-weight: 400;\"> section. Provide links, your email, and relevant phone numbers<\/span><\/li>\n<\/ul>\n\n\n\n<p>Check out how <strong>Ryan Serhant<\/strong> is using the description to include his information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"482\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details.png\" alt=\"social media for real estate\" class=\"wp-image-3075\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details.png 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details-300x181.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details-768x463.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details-780x470.png 780w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-details-400x241.png 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Devise a Real Estate video marketing plan for the long term. It is important to ensure that your video marketing folds into your larger marketing plan. Will your focus be How-to Videos? Market Update videos? Listing videos? Interviews? Or Neighborhood Overviews?<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more details: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-create-a-youtube-channel-for-your-real-estate-business\/\"><span style=\"font-weight: 400;\">Create a YouTube channel for your real estate business<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-add-video-details\">Add Video Details<\/h4>\n\n\n\n<p>While YouTube is processing your video, you can update the video details. Such as title, description, and video thumbnail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"540\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-description-and-thumbnail.png\" alt=\"social media for real estate\" class=\"wp-image-3067\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-description-and-thumbnail.png 600w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-description-and-thumbnail-300x270.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-description-and-thumbnail-400x360.png 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><strong>YouTube title<\/strong> limit is 100 characters but it&#8217;s best to keep it under 70 characters or locate the main keywords within the 70-character section.<\/p>\n\n\n\n<p><strong>YouTube&#8217;s description<\/strong> limit is 1000 characters but the first few sentences are the most important section. The first sentence is always the same as your title followed by a link to your website or listing page. Add more information in the second paragraph.<\/p>\n\n\n\n<p><b>YouTube thumbnail<\/b> should be an engaging photo related to the video. This is a picture that shows what your video is about. Either use YouTube&#8217;s suggested thumbnails or get creative and use tools like Canva or Photoshop to make your thumbnail and upload it to YouTube.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-video-elements-and-visibility\">Video Elements and Visibility<\/h4>\n\n\n\n<p>Adding an end screen, cards are under the video element section. Visibility allows you to publish or schedule the post and make sure you follow YouTube&#8217;s guidance in protecting kids.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-visibility.png\" alt=\"social media for real estate\" class=\"wp-image-3068\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-visibility.png 600w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-visibility-300x266.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/YouTube-visibility-400x354.png 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tag-your-content\">Tag Your Content<\/h4>\n\n\n\n<p>Once you have set up your channel you can use tags (hashtags) to help viewers when they search them out. You just enter the hashtag in the title or the description. Hashtags in the title are hyperlinked. If there are none in the title the first three in the description will show above the video\u2019s title.<\/p>\n\n\n\n<p>Use hashtags for Real Estate and include city or neighborhood information such as #realty, #realtors,#[Target Neighbourhood] #[Target City]\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/V4mbW_Kibzo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-engage-with-audience\">Engage With Audience<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You will also want to prepare <\/span><span style=\"font-weight: 400;\">how to engage <\/span><span style=\"font-weight: 400;\">with your audience. <\/span><span style=\"font-weight: 400;\">Ask questions and respond to viewer comments. This builds a relationship between your brand and viewers<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ask viewers to subscribe to your channel. They will receive regular notifications about your channel once subscribed.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-grow-your-youtube-channel\">Grow Your YouTube Channel<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">With regards to the videos themselves, look into what other agents are doing on YouTube. Decide what works (and what doesn\u2019t) with your business model.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are some <\/span><span style=\"font-weight: 400;\">key features<\/span><span style=\"font-weight: 400;\"> you will want to keep in mind when posting videos to YouTube:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Titles<\/strong>. These should be captivating, SEO-friendly, and enticing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Cards<\/strong>. Cards present links and CTAs, important for keeping viewers on your content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Thumbnails<\/strong>. These should convey exactly what each video is about.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Descriptions<\/strong>. Make sure your descriptions consist of search-optimized copy summarizing your video<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Captions<\/strong>. These are important for reaching a wider and more diverse audience&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re new to using video and don&#8217;t feel confident taking advantage of YouTube, collaborate with third-party companies or agencies to <a href=\"https:\/\/www.roomvu.com\/academy\/make-your-real-estate-videos\/\">make your Real Estate video<\/a> and\/or post it to YouTube.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/youtube-for-real-estate-agents-the-ultimate-guide-for-realtors-in-2020\/\">YouTube for Real Estate Agents: The Ultimate Guide 2020<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-do-social-media-marketing-for-real-estate\"><span class=\"ez-toc-section\" id=\"How_to_Do_Social_Media_Marketing_for_Real_Estate\"><\/span>How to Do Social Media Marketing for Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content marketing is focused on creating, publishing, and distributing content for a targeted audience. In contrast to marketing that \u201ccreates a need,\u201d this method of marketing is aimed at someone in need of and possibly actively looking for a particular product or service (a qualified lead).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The digital age has brought about the \u201cdemocratization of the content. Now anyone with an internet connection can create and promote content, reaching and holding the attention of many people for a nominal cost.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We have investigated how to set up and best use key social media platforms in Real Estate but what content?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is a mutual understanding of Real Estate. Potential buyers know agents are there to sell the property, but agents should make buyers feel secure in thinking of this as a mutually beneficial relationship.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quality content marketing on social media can help achieve this goal. What follows is a summary of marketing in Real Estate and how to use the various platforms best:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listings-and-open-houses\">Listings and Open Houses<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In a market so dependent on visuals Real Estate agents need to prioritize visual content.