{"id":20855,"date":"2024-09-05T06:51:10","date_gmt":"2024-09-05T13:51:10","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=20855"},"modified":"2024-09-05T07:02:41","modified_gmt":"2024-09-05T14:02:41","slug":"how-to-warm-up-your-email-address-before-cold-outreach","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/","title":{"rendered":"How to Warm Up Your Email Address Before Cold Outreach"},"content":{"rendered":"\n<p>We at roomvu always recommend agents use a separate email address for their business. However, it is very common for emails to end up in spam folders with a new SMTP server, IP, or domain. In fact, before sending email marketing campaigns, you need to warm up your email address to avoid ending up in the spam folder. This article will review a few steps you need to take to prevent that.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/#Why_Warmup_Your_Email_Address\" >Why Warmup Your Email Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/#What_is_Warming_up_The_Email_Address\" >What is Warming up The Email Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/#Warming_up_The_Email_Address\" >Warming up The Email Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/#Monitoring_the_Progress\" >Monitoring the Progress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.roomvu.com\/academy\/how-to-warm-up-your-email-address-before-cold-outreach\/#The_From_Line_and_Signature\" >The From Line and Signature<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-warmup-your-email-address\"><span class=\"ez-toc-section\" id=\"Why_Warmup_Your_Email_Address\"><\/span>Why Warmup Your Email Address<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A new account on social media takes time to be trusted by various platforms. New accounts on social media face different limitations in terms of exposure, reach, comments, etc. New email addresses with new IPs face the same limitation. When you use a new email address and a new IP address for your SMTP, your email address and IP will have no reputation on the internet, and the fact that it is new will put them under scrutiny by mail services. Internet service providers do not know this IP address.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/d\/dx3-t75-hhh\/free-onboarding-session\" target=\"_blank\" rel=\"nofollow\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-1024x409.png\" alt=\"\" class=\"wp-image-20869\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-1024x409.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-300x120.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-768x307.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-1250x500.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2-400x160.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-2.png 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Therefore you need to warm it before you can use it for email campaigns or your emails will end up in the spam folders. It is essential when you are planning to run a massive cold email outreach with a new account to ensure emails land in the inbox. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Warming_up_The_Email_Address\"><\/span>What is Warming up The Email Address<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When an IP finds emails from a new IP address and a new server, it will evaluate the traffic from that source. Email volume is one of the critical factors in determining spam mail. Email server warmup builds your mail server reputation on the internet with ISPs by gradually increasing the volume of mail sent with your IP address. Therefore, you must start low with the mail volume and gradually increase it to your desired scale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Email warm-up is how you build a good sender reputation and prepare a new email account for sending emails at scale. You do so by gradually increasing the number of emails you send from that account.<\/strong><\/em><\/p>\n<cite><a href=\"https:\/\/woodpecker.co\/blog\/warm-up-mailbox\/\" target=\"_blank\" rel=\"nofollow\">woodpecker<\/a><\/cite><\/blockquote>\n\n\n\n<p>In this case, you will allow the ISPs to gradually analyze the traffic from your mail servers and adjust to it. This way, the ISPs will monitor how your recipients engage with your emails. Failing to do so will overwhelm the ISPs, and your emails will get flagged as spam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/d\/dx3-t75-hhh\/free-onboarding-session\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-1024x469.png\" alt=\"\" class=\"wp-image-20870\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-1024x469.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-300x137.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-768x351.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-1250x572.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3-400x183.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-3.png 1285w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warming_up_The_Email_Address\"><\/span>Warming up The Email Address<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Please note that the guideline here are suggestions only and the best practice for each sender should be different. Use the tips here to get an idea of what you actually should do.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/email-marketing\"><img decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4-1024x499.png\" alt=\"\" class=\"wp-image-20872\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4-1024x499.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4-300x146.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4-768x374.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4-400x195.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-4.png 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The idea behind warming up mail servers is that you should reach your maximum mail volume in 10 days to two weeks. For example, if you want to send 1000 emails daily, you should start from a low number of around 20 and increase the volume daily until you reach 1000 emails on the last day.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"428\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image.png\" alt=\"Warm Up Your Email Address\" class=\"wp-image-20861\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image.png 263w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-184x300.png 184w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/pulse\/how-warm-up-smtp-server-ip-improve-reputation-hasan-aboul-hassan\/\" target=\"_blank\" rel=\"nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>If you want to send 10K emails, you start with the same low number but extend the time period up to 2 weeks. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"606\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-1.png\" alt=\"Warm Up Your Email Address\" class=\"wp-image-20862\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-1.png 583w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-1-289x300.png 289w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-1-400x416.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-1-24x24.png 24w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n<p>To reach bigger numbers like 50K, you should break it down into more steps, like 20K, 30K, 40K, and then 50 K. Never make big jumps, as this will trigger spam filters in ISPs. Take it easy, and you will be fine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Ideally, it takes 8-12 weeks to accomplish maximum deliverability.<\/strong><\/em><\/p>\n<cite><a href=\"https:\/\/www.saleshandy.com\/blog\/warmup-email-account\/#:~:text=The%20email%20warm%2Dup%20is,number%20of%20emails%20each%20day.\" target=\"_blank\" rel=\"nofollow\">saleshandy<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoring_the_Progress\"><\/span>Monitoring the Progress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although the guidelines in this article will help you, you should constantly monitor your progress. If you notice a jump in spam rate, etc., taking it a bit easy and letting it cool will lower volumes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/register\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5-1024x253.png\" alt=\"\" class=\"wp-image-20874\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5-1024x253.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5-300x74.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5-768x190.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5-400x99.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/10\/image-5.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_From_Line_and_Signature\"><\/span>The From Line and Signature<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to lower your chances of being flagged as spam, you need to work on your &#8220;from line&#8221; and signature to sound like an actual person, not a bot sending the emails. You have to make it right. If you take it for granted, you will risk your chances of a great reach. Do not use random names and fake identities. Use profile images, etc., to further boost your credibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warming up your email address is crucial to avoid your emails ending up in spam folders, especially when using a new SMTP server, IP, or domain. This guide covers the essential steps to gradually build your sender reputation, increase email volume safely, and monitor progress to ensure maximum deliverability. Learn how to create a credible &#8220;from line&#8221; and signature, and discover best practices for a successful email marketing campaign.<\/p>\n","protected":false},"author":1,"featured_media":27936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[352],"tags":[],"class_list":["post-20855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Warm Up Your Email Address Before Cold Outreach - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn how to gradually increase email volume to warm up your email address before big marketing campaigns and avoid getting flagged as spam.\" \/>\n<meta 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