{"id":18096,"date":"2022-05-09T06:57:48","date_gmt":"2022-05-09T13:57:48","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=18096"},"modified":"2022-05-09T06:57:49","modified_gmt":"2022-05-09T13:57:49","slug":"are-real-estate-facebook-ads-worth-it","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/are-real-estate-facebook-ads-worth-it\/","title":{"rendered":"Are Real Estate Facebook Ads Worth It?"},"content":{"rendered":"\n<p>Online ads sound promising for many businesses. But ads are ads and come with huge competition. Therefore if you do not know what you are doing, you could be just wasting your money. People have been using Google ads for a long time but Facebook ads seem to be the new kid on the block. Many agents wonder: Are Real Estate Facebook ads worth it? The answer is ads work. In fact, ads are a short and quick way to generate some quick leads. <a href=\"https:\/\/www.roomvu.com\/academy\/how-to-use-facebook-ads-for-real-estate-a-definitive-guide\/\">Facebook ads for Real Estate<\/a>, are cheaper compared to Google Ads and offer better targeting options. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/are-real-estate-facebook-ads-worth-it\/#Facebook_Has_a_Huge_Audience\" >Facebook Has a Huge Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/are-real-estate-facebook-ads-worth-it\/#roomvu_Data_on_Facebook_Ads\" >roomvu Data on Facebook Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Has_a_Huge_Audience\"><\/span>Facebook Has a Huge Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are some people who believe social media is not for Real Estate. They can\u2019t be any more wrong! Unlike a while ago (a few years back) nowadays everyone uses social media!<\/p>\n\n\n\n<p>Although Instagram is generally used on a phone, it still is in the&nbsp;<a href=\"https:\/\/hootsuite.com\/resources\/digital2020-q4-update\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">top 10 for website visits<\/a>&nbsp;which makes it the&nbsp;<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">second-ranked traditional social network in terms of active users<\/a>&nbsp;(<a href=\"https:\/\/about.instagram.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Over 1 billion people users every month<\/a>), behind Facebook with over&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/346167\/facebook-global-dau\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1.8<\/a>&nbsp;billion daily active users. These people are spending&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">multiple hours&nbsp;<\/a>everyday&nbsp;posting, scrolling, liking, and sharing content on Instagram and Facebook.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.roomvu.com\/_next\/image?url=%2Fimages%2Fsmart-ads-page%2Fsocial-media-banner-desktop.png&amp;w=3840&amp;q=75\" alt=\"Are Real Estate Facebook Ads Worth It\"\/><\/figure><\/div>\n\n\n\n<p>These numbers are huge and they present a great opportunity to get your name out there! On the other hand, these platforms allow businesses to hyper-target their audience for their ads which makes sure only those interested in your business will see your ads (of course if the ads are set up properly).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roomvu_Data_on_Facebook_Ads\"><\/span>roomvu Data on Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>roomvu has spent over $500K in paid Facebook advertising for agents. However, we analyzed only 1,600 sample ads to draw our findings and elaborate on things we have learned.<\/p>\n\n\n\n<p>Background studies on paid ads for agents are limited. But those we were able to access were enough for comparison with our data. Aside from comparing these studies\u2019 data versus our survey, we will also cover what we have found in our analytics of paid Facebook ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ads Performance Data<\/h3>\n\n\n\n<p>In a study we ran at roomvu, our 800 sample ads received 3 million-plus impressions and drove the average cost per click to just under $3. These campaigns generated 7,200 leads at an average cost per lead of $26. When it comes to lead generation and conversion, it is a rookie mistake to confuse website traffic with high-quality traffic coming from lead generation campaigns. Although 300 of our sample ads focused on website traffic, they received 1.5 million impressions. Their cost to drive a click was under $1 (CPC=$0.76). The final cost per lead was up to four times higher than the former approach (lead gen).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"296\" height=\"524\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/ezgif.com-gif-maker-2-1.gif\" alt=\"Are Real Estate Facebook Ads Worth It\" class=\"wp-image-17646\"\/><\/figure><\/div>\n\n\n\n<p>When running ads on social media, the first variable to consider is the budget agents want to use on ads. Being cautious, many start their campaigns with a limited budget. But will spend larger amounts of money result in better conversion? Here is what we found out. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breakdown<\/h3>\n\n\n\n<p>Data from roomvu analytics demonstrate that as agents spend more money on ads, the better is the engagement that they get. However, this observation should not be mixed with impressions. We are strictly looking at cost per click which is the optimal result of interest on the post. It also indicates the right audience found within the network of that advertisement. This may sound like common sense. But what is interesting to note is that as more money is spent on ads, the lesser is the CPC. We mean the cost agents incur per engagement\/click. (The blue line in the chart.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"593\" height=\"364\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-14.png\" alt=\"Are Real Estate Facebook Ads Worth It\" class=\"wp-image-17153\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-14.png 593w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-14-300x184.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/03\/image-14-400x246.png 400w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><figcaption>Figure 1: Ad budget and performance<br><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-special-ad-category\">Special Ad Category<\/h3>\n\n\n\n<p>In order to run Real Estate ads on Facebook, you have to choose<a href=\"https:\/\/www.facebook.com\/business\/help\/298000447747885\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> the Special Ad Categor<\/a>y. By doing so you can get access to high-level targeting which means you can hyper-target those who need your services the most. <\/p>\n\n\n\n<p>However, the special ad category comes with some limitations that try to protect against social injustices, inequities, and political corruption. According to Facebook:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;These categories apply to ads that have specific requirements in certain countries, such as authorization and \u201cPaid for by\u201d disclaimers for issue, electoral and political ads or limited audiences selection tools for ads about credit, employment or housing opportunities to help protect people on Facebook from unlawful discrimination.&#8221;<\/p><cite>Facebook<\/cite><\/blockquote>\n\n\n\n<p>Falsobook also states:<\/p>\n\n\n\n<p>&#8220;Some targeting options are limited or unavailable for these special category ads for advertisers based in or targeting the US and advertisers targeting Canada and certain countries in Europe: age, gender, ZIP code or postal code, exclusion targeting, lookalike audiences, and saved audiences. Some interests will also be unavailable when you create your audience. Audiences based on city or pin drop locations will include an expanded radius. Dynamic ads will be subject to the same limitations.&#8221;<\/p>\n\n\n\n<p>But you still can create:<\/p>\n\n\n\n<p><strong><em>An audience based on similarities in online behavior and activity,<\/em><\/strong><\/p>\n\n\n\n<p>without using certain personal attributes, including age, gender, ZIP code, or other similar categories. Learn more about audiences for credit, employment, and housing ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online ads sound promising for many businesses. But ads are ads and come with huge competition. Therefore if you do not know what you are doing, you could be just wasting your money. People have been using Google ads for a long time but Facebook ads seem to be the new kid on the block. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":18114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[367],"tags":[],"class_list":["post-18096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Real Estate Facebook Ads Worth It? - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Are Real Estate Facebook ads worth it? 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