&nbsp;The first thing buyers look at are the photographs. Ideally, you want to impress them with <a href=\"https:\/\/www.roomvustore.com\/vancouver\/real-estate-photography\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">professionally shot images<\/a>. Facebook and Instagram are both excellent ways to show off your listings.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram is a natural fit. It\u2019s highly visual and easy to use.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4-1024x657.jpg\" alt=\"social media for real estate\" class=\"wp-image-8541\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4-1024x657.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4-300x193.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4-768x493.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4-400x257.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-4.jpg 1173w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">With Facebook, you can add more listing information. It presents a bit better on the platform Note the \u201csee more\u201d to extend the information in the example below. And that the main points (address\/hosting agent) appear before the need to click \u201cSee More\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"615\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5.jpg\" alt=\"social media for real estate\" class=\"wp-image-8542\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5.jpg 632w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5-300x292.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5-400x389.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-5-48x48.jpg 48w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">As they excel at visuals and engagement along with being able to share location and content Facebook and Instagram are both good platforms for promoting an open house. Note how this agent uses hashtags to promote the open house on Instagram.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6-1024x659.jpg\" alt=\"social media for real estate\" class=\"wp-image-8543\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6-1024x659.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6-300x193.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6-768x494.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6-400x257.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-6.jpg 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">As does Gina Swanson in the Facebook post below.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"644\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7.jpg\" alt=\"social media for real estate\" class=\"wp-image-8544\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7.jpg 630w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7-293x300.jpg 293w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7-400x409.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7-24x24.jpg 24w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-7-48x48.jpg 48w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Using video marketing is an excellent way to get more inquiries. It is also an important tool for building trust, showcasing your listed properties and expertise, and gaining more name recognition.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a<a href=\"https:\/\/www.roomvu.com\/academy\/listing-videos-for-real-estate-agents\/\"> listing video<\/a>, it is best to have a trained and vetted videographer. These are the videos aimed at getting potential clients excited. The videos that motivate qualified leads to call and become clients<\/span>:<\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/uiYlIythwf8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>Roomvu offers a high-quality listing video service. Cinematic Real Estate videos are professionally shot and ready to be shared across various social media platforms. <a href=\"https:\/\/www.roomvustore.com\/real-estate-videos\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Learn more or book now<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-virtual-open-house\">Virtual Open house<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A virtual open house is a great option for expanding the reach of your open house. Here Facebook and Instagram also excel with the benefit of live-stream. Instagram Live expanded in popularity during the Covid-19 pandemic and people now appreciate this previously somewhat neglected feature.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8-1024x660.jpg\" alt=\"social media for real estate\" class=\"wp-image-8545\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8-1024x660.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8-300x193.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8-768x495.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8-400x258.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-8.jpg 1173w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><b>Benefits<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It is free<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can add your Instagram Live video to your saved Stories, so people can continue to view the tour of rooms after you\u2019re done going Live<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can reach a wide audience<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">People can ask questions in real-time, but only in written form, so you can pick and choose which to respond to<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-market-update\">Real Estate Market Update<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Updates can be presented in any format but the most convenient and effective for social sharing is video. <a href=\"https:\/\/www.roomvu.com\/academy\/the-newest-trend-market-update-videos-for-real-estate\/\">Market update videos<\/a> are professionally made videos where REALTORS\u00ae are coached to talk about the facts and figures to the market which could be city or neighborhood-specific. Such videos build trust in agents&#8217; knowledge and expertise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Effective video in general increases understanding of a product or service by 74% as well as increasing purchasing likelihood.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is convenient because video can be shared across platforms including YouTube (an immensely powerful platform with 1.90 billion users). Check Denise Mai&#8217;s market update:<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/U43Ghw4amok\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/the-newest-trend-market-update-videos-for-real-estate\/\">Monthly Market Update with roomvu<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branded-real-estate-videos\">Branded Real Estate Videos<\/h3>\n\n\n\n<p>Every month, based on the MLS board\u2019s report, roomvu creates a video branded with your profile picture, brokerage, and contact information. <span style=\"font-weight: 400;\">This helps agents streamline their brands and work more efficiently.<\/span> You can see a sample here:<\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/MhlnErmHZII\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to YouTube, these videos are shareable on <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-your-market-update-video-on-your-facebook-newsfeed\/\">Facebook<\/a> and<a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-your-market-update-video-on-instagram\/\"> Instagram<\/a>. For more information on branded Real Estate<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-testimonials\">Testimonials<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Contact previous customers and see if they are willing to give any customer testimonials. With testimonials, you can turn quotes into social media graphics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With more visual mediums you may use graphics (with quotes):<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9-1024x549.jpg\" alt=\"social media for real estate\" class=\"wp-image-8546\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9-1024x549.