{"id":21648,"date":"2023-01-10T09:00:00","date_gmt":"2023-01-10T16:00:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=21648"},"modified":"2023-01-10T05:54:00","modified_gmt":"2023-01-10T12:54:00","slug":"how-to-dominate-the-local-real-estate-market","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/","title":{"rendered":"How to Dominate the Local Real Estate Market"},"content":{"rendered":"\n<p>Learn How to dominate the local Real Estate market from Grant Findlay-Shirras and roomvu&#8217;s CEO Sam Mehrbod. Real Estate is a local business; to truly make it you need to be the king of your area. In this webinar, Grant will share some of his secrets about becoming the go-to guy for Real Estate in any neighborhood. Grant Findlay-Sierras Grant is the co-founder of Parkbench.com and creator of the Local Leader\u00ae system for real estate professionals. He has helped over 1100+ Real Estate agents dominate their local market and get clients by leveraging their local Parkbench.com website. in this webinar, they will discuss what agents need to do to dominate the local real estate market.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#The_Community_Real_Estate_Agent\" >The Community Real Estate Agent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#Giving_Value\" >Giving Value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#The_Go-to_Agent\" >The Go-to Agent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#Getting_Most_of_the_Listings_in_an_Area\" >Getting Most of the Listings in an Area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#How_to_Stay_Focused_on_a_Single_Area\" >How to Stay Focused on a Single Area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#How_to_Get_Referrals\" >How to Get Referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#Automating_Your_Outreach\" >Automating Your Outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-dominate-the-local-real-estate-market\/#Making_Them_Remember_You\" >Making Them Remember You?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Dominate the Local Real Estate Market\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y26tJajfVHg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Community_Real_Estate_Agent\"><\/span>The Community Real Estate Agent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are lots of businesses in the community. Establishing a solid and meaningful relationship with these businesses is a great way to get your name out there and let people know you. After all, Real Estate is about relationships. If they get value from you they will return the favor. You can work with local businesses to get referrals. For example, people in the hair industry are excellent sources of referrals. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GUXoRd4VDV\"><a href=\"https:\/\/www.roomvu.com\/academy\/become-the-digital-mayor-for-your-neighborhood\/\">How to Become a Realtor influencer: Become The \u2018Digital Mayor\u2019 for Their Neighborhood<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Become a Realtor influencer: Become The \u2018Digital Mayor\u2019 for Their Neighborhood&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/become-the-digital-mayor-for-your-neighborhood\/embed\/#?secret=ukUtNLYp71#?secret=GUXoRd4VDV\" data-secret=\"GUXoRd4VDV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the other hand business owners own a home and are influencers. People usually ask them for recommendations. They talk to people and customers. People work with different businesses like painters, plumbers, personal trainers, etc and if they want to sell their home or buy one they might ask these businesses if they know a good Realtor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-giving-value\"><span class=\"ez-toc-section\" id=\"Giving_Value\"><\/span>Giving Value?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Giving value as a Real Estate agent is one of the hottest topics these days and almost every coach is talking about it. However, what is really giving value? Most agents come up with wrong answers like caring or working hard. <\/p>\n\n\n\n<p>For your clients giving value could be helping them with their questions and problems thus making their journey easier, for example by providing them with tips on moving to a new home, etc.<\/p>\n\n\n\n<p>However, giving value to local businesses will be different. They may not appreciate your tips very much. But how about actually recommending their business to others? This way you can rest assured they will return the favor and recommend your business to people looking for a Real Estate agent. The fastest way to make a friend is to make them money. If you refer them business, they will do the same. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Go-to_Agent\"><\/span>The Go-to Agent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>to answer this question we need to work backward. Why would a homeowner think of an agent and want to work with them in their neighborhood? Well, the first thing is that the agent lives in that neighborhood. This very simple fact is sometimes overlooked by many. Agents need to make sure they cover the area in which they live. This way agents will be more believable. Covering areas you do not live in, will make your marketing efforts all over the place and will undermine your credibility as the go-to guy for a certain city. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"T9H32hsO23\"><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-become-the-neighborhood-expert-using-technology-and-stand-out\/\">How To Become A Real Estate Neighborhood Expert Using Technology and Social Media<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How To Become A Real Estate Neighborhood Expert Using Technology and Social Media&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/how-to-become-the-neighborhood-expert-using-technology-and-stand-out\/embed\/#?secret=OPGV84foJY#?secret=T9H32hsO23\" data-secret=\"T9H32hsO23\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Most_of_the_Listings_in_an_Area\"><\/span>Getting Most of the Listings in an Area<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another factor that helps with being recognized as the go-to agent in an area is having the most listings in the area. But how do you get that? Well by knowing a lot of people in the area. This way a lot of people know you too and your chances of getting listings increase. <\/p>\n\n\n\n<p>According to a 2022 study, 76% of people picked their agents because they knew the agent or were referred to the agent by someone else. That also emphasizes the importance of relationships in a certain area. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stay_Focused_on_a_Single_Area\"><\/span>How to Stay Focused on a Single Area<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unless you are a celebrity agent, &#8220;The riches are in the niches.&#8221; That is also the fundamental rule for all businesses. You will be more successful if you concentrate on a niche rather than going wide. Examples include geographical niche, property type niche, client type niche, etc. Then you need to reject business outside your niche. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"U1uy4PAMfz\"><a href=\"https:\/\/www.roomvu.com\/academy\/top-real-estate-marketing-trends-for-2023\/\">Top Real Estate Marketing Trends for 2024<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Top Real Estate Marketing Trends for 2024&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/top-real-estate-marketing-trends-for-2023\/embed\/#?secret=nmXlG6Cqws#?secret=U1uy4PAMfz\" data-secret=\"U1uy4PAMfz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Referrals\"><\/span>How to Get Referrals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>the first thing to do is to think of what you are doing currently to get referrals. Now to get more referrals you need more relationships. Work out the ratio for your referrals and relationships. What is your goal? based on that ratio, you need to make more relationships. <\/p>\n\n\n\n<p>The second step to take is to increase the percentage of the people in your sphere of influence to refer you business. How do you get a person to give you referrals? You give them referrals. Easy. Simply ask people who they want to know and recommend those businesses. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vNNUf8b1mk\"><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-get-real-estate-referrals-from-your-past-clients-and-soi\/\">How To Get Real Estate Referrals From Your Past Clients And SOI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How To Get Real Estate Referrals From Your Past Clients And SOI&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/how-to-get-real-estate-referrals-from-your-past-clients-and-soi\/embed\/#?secret=0cvpKzBres#?secret=vNNUf8b1mk\" data-secret=\"vNNUf8b1mk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automating_Your_Outreach\"><\/span>Automating Your Outreach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are things you can&#8217;t automate and delegate like starting conversations with people and having the conversation or talking to clients. But everything else can be automated like email marketing or social media marketing. A realtor should not be spending time on emails or social media or their website so that they have more time to talk to people and create relationships or follow up with leads. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zjOuYqAswj\"><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-social-media-automation-how-and-why\/\">Real Estate Social Media Automation: How and Why<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Real Estate Social Media Automation: How and Why&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/real-estate-social-media-automation-how-and-why\/embed\/#?secret=3DcOggIr3E#?secret=zjOuYqAswj\" data-secret=\"zjOuYqAswj\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_Them_Remember_You\"><\/span>Making Them Remember You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The relationships you make with local businesses need to be empowered by the one experience you create for the business owners. The quality of the relationships is more important than the number of relationships you make. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn How to dominate the local Real Estate market from Grant Findlay-Shirras and roomvu&#8217;s CEO Sam Mehrbod. Real Estate is a local business; to truly make it you need to be the king of your area. In this webinar, Grant will share some of his secrets about becoming the go-to guy for Real Estate in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[736],"tags":[],"class_list":["post-21648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Dominate the Local Real Estate Market - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn how to dominate the local real estate market by creating meaningful relationships with local business owners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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