{"id":21628,"date":"2023-01-09T09:00:00","date_gmt":"2023-01-09T16:00:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=21628"},"modified":"2023-01-09T06:11:20","modified_gmt":"2023-01-09T13:11:20","slug":"awesome-videos-on-social-media-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/","title":{"rendered":"Awesome Videos on Social Media for Real Estate"},"content":{"rendered":"\n<p>In this webinar, we had Jeff Pfitzer, regional\/biz development manager for USA Mortgage. He is a 20-year veteran of the industry, has real estate franchise ownership experience, and has never been a \u201ctypical\u201d Lender. Jeff\u2019s focus in the mortgage industry has always been around creating a competitive advantage for his business through differentiating marketing tactics by focusing on delivering high-level content and value to their realtor partners. His expertise has evolved into one focusing on video and social media branding and marketing and he has become a leader in the industry.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#Educate_through_Videos_Do_Not_Promote\" >Educate through Videos, Do Not Promote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#2008_Crash\" >2008 Crash<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#Creating_The_Personal_Connection\" >Creating The Personal Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#The_Great_Content\" >The Great Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#Tips_for_New_Agents_with_Audiences_from_another_Field\" >Tips for New Agents with Audiences from another Field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#YouTube_Videos\" >YouTube Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.roomvu.com\/academy\/awesome-videos-on-social-media-for-real-estate\/#Advice_for_a_Slowing_Market\" >Advice for a Slowing Market<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Jeff and Sam discussed the importance of videos on social media for Real Estate agents. They elaborated on the qualities of videos that work and what agents needed to consider in order to maximize the results. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Awesome Videos on Social Media for Real Estate\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u7tSUZr-6yw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-educate-through-videos-do-not-promote\"><span class=\"ez-toc-section\" id=\"Educate_through_Videos_Do_Not_Promote\"><\/span>Educate through Videos, Do Not Promote <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Jeff using videos on social media to promote your business is a simple way of spamming your audience. Many agents mistakenly use social media to bombard their audience with data they do not need or can&#8217;t figure out. We as Real Estate agents are interested in market data and all the jargon, not the audience. We need to share content that our audience actually cares about. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"7 Little-Known Secrets that Radically-Improve the Effectiveness of your Real Estate Advertising\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L22JjHzFiQ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2008_Crash\"><\/span>2008 Crash<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the 2008 crash, a lot of agents cut back on their marketing. They thought there was no point in marketing and when the market was back on agents did not have any leads. However, what lead up to 2008, did not lead up to the current situation. On the other hand, these cycles and ups and downs are what define successful agents. They are simply more opportunities than there were back in 2008. it is recommended that agents double or triple down on their marketing efforts as they have more time. If agents just wait, they will be crushed by other agents who have been active during the recession when the market picks up. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/06\/24\/are-we-headed-for-a-real-estate-recession-how-to-prepare-for-a-shift-in-the-market\/?sh=470f336e2793\" target=\"_blank\" rel=\"nofollow\"><img fetchpriority=\"high\" decoding=\"async\" width=\"665\" height=\"491\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2023\/01\/image-11.png\" alt=\"\" class=\"wp-image-21635\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2023\/01\/image-11.png 665w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2023\/01\/image-11-300x222.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2023\/01\/image-11-400x295.png 400w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_The_Personal_Connection\"><\/span>Creating The Personal Connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to the data. the majority of people do not use their previous agents. The reason behind that is that agents either do not follow up with their past clients or they use those old CRMs to spam their audience with the content they do not share. As a result, they do not use such agents anymore. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top Secrets for Converting Real Estate Leads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MzyQvU3Bp10?start=306&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So what you should be posting about? Social media is prospecting. And how do you do that prospecting? By documenting your life to create that personal relationship. And then occasionally you can share content that is related to your business. TO remind them what you do. As a matter of fact, they care more about your breakfast, than what you have to say about the market. They want to know your story and why you are doing this. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Great_Content\"><\/span>The Great Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, you need to identify the pillars of your content. It depends on what your audience wants. For most of the agents, business content will not have a great impact. For most agents, their personal life will do much better. They need to share different parts of their life including their job and then see what works and attracts more attention. To survive in the competitive market, not only do you need to do videos, but you also need to do videos well. videos that are produced and edited professionally. To share your story and show yourself to your audience. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_New_Agents_with_Audiences_from_another_Field\"><\/span>Tips for New Agents with Audiences from another Field<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many new agents who are known for a different profession are afraid of posting about Real Estate as their audience does not know them as Real Estate agents. No matter where you came from, you should create content from your previous profession so that your audience continues to follow you. On the other hand, your previous audience in a different field will probably feel more comfortable with you as you have something in common. So agents need to keep their previous audience. A Real Estate agent can talk to almost everybody. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"6Pv00ilCCZ\"><a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-videos-for-new-agents\/\">Real Estate Videos for New Agents<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Real Estate Videos for New Agents&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/real-estate-videos-for-new-agents\/embed\/#?secret=qfXER3lmAL#?secret=6Pv00ilCCZ\" data-secret=\"6Pv00ilCCZ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Videos\"><\/span>YouTube Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agents need to use YouTube to create longer videos. But you need to consistently change what they see on the screen to keep your audience engaged. Even if you are recording a video where people are speaking try to insert some other footage to change the scene. With the longer videos, you can pick and choose some nice and important sections and then share them on other social media like TikTok and Twitter. You can get 5-6 pieces of short content to use on other social media platforms. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to get 80K YouTube subscribers using real estate videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3HIgfj6yctU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_for_a_Slowing_Market\"><\/span>Advice for a Slowing Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agents need to change their mindset about social media. It should be an integrated aspect of your life to prospect. The incoming generation of homeowners including millennials and Generation Z are the main audience on social media and you need to hack social media platforms to grab their attention. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-roomvu-academy wp-block-embed-roomvu-academy\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NoOpZXjEnB\"><a href=\"https:\/\/www.roomvu.com\/academy\/how-to-close-your-first-deals-in-a-shifting-housing-market-as-a-new-real-estate-agent\/\">How to Close Your First Deals in A Shifting Housing Market as A New Real Estate Agent<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Close Your First Deals in A Shifting Housing Market as A New Real Estate Agent&#8221; &#8212; roomvu Academy\" src=\"https:\/\/www.roomvu.com\/academy\/how-to-close-your-first-deals-in-a-shifting-housing-market-as-a-new-real-estate-agent\/embed\/#?secret=iV9EyI9ETm#?secret=NoOpZXjEnB\" data-secret=\"NoOpZXjEnB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the other hand, agents need to embrace videos and acquire the skill to do videos well. Doing videos alone won&#8217;t work. Agents who know what they are doing, choose their topics wisely, and produce the videos professionally, are those who are going to win on social media. <\/p>\n\n\n\n<p>Finally, agents need to be ready for what will be next. TikTok, for example, in the past was almost non-existent. But now it is one of the best platforms to talk to your audience. Agents who got an early start now are crushing it. Furthermore, agents need to be a consumer of social media and pay attention to what is happening on these social media platforms and embrace the changes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this webinar, we had Jeff Pfitzer, regional\/biz development manager for USA Mortgage. He is a 20-year veteran of the industry, has real estate franchise ownership experience, and has never been a \u201ctypical\u201d Lender. Jeff\u2019s focus in the mortgage industry has always been around creating a competitive advantage for his business through differentiating marketing tactics &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[736],"tags":[],"class_list":["post-21628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Awesome Videos on Social Media for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn how to use videos well on social media as a Real Estate agent when the market is down.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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