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9-300x161.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9-768x412.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9-400x214.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-9.jpg 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Or includes happy customers with pictures:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10-1024x490.jpg\" alt=\"social media for real estate\" class=\"wp-image-8547\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10-1024x490.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10-300x144.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10-768x368.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10-400x191.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-10.jpg 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-home-buying-selling-tips\">Home Buying\/Selling Tips<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While you are there to guide people through the process, the more clients know about the home-buying process, the smoother it will be. Sharing content about home buying\/selling has multiple benefits. Clients will be grateful for content that seems to take into account some of the more stressful aspects of home buying.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having an audience familiar with a Firm versus a Conditional Offer and what is needed in terms of paperwork will make your job easier.<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/OHBexit_YaE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-renovation-and-improvement-ideas\">Renovation and Improvement ideas<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some renovations or improvements before a sale are a good idea. Others not so much. Twitter is a good platform for sharing (or resharing) articles and information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like this one from REALTOR\u00ae Lorre Burden sharing a Better Homes and Gardens article.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"727\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-11.jpg\" alt=\"social media for real estate\" class=\"wp-image-8548\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-11.jpg 693w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-11-286x300.jpg 286w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-11-400x420.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-11-24x24.jpg 24w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">You can also, with minimal research, follow writers such as Amanda Lauren (who writes about Real Estate, d\u00e9cor, and design for Forbes) and retweet their work. Providing useful information without a great deal of effort and time expended.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"738\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-12.jpg\" alt=\"social media for real estate\" class=\"wp-image-8549\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-12.jpg 693w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-12-282x300.jpg 282w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-12-400x426.jpg 400w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Ideally, you can write your own blog article on these topics and share it on Twitter and Facebook to increase direct engagement with your site. Also, collaboration with a third party can make it easier to make Real Estate videos.<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/4u5HfBtr4eM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-home-maintenance-tips\">Home Maintenance Tips<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The educational<\/span> content on home maintenance serves multiple audiences and highlights your know-how.&nbsp; YouTube, Twitter,<span style=\"font-weight: 400;\"> and Facebook would be useful and engaging platforms on which to post such content.<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/qvKtfZa0L8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-news\">Market News<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also post videos when events in the market change drastically. For example the lack of in-person showings during COVID-19 or during the market fall of 2008. It is important that people view you as aware, in control, and knowledgeable. In the best-case scenario you can offer alternatives (such as the increase in virtual showings during COVID-19).<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/BUSj29BaJeE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-video-marketing-ultimate-guide-for-realtors-2020\/\">Video Marketing for Real Estate Agents: The Ultimate Guide 2020<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-virtual-tours-iguide-and-matterport\">Virtual Tours (iGuide and Matterport)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/why-you-need-virtual-tours-in-your-real-estate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">virtual tour<\/span><\/a><span style=\"font-weight: 400;\"> is the simulation of an existing location with the help of sequential videos or still images. These extend reach, providing the next best thing to being there. You can upload virtual tours on any social media platform and engage with more quality leads online.<\/span><\/p>\n\n\n\n<p><strong>Matterport<\/strong> gives you an immersive tour experience that\u2019s compatible with desktops, tablets, and smartphones. See a demo here:<\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/rMnCaa5Kc24\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>iGuide<\/strong> is an all-inclusive service. iGuide bundles contain a 3D walkthrough tour, photos, and floor plan, all in one place. See iGuide:<\/span><\/p>\n\n\n\n<p><iframe src=\"\/\/www.youtube.com\/embed\/N6fKa6bEy0s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-infographics\">Infographics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Infographics are collections of imagery, charts, and minimal text giving easy-to-understand overviews of a topic.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These have huge potential. By<\/span><span style=\"font-weight: 400;\"> adding color visuals<\/span><span style=\"font-weight: 400;\"> to their text researchers were able to increase their audience\u2019s willingness to read it by 80%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a three-step process for creating your Real Estate agent infographics: Choose an idea. Find your formatting. Use these tools.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Choose an idea: This involves brainstorming. If you are new to this process it\u2019s probably best to research what other agents are doing. This will give you an idea of what styles you favor and what appears most effective.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Choose a Format: The simpler your infographic, the easier it is to understand.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">&nbsp;Use these Tools:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Venngage<\/span><span style=\"font-weight: 400;\">: Venngage was created specifically for infographic design.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Canva:<\/span><span style=\"font-weight: 400;\"> Is a more holistic platform integrating many elements of graphic design (and including infographics)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">To help you with the brainstorming process check out the infographic list in the following link from the National Association of REALTORS\u00ae.