{"id":18985,"date":"2022-06-10T06:12:08","date_gmt":"2022-06-10T13:12:08","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=18985"},"modified":"2022-06-10T06:12:09","modified_gmt":"2022-06-10T13:12:09","slug":"best-real-estate-advertising-ways","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/best-real-estate-advertising-ways\/","title":{"rendered":"Best Real Estate Advertising Ways"},"content":{"rendered":"\n<p>Advertising is one of the best ways to promote your business and get customers and clients or even leads. In <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-marketing-plan\/\">Real Estate marketing<\/a>, agents try to generate leads anyway they can. Inbound marketing methods are a sure avenue to generate leads in the long run but they also need to use ads. In this article we will discuss best Real Estate advertising ways online agents can use. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/best-real-estate-advertising-ways\/#Instagram_Ads\" >Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/best-real-estate-advertising-ways\/#Facebook_Ads\" >Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.roomvu.com\/academy\/best-real-estate-advertising-ways\/#YouTube_Ads_for_Real_Estate\" >YouTube Ads for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.roomvu.com\/academy\/best-real-estate-advertising-ways\/#Google_Ads_Paid_Search\" >Google Ads: Paid Search<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-ads\"><span class=\"ez-toc-section\" id=\"Instagram_Ads\"><\/span>Instagram Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s first go to Instagram Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Instagram Ads<\/h3>\n\n\n\n<p>Instagram ads are posts for which companies pay to be shown to a more precise audience. Just like Facebook, Instagram ads appear throughout the app, such as newsfeeds, Stories, Explore, etc. They are equivalent to normal posts but are labeled with a \u201csponsored\u201d tag to indicate that they are an ad. They also include more features than a normal post, such as links, CTA buttons, etc. On the other hand, since Instagram is a visual platform, text ads are not a thing here. You need images or videos (which can be accompanied by text) to run Instagram ads.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1.jpg\" alt=\"Best Real Estate Advertising Ways\" class=\"wp-image-17872\" width=\"362\" height=\"534\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1-203x300.jpg 203w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-1-400x591.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n\n<p>Instagram ads are becoming more and more popular as the platform grows as well. A survey by Strata in 2016 found that <a href=\"https:\/\/www.emarketer.com\/Article\/Instagrams-Ad-Business-on-Rapid-Trajectory\/1014691\" rel=\"nofollow\" target=\"_blank\">63% of US ad agency professionals<\/a> planned to use Instagram ads for their clients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Instagram ads<\/h3>\n\n\n\n<p>There are many different types of advertising formats on Instagram, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Image ads<\/li><li>Stories ads<\/li><li>Video ads<\/li><li>Carousel ads<\/li><li>Collection ads<\/li><li>Explore ads<\/li><li>IGTV ads<\/li><li>Shopping ads<\/li><li>Reels ads<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-mce-type=\"bookmark\" id=\"mce_1_start\" data-mce-style=\"overflow:hidden;line-height:0px\" style=\"overflow:hidden;line-height:0px\"><\/span>Benefits of Instagram Ads<\/h3>\n\n\n\n<p>Here are a few advantages you can find on Instagram to running Real Estate ads. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2.jpg\" alt=\"Best Real Estate Advertising Ways\" class=\"wp-image-17873\" width=\"362\" height=\"546\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2.jpg 482w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2-199x300.jpg 199w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-2-400x604.jpg 400w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n\n<p> Read More<strong>: <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook Ads for Real Estate: A Definitive Guide | 2022<\/a><\/strong> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Users&#8217; Buyer Mindset<\/h4>\n\n\n\n<p>Users on Instagram are more likely to buy something from the app. 44% of people use Instagram weekly to shop using features like shopping tags and the Shop tag. Although that may not sound interesting for Real Estate agents since they do not sell products on Instagram, it goes to show you that people on the platforms have buying mindset and are ready to be offered and pay for services. In 2019, more than 1\/3rd of Instagram users made an online purchase using their phones with their average spend being 15.4% greater than Facebook&#8217;s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Great Organic Functionality<\/h4>\n\n\n\n<p>One huge plus of using Instagram is its potential to help you build your brand organically. In addition to paid ads on the platform, you can build your brand on the side (without spending a dime). Do it right and you\u2019ll be able to grow your followers, fans, and word-of-mouth referrals \u2013 all helping increase ad conversion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3.jpg\" alt=\"Best Real Estate Advertising Ways\" class=\"wp-image-17875\" width=\"359\" height=\"491\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3.jpg 478w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3-219x300.jpg 219w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-3-400x547.jpg 400w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">High Engagement Rate<\/h4>\n\n\n\n<p>Instagram arguably is the king of all social media platforms when it comes to engagement. According to Statista, Instagram had a better engagement in 2019 and 2020 than Facebook. This means ads will have a better chance of user interaction. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.statista.com\/statistics\/1274133\/engagement-rate-per-post-social-media\/#:~:text=In%20the%20examined%20period%2C%20Instagram,to%200.07%20percent%20in%202020.\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"448\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.png\" alt=\"Best Real Estate Advertising Ways\" class=\"wp-image-17847\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.png 720w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-300x187.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-400x249.png 400w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption><a href=\"https:\/\/www.statista.com\/statistics\/1274133\/engagement-rate-per-post-social-media\/#:~:text=In%20the%20examined%20period%2C%20Instagram,to%200.07%20percent%20in%202020.\" target=\"_blank\" rel=\"nofollow\">Statista<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Younger Demographic<\/h4>\n\n\n\n<p>Instagram has quickly become the go-to platform for the younger generation while Facebook tends to appeal to older generations in general, with &#8220;75% of 18\u201324-year-olds&#8221; using Instagram in 2020. Facebook&#8217;s largest age group is 25-34 (31.5%) while the largest age group on Instagram is 25-34 (31.2%), with 18-24 close behind at 31%. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-ads\"><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span>Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now Facebook Ads<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Facebook Ads<\/h3>\n\n\n\n<p>Facebook Ads use paid social, which is similar to paid search, except that the advertising is done on social media. A while ago, it was much easier to show your content on social media. Facebook users would see almost all of the content their connections shared. However, due to <a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\" target=\"_blank\" rel=\"nofollow\">changes in Facebook algorithms<\/a>, it has become very difficult to reach your audience organically. That means you have to run ads to get a decent reach on Facebook. organic reach is becoming lower and lower every year. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4.jpg\" alt=\"Best Real Estate Advertising Ways\" class=\"wp-image-17878\" width=\"363\" height=\"411\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4.jpg 484w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4-265x300.jpg 265w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-14-4-400x453.jpg 400w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure><\/div>\n\n\n\n<p>That leaves businesses no choice other than to run ads on Facebook. Since Facebook is a social medium, running ads on it can be described as Paid Social. Running ads on Facebook bok will not just show your content in users&#8217; news feeds. There are plenty of other places for your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Facebook Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook News Feed<\/li><li>Instagram Feed<\/li><li>Facebook Marketplace<\/li><li>Facebook Video Feeds<\/li><li>Facebook Right Column<\/li><li>Audience Network<\/li><li>Facebook Messenger<\/li><\/ul>\n\n\n\n<p>Here are a few examples of Facebook Ads for Real Estate: <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"524\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" alt=\"\" data-id=\"17646\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-2-1\/\" class=\"wp-image-17646\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"548\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" alt=\"\" data-id=\"17642\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-1.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-1-3\/\" class=\"wp-image-17642\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"531\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" alt=\"\" data-id=\"17641\" data-full-url=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker.gif\" data-link=\"https:\/\/www.roomvu.com\/academy\/facebook-ads-for-real-estate-buyers-examples\/ezgif-com-gif-maker-3\/\" class=\"wp-image-17641\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Facebook Ads helps an agent\u2019s clients find them<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-of-facebook-ads\">Benefits of Facebook Ads<\/h3>\n\n\n\n<p>Facebook is currently king of social media. Facebook had <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Essential%20Facebook%20stats%20for%202022,'active'%20social%20media%20platforms.