{"id":17936,"date":"2022-04-29T09:00:00","date_gmt":"2022-04-29T16:00:00","guid":{"rendered":"https:\/\/www.roomvu.com\/academy\/?p=17936"},"modified":"2022-04-29T03:53:22","modified_gmt":"2022-04-29T10:53:22","slug":"landing-page-metrics-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.roomvu.com\/academy\/landing-page-metrics-for-real-estate\/","title":{"rendered":"Landing Page Metrics for Real Estate"},"content":{"rendered":"\n<p>Your landing page for Real Estate is live. But how is it performing? What kind of impact does it have on users and visitors? In fact, there\u2019s no point of even having a <a href=\"https:\/\/www.roomvu.com\/academy\/real-estate-landing-page-2020\/\">landing page for Real Estate<\/a> if you don\u2019t know how to measure its performance. In this article we will discuss different landing page metrics for Real Estate. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #326df7;color:#326df7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #326df7;color:#326df7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.roomvu.com\/academy\/landing-page-metrics-for-real-estate\/#Landing_Page_Metrics_for_Real_Estate\" >Landing Page Metrics for Real Estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.roomvu.com\/academy\/landing-page-metrics-for-real-estate\/#Landing_Page_Metrics_for_Real_Estate-2\" >Landing Page Metrics for Real Estate<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"101\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-1024x101.png\" alt=\"Landing Page Metrics for Real Estate\" class=\"wp-image-17944\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-1024x101.png 1024w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-300x30.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-768x76.png 768w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-1536x152.png 1536w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-1250x124.png 1250w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17-400x40.png 400w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-17.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-landing-page-metrics-for-real-estate\"><span class=\"ez-toc-section\" id=\"Landing_Page_Metrics_for_Real_Estate\"><\/span>Landing Page Metrics for Real Estate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to observe and monitor the performance of landing page for Real Estate you can use these metrics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Rate<\/h3>\n\n\n\n<p>The conversion rate can be defied as the percentage of users who take the desired action of your landing page through your CTA. Monitoring a landing page conversion rate helps you understand the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Performance of the landing pahe<\/li><li><span style=\"color: initial;\">Where to improve on the landing pae<\/span><\/li><li><span style=\"color: initial;\">Does it <\/span>make sense to continue using this landing page? Is it worth time and money?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"345\" height=\"154\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-20.png\" alt=\"Landing Page Metrics for Real Estate\" class=\"wp-image-17948\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-20.png 345w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-20-300x134.png 300w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure><\/div>\n\n\n\n<p>It also gives you insight into: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why people visits your website<\/li><li><span style=\"color: initial;\">How people navigate on your website<\/span><\/li><li><span style=\"color: initial;\">The actions they take<\/span><\/li><li><span style=\"color: initial;\">Why they may not take a certain action<\/span><\/li><\/ul>\n\n\n\n<p>To track conversions on your landing page, first you should set up a goals in Google Analytics. By doing so you\u2019ll be able to track how many people visited your landing page and took action by completing a form, clicking on a link, or downloading a file.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bounce rate<\/h3>\n\n\n\n<p>Bounce rate can be defied as the number of \u201csingle-page sessions divided by the number of total sessions.\u201d In other words, bounce rate is the percentage of all users who leave after they view a single page. A low bounce rate is usually better than a high bounce rate. A high bounce rate can mean as people leaving your website after visiting the first page. A high bounce rate on a landing page can mean people leave your landing page without taking further action which is definitely not a good sign. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"374\" height=\"156\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-19.png\" alt=\"Landing Page Metrics for Real Estate\" class=\"wp-image-17947\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-19.png 374w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-19-300x125.png 300w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pageviews<\/h3>\n\n\n\n<p>As the name suggests, Pageviews show how many times your landing page has been viewed by users. On a landing page, page views show how many times people visited your landing page and that is important because: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can see when your landing page got more traffic. Do more people visit during the week or on weekends? What events or promotions triggered spikes or lulls in views?<\/li><li><span style=\"color: initial;\">Which of your landing pages getter better pageviews? You can use these information to optimize your landing pages<\/span><\/li><\/ul>\n\n\n\n<p>Your goal on a landing page is not to get more pageviews. Your goal is to et visitors to take your desired action by clicking on the link, complete forms, etc. But pageviews can provide you with useful insights into the landing page and how you can optimize it. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"405\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-21.png\" alt=\"Landing Page Metrics for Real Estate\" class=\"wp-image-17949\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-21.png 571w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-21-300x213.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-21-400x284.png 400w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Source<\/h3>\n\n\n\n<p>Do you know where your landing page traffic is coming from? Do sources differ in terms of performance where one source performs better, generates moe traffic and results in more conversion?<\/p>\n\n\n\n<p>The&nbsp;<strong>Source metric<\/strong>&nbsp;tells you which channels all of your traffic comes from. In fact, it\u2019s not enough to just know that how much traffic you get;  it\u2019s also important to know where it all comes from. For example, most landing pages are linked to ads. Therefore, you can see how well you ads are performing compared to other sources like social media organic posts and organic search results. It is all about optimizing and these metrics will give you enough insight to get started. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"262\" src=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-22.png\" alt=\"Landing Page Metrics for Real Estate\" class=\"wp-image-17950\" srcset=\"https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-22.png 717w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-22-300x110.png 300w, https:\/\/www.roomvu.com\/academy\/wp-content\/uploads\/2022\/04\/image-22-400x146.png 400w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Metrics_for_Real_Estate-2\"><\/span>Landing Page Metrics for Real Estate <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Planning a marketing campaign takes a lot of work and then you need to do a lot of thorough thinking to create a landing page for Real Estate. But does it work as it is supposed to? Is it worth a lot the time and trouble? Can you make it work better and deliver better results? <\/p>\n\n\n\n<p>The only way you can answer such questions is by observing, monitoring and layzing the landing page metrics for Real Estate. Whether your landing page is a home valuation or other types of landing pages for Real Estate, whether you have a special offer you\u2019re running ads for, Google Analytics can help you track landing page metrics for Real Estate. It all may seem complicated in the beginning but once you get the hang of it you will be happy you know how to monitor the performance of your landing pages. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your landing page for Real Estate is live. But how is it performing? What kind of impact does it have on users and visitors? In fact, there\u2019s no point of even having a landing page for Real Estate if you don\u2019t know how to measure its performance. In this article we will discuss different landing &hellip;<\/p>\n","protected":false},"author":1,"featured_media":17960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[725],"tags":[],"class_list":["post-17936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing Page Metrics for Real Estate - roomvu Academy<\/title>\n<meta name=\"description\" content=\"Learn the top landing page metrics for Real Estate and see how you can use them to improve landing page performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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