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-growing-your-real-estate-business-with-social-media\"><span class=\"ez-toc-section\" id=\"Growing_your_Real_Estate_Business_with_Social_Media\"><\/span>Growing your Real Estate Business with Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to know what works best for Real Estate on Social Media, it\u2019s wise to check out agents who are doing it really well along with those who are experts in social media content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fit Small Business<\/span><span style=\"font-weight: 400;\"> checked in with several such agents back in 2019. Many confirmed previously outlined points.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Of particular note was advice from Gavin Graham, and Maggie Aland, Editors of Fit Small Business. Gavin advised outsourcing social media management and Maggie recommended Hootsuite for posting across platforms. This was notable in that if you recall only 13% of agents in 2018 stated they used social media management software in a NAR technology survey. If we return to Maggie\u2019s recommendation specifically Hootsuite allows you to post to up to three social media accounts using Hootsuite absolutely free. If you\u2019ve selected three primary platforms this might give you a bit of an edge in terms of freeing up time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Ines Hegedus-Garcia a Real Estate agent at RelatedISG International Realty had excellent advice about working across platforms and remembering that each platform has a unique \u201cvoice\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping it light, keeping in touch with past clients, and sharing videos were all mentioned as crucial to growing your Real Estate business with social media.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-time-to-post-on-social-media\"><span class=\"ez-toc-section\" id=\"Best_Time_to_Post_on_Social_Media\"><\/span>Best Time to Post on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We will explore the social media channels in more detail further below but with regards to the time of day you\u2019re scheduling your posts, it makes a difference depending on the channel. Best practices are as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Facebook, once a day between 1 p.m. and 4 p.m.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Twitter, 15 tweets per day between 2 a.m. and 10 p.m<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pinterest, 11 pins per day between 2 a.m. and 11 p.m<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">LinkedIn, once a day between 10 a.m. and 11 a.m<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram, once or twice per day between 8 a.m. and 9 a.m. and at 2 a.m<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing the best time of day to post on your chosen platform (or platforms) helps create a detailed plan for engagement.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identify-your-social-media-objective\"><span class=\"ez-toc-section\" id=\"Identify_Your_Social_Media_Objective\"><\/span>Identify Your Social Media Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Any good plan needs direction.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Where do you want to go? You need to identify your social media objectives at the outset of forming a plan. What are your goals, your<\/span><span style=\"font-weight: 400;\"> Key Performance Indicators (KPIs)<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Platforms can be used to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Increase website traffic<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Raise your follower count<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Improve engagement (to increase brand loyalty)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Generate more contact form submissions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Produce more property inquiries or sales<\/span> <span style=\"font-weight: 400;\">(converting social followers to qualified leads and new business)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If you start with a social media goal, one aligning with company-wide goals, and work back from this you\u2019ll have a better chance of creating a successful social media plan.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-your-customer-persona\"><span class=\"ez-toc-section\" id=\"What_is_Your_Customer_Persona\"><\/span>What is Your Customer Persona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Exceptional marketing should make the customer feel as though they are being spoken to and their needs directly addressed. This has always been the case. Good marketing requires an understanding of customer needs in order to provide the products to solve them. This is why creating a customer persona is so important.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><b>customer persona<\/b><span style=\"font-weight: 400;\"> (also known as a buyer persona) is a semi-fictional archetype representing key traits of a large segment of your audience. This is primarily based on data you\u2019ve collected from user research and web analytics.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The persona allows you to group your customers into buckets (sometimes called \u201csegments\u201d). For example; if you\u2019re finding a growing number of your customers are college-educated, recently married women in their thirties you may create a customer named \u201cMelanie\u201d (Melanie Married).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Essentially personas are just groups of past, current, and potential customers. So why create a customer persona?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The technical answers to this question include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Creating Focus and Targeting. Personas help you identify and focus on the people likely to buy.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Crafting your Pitch: Personas help you identify potential buyers&#8217; goals and problems. You can then craft your pitch to emphasize meeting their needs.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Lead Nurturing: Using the persona you can strategically devote effort, time, and money to leads based on where they are in the sales cycle.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The creative answer to this question is more intuitive.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Good marketing requires creative thinking and imagination. It is easier to speak to an individual representing a group than to a group.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The persona allows the marketer to imagine speaking to a person, this creates the response for the customer of being seen and spoken to.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"1000\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-6-1.jpg\" alt=\"social media for real estate\" class=\"wp-image-3054\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-6-1.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/social-media-for-real-estate-facts-6-1-120x300.jpg 120w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Simple steps to start creating a customer persona include:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Source information:<\/strong> Generate background information as specific as possible, using your roster of previous customers whom you\u2019ve successfully engaged before. Pick five to ten individuals with whom you\u2019ve established good relationships and interview them. Dig into these customers\u2019 occupations, home locations, purchasing power, recreational habits, and other personal traits. Importantly, you should likewise weigh the demographics of the customers including their age, sex, and marital status.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Understand customer problems and challenges:<\/strong> Draw from prior customers the hurdles they faced in the process. Try to determine the potential deal-breakers that they encountered or other negative aspects that bothered them. Seek the alternatives they would have preferred. Information from the experience of these customers is valuable in avoiding similar situations in the future.