\" target=\"_blank\" rel=\"nofollow\">2.912 billion monthly active users in January 2022<\/a>, placing it 1st in our ranking of the world&#8217;s most &#8216;active&#8217; social media platforms. Here are a few perks running ads on it brings:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-visual-nature\">Visual Nature<\/h4>\n\n\n\n<p>Facebook is a social medium and is created to be visual with images and videos. Therefore, agents can run ads that contain images and videos which are more eye-catching and appealing to the common users. Creative videos tend to do well when advertising on Facebook. In short, a Real Estate agent needs to try to stop a potential lead from scrolling using great creatives, messaging, etc. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17807\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-1024x392.jpg 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-300x115.jpg 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-768x294.jpg 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13-400x153.jpg 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-13.jpg 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> roomvu Smart Ads for Real Estate on Facebook <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-affordable-pricing\">Affordable Pricing<\/h4>\n\n\n\n<p>Facebook Ads allow all agents to run ads even if they have a limited budget and tend to be <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"nofollow\">cheaper than Google Ads<\/a>. The average <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">cost per action (CPA) for Facebook ads<\/a> across all industries is <strong>$16.92<\/strong> while it can cost up to <strong>$116.61<\/strong> on Google Ads. On the other hand, the <a href=\"https:\/\/agencyanalytics.com\/blog\/google-ads-vs-facebook-ads\" target=\"_blank\" rel=\"nofollow\">average CPC (Cost Per Click) for Real Estate<\/a> on Google Ads is $2.37, whereas CPC for Real Estate on Facebook can be as low as <strong>$1.27<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.roomvu.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png\" alt=\"\" class=\"wp-image-17800\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1024x378.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-300x111.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-768x284.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-1250x462.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11-400x148.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-11.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>roomvu Smart Ads for Real Estate on Facebook<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-targeting\">Targeting<\/h4>\n\n\n\n<p>Although Google also offers targeting options for running ads, Facebook is the hands-down winner for advanced targeting options. Facebook enables agents to create audiences based on a wide range of interests and behaviors since Facebook is great at collecting information from its 2.6 billion monthly active users. You can be very specific with your audience. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"372\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17803\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12.png 690w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-300x162.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-12-400x216.png 400w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><figcaption>Easy targeting on roomvu Smart Ads for Real Estate <\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Ads_for_Real_Estate\"><\/span>YouTube Ads for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many Real Estate agents have a presence on YouTube but their presence is limited to mainly posting videos of listings that can be shared on other social media. Running ads on YouTube is a far-fetched idea for most agents. YouTube is a platform for all age ranges and ads on it can reach a wide range of people. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Save Time By Using Roomvu 2022 - 50K version\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SArw9q9FvU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What Are YouTube Ads<\/h3>\n\n\n\n<p>With YouTube Ads, the goal is to introduce your services to a wider audience, promote it, and generate leads. There are three types of YouTube Ads:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In-Stream Ads (Skippable)<\/h4>\n\n\n\n<p>In-Stream Ads are the most popular ads on YouTube. They play before, after, and during the YouTube Video while viewers have to option to skip In-Stream Ads after a few seconds. This format utilizes a CPV (cost-per-view) bid strategy so the advertiser only pays when a viewer watches 30 seconds of the video (or the full ad if it&#8217;s shorter than 30 seconds) or clicks a link. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tom Knows Video Is Key to Success 2022 Version (50K)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tYqHP0-EbT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Non-Skippable<\/h4>\n\n\n\n<p>These ads cannot exceed 15 seconds and are not skippable. This type of ad uses a CPM (cost-per-thousand impressions) bid strategy. The user pays whenever the ad is shown regardless of how long it&#8217;s viewed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bumper Ads<\/h4>\n\n\n\n<p>Same as the Non-Skippable variation except that the ad is limited to a max of 6 seconds. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Non-video ads (overlays and banners)<\/h4>\n\n\n\n<p>As the name,e suggests, these ads do not come in the form of video but rather are shown like banners over the video users are watching. <\/p>\n\n\n\n<p>Read More<strong>:&nbsp;<a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook Ads for Real Estate: A Definitive Guide | 2022<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of YouTube Ads for Real Estate<\/h3>\n\n\n\n<p>Here are a few reasons why you might consider running ads on YouTube:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Awareness<\/h4>\n\n\n\n<p>The main benefit of running ads on YouTube is to get your brand in front of millions of users every day, given the fact that YouTube is the second most popular website in the world. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Real Estate Social Media Videos for Real Estate Agents\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dNCEHodOKUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Targeting<\/h4>\n\n\n\n<p>You can target specific YouTube channels, keywords, and even certain videos as a part of your marketing campaign. For instance, you can target people who have searched \u201cRealtors in Texas\u201d or \u201cRealtors in Florida\u201d or whatever location they are looking for. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Higher Intent Audience<\/h4>\n\n\n\n<p>With Youtube, you can target a higher intent audience that will likely take action faster, but you\u2019re going to need a bigger budget to get in front of them since other agents and brokerages are also doing the same and the competition is high. that is why we believe Google and YouTube ads may not be the best option for new Real Estate agents. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Paid_Search\"><\/span>Google Ads: Paid Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads is paid search which means you pay google to show your ad in Google&#8217;s SERP (Search Engine Result Page). Google Ads uses paid search, which works through targeting specific keywords and paid advertising. Just like the image below. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"781\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10.png\" alt=\"Google ads vs Facebook Ads for Real Estate\" class=\"wp-image-17775\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10.png 937w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-300x250.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-768x640.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-10-400x333.png 400w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>That means you pay Google to show your ad when someone searches for a certain keyword on Google like the keyword in the image above. Real Estate agents decide which keywords their audience (their market) uses and then target these keywords, place a bid on them, and hope that their ad is displayed at the top of the SERPs. <\/p>\n\n\n\n<p>However, on Google there are more ways to advertise including: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Youtube ads<\/li><li>Google Display Network<\/li><li>Google Shopping<\/li><li>Google Maps<\/li><li>Google Play<\/li><\/ul>\n\n\n\n<p>But for this article, we will focus on Google Search Ads only.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Google Ads allows agents to find clients<\/p><p><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits of Google Ads<\/h3>\n\n\n\n<p>There is no question that Google is the number one search engine in the world. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Targeted Keywords<\/h4>\n\n\n\n<p>People who are looking to buy or sell on Google, use the keywords they have in mind that fits their inquiry. They search on Google to get quick results. That can sound promising as it will be easy to target a specific audience using certain keywords but the whole practice needs a lot of skill. If you are not sure what you are doing, Google Ads can be a waste of money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High Buyer Intent<\/h4>\n\n\n\n<p>People on Facebook may not be there to buy or sell a home. They are most probably looking to see what their friends and family are up to. But those who search on Google have specific intentions in mind and when they search for Real Estate related keywords, you can tell they are more determined and ready to take action. This comes at a higher cost because Google charges as the market for Real Estate ads may be quite saturated. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising is one of the best ways to promote your business and get customers and clients or even leads. In Real Estate marketing, agents try to generate leads anyway they can. Inbound marketing methods are a sure avenue to generate leads in the long run but they also need to use ads. In this article &hellip;<\/p>\n","protected":false},"author":1,"featured_media":18990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-18985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Real Estate Advertising Ways - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Are you looking for the best Real Estate advertising ways online? 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