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Know customer needs and goals: <\/strong>Using the initial inputs from five-to-ten customer samplings, establish the needs and goals that dictate the life directions of these subjects. Learn what their long-term aspirations are regarding their careers, income or investment opportunities, as well as domicile and lifestyle preferences. This insight into their life objectives is a start to developing marketing roadmaps suited to personalities.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Analyze and adopt appropriate web content:<\/strong> Determine the online messaging best suited to identified Real Estate customer customers. Take into account the communication channels that particular customers prefer to access or use for their own messaging.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Create the customer personas:<\/strong> Name the customer persona, highlighting the customer\u2019s dominant characteristic based not only on their demographics but also on their demeanor or idiosyncrasies and even physical features. For easier recall, the names typically adopted for Real Estate customer personas are alliterations that best describe specific customers like Starter Stan, Techie Tony, or Caring Carl. Try to limit the Real Estate customer personas that you create from three to five of your core clientele. This way, you can really focus on the segments that deliver positive results in Real Estate marketing.<\/span><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more details: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/creating-customer-personas-for-real-estate-marketing\/\"><span style=\"font-weight: 400;\">Creating Customer Personas for Real Estate Marketing<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-social-media-strategy-for-real-estate\"><span class=\"ez-toc-section\" id=\"How_to_Create_A_Social_Media_Strategy_for_Real_Estate\"><\/span>How to Create A Social Media Strategy for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have identified your objectives and created your customer personas, there are social media strategies to tailor to them. And personalization is important to any agent\u2019s strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In Real Estate, you are the brand. This is true of other industries, but it is especially so when operating in your local community. You want to engage in ways that establish that you are someone who is vested in your community.&nbsp; You also want to post content that allows people to benefit from your knowledge. In posting quality personalized content on social media, always remember to:&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Promote the town\/neighborhood, not just the house&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Post helpful articles regarding home buying and personal finance. Educate buyers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Post pictures and videos promoting community events<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Talk about the market<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Engage followers (respond to good and bad comments and provide interactive content)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Share endorsements from existing clients<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use video and photography to promote properties or highlight past sales<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Be consistent&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilize analytics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avoid \u201cshouting about your home listings\u201d (let people know about the homes you&#8217;re marketing, but don&#8217;t make the house the primary topic)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Be consistent with the themes each week. The message \u201cbe consistent\u201d tends to focus on frequency, but it is also important that you post only social media content that is in line with the themes you\u2019ve chosen for your marketing strategy.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Intentionally Re-post or Engage Other Local Business Owners Weekly. This is in line with the promotion of community events <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> it encourages others to re-post your content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recognize Clients, Your Team, or Other Agents. Examples of this would include posting photos or videos of a recent sale and tagging your clients.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Search Local Hashtags to Like and Follow New Connections<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Change an Instagram Link to a Twitter Picture. Direct picture posting on Twitter is possible through IFTTT.com<\/span><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more details: <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><a href=\"https:\/\/www.roomvu.com\/academy\/social-media-strategies-for-real-estate\/\"><span style=\"font-weight: 400;\">Advanced Social Media Strategies<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-staying-active-on-social-media\"><span class=\"ez-toc-section\" id=\"Tips_for_Staying_Active_on_Social_Media\"><\/span>Tips for Staying Active on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We have established why social media is important. And focused on individual platforms and their benefits. Here we present some general tips to help you form your social media strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-bio\">Social Media Bio<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The bio is the potential client&#8217;s<\/span> first introduction to you. Depending on the platform you may have a long or short bio, either way,<span style=\"font-weight: 400;\"> social media users should feel like they know you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ideally,<\/span> you want to include information on your qualifications, personal background, knowledge, and involvement in the local community. Statistics, certifications,<span style=\"font-weight: 400;\"> and client testimonials should also be added to establish credibility.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Importantly you should try to tell a story. You may be limited by character limits at times in providing anecdotes about why and how you came to be in Real Estate, but wherever possible try to inject a sense of levity and who you are.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tips for customizing your bio for the various platforms are largely focused on character limits. Here Unbounce provides some help with the following reference tool providing the limits for several major platforms (noticeably absent is Instagram which has a 150-character limit for their bio):&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mk0zofoqaluvgdskgvsb.kinstacdn.com\/photos\/Social-Media-Bio-Best-Practices-Guide.png\" alt=\"social media for real estate\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">We are going to briefly touch on recommendations for a few of the main platforms, Placester is an excellent source for examples of some of these platforms.<\/span><\/p>\n\n\n\n<p><b>Facebook: <\/b><span style=\"font-weight: 400;\">There are a few elements to Facebook. There is the tagline bio which will show on the main page and then there is the \u201cabout\u201d page which will include the tagline bio, mission, and details. Carefully craft the \u201cabout\u201d page as people will be going here if you\u2019ve piqued their interest and they want to investigate further. For the bio use strong aspirational words; \u201csmart\u201d, \u201cloyal\u201d, and \u201cempathetic\u201d.<\/span><\/p>\n\n\n\n<p><b>Twitter:<\/b><span style=\"font-weight: 400;\"> For this bio provide deliberate information; title, goals, accomplishments, and interests. It\u2019s a casual platform so try to add some humor and personality.<\/span><\/p>\n\n\n\n<p><b>LinkedIn:<\/b><span style=\"font-weight: 400;\"> In contrast to Twitter LinkedIn is the most professional networking social site. Your summary should be more formal and showcase your accomplishments and experience.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Instagram:<\/b><span style=\"font-weight: 400;\"> Your bio should be similar to Twitter through more goal or mission-focused. This is where you provide the link to your website, so what\u2019s said in the bio should make the user want to click.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">*<\/span><\/i><i><span style=\"font-weight: 400;\">Use a clear professional photo across all platforms. On some platforms, the bio photo is very small. But this emphasizes the importance of a professional-looking photo.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-hashtags\">Using hashtags<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your Real Estate brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hashtags increase engagement. They are a path for qualified leads to become clients.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are generic hashtags for Real Estate such as #realestate and more customized hashtags #[Target Neighbourhood]<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/effective-use-of-hashtags-for-real-estate-with-examples-and-best-practices\/\">Using Real Estate Hashtags Effectively &#8211; Best Practices and Examples<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-communication-on-social-platforms-nurture-and-engage\">Communication on Social Platforms &#8211; Nurture and Engage<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Engagement is <\/span>vital to nurturing and a key aspect of social media content. The specifics of this are varied. It really depends on the platform. For platforms such as LinkedIn and Facebook, it can mean you post blog content to assert your expertise and engage your audience. &nbsp;For Instagram, it can be as simple as encouraging engagement with a question like <span style=\"font-weight: 400;\">REALTOR\u00ae Chad Carroll does in this share. Asking his followers;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;\u201cWhat are your thoughts on the Kitchen?\u201d<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13-1024x654.jpg\" alt=\"social media for real estate\" class=\"wp-image-8550\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13-1024x654.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13-300x192.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13-768x491.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13-400x256.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/11\/image-34-13.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Whatever the platform, and resulting engagement method, you will want to adopt a personal tone that sounds true. Show your offices, and <\/span>employees at work, publish a report of a site visit,<span style=\"font-weight: 400;\"> and involve your pet in your posts. You can promote yourself while showing some lightness and humor.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-groups\">Social Media Groups<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media groups<\/span><span style=\"font-weight: 400;\"> are a powerful way to boost your name recognition, increase engagement, and form professional contacts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook groups are better for a more local perspective \u2013 it is easy to reach homeowners in local neighborhoods here.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For finding property investors LinkedIn groups are perfect.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On LinkedIn, joining groups generally isn\u2019t more complicated than pressing the \u201cAsk to join\u201d button.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On Facebook, however, it can be a bit more complicated There are three different types of groups: Public, Closed, and Secret.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Helpful Facebook Groups:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Buy, sell, and swap groups indicate people downsizing or moving.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Class of\/ Grew up around\/ Remember when\/ Then and now\/ Memories or histories: Many of the members of these groups will have long affiliations with the area. It\u2019s an excellent way to meet Baby Boomers who will likely downsize.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mothers and fathers groups: Members of these groups have children and might be thinking of upgrading for more space<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Humans of\/ Living in broader groups of people who live in and around the area<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Property to buy, rent or sell: These may have been set up by other agents, but they can be great places to find FSBO (For Sale By Owner) properties.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Helpful LinkedIn Groups: LinkedIn is a career site and both the content you post and the groups you search out should reflect that.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Chamber of Commerce\/ business networks: These can be a good place to build a referral network.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Property developer or asset manager groups: If your focus is commercial projects this is where you want to be.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Property investor\/ Self Managed Super Fund (SMSF) groups: If you want to meet those with the intention and means to invest in property.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When you join a group be sure to follow the rules of the group (especially when posting content). Share useful and interesting information. Be courteous and respectful (as you would hopefully be face-to-face. Be an active participant, liking, commenting on, and sharing the posts of others. And remember the purpose of joining groups is to form connections and be engaged online. Do not \u201csell\u201d in groups set up for community and networking.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.roomvu.com\/academy\/essential-social-media-groups-for-real-estate-agents\/\">Essential Social Media Groups for Real Estate Agents<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-landing-pages\">Landing pages<\/h3>\n\n\n\n<p><b>Your<\/b><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\"><b> landing page<\/b><\/a><span style=\"font-weight: 400;\">, or <\/span><b>lead capture page<\/b><span style=\"font-weight: 400;\">, refers to the web page that appears in response to clicking on a search engine-optimized search result, marketing promotion, marketing email, or an online advertisement. This is different from a website homepage in that it is designed specifically to draw contact details from its visitors.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Given its purpose, your landing page needs to have compelling headlines and make use of powerful<\/span> words, visuals, and videos, and require minimal form fields to fill in. You will also want to make sure that your page is mobile-friendly. One study shows 76% of home buyers use their phones in their property searches<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>One popular lead-capturing landing page is the Home Evaluation form. Agents can use this form to capture qualified home sellers. Once a home seller enters their home address, the Real Estate agent will be getting a notification email with the client&#8217;s entered info.<\/p>\n\n\n\n<p>Real estate agents can share this landing page on their social media platforms and get qualified leads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Home-Evaluation-.jpg\" alt=\"social media for real estate\" class=\"wp-image-3071\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Home-Evaluation-.jpg 800w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Home-Evaluation--300x182.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Home-Evaluation--768x465.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Home-Evaluation--400x242.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-lead-generation-landing-pages\/\">Real Estate Lead Generation Landing Pages with 9 Best Examples<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-analytics\">Social Media Analytics<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You are likely somewhat familiar with analytics. Essentially you use analytics to apply data patterns toward effective decision-making.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many brands and most marketing firms rely on digital analytics for their digital marketing assignments,&nbsp; Marketing Return on Investment is an important key performance indicator.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should be somewhat familiar with<\/span> <span style=\"font-weight: 400;\">Google Analytics<\/span> <span style=\"font-weight: 400;\">if you have a website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Analytics allows you to track and measure your business\u2019 traffic goals and prove the ROI of your web and social media presence.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Within social media platforms, Facebook provides analytics.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With Facebook\u2019s analytics you can analyze:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Click through rates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Location<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reach<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relevancy<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You can sort through your content to see what is resonating and with who.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-advertisement-for-real-estate\"><span class=\"ez-toc-section\" id=\"Social_Media_Advertisement_for_Real_Estate\"><\/span>Social Media Advertisement for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While much of what\u2019s been covered here falls under content marketing (specifically brand awareness) social platforms have made it affordable and easy for smaller businesses with less staff to create and post advertising.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-instagram\">Facebook\/Instagram<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As stated earlier Facebook is ideal for Real Estate due to its targeted nature.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have gone to Facebook&#8217;s Ad Manager (found when you click on the drop-down arrow in the upper-right corner of a Facebook page and choose \u201cManage Ads\u201d) you can customize your audience by such important considerations as location, age, and interests. From here you set your budget and create your ad.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating your ad for Facebook (or Instagram) you\u2019ll want to include strong visuals and, even better, video. By 2021 online videos would account for more than 82% of all consumer internet traffic.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Roomvu\u2019s market update video offers professional branded content which can easily be included in your Facebook ad.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Step-by-step guide: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-set-up-advertising-for-your-market-update-video-on-facebook\/\"><span style=\"font-weight: 400;\">How to set up advertising on Facebook<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram offers a potential audience of more than <\/span><span style=\"font-weight: 400;\">928 million people<\/span><span style=\"font-weight: 400;\"> with the added bonus of access to parent company Facebook\u2019s targeting options.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Step-by-step guide: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/advertising-video-on-instagram\/\"><span style=\"font-weight: 400;\">How to set up advertising on Instagram<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube-google\">YouTube (Google)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best way to advertise video is through, of course, YouTube.&nbsp;<\/span>And currently, this platform is the best and most popular one for streaming videos both in live and recorded forms. <\/p>\n\n\n\n<p>A<span style=\"font-weight: 400;\">dvertising <\/span>on this platform<span style=\"font-weight: 400;\"> is done through <\/span>Google<span style=\"font-weight: 400;\"> Ads and maximizes user reach in search results.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-social-media-mistakes\"><span class=\"ez-toc-section\" id=\"Common_Social_Media_Mistakes\"><\/span>Common Social Media Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you avoid these errors you are on your way to running a successful social media campaign:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The first mistake would be not taking social media seriously. Social media is not just an add-on to your \u201cmain\u201d marketing tools. It should be given the weight and importance of ads in newspapers and magazines.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Inappropriate Comments: While levity is fine, and even encouraged on some platforms, you still need to be a professional. You want to treat viewers with courtesy and civility.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Outsourcing <\/span><i><span style=\"font-weight: 400;\">Everything:<\/span><\/i><span style=\"font-weight: 400;\"> It absolutely makes sense to use freelancers and social media software. Especially if you find you do not have the time to post consistently. But under no circumstances should you abandon your role as director and integrator of the marketing process.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Not creating Original Content: Some reposts are fine. But you want to build a reputation as an expert and that is much better displayed with original content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Automating Everything: Like mistake three this is about being in charge of the marketing process and providing personalized attention when needed.<\/span><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more details: <\/span><a href=\"https:\/\/www.roomvu.com\/academy\/social-media-real-estate\/\"><span style=\"font-weight: 400;\">Common mistakes agents make when using social media<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moving-forward-with-social-media\"><span class=\"ez-toc-section\" id=\"Moving_Forward_with_Social_media\"><\/span>Moving Forward with Social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot has been covered in this guide. But it should be kept in mind that these are quickly evolving mediums. You will want to be up-to-date on the latest platforms, what they are and if they can be folded into your marketing campaign.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There should be no doubt in your mind now that a well-planned social media strategy can make or break a brand. The Internet allows millions of people around the world to connect with each other and gives unparalleled opportunities to promote your brand using social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In today\u2019s world, traditional advertising strategies are not enough. Social media allows for vast and inexpensive outreach and networking. It simultaneously allows for personal engagement that, if properly utilized, can be very beneficial.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With social media,<\/span> you have direct access to qualified leads and can communicate with them in real time<span style=\"font-weight: 400;\">. You have a platform where you can showcase your listings as well as your technological savvy and creativity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If properly managed you will see a noticeable uptick in both website traffic and sales. We are looking forward to your next post.<\/span><\/p>\n\n\n\n<p>*Featured Image by&nbsp;Gerd Altmann&nbsp;from&nbsp;Pixabay<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-to-help-you-with-your-social-media-marketing\"><span class=\"ez-toc-section\" id=\"Tools_to_Help_you_with_Your_Social_Media_Marketing\"><\/span>Tools to Help you with Your Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media is hard to run at its best. It takes time, commitment, consistency, accuracy, skills, and lots of data to deliver a coherent and valuable message for your business. We get it. You REALTORS\u00ae barely have time to get around to your ordinary chores let alone time for extra activities like social media. We heard your voice and we created a solution. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1024x489.jpg\" alt=\"social media for real estate\" class=\"wp-image-17253\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1024x489.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-300x143.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-768x367.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1536x733.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1250x597.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-400x191.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23.jpg 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>roomvu social media calendar is an all-in-one solution that aims at automating social media for Real Estate agents. it not only automates it and keeps your social accounts running regularly, but it also takes care of the content. After all, creating the content is the hard part and then there comes sharing them. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-1024x497.jpg\" alt=\"social media for real estate\" class=\"wp-image-17255\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-1024x497.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-300x145.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-768x372.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-1536x745.jpg 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-1250x606.jpg 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1-400x194.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-23-1.jpg 1786w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our content factory uses in-depth market data to create different Real Estate videos that fit your needs. All you need to do is just connect your social media accounts and pick the videos you like and add them to your calendar. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Automated Content Calendar | Powered by roomvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2b9Dgc6NyRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Join now and start your social media presence today. Wait no longer as every day passes you miss your chances of getting leads on social media!  <a href=\"https:\/\/www.roomvu.com\/services\/real-estate-social-media-marketing\/\">Real estate social media marketing services<\/a> can help agents achieve success on social media. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Auto publisher - Connect Your Social Media to Automate Posts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WDGCIuCbY4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block hide-this\"><div class=\"schema-faq-section\" id=\"faq-question-1605026925622\"><strong class=\"schema-faq-question\">How social media promotes Real Estate?<\/strong> <p class=\"schema-faq-answer\">The statistics for Real Estate reveal that agents should definitely be investing time online. The NAR Home Buyer and Seller Generational Trends Report indicate:<br\/>When searching for a home 99% of Millennials search online websites. Such a high percentage of potential young buyers really cannot be ignored<br\/>89% of Older Boomers search online. This should do away with any assumption that older users seeking to move to smaller properties would not be heavy internet searchers.<br\/>For nearly all generations the<em> first step taken<\/em> was to look online for properties (the exception being buyers 71 and older who did contact an agent first). Your first impressions are overwhelmingly being made online. And first impressions still carry the most weight.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media is now an indispensable part of successful marketing. Worldwide, four billion people use the internet with three billion using social media each month. Of course, it isn\u2019t enough to just be on social media.&nbsp;What you want is a well-crafted social media strategy for your Real Estate business as part of your overall marketing &hellip;<\/p>\n","protected":false},"author":1,"featured_media":26246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Marketing For Real Estate Agents: Ultimate Guide 2024<\/title>\n<meta name=\"description\" content=\"Learn how to make the most out of social media marketing for real estate: gain trust, stay on top of mind and connect with your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing for Real Estate Agents - The Ultimate Guide for REALTORS\u00ae\" \/>\n<meta property=\"og:description\" content=\"Learn how to make the most out of social media marketing for real estate: gain trust, stay on top of mind and connect with your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"roomvu Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roomvu\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T21:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T11:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Social-Media-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Academy Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Academy Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"40 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social Media Marketing For Real Estate Agents: Ultimate Guide 2024","description":"Learn how to make the most out of social media marketing for real estate: gain trust, stay on top of mind and connect with your audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing for Real Estate Agents - The Ultimate Guide for REALTORS\u00ae","og_description":"Learn how to make the most out of social media marketing for real estate: gain trust, stay on top of mind and connect with your audience.","og_url":"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/","og_site_name":"roomvu Academy","article_publisher":"https:\/\/www.facebook.com\/roomvu\/","article_published_time":"2020-05-27T21:22:51+00:00","article_modified_time":"2024-06-06T11:35:03+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2020\/05\/Social-Media-Marketing.png","type":"image\/png"}],"author":"Academy Content Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Academy Content Team","Est. reading time":"40 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/#article","isPartOf":{"@id":"https:\/\/www.roomvu.com\/academy\/social-media-for-real-estate-agents-ultimate-guide-for-realtors-2020\/"},"author":{"name":"Academy Content Team","@id":"https:\/\/www.roomvu.com\/academy\/#\/schema\/person\/b0b351d7f7669f578c3899b0071b4024"},"headline":"Social Media Marketing for Real Estate Agents &#8211; 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The NAR Home Buyer and Seller Generational Trends Report indicate:<br\/>When searching for a home 99% of Millennials search online websites. Such a high percentage of potential young buyers really cannot be ignored<br\/>89% of Older Boomers search online. This should do away with any assumption that older users seeking to move to smaller properties would not be heavy internet searchers.<br\/>For nearly all generations the<em> first step taken<\/em> was to look online for properties (the exception being buyers 71 and older who did contact an agent first). Your first impressions are overwhelmingly being made online. 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